Freshwater

Shimano's Gravitator 220SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water utility and unparalleled performance. Equipped with ARMABOOST technology, the Gravitator 220SS improves casting distance over conventional designs by folding the lure into a more aerodynamic...

Packed with proven Shimano features like HAGANE Gear, HAGANE Body, and X-Ship, the Spheros SW is designed and built to maximize cranking power. Add Coreprotect water repulsion, and waterproof Cross Carbon Drag and you have a reel that will “Spin Forever” in the most...

Efficiently reach long distances with a high response rate Designed for distance and pin point accuracy. Buoyancy enhances response and maintains lightness even with strong wave action. No loss of flashing from intense use. Satisfies capricious requests of trout anglers. Floats and dives quickly...

Manage your tackle with Mustad's Game Time Tote, a top-loading tote boat bag with efficient organization solutions and a sleek look. The inner storage holds 3600 tackle boxes, plus three external storage sections are perfect for tools and gear needed at a moment's notice.

The new Curado BFS (Bait Finesse System) expands the Curado lineup of low-profile reels while redefining finesse fishing for tournament anglers. Inspired by the Japanese Domestic Market (JDM), the new Curado BFS utilizes an ultralightweight shallow spool designed for thinner diameter lines to allow...

Bass-focused. Premium. Extensive. Traditional. Buy if you are seeking technique-specific tournament-grade rods with more traditional cosmetics and premium componentry. Model Length Power Action LINE WT. LB.) LURE WT.(OZ.) Technique PCS. LBTC74HF 7'4" Heavy Fast 14-65 3/8-1 1/2 SLOP-N-FROG 1

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and cuffed body,...

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking sound, sealing its place as a game-changer in...

Premium, walleye-focused spinning combos. Great value. Buy if you value precision-matched high-performance St. Croix rods and SEVIIN reels optimized for the most popular walleye-fishing techniques and presentations. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) Technique PCS. HANDLE GXRS63MXF-C 6'3"...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOUGH DIGIGEAR, it delivers long-lasting smoothness and powerful performance. The LC-ABS SPOOL provides trouble-free casting and greater distance. Now also featuring ATD TYPE-L...

The PENN® Warfare II Star Drag Combo seamlessly combines versatility with affordability, offering anglers a complete, high-performance setup. The combo includes a one-piece tubular glass blank, known for its durability and strength, paired with PENN® Dura-guides that ensure smooth line flow. The rod also...

The PENN® Pursuit® V spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, surf and boat applications, the Pursuit® V has you covered. The Pursuit® V reel is factory matched with a strong and sensitive graphite...

The Beast spinning reel series utilizes a unique gear and drag system design to maximize both cranking and stopping power giving anglers a purpose built spinning reel designed to throw large baits at large fish.   Features :  4 stainless steel HPCR™ bearings/3 Salt...

The pinnacle of the Poison series, the Poison Ultima brings Shimano's JDM offering to the North American market and generously showcases Shimano's most advanced rod technologies. Shimano's flagship Spiral X Core technology blends lightness and increased multi-directional strength while combining with Hi-Power X technology...

The F0-63XTZ AELLO has been designed with a well-tensioned, natural bending taper that allows for intuitive, direct control of poppers and pencil baits for a new type of finesse bass fishing. It effortlessly performs rhythmic dog walk action, and delicate, pinpoint topwater actions. The...

The definitive edition of a bait finesse rod that is well suited for shad plugs, small minnows, light texas-rigs, and topwaters. It can quickly search around structures and has the accuracy to effectively cast small rubbers and neko rigs into shore cover. With its...

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system designed to perfectly balance the lure. The internal weight rolls back to the tail when casting to maximise distance, and then rolls forward when being retrieved to perfectly...

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait...

The unique and natural holographic lure colors shimmer and sparkle in the water, especially when struck by sunlight. The spinning, vibrating action of Panther Martin holographic spinners attracts fish in all kinds of fishing conditions. Great for trout, bass, pike, salmon and many others....

The BOOYAH Elite 3 Pack answers all questions about what lure do I need to throw today. This elite kit features 3 top-performing models in the BOOYAH line in colors that excel across the country. The BOOYAH Boss Pop in Bone Shiner provides a...

Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific actions. Shimano's proprietary Spiral X Core...

The Keitech Tungsten Mono Guard Spin Jig is the king of finesse jigs. The Tungsten compound tear drop head with 1 mono weed guard allows the angler to fish various cover with remarkable efficiency. The Mono Guard is highly snag-resistant and weedless. The Guard...

The Keitech Model I Tungsten Casting Jig has many features not found in your ordinary bass jig. The Tungsten tear drop powder coated head is perfectly balanced; it penetrates cover and does not roll over. The hand tied 150 strand skirt is produced from...

Gamakatsu’s standard circle hook designed with a big eye for rigging heavier monos or dacrons. Also an ideal hook for chunking for tuna and halibut.   Size - 6/0 Pack size - 5pk

The redesigned lineup of Sojourn casting and spinning rods provides anglers with a performance-built rod with enhanced durability and sensitivity. With an eye-catching aesthetic, the Sojourn now features a split-grip hybrid handle design with an exposed reel seat to provide increased contact with the...

Shimano designed the all-new GLF B series of rods with actions built specifically for anglers tossing artificial lures or live bait on the Gulf Coast. MODEL NUMBER LENGTH GUIDE TYPE PIECES FOREGRIP LENGTH POWER LURE RATING POWERPRO LINE GRIP MATERIAL ACTION GLFS76MB 7'6" Titanium...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity and more hook-setting power. The series also includes two...

Package Quantity: 55

Make wacky worm rigging easier with the Laxer Sharp Wacky Worm Fishing Tool. Adding an O-ring helps to prevent the hook tearing up baits due to snags, hard casts, or aggressive bites. Easy to apply ring with tool, by simply inserting favorite plastic worm...

If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels like an old, familiar favorite with a fresh appearance and an undeniably irresistible, tight wobble that bass can’t resist. The...

Strike King’s Rage Hawk is uniquely shaped with two Rage arms extending from the sides of its compact body, producing exaggerated movement to attract powerful strikes. The body effortlessly moves through cover while easily fitting up to a 5/0 hook, increasing hook up ratios...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the 3X Z-Too also...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ JIG & WORM draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Rolled for beastly bottom contact performance, this...

MACH® 2 Combos are designed to be fished by the best. The MACH 2 Baitcast Reel features a premium one-piece graphite frame for an exceptional fit that prioritizes angler comfort and control. Anglers are in charge of the cast regardless of the wind or...

Delivering trusted Lew’s performance with an upgraded look, the American Hero Camo spinning combos feature Lew's exclusive Hero Cam camo pattern and feature a reel constructed with a solid, one-piece graphite frame, housing a 6-bearing system with stainless steel double shielded ball bearings for...

From the mind of professional angler Andy Montgomery and the engineering team at Lew’s® comes the new Team Lew’s Pro SP Skipping and Pitching reel. The super shallow spool holds 40 yards of 20-pound-test fluorocarbon for faster spool start up and reduced deep spool...

With the ability to excel under any condition, Lew’s® American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, the American Hero® Baitcast Reel features a one-piece graphite frame with lightweight graphite sideplates...

AVID SERIES FRESHWATER CASTING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience. The UOZE SWIMMER’s head starts with a classically-proven point to cut through vegetation and water, but that is where the similarities end. Sculpted details...

The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top hook on both sides, DARK SLEEPER is designed for stealthy, life-like deployment as a bottom-bouncing swimbait....

Now available in a snack-sized 2.4″ package, DARK SLEEPER is ready to target highly pressured waters, river systems and tough sight-fishing situations. DARK SLEEPER’s soft fin shields the top hook on both sides, camouflaging the top hook design, gently deflecting potential snags, and tricking...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body and redesigned gill-system. The PopMax features a unique gill system that consists of six water intakes and a water chamber, creating life-like...

The Megabass KNUCKLE LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook...

A downsized version of the storied Japanese crankbait, the MR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the 7ft range. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft – 19ft, even under tough conditions. This range is made possible by a unique, super thin lip that slices through currents, and maintains the ideal balance required for a steep dive angle....

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or...