Freshwater

Radically redefined, the G. Loomis NRX+ INSHORE SPINNING is built for technical inshore anglers fishing lighter line, finesse presentations, and demanding conditions where sensitivity and control are critical. Product Details Spiral X graphite construction Fuji Titanium SiC K-Frame guide train Custom CI4+ reel seat...

The DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that generates powerful vibrations and quick start-up action. The weight’s hydrodynamic design powers a sharp, high...

The PENN® Fierce® V spinning reels are built for durable, smooth saltwater performance, featuring a full metal body and sideplate that keeps gears precisely aligned and resists flex under load. Four sealed stainless steel ball bearings help protect internal components from corrosion and deliver...

Enjoy fishing anywhere you go with this fun and portable Ugly Stik® combo. This combo is the ultimate combination of durability and convenience. Great for casting in tight places! Now available with the legendary Mossy Oak® Bottomland camo design.   Featuring the Mossy Oak®...

The Engel Live Bait Pro is a high-quality bait storage system that is designed to keep your live bait fresh and lively for extended periods. This system comes with a rechargeable aerator that helps to maintain a constant flow of oxygen, ensuring that your...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

Lure them in with hair, then bait them with the ball! Quantity 1 Recommended offset hook size #2/0 Recommended rig No-sinker, drop shot, nail rig, free rig, jig head

Unbounded Field Conquest - The Tail-Spin Plug That Ignites Bass Predatory Instincts! From shore to boat, this tail-spinning plug enables comprehensive field research across a wide range of fishing conditions. Its compact body delivers outstanding castability, while the classic tail spin produces smooth rotational...

The Sakai Standard - A Bank Crank Delivering Rock-Solid Tight Wobble from Dead Slow to First Retrieve, Scanning Every Corner with Precision! Featuring an ideal 55mm ”JAPAN Just Size” design, this lure is engineered to hit the shore fishing strike zone - set between...

Premium Japanese-made DUO Realis Spinbait 80 G-Fix hard bait designed for serious bass anglers. This advanced spy bait/spinbait features a silent, finesse presentation with dual propeller blades that create flash, vibration, and subtle water disturbance to trigger pressured fish.The Spinbait 80 G-Fix excels with...

Shore Fishing Performance Perfected - Bottom Rush Surpasses the Legendary Standard! Developed and refined in the Kasumigaura water system, the third installment of the KABUKI series, ”Bottom Rush,” is a crankbait that promises high performance even when fishing from bank. It expertly balances high-appeal...

Fixed Center-of-Gravity Jerkbait - Experience Ultra-Linear Response, Reliable Cast & Dynamic Action! When angler thinks of jerkbaits in today market, what attribute is most important? While fancy colors and scale patterns provide realism it is still the lure’s “action” that prioritized an angler`s jerkbait...

REALIS CRANK G G87 15A Product Description4.5m Swim Range - Conquer Your Target with G87 15A In 2016, REALIS introduced the 15A model into the G87 lineup, designed with an swim range of 4.5 meters in mind. Its internal body design carries over from...

“Anyone have a bottle opener?” Pause for effect, then point at your GoNow™ Box like a boss. Of course you brought one – it snaps easily onto any GoNow™ Box in your arsenal with QUICKLINK™ attachment points. Rugged, corrosion-resistant zinc alloy construction QUICKLINK™ posts...

Some of the best stories start with hold my beverage, so go ahead and say it to your GoNow™ Box to set the mood. The GoNow™ Cup Holder fits up to 30-oz. tumblers and snaps onto any Box. Dual-purpose design holds drinks and serves...

During those sad and brief moments your rod can’t be in your hand, keep it upright, secure and ready for action in the GoNow™ Rod Holder. Compatible with spinning and baitcast setups alike, and quickly snaps onto any GoNow™ Box with QUICKLINK™ attachment points.

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

Pre-Order NOW Estimated ship date Aug 2026* Ready To Ship(27TWCS711XHMF) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank:  Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: ...

Pre-Order NOW Estimated ship date Aug 2026* Ready To Ship(27TWCC711XHMF, 27TWCC80MHF ,27TWCC80HF) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank:  Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel...

Pre-Order NOW Estimated ship date Oct 2026* Ready To Ship(27TSEC70MLF,27TSEC70MF ,27TSEC70MHXF,27TSEC70MHF, 27TSEC76MHF) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon Primary Nut Material Aluminum Secondary Nut Material Stainless Steel Handle: Primary Material Agglomerated Cork Butt Cap Cork Rubber

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCII Carbon Fiber Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Dec 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. PRIMARY MATERIAL SCIII G CARBON FIBER PRIMARY RING MATERIAL ALCONITE PRIMARY FRAME MATERIAL STAINLESS STEEL PRIMARY MATERIAL NYLON PRIMARY NUT MATERIAL ALUMINUM SECONDARY NUT MATERIAL STAINLESS STEEL PRIMARY...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate premium materials and advanced construction to achieve exceptional lightness and performance. Spiral X Core blank technology—enhanced with Toray Nanoalloy® carbon—delivers greater torsional and compressional rigidity than...

Shimano Poison Adrena Spinning B rods pursue ultimate lightness while maximizing sensitivity and control for advanced finesse applications. Spiral X Core blank construction with Toray Nanoalloy® carbon increases rigidity and stability, improving accuracy and responsiveness during delicate presentations. The Full Monocoque carbon handle and...

An all-in-one rigging system designed specifically for dice and urchin baits, featuring an internal spiked weight that easily grips tough TPE and ElaZtech materials. Equipped with a heavy-duty double wire bait keeper, this innovative rig ensures your soft plastics stay locked in place through...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Maintaining the proven profile and high-frequency tail action of the original, the 4.2” is a deadly addition to high-pressure scenarios and clear...

he HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vibrations. Compared to the SPARK SHAD, the HAZEDONG SHAD exhibits minimal body movement and concentrates action in the tail for a high-pitch, finesse kicking...

The Jigging World Radiant rods stand at the top of freshwater lineup—built for anglers seeking the highest level of performance, sensitivity, and precision. These are among the lightest and most responsive freshwater rods available today, delivering a direct, unmistakable connection between angler and lure....

Celebrating the Steez family’s 20-year anniversary, A first of its kind reel joins the industry leading Steez lineup to deliver the ultimate light and versatile performance. The new Steez SV Light TW 100 introduces anglers to Japanese craftsmanship engineered for peak casting performance, amplified...

The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, we discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, our engineering team focused on designing a large...

The Jackall Riser features an upward angled lip that causes the bait to rise to the surface on the retrieve, creating an action that is irresistible to bass. Unique upward angled bill causes this bait to rise to the surface when retrieved. 

A new and deeper diving addition to the incredibly effective Rerange series, the Jackall Rerange 110MR Jerkbaits allow you to target fish holding further offshore or in deeper pockets. The Jackall Rerange 110MR’s are a step above other jerkbaits in-terms of innovation and technical...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum comfort with subtly tapered rear grips...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The Aldebaran BFS incorporates Shimano's Finesse Tune Brake (FTB) system to reduce the spool's weight by...

The Symetre needs no formal introduction, the name resonates with anglers for fishing performance and versatility. Constructed on a high-quality graphite rod blank with stainless-steel frame guides and Titanium Oxide inserts, the Symetre Salmon/Steelhead Combo is a great option for anglers looking to target...

The G. Loomis IMX Pro rods extend the lightweight, performance-driven IMX lineup with a series of lure-specific models. Unlike other rods that utilize the same mandrel for multiple lengths and tapers, each rod in the G. Loomis IMX Pro lineup has been custom-built using...

Embark on the Trout bait finesse adventure! With the Trout Signal, you'll be ready for the all new adventure! Whether you're a expert angler or just starting out Trout BFS game, its simple, effortless design and versatile capabilities make it a must-have for anyone...

The exceptional performing trout minnow with a rich history Trout Tune features well-balanced elements, including cast ability, water resistance, and action sharpness, all crucial for successful angling. The strategically placed weights at its center allow for easy water grip on the lip and maintain...

The legendary Flat-Side Minnow a staple among trout enthusiasts The weight distribution of the Meteora has been carefully crafted to ensure stability even in the most powerful currents. Its refined design allows for controlled action and smooth retrieves, resulting in a successful fishing experience....

The Artist FR55 boasts a slender frame that allows for quick movement in swift waters. It excels in shallow rapids and its lightweight design keeps the bait swimming steadily. With a powerful wobbling action, this lure is perfect for steady retrieves. Model Length Weight...

Take things into high gear with the MACH® 1 Baitcast Combo. The reel features 7+1 stainless steel ball bearings, a rulon drag system with 15 lb. max drag, and an externally adjustable Multi-Setting Brake (MSB) dual cast control. The one-piece graphite frame and sideplates...

Living up to Lew’s renowned quality and performance, the American Hero® Spinning Combo is crafted with quality components to ensure outstanding operation every day. The reel boasts power and precision with a 5-bearing system and high strength, solid brass, Hamai CNC precision cut Speed...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design delivers amplified sound and unparalleled action to attract more...