Freshwater

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for swimming jigs, flipping jigs, casting...

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. It...

Strike King’s Tidal Shrimp has been reimagined to increase durability and performance. Featuring a firmer material than standard plastics and mesh overlay on the tail, the new Tidal Shrimp is built to withstand the wrath of vicious saltwater predators. Available in eight colors, this...

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go...

Strike King’s Rage Hawk is uniquely shaped with two Rage arms extending from the sides of its compact body, producing exaggerated movement to attract powerful strikes. The body effortlessly moves through cover while easily fitting up to a 5/0 hook, increasing hook up ratios...

The Zeus Worm is an extra-long, large-bodied worm designed for attracting massive bass. Strike King’s advanced Perfect Plastics pouring system creates ultra-realistic, vivid color blends to draw in fish and mimic natural forage while emitting a pungent coffee scent to improve the hook up...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action. Weight transfer system 3D eyes...

Look closely at the Strike King® Swinging Swim Jig, and you'll see that unlike other jig styles, it's not built on a fixed hook. Instead, it has an eye joint that allows the hook to swing freely as the jig moves through the water,...

The Strike King Tour Grade Swim Jig includes a streamlined, balanced head for an enhanced swimming action. The head also features life-like eyes and a variety of colors that match up perfectly with the Strike King Perfect Skirts included with each jig. Swimming a...

Product Details: Fully torture tested by saltwater tackle junkies, the 13 Fishing® Fate +S Saltwater Spinning Rod is ready to take on the world. Its Japanese 30 Ton Toray Graphite blank is proven tough and durable, and the Evolve Tangle Free stainless steel guides...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ DROPSHOT draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler.Dropshotting is one of the most effective techniques when pressured...

The G. Loomis IMX Pro rods extend the lightweight, performance-driven IMX lineup with a series of lure-specific models. Unlike other rods that utilize the same mandrel for multiple lengths and tapers, each rod in the G. Loomis IMX Pro lineup has been custom-built using...

Designed specifically for fishing spinner rigs with powerful butt-section and light tipsE6X material makes them light and responsive for excellent feel and line/lure control.Fuji guides with full cork handle configurations for a comfortable, positive grip. High-modulus graphite construction Un rivaled durability + performance Multi-Taper...

Fast-action spinning rods in 1 & 2-piece configurations that can be used for many different techniquesEasy loading, easy casting for fishing virtually any size baits/rigs, depending on your style of fishing.Provides total flexibility so one rod, depending on the length you prefer covers many...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ SPIN JIG draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. With design intent originally rooted firmly in providing...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes completely unpredictable change. Seasonal precipitation patterns lead to variable flows and fluctuating turbidity, two nail-biting factors that keep even the most experienced steelheaders on their...

A WORLD OF INNOVATION. With G. Loomis' original Mag Bass' fast action tapers and featuring Shimano's Spiral-X Technology takes bass fishing to the next level. With Spiral-X Technology preventing blank twist to increase casting distance and enhancing accuracy rod strength is increased for the...

MOJO YAK CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel technology. Premium, high-modulus SCIII carbon. Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames. Fuji® DPS reel seat with black hoods on spinning models. Fuji® ECS reel seat with black hood...

Boasting an eye-catching red color, the MACH® Smash spinning combo is ready for duty. The MACH® Smash Spinning Reel features a rugged yet lightweight graphite body, high strength solid brass Speed Gears, 8 bearings, an anodized ported knurled aluminum spool, and a fold-down handle...

Climb the leaderboard with Lew’s® Laser® MG Baitcast Combo. Enjoy smooth and powerful reeling with a premium 8-bearing system, a Zero Reverse® one-way clutch bearing, an anodized aluminum U-shape 32mm spool, and an externally adjustable Magnetic Control System (MCS). Experience long-term reeling precision from...

Cast with confidence using Lew’s® American Hero® Camo Baitcast Combo. Experience premium performance from a reel with a smooth 6-bearing system, an externally adjustable Magnetic Control System for precision casting, and high-strength Speed Gears®. Deliver powerful hooksets with a premium one-piece IM7 graphite blank,...

Lew’s® is pleased to announce the next generation of the ultralight spinning rod. The Lite Series is built on the powerful but exceptionally light HM50 Graphite Blank – the premium of ultralight rod platforms. This high-modulus blank sets the standard in ultralight engineering, resulting...

The American Hero® Camo Baitcast Reel delivers on all fronts – from looks to performance. The American Hero Camo Baitcast Reel is built to last with a premium 6-bearing system containing stainless steel double shielded ball bearings and a Zero Reverse® one-way clutch. The...

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators. Unlike traditional offerings, the SLEEPER CRAW’s...

   The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 10ft—no small feat given it’s diminutive size and weight—and allows for longer, more accurate casts due to Megabass’ patented...

The Z-1 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom structure to trigger frenzied reaction bites. Powered by our patented LBO II balancer system, the Z-1 casts like a heavier plug, delivering unrivaled performance for its size. In the bitter winter,...

The Megabass KNUCKLE LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook...

Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific actions. Shimano's proprietary Spiral X Core...

Keitech's revival of a Swimbait Classic Before the Swimbait revolution, The Swing Bait was rumored to be the "Secret Bait" for Japan's highland clear lakes. Local experts at Lake Nojiri and Lake Hibari kept this a secret for many years, but eventually it spread...

With the patented NetBait claws and hollow body design the Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Paca™ Craw have a helicopter effect which slows the fall rate  of this bait and also great action for...

The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop shot hooks more plastic to hang onto. The nub head is seamlessly integrated into an elongated and tapered body design that delivers incredible undulating action....

Introducing the next generation of Veritas rods with Powerlux® 100, which increases the rod’s strength by 15 percent while also reducing the rod’s overall weight by 5 percent. The new Veritas rod family gives anglers the performance, sensitivity, and durability they need to win,...

Introducing the next generation of Veritas rods with Powerlux® 100, which increases the rod’s strength by 15 percent while also reducing the rod’s overall weight by 5 percent. The new Veritas rod family gives anglers the performance, sensitivity, and durability they need to win,...

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give the bait precision action, and a very unique sound. MODEL DESCRIPTION WT (OZ) L (IN) HOOK ACTION CL-LC150 Lane Changer 150 7 / 16...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo X low profile reel features a C6 Carbon frame and asymestrical body to optimize, weight, balance and ergonomics. Consistent...

VMC® Marabou Jig features a Power Gap hook made of high-carbon steel. The 60 degree rotated jig eye allows greater control. Natural hair-dressing imparts natural, lifelike action while the marabou fibers on the jig reflect light for added attraction, to create the perfect marabou...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

The NEW Abu Garcia® Veritas® baitcast combos push the limits of high-performance fishing gear and are feature-packed with a 10+1 bearing system and lightweight graphite frame. Rods are powered by our exclusive Powerlux® 100 Nano resin, providing a stronger, lighter, more sensitive rod. Abu...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Abu Garcia® Jordan Lee Combo is packed with iconic Abu Garcia features. The 5 stainless steel HPCR™ bearings + 1 roller bearing, paired with the Power Disk™ drag system and custom Winn® grips make...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable, Floating Plastic 10 Pieces Per...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish.

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ MAG BASS draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our accolade-earning magnum taper meets modern proprietary G....

Mustad's Dry Backpack is a practical, waterproof roll top backpack with plenty of room for clothing, camera, mobile, navigator and all the fishing gear you need for a daytrip. This durable backpack features a water-resistant outside zipper, comfortable padded straps, 500Denier Tarpaulin material, sealed...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

Flipping has always been an oxymoron of sorts. It's considered to be a finesse technique, yet it requires brute strength to make it work. The finesse part comes in the presentation. You want your jig or worm to enter the water very quietly because...

Enjoy the Shimano quality on a cost-effective, entry-level spinning reel. The reliable FX series is a great option for recreational fishing enthusiasts. Now with a roller clutch, Propulsion Spool and an increased bearing count, you’ll get more performance features for less with the FX...

  New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and setting new standards with science-based ergonomic advancements. Mojo Bass TRIGON rods sport an updated the assortment with more lengths, powers, and...