Freshwater

The G. Loomis IMX Pro rods extend the lightweight, performance-driven IMX lineup with a series of lure-specific models. Unlike other rods that utilize the same mandrel for multiple lengths and tapers, each rod in the G. Loomis IMX Pro lineup has been custom-built using...

Designed specifically for fishing spinner rigs with powerful butt-section and light tipsE6X material makes them light and responsive for excellent feel and line/lure control.Fuji guides with full cork handle configurations for a comfortable, positive grip. High-modulus graphite construction Un rivaled durability + performance Multi-Taper...

Fast-action spinning rods in 1 & 2-piece configurations that can be used for many different techniquesEasy loading, easy casting for fishing virtually any size baits/rigs, depending on your style of fishing.Provides total flexibility so one rod, depending on the length you prefer covers many...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ SPIN JIG draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. With design intent originally rooted firmly in providing...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes completely unpredictable change. Seasonal precipitation patterns lead to variable flows and fluctuating turbidity, two nail-biting factors that keep even the most experienced steelheaders on their...

A WORLD OF INNOVATION. With G. Loomis' original Mag Bass' fast action tapers and featuring Shimano's Spiral-X Technology takes bass fishing to the next level. With Spiral-X Technology preventing blank twist to increase casting distance and enhancing accuracy rod strength is increased for the...

MOJO YAK CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel technology. Premium, high-modulus SCIII carbon. Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames. Fuji® DPS reel seat with black hoods on spinning models. Fuji® ECS reel seat with black hood...

Cast with confidence using Lew’s® American Hero® Camo Baitcast Combo. Experience premium performance from a reel with a smooth 6-bearing system, an externally adjustable Magnetic Control System for precision casting, and high-strength Speed Gears®. Deliver powerful hooksets with a premium one-piece IM7 graphite blank,...

Lew’s® is pleased to announce the next generation of the ultralight spinning rod. The Lite Series is built on the powerful but exceptionally light HM50 Graphite Blank – the premium of ultralight rod platforms. This high-modulus blank sets the standard in ultralight engineering, resulting...

Cast your bite The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators. Unlike traditional offerings, the SLEEPER CRAW’s...

   The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 10ft—no small feat given it’s diminutive size and weight—and allows for longer, more accurate casts due to Megabass’ patented...

The Z-1 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom structure to trigger frenzied reaction bites. Powered by our patented LBO II balancer system, the Z-1 casts like a heavier plug, delivering unrivaled performance for its size. In the bitter winter,...

Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific actions. Shimano's proprietary Spiral X Core...

Keitech's revival of a Swimbait Classic Before the Swimbait revolution, The Swing Bait was rumored to be the "Secret Bait" for Japan's highland clear lakes. Local experts at Lake Nojiri and Lake Hibari kept this a secret for many years, but eventually it spread...

With the patented NetBait claws and hollow body design the Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Paca™ Craw have a helicopter effect which slows the fall rate  of this bait and also great action for...

The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop shot hooks more plastic to hang onto. The nub head is seamlessly integrated into an elongated and tapered body design that delivers incredible undulating action....

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give the bait precision action, and a very unique sound. MODEL DESCRIPTION WT (OZ) L (IN) HOOK ACTION CL-LC150 Lane Changer 150 7 / 16...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo X low profile reel features a C6 Carbon frame and asymestrical body to optimize, weight, balance and ergonomics. Consistent...

VMC® Marabou Jig features a Power Gap hook made of high-carbon steel. The 60 degree rotated jig eye allows greater control. Natural hair-dressing imparts natural, lifelike action while the marabou fibers on the jig reflect light for added attraction, to create the perfect marabou...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish.

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ MAG BASS draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our accolade-earning magnum taper meets modern proprietary G....

Mustad's Dry Backpack is a practical, waterproof roll top backpack with plenty of room for clothing, camera, mobile, navigator and all the fishing gear you need for a daytrip. This durable backpack features a water-resistant outside zipper, comfortable padded straps, 500Denier Tarpaulin material, sealed...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

Flipping has always been an oxymoron of sorts. It's considered to be a finesse technique, yet it requires brute strength to make it work. The finesse part comes in the presentation. You want your jig or worm to enter the water very quietly because...

Enjoy the Shimano quality on a cost-effective, entry-level spinning reel. The reliable FX series is a great option for recreational fishing enthusiasts. Now with a roller clutch, Propulsion Spool and an increased bearing count, you’ll get more performance features for less with the FX...

  New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and setting new standards with science-based ergonomic advancements. Mojo Bass TRIGON rods sport an updated the assortment with more lengths, powers, and...

Strike King Rage Bug 4" Soft Plastics - The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe...

Live Target Hollow Body Frog Poppers - Personally designed as a “Signature Series” product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face...

Live Target Hollow Body Craw Jigs - Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag...

Atlas Mike's Garlic Eggs - Top-quality egg packed in a special garlic oil. Combination of fluorescent colors and garlic scent will attract trout through sense of smell, sight and taste. Oil Pack – 1.1 oz Jar

Berkley PowerBait MaxScent Flatnose Minnows - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait MaxScent Creature Hawgs - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait Chigger Craws - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear-and-tear on your worm due to aggressive fish, short strikes or over-casting. Hollow Tube for Worm Allows Desired Ring Position....

The Classic Mustad treble hook range has been an all time favorite with fishermen all over the globe. It is a great and reliable replacement hook for your plugs, spoons, pilkers or spinners. The hook features unmatched strength and value for money. The “MTL-V1”...

The Ballistic LT series of spinning reels were designed lighter and stronger in a more compact package. The strength of the Zaion housing is an example of the LT design concept of Light but Tough. At the heart of the reel is a machined...

The Luvias LT has a Magsealed main shaft and Zaion body to keep it smooth, light and trouble free. Luvais has many features found in some of our top of the line spinning reels and will give anglers a smooth and reliable day on...

Daiwa Exist LT Spinning Reels - DAIWA has held the same dream for 60 years. To bring to the world, the finest designed reel ever seen. A reel that is so light and easy to use that it feels like an extension of your...

What do you get when you design a reel with five silky-smooth A-RB bearings, a lightweight, diecast one-piece aluminum frame, Super Stopper anti-reverse and Shimano's VBS braking system? You get a reel you can depend on, day-in and day-out, that will perform beyond your...