Freshwater

Delivering trusted Lew’s performance with an upgraded look, the American Hero Camo spinning combos feature Lew's exclusive Hero Cam camo pattern and feature a reel constructed with a solid, one-piece graphite frame, housing a 6-bearing system with stainless steel double shielded ball bearings for...

Reach for victory with Lew’s® Tournament MP Baitcast Reel. Project strength with a one-piece aluminum frame, a premium 10-bearing system with anodized aluminum alloy Speed Gears® and P2 Super Pinion® bearing-supported pinion gear. Enjoy versatility from an anodized aluminum U-shape 34mm spool. Cast precisely...

From the mind of professional angler Andy Montgomery and the engineering team at Lew’s® comes the new Team Lew’s Pro SP Skipping and Pitching reel. The super shallow spool holds 40 yards of 20-pound-test fluorocarbon for faster spool start up and reduced deep spool...

With the ability to excel under any condition, Lew’s® American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, the American Hero® Baitcast Reel features a one-piece graphite frame with lightweight graphite sideplates...

AVID SERIES FRESHWATER CASTING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience. The UOZE SWIMMER’s head starts with a classically-proven point to cut through vegetation and water, but that is where the similarities end. Sculpted details...

The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top hook on both sides, DARK SLEEPER is designed for stealthy, life-like deployment as a bottom-bouncing swimbait....

Now available in a snack-sized 2.4″ package, DARK SLEEPER is ready to target highly pressured waters, river systems and tough sight-fishing situations. DARK SLEEPER’s soft fin shields the top hook on both sides, camouflaging the top hook design, gently deflecting potential snags, and tricking...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body and redesigned gill-system. The PopMax features a unique gill system that consists of six water intakes and a water chamber, creating life-like...

A downsized version of the storied Japanese crankbait, the MR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the 7ft range. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft – 19ft, even under tough conditions. This range is made possible by a unique, super thin lip that slices through currents, and maintains the ideal balance required for a steep dive angle....

Equipped with DAIWA’s latest technology, AIRDRIVE DESIGN. Evolution of LT and providing ULTIMATE CONTROL. “AIRDRIVE DESIGN” is the next generation of spinning reel design concept. The 24CERTATE implements this cutting-edge technology in the front unit, providing anglers with the superior operability with maximum power...

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on...

Boasting an infusion of advanced Shimano technologies, SLX 70 A low-profile reels excel in a variety of situations ranging from finesse presentations to close-quarter power techniques. MGL Spool III design features Shimano’s lightest spool to date, significantly reducing inertia for quick startup. Additional premium...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

Mustad belt bag made from tough weatherproof 420D TPU and sealed with SBS waterproof zippers. One large compartment that easily holds clothing, equipment or tackle boxes. Also featuring a laminated front pocket, side pocket, adjustable belt, and detachable support strap. Built with Duraflex buckles,...

The Vengeance® baitcast combo series delivers on-the-water performance and style in a balanced, lightweight design. Combo reel features 4 stainless steel ball bearings + 1 roller bearing for smooth operation. Rod construction starts with a 24-Ton high modulus graphite blank that is paired with...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...

Fish are attracted to the glow in the dark skirt and Flashabou Fibers that reflect light. Built with a super sharp and tough VMC® hook. The chrome Colorado style spinner blade allows for greater lift. Jig heads are interchangeable. Glow in the Dark Skirt...

Included are the 7" and 8" Fillet Knives and the 9" Boning Knife, keeping your prepared for any size fish. These stainless-steel blades are coated in PTFE for a sharp and smooth filleting experience. To keep the blades maintained and ready for the next...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

Shimano Socorro SW spinning reels have the true durability to tackle nearly anything in the salt. Equipped with long-lasting HAGANE Gear, the Socorro reels give anglers the strength and confidence for both inshore and offshore action. X-Ship technology offers anglers the ultimate in smoothness...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has integrated our patented Hyper-Drive design...

  New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and setting new standards with science-based ergonomic advancements. Mojo Bass TRIGON rods sport an updated the assortment with more lengths, powers, and...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity and more hook-setting power. The series also includes two...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming "X" shapes on the rod blank's outermost layer, the Curado series provides anglers with...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

Packed with Shimano's most advanced technology, the Shimano Chronarch G casting reel delivers the top-level performance that enthusiast saltwater anglers require. The Chronarch G is a great inshore saltwater reel that's perfect for wade fishing for speckled trout, redfish and flounder. MicroModule gearing provides...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations. Needle point with SlickSet Coating for...

Rebel Middle Wee Crawfish Crankbaits - Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist. Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish...

Rebel Teeny Pop-R Poppers - The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish...

Mepps Replacement Minos - All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, AL0M 1-7/8 in. fits stock numbers C1M, AL1M 2-1/2 in. fits stock numbers C2M, C3M, AL2M 3 in. fits...

Mepps Trout Pocket Pac - #1 Aglia Dressed Inline Spinners - The dressed Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) hand-tied natural squirrel tail dressed Aglia spinners. Dressed spinners provide a larger profile to attract larger fish. All Mepps Aglias are extremely...

Mepps Bass Pocket Pac - #3 Aglia Plain Inline Spinners - The Mepps Aglia Bass Pocket Pac features 3 #3 (1/4 oz.) Mepps spinners. It takes the guesswork out of selecting the most effective spinners for both largemouth and smallmouth bass. Aglias are extremely effective...

Live Target Skip Shads - Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved outer profile makes it...

Booyah Pad Crasher Frogs - The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open water, and...

Atlas Mike's UV Glo Eggs - Top-quality, large, fluorescent colored salmon eggs. Mike’s “Glo” Egg will attract trout at all times of the day and in all types of water and weather. Oil Pack – 1.1 oz Jar

Rapala X-Rap Deep Jerkbaits - The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary. Fish with a stop and go for enticing suspending action or slow-wind for classic Rapala "wounded-minnow" action. Deep Diving Lip Suspending on...

Berkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...

The VMC Worm Hook is used for light to medium weight lines. It feature a 3-degree offset point that increases hookup rate and a resin closed eye that eliminates line slip off. Offset Point Resin Closed Eye Best for Carolina Rigs Designed for all...

Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball,...

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

A smartly priced reel that can match the performance of many more expensive models. The Carbon Light Material Housing was designed with the LT concept of light but tough, in mind. The carbon-based material is light yet very strong making the reel easy to...