Freshwater

Lew’s® Custom Lite Spinning Reel boasts compact dynamism, delivering the powerful performance expected from Lew’s Custom Lite reels at a slightly reduced reel size. A proprietary Tanso Tech frame and skeletal rotor are lightweight and strong, housing 11 premium stainless steel bearings and an...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVA 

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the DARK SLEEPER, the SLEEPER GILL can be sent where others fear to swim. Its jungle-crawling ability enables precision targeting of weed areas, intricate laydowns, cover areas, standing timber, bottom structure, and...

New to the Keitech jig line up is our Model IV Tungsten Heavy Duty Jig. Built for power, the Model IV is ideal for Flipping, Pitching, Grass Fishing and Casting! Built using concepts from our Model I Casting jig. This Full-size, beefed-up Tungsten jig...

The BKK Heavy Cover is developed for flipping and punching techniques. This hook is equipped with an SS finish and an extra-short needle point to ensure excellent penetration performance and an improved point strength. A special higher-carbon steel material is used to enhance stiffness,...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymetrical body design to provide the ultimate balance in weight, strength, and...

Weight: 2/5 oz.Length: 2 1/4? x 7/8? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Experience better-than-ever Abu Garcia engineering for MAXimum performance with the Abu Garcia Max Pro Spincast Combos. A 4-bearing system ensures smooth and efficient operation. Combined with the snubberless casting design and QuadCam engagement mechanism, the Abu Garcia Max Pro spincast combo is the pinnacle...

Lighter and more feature-packed than ever before, the Abu Garcia® ZATA Baitcast Combos are geared for performance. With a 10+1 bearing system, lightweight graphite frame and sideplates, and 24-Ton graphite construction, these sensitive, lightweight combos are perfect for most fishing styles. 10 stainless steel...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish. Casts like a bullet Versatile, multi-species design Heavy-duty construction

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species. Ideal weight for long-casts with...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selectionNatural minnow profileVMC® Hook is extremely sharp for...

The Mustad Dry Bag is a dry roll top bag, providing safe storage for your wallet, keys, camera and phone. It features a water-tight outer phone pouch, which is accessed from inside the bag, for maximum protection. This mini bag is the perfect choice...

Our goal from day one has been to make very accurate, high performance, technique-specific walleye rods... the best money can buy! Thanks to the input received from tournament anglers, guides, shop owners and pro staffers, we've made an already popular and effective series of...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ JIG & WORM draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Rolled for beastly bottom contact performance, this...

A unique technique where fishing from a boat positioned at the head of a good run, you drop a bait rig to the bottom and slowly feed line out as you bounce it along the bottom, back toward the fish in the middle of...

The Popping Rod series was originally designed to cast live shrimp under a popping cork for saltwater flats species like seatrout and redfish. As anglers will, they quickly discovered these rods worked exceptionally for fishing soft plastics and small jigs for bonefish, small snook...

G. Loomis IMX Hot Shot 20% OFF All sales are final. No return or exchange accepted. Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and experienced anglers alike, the Sahara series incorporates Shimano’s HAGANE Gear for increased durability with the refinement of SilentDrive technology...

The new STEEZ A 100 features our MAGFORCE-Z BOOST, combining the casting control of our Magforce-Z with the added benefit of increased casting distance. The STEEZ A 100’s profile ensures easy handling, and its G1 Duralumin MAG-Z BOOST Spool design is an extremely rigid, flex-resistant...

Shimano Bantam MGL Baitcasting Reels - 40 years ago, Shimano released it's first baitcast reel, Bantam, to the market. This began what is now a legacy of durable and high performance casting reels.The 2018 Bantam MGL establishes a new benchmark for rigidity. The new...

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Bluegill 3 Pack Crankbaits - The Rebel Bluegill is the real deal – a blue-collar bait you can depend on to catch fish when others fail. Super-realistic bluegill looks and an accurate panfish profile make this a go-to for bass, walleyes, pike and...

Bill Lewis Rat-L-Trap  Magnum Trap Lipless Crankbaits - Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most...

Panther Martin Best of the Best 3 Pack - Super Valve Best of the Best 3 Pack.These three Panther Martins Classic spinners are proven to catch trout,bass,pike,crappie,and many other spieces.Kit contains 1 each 4 PMR G 1/8 oz 4 PMR S 1/8 oz AND 4...

Leland Lures Crappie Magnet Jig Heads

Rapala Scatter Rap Minnow Jerkbaits - Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

This is VMC standard offset round bend worm hook. Ideal for Carolina rigging while combined with VMC premium tungsten weights. Features: 1X Strong Z-Lock Forged Vanadium Steel Cone Cut Point ?Models: 8313BN#1/0PP, 8313BN#2/0PP, 8313BN#3/0PP

Owner K Hook - Inshore Slam Hooks are designed similar to the old Kahle style bait hooks. They are ideal for rigging all types of shrimp, crabs, minnows, worms, and other types of baitfish. They can be used for Freshwater Bass, Catfish, and all inshore...

Gamakatsu’s standard offset shank hook with a round bend for a larger bite area. Perfect for Carolina rigging, or any time you need a stealthy presentation.

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low-profile reels. The reel’s lightweight MGL Spool requires less start-up energy due to decreased inertia and results in longer...

Calcutta Conquest 300 and 400 offers angler's the paramount rigidity and precision that the previous generation was known for, now with a synchronized levelwind, HG gear ratio and 8 pin VBS braking system.  

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technology Maximum...

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact lineup of lengths, powers and actions are suited for a variety of techniques and species. Avid anglers appreciate this no-nonsense series of rods to target bass, walleye, panfish...

Redesigned with walleye anglers in mind, the Compre Walleye series has been vetted by some of the best walleye anglers to create a comprehensive series of rods for all styles of fishing. The rods feature full AA cork handles and Fuji reel seats for...

Features of REALIS JERKBAIT 160SP The Realis Jerkbait 160SP is the biggest model in the Realis Jerkbait series. Since its release in 2024 November, it has already earned strong following from both FW and SW anglers around the globe. Even though it is a...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCII Carbon Fiber Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Keep your rigs organized, protected, and ready to fish with our high-performance Rig Board. Designed with a durable molded plastic casing and a premium EVA foam insert, this board securely holds your pre-tied rigs in place while preventing tangles and damage. Measuring 12" long...

Keep your setups organized and ready with the Rigbox - a self-contained solution for storing terminal tackle and pre-tied rigs in one compact case. Designed for efficiency, on one side it features three molded compartments for terminal tackle and a built-in EVA foam board for...

G. Loomis IMX Pro Blue 20% OFF Select Models All sales are final. No return or exchange accepted. Stripers. Fluke. Bluefish. Blackfish. Even small tuna. Casting big swimbaits or chunking live baits with circle hooks. Experience fishing at the next level with G. Loomis'...