Freshwater

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Designed expressly for walleye, the in-line needle point design won’t roll or twist when trolled. Light weight to enhance the natural presentation of live bait. Unmatched sharpness and forged for extra strength.

The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. Featuring over 30 casting models, this series is ideally suited for powerful game fish. PREMIER® MUSKY RODS feature: Premium quality SCII carbon. Kigan Master Hand 3D guides with slim,...

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The GLF series of rods is built to match the demands of Gulf Coast anglers. Whether the target is redfish, speckled trout or flounder, the GLF series has perfectly tuned actions for a wide spectrum of techniques. GLF rods feature lightweight hybrid blanks and...

A Bite-Sized Searching Crank Bait with Modern Action! Introducing a compact, bite-sized rolling Crankbait. With its small body and soft rolling action designed for high-pressure field conditions, this shallow-range crankbait has a bite-size silhouette perfectly tailored for modern Bass. The name derives from “MID”...

Pre-Order NOW Est. Ship date July 2026* Ready To Ship (PG272MHS,PG272ML,PG273MP, PG274MLP) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full- or split-grip cork-handled bass rod, like Shimano’s Expride B...

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

SLP WORKS 20th Anniversary EXIST Spinning Reel Celebrating two decades of innovation and craftsmanship, the SLP WORKS 20th Anniversary EXIST is a limited-edition spinning reel built on Daiwa's flagship EXIST platform. This exclusive release combines the legendary performance of the EXIST with premium anniversary...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs. About this product Imagine the next-level fish appeal...

The wait is over—introducing the Jigging World Revel, elevate everyday freshwater fishing with refined performance and feel. Built with a higher-grade Toray carbon fiber, the Revel features a noticeably lighter and more sensitive blank, delivering enhanced bite detection and responsiveness across a wide range...

PRE-ORDER NOW EST. Ship Date March 2026* Ready To Ship (PCI701MLFS,PCI701MFS) *Ship date may change without notice due to manufacturer supply. The Procyon Inshore rods are competitively priced yet loaded with high-end features. Starting with Daiwa’s HVF NANOPLUS graphite which uses nano alloy technology...

Stealthy entry and accuracy at a distance are critical pieces of pitching and flipping success. The new 26 Tatula Elite P/F 100 combines some of Daiwa’s most advanced technologies to help anglers achieve both skills. With a specially designed MAGFORCE-Z braking system, anglers can...

Nomad Design HYDRA-X 11” Long Reach Pliers The Nomad Design HYDRA-X 11” Long Reach Pliers are built for serious distance and precision control when handling fish and removing hooks. Featuring an extended, angled nose design, these pliers allow for safe hook removal and deep...

Nomad Design HYDRA-X 5” Split Ring Pliers The Nomad Design HYDRA-X 5” Split Ring Pliers are a compact, all-in-one precision tool designed to make fast rig changes simple and efficient. Featuring an integrated scissor and split ring function, these pliers are ideal for quick...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a backbone fortified by Shimano Hi-Power X technology, Shimano engineers expanded the Expride lineup with additional models and enhanced performance by adding a Carbon...

Embark on the Trout bait finesse adventure! With the Trout Signal, you'll be ready for the all new adventure! Whether you're a expert angler or just starting out Trout BFS game, its simple, effortless design and versatile capabilities make it a must-have for anyone...

For anglers on the move, the Game Time Hip Bag keeps gear close and at the ready. 3600 tackle boxes can be stored in the large compartment, while additional sections keep other gear separate. In addition to being a hip pack, the strap construction...

The Expedition Fishing Backpack tackles the demands of serious fishing with uncompromising functionality. Designed with a generous 30-liter capacity, this pack carries all your essential gear while maintaining comfort through the longest days on the water. The fully padded back panel and adjustable straps...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or wearing out. It retains the same exceptional...

Designed for cranking power, drag performance and durability, the Beast 400 series has been completely redesigned to give anglers a large format LP reel that is easy to palm, giving anglers more fish stopping power than any other reel in this class. Designed for...

Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead series of rods offers an expansion of models tailored for a wide range of techniques. Whether float or drift fishing, casting, centerpinning, or trolling, these specially designed rods provide the ideal actions,...

The EMCAST Bite N’ Run feature allows line to pay off the reel when a gamefish takes a live or natural bait. Once line is paying off the reel, the refined Auto Clutch will put the reel in gear allowing a solid hook set....

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost...

Details:  The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish...

Do you ever wonder how deep your bait is, how far behind the boat you are trolling your favorite lure, or even how far your cast went? Wonder no more, PowerPro’s Depth-Hunter features four repeating 25-foot sections — blue, yellow, green and orange —...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

On your next trip, take the bite-detecting sensitivity and fish-fighting strength of the Daiwa Crossfire Inshore Combo with you. Finely tuned actions and exacting standards, Crossfire Inshore Combo incorporate well-engineered value and function. The all graphite rod comes with cork handles and the ultra-smooth...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook point and maximize usage Forward-facing...

Keep a razor sharp edge on virtually any knife with this simple, yet effective tool. A few light strokes against the locked in fine ceramic sticks and quickly bring your knife back to “like new”.

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap® Deep Husky Jerk® consistently swims with an erratic and evasive sweeping action - perfectly...

The realistic colors of the nature series attract more hits by mimicking the fish's natural prey. Nature Series Features: Unique Shaft through Blade Design creates Easiest and Fastest Spinning Action in the World Convex/Concave Blades Send out Sonic Vibrations that are Irresistible to Fish...

One of the favorite blade combinations of spinnerbait fishermen. Colorado/Indiana combinations produce a unique flash and vibration that have fooled bass for years.

Sufix Wind-On Premium Monofilament Leaders make quick knotless, loop-to-loop connections to your main line. Premium quality, small diameter monofilament leader material. Braided loop attaches to mainline without knots or swivels. Leader can be wound through guides onto reel. Handles easily, very low memory, exceptional...

The new 25 Tatula Bass Rods are not just a reintroduction, they're the next evolution in affordable technique-specific bass rods. Now featuring Daiwa's high-density SVF graphite, which uses less resin to bind the graphite fibers, resulting in a lighter rod without sacrifice to its...

Product Specs: Package Quantity : 1Shape : PencilFloat Type : SlipColor : Orange/ChartreuseMaterial : Balsa  

Shape: Stop Float Type: Bead Float Size: N/A Color: Chartreuse Material: String

The Tube Jig Head gives anglers a jig to rig inside their tubes for a natural presentation. The jig features a 90-degree leg that's fantastic for dragging or popping tube jigs off the bottom. The Eagle Claw forged point gives anglers a sharp, stout...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

The Strike King KVD Finesse Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to create a great all-around spinnerbait that produces in a variety of situations. The smaller,...

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility. It can be fished like...

Eagle Claw Slinky Weights are made with flexible polypropylene cord filled with round lead shot. The shape and flexibility make them a snag resistant option, ideal for river and drift applications. Keeps bait moving through rocks, weeds, and grass.

A tried and true, old school bait with new school bells and whistles, Strike King’s Tour Grade FluoroSpin is the “fishin’ and catchin’” lure you know and love with a unique, new design. The fluorocarbon line tie allows for heightened spin and increased blade...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALCARBON FIBERSECONDARY MATERIALNYLONACCENT MATERIALNYLONBUTT CAPRUBBER ONCHOR RODS FEATURE PROPRIETARY ST. CROIX ROD TECHNOLOGIES IPC, ART, AND FRS ONCHOR RODS HAVE A 5 YEAR WARANTY...

Built specifically for anglers who demand high-performance, exceptionally-built gear at a price they can afford. The MACH Smash® Baitcast combo yields some of the most advanced, finely-tuned features of the MACH line-up to help you smash through personal records without having to smash the...

Nothing can stop you with Lew’s® Tournament Pro Baitcast Reels on your deck. Experience smooth operation and durability from a premium 11-bearing system, a one-piece aluminum frame and C45 carbon sideplates, hard anodized aluminum alloy Speed Gears®, and the P2 Super Pinion®. Cast confidently...