Freshwater

The GH51 HUMPBACK is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite its 51mm length, the...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

Keep a razor sharp edge on virtually any knife with this simple, yet effective tool. A few light strokes against the locked in fine ceramic sticks and quickly bring your knife back to “like new”.

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has hand-picked this exclusive combination of Rapalas, perfect when ultra-light angling for any species of gamefish. Kit includes an...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

With a fiberglass rod and reel already paired up, this Daiwa® D-Shock® freshwater spinning combo is the perfect grab-and-go for your next fishing trip. The DSK-2B reel features a powerful Digigear™ digital gear system for ultra-smooth operation and an ABS® aluminum spool to make...

Round Drop Shot Weights available in a variety of size options.

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating movement and a heavy wire hook for...

Eagle Claw Quick Change Walking Sinkers are designed to slide on main line and to walk live bait rigs slowly along the bottom. Quick change design allows the angler to change weights on the fly to match the changing depths and contours of the...

Nothing can stop you with Lew’s® Tournament Pro Baitcast Reels on your deck. Experience smooth operation and durability from a premium 11-bearing system, a one-piece aluminum frame and C45 carbon sideplates, hard anodized aluminum alloy Speed Gears®, and the P2 Super Pinion®. Cast confidently...

The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize...

A downsized version of the storied Japanese crankbait, the SR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the shallows. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is nearly...

The highly responsive GH HUMPBACK trout minnow is a rear-weighted, heavy sinking addition to the GREAT HUNTING family that is built to dominate the current.   The 64mm size of the GH64 HUMPBACK is perfect for its home waters of the wide Nagara River...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. MODEL TYPE POWER ACTION LENGTH PIECES LINE WEIGHT...

The BKK Glide ‘N Shake is engineered to combine both gliding and shaking presentations. The innovative bullet-head head design allows for an optimal gliding action during the descent towards the bottom, and a flat surface on the front edge of the head makes it...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymetrical body design to provide the ultimate balance in weight, strength, and...

This 4-inch Jerkbait was a design requested by many of our customers. For years our followers wanted a larger version of the popular J-Spec. Through years of R@D and testing, Dynamic Lures finally released the new and innovative 4? Z-Spec. Built for a multitude...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

G. Loomis IMX Hot Shot 20% OFF All sales are final. No return or exchange accepted. Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

  Get an edge on the water at an exceptional value. The collection of BassX rods from St. Croix brings legendary performance to passionate bass anglers.  Constructed with newly engineered SCII carbon fiber that is both stronger in flexural strength and lighter than its...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

The Metanium features a never before seen Magnesium CoreSolid Body to provide both professional and enthusiast anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. Plus, the MGL Spool III reduces spool inertia up to 17% over the previous generation...

G-Loomis GCX Inshore Casting Rods - Knowing versatility is key for securing success in demanding inshore environments, G. Loomis tuned the all-new GCX Inshore series to provide anglers with essential tools to tackle any salty situation. Roaming roaring coastal currents and traversing skinny flats...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Rebel Pop-R Poppers - The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than...

Live Target Hollow Body Frogs - The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the...

Leland Lures Crappie Magnet Jig Heads

Leland Lures Slab Magnet 8pc Body Packs • Extra large jig body: this overgrown shad is much larger than other shad style baits on the market • Extra wide tail: the extra wide flat tail is what separates this bait from others on the market • Perfectly...

Gary Yamamoto 5" Double Tail Hula Grubs ?All color styles come 10 baits per pack. 

Booyah Single Colorado Blade Spinnerbaits - Single Colorado BOOYAH Blades are an important tool for spinnerbait fishermen. Single Colorado blades produce a great amount of vibration, allowing bass to feel them from long distances. Available with Ultra Point hooks and Bio-Flex silicone skirts.

Atlas Mike's 3" x 3" Spawn Nets – Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on hook better. Ideal for fast...

Atlas Mike's Shrimp Eggs - Mike’s best-selling salmon eggs. These jumbo-sized egg are packed in our own natural shrimp flavoring. They are the perfect texture – soft enough to entice fish to strike, yet firm and elastic enough to stay on the hook even in...

The legendary Arbogast Hula Popper is a topwater popper that's as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference - even during...

Rapala Shadow Shad Rap Jerkbaits - The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip Design Hand-Tuned &...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Designed expressly for walleye, the in-line needle point design won’t roll or twist when trolled. Light weight to enhance the natural presentation of live bait. Unmatched sharpness and forged for extra strength.

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The DIABLO-LV is one of the most versatile rods in the LEVANTE lineup, with a dynamic X-Graphite blank that loads deeply for intuitive cast placement and ample torque to power fish around vegetation such as weeds and reeds. The DIABLO-LV is equally at home...

Built for big, tough predators, the DieZel Eye™ Jighead is highlighted by its hallmark Eye Strike® 3D eye design, creating a prominent strike target. Custom, heavy-duty 6/0 or 8/0 black nickel, needlepoint hooks are 'tri-forged' on three sides for superior strength and sharpness. Each...