Freshwater

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series.  An MGL Rotor highlights the all-new Vanford A to provide anglers with...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point hooks, complete with a forged shank, high-carbon steel construction and traditional round bend deliver excellent hooking capabilities. The VMC® Boxer...

Anglers will love the flexibility of this TA Hybrid Glider+, outstanding distance casting capabilities, robust build, and cutting-edge features, which can be fished, swum, perked, and chopped effortlessly from the surface to suspend on pause, allowing to stay in the strike zone. TA Hybrid...

Eagle Claw Egg Sinkers allow baits to get to the bottom and rolls through the weeds and rocks. Great for Carolina rigging or throwing bait, the large center allows the line to freely slide on the line, fish don’t feel the weight until it...

Z-Man Scented Curly TailZ Soft Plastics - This staple inshore profile is extremely versatile and effective on all coasts for flounder/fluke, seatrout, redfish, and more. And thanks to infusion with natural baitfish scents and 10X Tough ElaZtech® construction, Scented Curly TailZ outfish and outlast...

Yo-Zuri Pins Minnows Series has been a top seller worldwide for over 2 decades!! The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable ABS Resin lip to get...

Introducing J-BRAID x8 GRAND, the new Ultimate Braid in Daiwa’s J-Braid Family. Strong, and resistant to abrasion yet well-bodied enough to lay smoothly on the spool. J-Braid x8 GRAND line is a complete line up of high quality 8 carrier braid made of the finest...

Tough fish. Rocks and wicked structure. No problem. This genuine 100% fluorocarbon leader material delivers incredible abrasion resistance and maximum impact and knot strength, all with a smaller line diameter than monofilament. This fast-sinking line gets you in the "strike zone"� quicker, and with...

Rebel Hellgrammites Crankbaits - The Rebel Hellgrammite ultralight crankbait is a sinking lure with bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The...

Z-Man StreakZ Curly TailZ Soft Plastics - A fat minnow body and tapering, curly tail enable the StreakZ Curly TailZ to produce a unique and lifelike swimming action. Extremely versatile, these baits can be rigged in a variety of manners and fished with a...

Owner Solid Rings - Heavy-duty stainless solid rings that are virtually "unbreakable", and they offer superior strength as connectors between lines and leader. They resist abrasion from wire lines, and unlike split rings, will not cut through softer lines. MODEL NO. SIZE - RATING QTY...

Built for open water and winter ice fishing, this swim-jig is the perfect small swimbait for fishing in all kinds of situations. The small, 2.25 inch swim-jig built with a narrow profile mimics bait-fish perfectly. The unique jig head deflects off of structure making...

Fish Snax Lures Albie Snax 5" - These soft plastics are effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for those changing light conditions and types of bait.  very effective for all small tuna, and a big hit...

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio, super sharp hooks and dense material are very effective for a variety of uses. Whether you are power fishing them with a...

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The Swing Impact arguably has the...

This VMC traditional O'Shaughnessy 4x strong treble hook is forged from the finest high-carbon steel. After years of service it is still the hook of choice for lure makers and fishermen looking for maximum strength and sharpness at an affordable price. 4X Strong Short...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity head and super thin, strong...

Leland Lures Trout Magnet 9pcs Packs contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait and tackle shop or regionally at participating...

Heddon Zara Spook Lures - The Heddon Zara Spook is the topwater lure that invented the walk-the-dog retrieve, and despite being copied literally hundreds times during the past decade, the Zara is still the king of topwater fishing. The Heddon Zara Spook invented the walk-the-dog...

Berkley Fusion19 Swimbait Jigheads feature an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution...

Introducing The Jigbox - the jig storage solution for anglers! Don't struggle with keeping your jigs organized anymore. Choose between three styles - Type 1 (Vertical) for striped bass and fluke bucktails and other larger jigs,  Type 2 (Horizontal) for blackfish jigs and other...

Hyperlastics Dartspin Pro Lures - A Patrick Sébile design, the Dartspin Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a weedless swimbait hook, jig head, Texas Rig, Carolina Rig, football jig, drop...

Jigging World Fluorocarbon Leaders are crafted in Japan using premium-grade fluorocarbon for maximum performance and reliability. Available in a wide range of pound-test ratings and offered in both 50-yard and 100-yard spools, this leader line delivers unmatched versatility for any fishing application. Our oversized...

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye” set the standard by which all others are measured. Many have tried, but none...

The BKK Stainless BB Swivel are made in high quality stainless steel to resist rust and corrosion. Precise punching allows the wire section to be reduced without affecting the strength and elasticity required to fight big prey. Line damage is avoided by a thorough...

The Crankbait Snap's wider tear drop shape helps optimize the lures action. MODEL NO. SIZE - RATING QTY PER PACK CRS#00 # 00 - 30 lb. 10 CRS#1 # 1 - 67 lb. 8 CRS#2 # 2 - 74 lb. 8

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...

A multitalented live shrimp clone, the Z-Man® PrawnstarZ™is exceptionally durable and perfectly balanced to maintain an authentic horizontal posture as the bait freefalls and when it sits on bottom. Designed for an array of inshore applications, including shallow sight-casting for redfish, drifting / freelining...

The ideal choice for anglers seeking a rod with high performance and an eye-catching aesthetic, Shimano engineered the Scimitar series of rods with the ideal powers and actions for anglers looking to tackle various fishing applications without limitations. Featuring Titanium Oxide guides combined with...

Rebel Jumpin Minnow Stickbaits - The Rebel Jumpin’ Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an “old-style” rattle that creates a loud and distinctive call to beckon fish from a distance. Nothing triggers bass and inshore...

Rebel Crickhopper Crankbaits - The Rebel Crickhopper crankbait/topwater looks just like the real thing. The Crickhopper can be used as a topwater or a crankbait. The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you...

Shimano's state-of-the-art HAGANE Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating HAGANE cold-forging technology into the Sedona FJ gives it a step up from other reels in its class and provides long-lasting smoothness and durability for assured resilience...

Hyperlastics Dartspin Lures - A Patrick Sébile design, the Dartspin is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a weedless swimbait hook, jig head, Texas Rig, Carolina Rig, football jig, drop shot, inline treble...

Gamakatsu’s Upturned Eye Shiner Hook has the same great shape as the straight eye shiner hook only with an upturned eye. The upturned eye makes it ideal for snelling.

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum manageability. FEATURES Smooth casting for maximum manageability Smooth Casting – Resists twists...

Sufix Superior has superior strength, durability and fast recovery for a high level of performance. Superior mono rated top line by "The Professional's of Sport Fishing Magazine" for 130 lb. class. It is incredibly strong, Superior line and leaders rank among the highest in...

AlphaPoint® Frog Trailer Double Hooks have been engineered with two strategically positioned long shanks, each boasting a wide gap offset at 28°, tailored for soft body frogs. Equipped with an attached spring-screw bait keeper, this hook ensures secure positioning of a soft plastics frog,...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fluorescent finishes.  

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like...

Overview With vivid color changes every 33 feet, X9 FULLDRAG helps you track depth and distance out with precision when every meter matters. FULLDRAG MULTI COLOR XBRAID X9 FULLDRAG is engineered with eight tightly woven strands wrapped around a strong 9th core, delivering a...

Since 1956, the Striper Swiper has caught millions of fish since its conception over 45 years ago. Don’t let its name fool you. It is deadly on all species of fish; redfish, tarpon, bluefish, tuna, roosterfish and all types of jacks have fallen prey...

Z-Man Streakz Soft Plastics - Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them withstand repeated strikes...

These compact scissors are perfect for snipping braid and mono will rigging up for the next cast. The soft grip and blunt tip provide comfort and safety while out on the water.

Pre-Order NOW Est. Ship Date August 2026-Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start and stop control and...

Overview XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whether you are popping topwater bass, power fishing the banks with a spinnerbait, drop shotting offshore flats, or anything in-between XBRAID X8 provides...

The 4-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing condition. Keitech's original two-tone color injection process uses different types...

For a day of fishing the whole family can enjoy, the Stimula series of spinning rods provide extreme versatility and are available in a wide range of lengths and actions. Stimula rods are a great fit for anglers fishing in freshwater for bass and...

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t “do crayfish” when you move them. Until now, that is! In addition to looking exactly like a real crayfish in every detail, the Dahlberg Clackin’ Crayfish’s amazing...

Rapala X-Rap Long Cast Saltwater Jerkbaits - Designed for extreme casting distances in the most demanding conditions, the X-Rap Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fished with a fast, steady retrieve results in a strong rolling and wobbling...

Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there’s no need...