Freshwater

THE BAIT THEY CAN’T IGNORE   Meet the Hag’s Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every other bait dies on the bottom.   Those thin,...

Mustad's Daybreak Boat Bags are all about waterproofing tackle and gear, protecting from rust and salt corrosion. The water-resistant material with welded seams and locking waterproof zippers combine to completely hold out water. In addition to the large storage compartment, these boat bags include...

Stellar Lite Fast Taper fishing rods are designed for the increased popularity of casting light plastic baits with or without jig heads. They are also great for casting light lures and bucktails when a fast, long cast is desired. We use Fuji® single foot guides...

Owner Hyper Wire Split Rings Black Chrome - Heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors.   MODEL...

The perfect mixture of carbon and S glass, 3D reel seat, handle made of 7 Tech cross-cut EVA foam, florescent tip for night fishing, 10+1 guides and reel hook, and rubber butt designed for excellent grip! Colors are UV-activated. Click HERE to shop Mad...

Made for those who need the convenience of a travel rod but refuse to compromise on quality, the Shimano Zodias 5-Piece Travel Rods set a new standard for multi-piece rod performance. Now available in a 5-piece travel pack, anglers can now bring the high...

Upgrade your Fuego LT with a Jigging World power handle! For information on Power Handle, visit HERE. *HANDLE OPTION NOT AVAILABLE FOR 6000 SIZE.* FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this...

Rapala Shadow Rap Shad Jerkbaits - Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and...

Tsunami Holographic Split Tail Minnows lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic...

With the day’s catch landed, prep your fish with the Mustad 6” Fillet Knife. Built with a soft, ergonomic grip and stainless-steel blade, this Fillet Knife is up for the task.

Owner Mutu Light Circle Hooks are light wire for both fresh and saltwater fishing. Light wire presents livelier action of your bait. Mostly for light line fishing up to 25 pound test with larger size hooks.

Shimano Curado 150 DC 15% OFF All sales are final. No return or exchange accepted. Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano's new Digital Control braking system utilizes a...

The Ultimate Rig Weight for Urchin-Style Soft Plastics. 5 Per Package.  Key Features: Rugged Design: Ensures durability and stability in soft plastic elastomer. Perfectly Weighted: Maintains proper orientation and balance. Lock In Hook Slot: For easy rigging and proper, consistent hookset; ensuring you won't lose your fish or...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds strong, yet releases with ease. Built from durable, molded heavy-duty plastic for ultimate corrosion resistance. Includes wrist lanyard for...

The BKK Silent Chaser 1X EWG is a versatile round-head offset jighead featuring a wire jig hook with an Extra Wide round bend, super sharp needle point and SS nano coating to enhance penetration when fishing with very light gear. Predominantly used in finesse...

Shimano Curado 300 K Baitcasting Reels - Shimano built the Curado 300 for anglers targeting quality over quantity. Available in two models with gear ratios of 4.7:1 and 6.6:1, the deep 300-size spool provides the necessary capacity to fish with heavy-pound line while packing...

Rebel Minnow Value Series Hardbaits - Perfect for streams, rivers and other moving waters, the Rebel Value series Minnow is deadly on trout, bass and panfish.  The Rebel Value Series Minnows are perfect for small waters, streams, ponds, and shallow water in general. The Rebel...

Leland Lures E-Z Crappie Floats 3pk - This cigar-shaped float comes in 3 sizes that are ideal for crappie fishing. The exciting feature about the E-Z Crappie Float is the slot which allows for easy on and off application. No more cutting your line to...

Eagle Claw Barrel Swivels with Safety Snaps - Black barrel swivels with a safety snap in a resealable package

Z-Man Finesse BulletZ Jigheads - When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the Finesse...

Berkley Gulp! Trout Dough - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and time again. Its unique size and shape produce an erratic action that triggers aggressive bites. Weight 1 oz Color Glimmer Trout,...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

BKK Titandiver Hooks - The TITANDIVER is the new, upgraded version of the TITANRIDER, designed for weedless-style rigging of larger plastics. It features all the characteristics of the original TITANRIDER – a locking spring to secure the plastic lure, a silicone stopper to keep it...

Strike King Red Eyed Shad 1/4oz Lipless Crankbaits - The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D...

Mepps Black Fury Inline Spinners - The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths. All...

Gary Yamamoto 3" Slim Senkos - When it comes to freshwater bass fishing, these soft plastic worms are the best of the best. Fish these wacky style, Carolina rig style, on a non-weighted worm hook, and so many other ways in which you'll catch...

Eagle Claw Pinch-On Sinkers

Atlas Mike's Magic Thread – We call it “Magic” because that’s what it is! Magic Thread makes tying bait sacs easier and faster. Just three turns around the stem of the sac, pull tightly; then three more turns and pull tightly again. That’s all!...

Acme Phoebe Spoons - An American original. Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep or shallow – this lure looks like a fat, full-bodied baitfish.   Each lure comes...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook fishes a Senko to perfection. Use it to pitch a Brush Hog or Sweet Beaver to shoreline targets. It’s great...

Built on the same compact, rigid and versatile platform as the popular SLX low-profile baitcasting reel, the SLX DC utilizes Shimano’s unique Digital Control (DC) braking technology. The I-DC4 braking offers four adjustable settings to enable anglers to masterfully fish a wide variety of...

Eagle Claw Twist-On Rubber Core Sinkers have a rubber insert with two tabs on each end. The line is placed in the grove of the sinker, and then just twist the tabs in opposite directions. Quick and easy to put on, and just as...

Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Fluorocarbon is 100% fluorocarbon is virtually invisible, sensitive and manageable. 100% fluorocarbon won't absorb water so line maintains its strength...

These superior ultralight actions come in lengths up to 8’ for a combination of casting power with light lures—shock absorbing action to handle strong fish on ultra-fine lines. Micro-pitch taping of the blank during curing assures even distribution of resin and graphite for maximum...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like our version on the EXIST—are tubular but they’re...

  Sienna is a well-balanced, high-performance reel at an amazingly affordable price. Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reverse with no back play. The Sienna is available in sizes...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

Booyah Micro Pond Magic Spinnerbaits - Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and streams. This 1/8-ounce spinnerbait features a true-running "R" bend wire...

The Wacky Weedless sports a finesse hook with a wire weedless guard that lays into the hook, allowing the bait and hook to seamlessly swim through vegetation. Turned down, resin closed eye positions the bait properly for maximum action and no slip-offs. Wire Weed...

Built on the same, rigid and versatile platform as the popular Revo® X baitcasting reel, the Revo® X VoltiQ™ low profile reels incorporate Abu Garcia’s innovative VoltiQ™ (Electronic Casting System) braking technology. This allows anglers to fish any situation by reading the spool’s rotation...

Daiwa introduces the 26’ Freams LT, a hybrid spinning reel built for both freshwater and inshore saltwater fishing. The 26 Freams LT packs both lightweight performance and corrosion resistance in a wallet friendly package. With Daiwa’s MAGSEALED technology, The 26 Freams LT stays smoother...

Multispecies. Traditional. Best-selling. Expansive. American value. Buy if you value American-crafted multispecies versatility and performance with traditional full-cork handles and exceptional value. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) PCS. HANDLE Style SCPS46ULM 4'6" Ultra Light Moderate 2-6 1/16-...

Designed to excel in inshore and freshwater environments, Sustain FK integrates advanced technologies that elevate control, strength, and precision. As a member of the MagnumLite series, Sustain FK features an ultra-responsive MGL Rotor, aiding in precise lure control. Additional technology includes Infinity Drive minimizes...

For over 30 years Twin Power has built on a legacy of dependability and unquestionable power, and the latest Twin Power is no different. With extensive use of ultra light, super rigid aluminium in the body and rotor, plus Shimano’s very latest and most...

The BKK Draggin’ Ned is specifically designed for Ned Rig presentations. Features include BKK’s signature SS coating and a sharp needle point for enhanced penetration and an O’Shaughnessy forged bend to maximize strength. We went further on the concept of a classic Ned head by...

Shimano Stella FK Spinning Reels - Leaders never settle while redefining innovation — a trajectory of infinite evolution. The iconic heritage of the Stella family embodies this mindset with the debut of the new Stella FK aimed at enriching angler performance through the debut...