Black Friday 2025

Berkley Reel Line Counter - Get your bait to where the fish are with the Berkley Line Counter. FEATURES Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure to accommodate most fishing conditions

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

The Berkley Cinch is the ultimate accessory to manage all your fishing gear with endless possibilities. Bundle rods or combos for easy transport, secure schooling rigs or baits to your rod, organizes ropes and cords, use as lanyard for your tools, and more. FEATURES...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

With the Berkley Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. FEATURES Water resistant construction with ergonomic body design for comfort while weighing fish Stores and averages up to...

Safely handle your slippery catch with the Berkley Coated Fish Gloves. FEATURES Coated gloves with textured grip Heavy-duty, yet flexible Protects from fish handling hazards Grips slippery fish Washable

Attract and catch more fish with the powerful Berkley Floating Light, everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable. Check local and state regulations prior to use. FEATURES Light is buoyant in water to attract...

Keep your hands warm and safely handle your slippery catch with the Berkley Neoprene Fishing Gloves. FEATURES No-slip grip construction Heavy-duty, yet flexible Easy-access to index finger and thumb Secure Velcro wrist closure Keep hands dry and warm

Berkley Stainless Steel Line Clippers - With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. FEATURES PVC coating on the thumb grip 420 stainless steel is corrosion resistant Includes multifunctional blade, pick/jig buster, and lanyard Suitable...

Berkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley Fusion19 Swimbait Jigheads feature an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley Gulp! Trout Dough - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Minnows - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Berkley Gulp! Alive! Saltwater Attractant are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy...

Berkley PowerBait Chigger Craws - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley PowerBait MaxScent Creature Hawgs - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait MaxScent Flatnose Minnows - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

For limited time only, select styles are 30% OFF! *Final price as marked. ALL SALES ARE FINAL. No return or exchange will be accepted.* Berkley PowerBait MaxScent Flat Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in...

Berkley PowerBait MaxScent The General - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Nomad Chug Norris Poppers are super easy to pop, it hangs in the water and won’t “pull out” when popped. This popper is all about being easy to use, and it does not require much effort to get a very big pop due to...

Nomad DTX Minnow Sinking Trolling Lures are the ultimate offshore trolling Minnow. Ideal for wahoo, tuna, mahi mahi, kingfish, yellowtail, striped bass, grouper and big salmon. The DTX Minnow is a revolution in trolling minnows, featuring the Nomad Autotune, Hydrospeed, Diamond Armour and Gorilla Through Wire advanced...

Nomad Madmacs Sinking High Speed Trolling Lures are the ultimate offshore trolling bait. Super High Speed Trolling from 5kn - 20kn troll speed with no weight. Features Pat. Pending Autotune System, full internal Metal Matrix Plate System and is foam filled for super strength.  The...

Nomad Madscad 115 Sinking Sinking twitchbait/stickbait at 1.5oz, this bait is ideal for casting at Striped Bass, Yellowtail, Kingfish, Redfish, Snook, Tarpon, Cubera Snapper, Roosterfish and many more.One of the most versatile baits you will ever buy, the 115 should be a staple in...

The Ultimate Offshore Lure Storage solution just in time for Wahoo Season.  The Only Lure Storage Solution designed to carry rigged 220 and 200 model DTX minnows and 200 and 240 size Madmacs.  Can be used as a clip together Bag or a Lure...

THE SIDEKICK - SURFACE IRON NOMAD STYLE! The Nomad Sidekick is an updated version of the classic Surface Iron design. The shape and internal weights have been placed to get maximum action and that all important random “sidekick” action that drives the fish crazy. The materials and weight placement...

Nomad Streaker Jigs Gen. 1 Buy 1 Get 1 FREE Must be same item. Offer valid only while supplies last. All sales are final. No return or exchange accepted. The Streaker Jig is a high pitch jig designed to be worked faster. It is perfect...

Product Description Available in pennant shaped wedges 7 colors, shrimp scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Product Description Available in regular (1/4″ wide, about 12″ long ribbons) and large size (3/8″ wide, 12″ long) Bloodworm scents Longer Lasting formula 1/4 inch, 3 baits per pack; 3/8 inch, 2 baits per pack Bag O’ Worms is far and away our hottest...

The largest shad. You asked for it, and here it is. Based off the exact same mold of the popular 5.5" shad, the 7 Inch EPS is here! Bigger and badder for big stripers, giant redfish, musky, and tarpon to name a few. At...

The original best seller and ultimate striped bass tool. This 5.5" shad is large enough to entice bigger bass, and small enough to be used on mid size predators. A graceful swimming pattern and the ultimate choice for blitz fishing. Tough enough to accommodate...

An extremely lifelike 6" Stickbait! A favorite for jigging ocean structures for sea bass, and jumbo fluke. Used in the back bay it's an excellent striper lure. While trolling make sure to continuously work the bait or incorporate a sharp snap of your wrist....

Daiwa Salt Pro Minnow Swimbaits - Floating lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw the predator’s attention. SP...

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Worm features a thin body which provides a unique, quivering action.   The Neko Rig is always a great option for finesse fishing. While most...