Black Friday 2025

The Daiwa Yamamoto Neko Fat gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Fat Worm features a thick body similar to that of a Yamamoto Senko and also comes equipped with a bulbous tail, which provides a...

Daiwa Salitga SK Jigs features a unique Japanese Slow Jigging design. The unique fall and action entices predatory gamefish to react and attack. The aggressive SALTIGA SK JIG falls, spins and flutters to the desired depth. Once the SALTIGA SK JIG has reached the bottom or a targeted...

Tactical Anglers Sea Pencil Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are a popper that you retrieve while shaking your rods which will create an erratic, tight walk the dog style...

Tactical Anglers SubDarter Lures are great for fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are best used in moving waters such as inlets. Cast out as far as your can, a few quick cranks to get it subsurface...

Tactical Anglers BombPopper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are a popper that you cast as far as you can and retrieve with an occasional pop or two before each crank....

Tactical Anglers Crossover Stalker Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Tactical Anglers Crossover Popper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Yo-Zuri A1604 & A1605 AURIE-Q ''RS'' Squid Jig is made out of natural materials and features a cloth finish that offers more durability than the traditional Japanese Egi. This squid jig is best used “sabiki” style, with 1-4 lures attached to your leader with a...

A top-of-the-line Squid Jig, Yo-Zuri’s Ultra Bait series features 3 sizes, with strikingly brilliant and proprietary internal Holographic Prism Finishes, in five effective colors. Each Squid contains “Glow-in-the-Dark” belly accents for added brightness, even in the murkiest waters. The Ultra Bait Squid Jig can...

Yo-Zuri A1696 Mini Squid Jigs series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” belly accents for added brightness, even in the murkiest waters. The Mini Squid Jig can be fished individually or in tandem. The most effective...

Yo-Zuri A333 Ultra Lens Aurora Squid Jigs - Yo-Zuri’s Ultra Lens Aurora Series features a strikingly brilliant Holographic Internal Prism Finish. Yo-Zuri’s proprietary “Dimpled-Lens” body remarkably resembles scales on an injured baitfish. It is available in four effective color patterns. The Ultra Lens Aurora...

Yo-Zuri Pins Minnows Series has been a top seller worldwide for over 2 decades!! The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a durable ABS Resin lip to get...

Yo-Zuri Crystal Minnow Deep Diver Lures - Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost visibility, even at maximum depth’s and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern that perfectly...

Yo-Zuri Mag Darter Lures - The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater...

Yo-Zuri Bonita High Speed Trolling Lures - Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color...

Yo-Zuri Surface Cruiser Floating Lures - Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted...

Yo-Zuri 3D Inshore Popper Lures - The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars...

Yo-Zuri 3D Inshore Minnow Lures - The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster...

Yo-Zuri 3D Inshore Surface Minnow Lures - The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass...

The brand new High Speed Vibe is a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. The Hydro...

Squid fishing made easy with Yo-Zuri pre tied squid rigs. Two styles, a single branch version (2 per pack) and a two branch line version (1 per pack).  Both feature top quality swivels/snaps and are made with Yo-Zuri Hybrid line, a combination of nylon...

Yo-Zuri Mag Popper Lures - The Mag Series Mag Popper is a top water popper lure. Designed with an irresistible gigantic water pushing face. Which make it perfect for stop & go retrieves, or a pause/jerk/pop technique, or a fast popping retrieve. The new...

Gibbs Casting Swimmer Lures - More commonly referred to as the "Bottle Plug" this is our "Derby Special" due to "derby" winners it has been credited with. No metal lip allows this plug to really reach the "off beach" rips.

Gibbs Danny Surface Swimmer Lures - The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of...

Gibbs Pencil Popper Lures - Sleek, tapered design with tail weight to get it out there. Tip: The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time...

Gibbs Polaris Popper Lures - All time favorite and finished in a traditional Popper fashion. Tip: The key here is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and...

Super Strike Bullet Heavy Stubby Needlefish Lures is an over-weighted version of the standard model balanced and designed to give you the utmost in casting distance. Features a custom Rex-N-Painted Acrylic clear coat finish, stainless steel through-wire construction, and VMC 4X Strong hooks.  

Super Strike Little Neck Swimmer Lures a.k.a. "Bottle Plug" is an excellent casting swimmer designed to dig-in fast, even in heavy crosswinds. This plug works well in calm or rough surf. It's weighted to cast great even when the wind is right in your face....

Super Strike Super N Fish Needlefish Lures - With various lengths and colors the Super Strike Super "N" Fish is perfect for imitating a wide variety of sizes of slender baitfish. It comes ready for action with SPRO swivels, VMC hooks, and through wired construction....

Super Strike Floating Little Neck Popper Lures are loved by fishermen almost as much as fish. They cast effortlessly getting fantastic distance and are able to hold up to the toothiest critters. What makes this popper stand out is when retrieved slowly it will swim...

Super Strike Zig Zag Darter is a favorite anywhere you get heavy current or surf. An excellent casting lure that is ideal where there is a strong rip current, but unlike some darters this can certainly be used in less intense conditions. As soon as...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The Swing Impact arguably has the...

Keitech Tungsten Football Shakey Jig Heads are excellent for finesse presentations. The Keitech Shaky Football Tungsten Jig Head features an innovative clear plastic, screw-lock bait keeper, which helps make it weedless without the use of a weedguard. The football head also allows your bait to...

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio, super sharp hooks and dense material are very effective for a variety of uses. Whether you are power fishing them with a...

The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material...

Z-Man The Original ChatterBait Lures - Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action,...

Tormenter Ocean 18" "Sidewinder" Tracker Bars! This is considered by most tackle shops as THE BEST Tracker bar on the market! Rigged on our 7" Looney Bird with 5mm Lexan Directional fin, a 1/8" 316 SS bar, Nickle Plated Brass swivel Sleeves, 200lb Momoi...

Tormenter Ocean Mahi Tuna Jet Chain Lures MTJ Chain - Four Mini Tuna Darts being Chased by our extremely Productive Mahi Tuna Jet. Tormenter Tackle has the world's best selection of Daisy Chains and Spreader Bar Rigs. We have a tremendous assortment of different combinations...

Tormenter Ocean Mahi Magnet Lures 5" Looney Bird with our highly productive Steel Head trailing 30" behind it on 5 feet of 135lb Momoi Leader rigged with a Double Strength 7691 Stainless Steel 7/0 Hook. It comes neatly packaged in our 8x8 Lure Bag! 

Tormenter 8 Pocket Lure Bags All Tormenter Lure Bags are designed and constructed for long life and easy use as they are built with more Velcro, thicker and clearer "Yacht Quality" Eisenglass, and heavy duty straps and mesh material. Use these bags to store your lures...

Z-Man Finesse BulletZ Jigheads - When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the Finesse...

Z-Man Finesse ShroomZ Jigheads - Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

Z-Man TT Lures HeadlockZ HD Jigheads - Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra...