Black Friday 2025

Super Strike Little Neck Swimmer Lures a.k.a. "Bottle Plug" is an excellent casting swimmer designed to dig-in fast, even in heavy crosswinds. This plug works well in calm or rough surf. It's weighted to cast great even when the wind is right in your face....

Super Strike Super N Fish Needlefish Lures - With various lengths and colors the Super Strike Super "N" Fish is perfect for imitating a wide variety of sizes of slender baitfish. It comes ready for action with SPRO swivels, VMC hooks, and through wired construction....

Super Strike Floating Little Neck Popper Lures are loved by fishermen almost as much as fish. They cast effortlessly getting fantastic distance and are able to hold up to the toothiest critters. What makes this popper stand out is when retrieved slowly it will swim...

Super Strike Zig Zag Darter is a favorite anywhere you get heavy current or surf. An excellent casting lure that is ideal where there is a strong rip current, but unlike some darters this can certainly be used in less intense conditions. As soon as...

Never before seen TRANSLUCENT Gulp! Colors Brand new TRANSLUCENT Gulp! Technology Same great Scent Dispersion and Flavor as the Gulp! you love! Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp Extremely durable and long lasting Expand your strike zone...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The Swing Impact arguably has the...

Keitech Tungsten Football Shakey Jig Heads are excellent for finesse presentations. The Keitech Shaky Football Tungsten Jig Head features an innovative clear plastic, screw-lock bait keeper, which helps make it weedless without the use of a weedguard. The football head also allows your bait to...

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio, super sharp hooks and dense material are very effective for a variety of uses. Whether you are power fishing them with a...

The Keitech Model II Tungsten Football Jig is designed for deep water jig fishing. The tungsten compound head is 30% harder than lead and extremely sensitive. The hand tied 100 strand skirt is produced from Keitech's exclusive SR-40 silicone. This super soft, fine cut material...

Z-Man The Original ChatterBait Lures - Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action,...

Tormenter Ocean 18" "Sidewinder" Tracker Bars! This is considered by most tackle shops as THE BEST Tracker bar on the market! Rigged on our 7" Looney Bird with 5mm Lexan Directional fin, a 1/8" 316 SS bar, Nickle Plated Brass swivel Sleeves, 200lb Momoi...

Tormenter Ocean Mahi Tuna Jet Chain Lures MTJ Chain - Four Mini Tuna Darts being Chased by our extremely Productive Mahi Tuna Jet. Tormenter Tackle has the world's best selection of Daisy Chains and Spreader Bar Rigs. We have a tremendous assortment of different combinations...

Tormenter Ocean Mahi Magnet Lures 5" Looney Bird with our highly productive Steel Head trailing 30" behind it on 5 feet of 135lb Momoi Leader rigged with a Double Strength 7691 Stainless Steel 7/0 Hook. It comes neatly packaged in our 8x8 Lure Bag! 

Tormenter 8 Pocket Lure Bags All Tormenter Lure Bags are designed and constructed for long life and easy use as they are built with more Velcro, thicker and clearer "Yacht Quality" Eisenglass, and heavy duty straps and mesh material. Use these bags to store your lures...

Z-Man DoormatadorZ Grub Soft Baits - Flaunting its full-figured 6-inch curly tail grub profile, the DoormatadorZ is an exceptional offering for fluke, flounder and other aggressive species. Ideal for use with bucktail jigs, dropper- and other bottom rigs, the DoormatadorZ's buoyant ElaZtech composition floats off...

Z-Man Finesse BulletZ Jigheads - When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the Finesse...

Z-Man Finesse ShroomZ Jigheads - Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

Z-Man TT Lures HeadlockZ HD Jigheads - Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra...

Z-Man TT Lures NedlockZ HD Jigheads - Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier...

Z-Man TT Lures SnakelockZ Jigheads - Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design. Armed with...

Z-Man MinnowZ Soft Baits - Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this bite-sized paddle tail...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

Z-Man HeroZ Soft Plastics - Cobia. Tarpon. Tuna. Muskie. Yellowtail. Kingfish. Grouper. Bluefish. Mahi. Pike. Amberjack. Coastal waters, reefs, bluewater and northern lakes are teeming with vicious predators that are suckers for soft baits, but are notorious for shredding soft plastics...until now! The 10...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Scented Curly TailZ Soft Plastics - This staple inshore profile is extremely versatile and effective on all coasts for flounder/fluke, seatrout, redfish, and more. And thanks to infusion with natural baitfish scents and 10X Tough ElaZtech® construction, Scented Curly TailZ outfish and outlast...

Z-Man StreakZ Curly TailZ Soft Plastics - A fat minnow body and tapering, curly tail enable the StreakZ Curly TailZ to produce a unique and lifelike swimming action. Extremely versatile, these baits can be rigged in a variety of manners and fished with a...

Z-Man Streakz Soft Plastics - Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them withstand repeated strikes...

Z-Man Streakz XL Soft Plastics - When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt impregnation adds weight for casting and helps it sink faster for...

Z-Man Finnese TRD Soft Plastics - The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation....

Z-Man TRD CrawZ Soft Plastics - An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the...

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there’s no need...

Rapala Down Deep Husky Jerk Jerkbaits - Getting down to where the fish are consistently, the Down Deep Husky Jerk reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast and retrieving. Deep Diving Lip Suspending Long-Casting...

Rapala Original Floating Jerkbaits - Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded...

Rapala Husky Jerk Jerkbaits - Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting Loud Rattles Runs...

Rapala Husky Magnum Trolling Lures - This heavy-duty, high speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction and 4X VMC Perma...

Rapala Jointed Jerkbaits - Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...

Rapala Mini Fat Rap Crankbaits - For taking finicky fish, the tight swimming action is just right. The sinking Mini Fat Rap works with unmatchable action for attracting trout and panfish. Compact Body Design Tight Swimming Action Hand Tuned & Tank Tested Model Number...

VMC NKW Neko Weights - Conical ribs firmly anchor weight in place without damaging plastic. Thin profile offers angler ability to modify actions. Perfect for Neko™-Wacky Rigging.

Rapala RipStop Jerkbaits - The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...