Black Friday 2025

Malin is solid single strand stainless steel leader. It is packaged in resealable bags for easy use and storage. It comes in 42 feet, 200 feet, 1/4 lb., 1 lb., 2 lb., 5 lb., 10 lb. and 30 lb. coils, and is available in...

Malin Soft Monel Malin's solid soft monel trolling wire possesses superior properties that make it the ultimate trolling wire for fresh or saltwater. These properties give it exceptionally good resistance against kinking, corrosion and abrasion. It sinks faster and stays deeper than soft stainless...

NEW The Shore jigging model has appeared in the new Solpara series. A total of 7 models, with a power lineup from M to H and a length lineup from 9'6'' to 10'0''. Their rods are equipped with FUJI O-ring and reel seat. Please choose...

These models are specially designed for LIGHT GAME, which is targeted from shore.Suitable for use with jig head rigs or metal jigs weighing 20 g or less, or small hard baits. Their rods are equipped with FUJI O-ring guides and FUJI VSS (or FUJI IPS...

Like the popular old GIANT KILLING LONG FALL model, the length is 7'8''. However, the blank is a brushed-up design of the previous one, making it more powerful. Last time it was 3 ~ 5OZ class, but this time it is possible to do...

Rubber type debut in JIGPARA ASSIST! Super Appeal for rock fish!  Glow & Orange color. MODEL # HOOK SIZE ASSIST LENGTH MATCHING SIZE JPS-ASSIST HOOK ROCK M #12 0.59inch (15mm) JIGPARA 20-40g JPS-ASSIST HOOK ROCK L #15 0.78inch (20mm) JIGPARA 20-50g JPS-ASSIST HOOK ROCK LL #16...

HOLO type debut in JIGPARA ASSIST! HOLO & tinsel attract fishes strongly! MODEL # HOOK SIZE ASSIST LENGTH MATCHING SIZE JPS-ASSIST HOLO M #12 0.27/0.59" (7/15mm) JIGPARA 20-40g JPS-ASSIST HOLO L #16 0.39/0.59" (10/15mm) JIGPARA 20-50g JPS-ASSIST HOLO LL #17 0.39/0.59" (10/15mm) JIGPARA 30-60g   2PCS IN...

JIGPARA Assist hook has debuted. A lineup that matches the size of JIGPARA (JPS), JIGPARA SLOW (JPSLOW), and JIGPARA MICRO (JPM or JPMSL). If you continue to fish, the tip of hook will become dull. At that time, if you have a JIG PARA...

SABAKAWA (Mackerel skin) type debut in JIGPARA ASSIST! SABAKAWA attract fishes strongly! MODEL # HOOK SIZE ASSIST LENGTH MATCHING SIZE JPS-ASSIST SABA S/S #7 0.59" (15mm) JIGPARA MICRO JPS-ASSIST SABA S/M #12 0.78" (20mm) JIGPARA 20-40g JPS-ASSIST SABA S/L #16 0.98" (25mm) JIGPARA 20-50g JPS-ASSIST SABA S/LL #17 0.98" (25mm)...

This will enable you to quickly search in day time and dig in deep water. Small but high-density body stabilizes the movement in air that allows for long casting. Enjoy light lure game! *Body length: nose to tale (not including spin blade) Weight Length...

JIGPARA has the ultimate casting distance and can correspond to various actions. In reference to shore fishing, the casting distance is very important. The compact body shape helps to provide you with the best casting distance. The shape helps to control the friction as...

The specially designed oval-shaped body lets it slash in high pitch and fall slowly like a leaf. And the center is balanced at a little toward the rear so it stays in the right stance to be casted long. 2 assist hooks on the...

KANTAN Blade with swivel debut! This is effective for fast reeling in shore jigging and super light shore jigging. Recommended for iron plate vibration from jig.

KANTAN Blade with swivel debut! This is effective for fast reeling in shore jigging and super light shore jigging. Recommended for iron plate vibration from jig.

Great for rigs, jigs, hooks and more 10 sealable pockets

American Fishing Wire Surflon Micro Ultra Nylon Coated Stainless Steel Wire Leader

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

The RIPTIDE 6” Sinking stickbait is an ideal casting lure for Yellowtail, Tuna, Kingfish and Stripers. It has been designed to be worked in a variety of retrieval styles and also shimmies on the drop mimicking a wounded baitfish. The placement of the internal weights also...

The RIPTIDE 4” is a fast sinking and long casting stickbait, designed as the ultimate sub surface stickbait with an enticing side-to-side wiggle on the sink. The internal through wire construction makes it super tough and ready for big Tuna. The placement of the internal weights...

WolfPack Tackle Rod Leashes are made with a stainless-steel carabiner for maximum durability and safety. In addition, the leashes come in multiple lengths ranging from 24?-180” which allows you to pick the perfect leash for your application. Our leashes are flexible and retain their...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Paddle Tail is a carefully engineered fish catching machine! Mindful detail was put into both the look and function of...

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on snook, striped bass, fluke and seabass. And offshore mahi mahi cannot resist them. Weighing 2.5oz, these highly versitile baits come...

Key features As?the name suggests, the Twin Pin Pro has two pins, one in the traditional recessed position, and a new pin in the front of the rod bucket.?Now, anglers have maximum leverage whether using a straight butt or a bent butt rod, without...

Yo-Zuri is proud to announce the introduction of our new Dark Green SuperBraid. Dark Green is great for water with high run off river systems to oceans all over the world, making it ideal for murky water situations. Due to it’s natural dark green...

Yo-Zuri Yo-Zuri Squid Jig BOGO Event Only while supplies last, select Yo-Zuri squid jigs are now Buy 1 Get 1 FREE! <Eligible series> 3-3/4" 3/8oz only: Ultra 3D Cloth M2, Ultra 3D Laser M2, Ultra 3D Laser DX M2. Offer valid only while supplies...

Yo-Zuri Yo-Zuri Squid Jig BOGO Event Only while supplies last, select Yo-Zuri squid jigs are now Buy 1 Get 1 FREE! <Eligible series> 3-3/4" 3/8oz only: Ultra 3D Cloth M2, Ultra 3D Laser M2, Ultra 3D Laser DX M2. Offer valid only while supplies...

Yo-Zuri Yo-Zuri Squid Jig BOGO Event Only while supplies last, select Yo-Zuri squid jigs are now Buy 1 Get 1 FREE! <Eligible series> 3-3/4" 3/8oz only: Ultra 3D Cloth M2, Ultra 3D Laser M2, Ultra 3D Laser DX M2. Offer valid only while supplies...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan.  Made with the finest raw materials and put through our exclusive extrusion process, the result is a well rounded fluorocarbon that is manageable and easy...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven color patterns to cover a variety of inshore fishing applications around the world. Perfectly weighted for long distance...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or...

 Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to “walk-the-dog”. This allows anglers to use...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay style pencil popper that has a flat bottom and horizontal posture which allows it to have an extremely easy walking...

The 9" Pro Series Flex Fillet Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Flex Fillet Knife also features an ergonomic and textured dual molded grip for comfort and...

The 9" Pro Series Skinny Flex Fillet Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Skinny Flex Fillet Knife also features an ergonomic and textured dual molded grip for...

The absolute next level in fishing tools! We took a quantum leap forward and made a pair of extremely high-quality pliers that every angler would not only want but most importantly, be able to afford. Our premio level titanium pliers are just that, made of...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment points. There's not a single zipper in sight, so bring on the salt. Available in two sizes with two StowAways included.Life can box...

Available in three sizes, the Weekend Series Speedbags feature a patented fold-down system that holds the bags open for quick, one-handed access. New additions include a side handle for easier transport and EZ Label to identify contents. Versatile, effective storage at a great value...

Safe boaters know that you should never leave the dock with essentials like first aid equipment, sound-making devices, flares, tools and more. With a water-resistant O-ring seal and sturdy brass-bailed latch, our Marine Emergency Box will keep your essential gear dry and secure, year...

The BKK Surf Baitholder-R hook features two barbs on the back of the shank that firmly hold all sorts of baits.A needle-sharp hook point provides an excellent penetration performance out of the box and the offset hook point design (Kirbed) delivers higher contact and...

BKK Octopus Beak is one of the most popular bait fishing hooks, being suitable for both freshwater and saltwater fishing and featuring an offset hook point (reversed) that provides an enhanced hook up rate.Its wide gap design allows for the use of bigger and...

The Round-Head Jighead is our new version of a timeless classic jighead that finds application both in fresh and in saltwater environments. The Black Nickel coating enhances its ability to resist corrosion, at the same time protecting the needle point when jigging on the...

The BKK Silent Chaser 1X EWG is a versatile round-head offset jighead featuring a wire jig hook with an Extra Wide round bend, super sharp needle point and SS nano coating to enhance penetration when fishing with very light gear. Predominantly used in finesse...

The BKK Draggin’ Ned is specifically designed for Ned Rig presentations. Features include BKK’s signature SS coating and a sharp needle point for enhanced penetration and an O’Shaughnessy forged bend to maximize strength. We went further on the concept of a classic Ned head by...

 The BKK SF REEFMASTER-NP LONG is the long assist version of BKK’s standard SF Reefmaster-NP. It maintains all the features of the shorter model, including a razor-sharp needle point for improved penetration, a perfectly welded ring and forged bend for enhanced strength, slim shanks...

The BKK SF DEEP-HG LONG is the long assist version of BKK’s meanest jigging assist, the SF DEEP-HG. It maintains all the features of the shorter model: razor-sharp Hand Ground point for improved penetration, a perfectly welded ring and forged bend for enhanced strength,...

The BKK SF Reefmaster HG assist hook is a versatile jigging hook developed for fast jigging applications. The assist hook comes pre-tied with high-quality natural hair that significantly enhances the presentation of the jig in the water. Even when fish are inactive, this feathered...

The TITANRIDER is designed for weedless-style rigging of large soft plastic baits such as big swimbaits and tubes. More than one year of field tests with different species underlie the construction quality and the versatility of the hook. The hook is equipped with a...

The BKK Fast Snap-41 is a stainless-steel strong snap featuring an intuitive and quick connection system and a slimmer profile compared to bulkier snaps. SIZE 0 1 2 3 4 QUANTITY 10 10 10 8 8 STRENGTH (LB) 13 20 31 51 80

This 2 pack of 10.25" coated wire universal lanyards feature a Split Ring & Swiveling Snap Hook. The coated wire provides good resistance to the elements, and the flexibility provided by it allows for a great deal of freedom while using the tool it...

The Whopper Plopper 60 integrates all the qualities you love about its older brothers into a 60mm frame. It’s small enough for panfish to eat it and still big enough to entice those big fish into biting an easy meal. MODEL DESCRIPTION WT (OZ)...