Black Friday 2025

Madd Mantis Cherry Poppers - The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn't break the bank. What we...

No Live Bait Needed 8" Paddle Tails are one of the most sought-after soft body swimbaits all over East Coast. The NLBN 8" series is built with one thing in mind - BIG FISH, BIG BAITS! Most swimbaits offered in this size have a...

No Live Bait Needed screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock. Every jig head is perfectly balanced...

Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this...

Keep your keys and tools close by with Mustad's Hook Carabiner. With a classic hook design and spring clip, this carabiner is built with both form and function in mind. Note: Not for climbing! Lightweight and durable Easy spring clip

Mustad's Knife Sharpener comes with a hook sharpener on the side, so you can be ready to fillet a fresh catch, and get ready for the next bite.

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations. Needle point with SlickSet Coating for...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t “do crayfish” when you move them. Until now, that is! In addition to looking exactly like a real crayfish in every detail, the Dahlberg Clackin’ Crayfish’s amazing...

WolfPack Tackle’s Ahi Casting Lure is the most natural swimming and falling casting lure on the market. From tuna to tarpon, it’s through-wire design allows this lure to hold up to any big game fish. The durable silicone cover and self-locking tail system means...

WolfPack Tackle’s Ahi Tail is designed to Snap/Lock onto our Ahi Head with a locked connection that forces the head and tail to swim perfectly. Ahi Tails are made out of silicon to be ultra durable, stretchy, and rip resistant. Catch multiple fish without...

Head with Skirt Only (no tail included)

Mustad's new Jaw Lok In-Line Trebles feature a fully-forged hybrid shape design to maximize gap for increased hooking power. This special design locks fish in place for those hard battles. The lightest trebles of its class, Mustad's new treble hooks impress with consistent, proven...

Mustad's new Jaw Lok In-Line Trebles feature a fully-forged hybrid shape design to maximize gap for increased hooking power. This special design locks fish in place for those hard battles. The lightest trebles of its class, Mustad's new treble hooks impress with consistent, proven...

Model 130: The scale weighs fish up to 30 pounds in 1/2-pound increments. It is 10 3/4 inches long and weighs 1 pound. Model 260: The scale weights fish up to 60 pounds in ½ pound increments. It is 15 inches long and weighs 1 ½pounds....

Introducing the Baitmule Storage Container. With Baitmule leaks won't happen anymore. Upside down or on its side it keeps the liquid where it should be...inside! They are also great for minnows, eels, crabs or keeping your valuables dry. There are 2 sizes. The large...

This is not a Glider! The Gagster is a hard two in one bait. It has a wobble action on top of the water and a shimmy action below the water surface, that big fish can't resist! The action is determined by the tip...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species. A slow sinking, lipless bait with a seductive side...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12 inch range below the surface before popping back...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water.  It’s a heavy weighted lipless stick bait, that falls in a...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

The wobbling-rolling action of the 3DB Crank 1.5 MR hunts fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round buoyant bodies and lip designs help you crank & bump over structure and eliminate snags. The New 3DB Crank 1.5...

Super Strike Floating Little Neck Popper Lures are loved by fishermen almost as much as fish. They cast effortlessly getting fantastic distance and are able to hold up to the toothiest critters. What makes this popper stand out is when retrieved slowly it will swim...

Super Strike Super N Fish Needlefish Lures - With various lengths and colors the Super Strike Super "N" Fish is perfect for imitating a wide variety of sizes of slender baitfish. It comes ready for action with SPRO swivels, VMC hooks, and through wired construction....

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications alike. In fact, several world record...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwater fishing. Scientific research has shown that gamefish key in on the eye of a baitfish and that a visible eye is a critical determining...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity head and super thin, strong...

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave...

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish including redfish, flounder, snook, small tarpon, stripers, bass,...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...

A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast...

The ultimate leak-proof air-tight drybox/cooler with Fishing Rod Holders. Ideal for hunters and kayak fishermen. Load it onto the back of your 4-wheeler or truck and head out for a great adventure outdoors. Keeps food and drinks cold. It doubles as a dry box...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook, striped bass, cobia and more. Featuring twin action-packed ribbon tails for a lifelike swimming action...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that connects the 6X strong VMC Barbarian Live Bait Hook to the built in ball bearing swivel in the nose. In...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

The Softsider was developed for the angler that wants to stay compact, organized and ready to swap out tackle in a soft-sided bag. The zipperless top panel allows for quick access to the two included Stowaway boxes. Buckles are used for fastening the top...

We think the 22" Extra Deep Toolbox is great for painting, but what else can it do? Just about anything. The cavernous interior holds all sorts of supplies that are too large for most standard toolboxes, even power tools. Durably and dependably made, everything...

This handy, double-sided satchel features compartments of various sizes. And because we know you want to spend more time fishing and less time looking for a specific lure or accessory, it features a see-through DuraView™ lid on both sides that makes it easy to...

So, your collection of lures, tackle and other gear has expanded a bit over the years? Time to check out our Guide Series™ StowAway® Rack System Pro tackle box. It offers four removable StowAway® utility boxes with dependable ProLatch™ closures. And that's just the...

So, your collection of lures, tackle and other gear has expanded a bit over the years? Time to check out our Guide Series™ StowAway® Rack System Pro tackle box. It offers four removable StowAway® utility boxes with dependable ProLatch™ closures. And that's just the...

Enjoy the outdoors with confidence that your valuables are safe. Plano's ABS Waterproof Case creates an element-proof shield for your Go Pro®, cell phone and more. A Dri-Loc® O-ring seal makes the case completely waterproof and airtight. Not only will water stay out --...

Available in three sizes, we upgraded the Weekend Series Tackle Case with laser-cut MOLLE attachment points and oversized zippers. More storage options and faster access make for an unbeatable experience on the water. This small tackle bag also includes two StowAway tackle boxes for...

Fact: fish don't bite rusty rigs. Keep your tackle in bite-worthy shape with a Plano Rustrictor™ StowAway® utility box. These innovative tackle boxes were designed in partnership with Armor Protective Packaging®, an industry leader in corrosion management since 1979. A Vapor Corrosion Inihibitor (VCI)...

The Plano Guide Series Reel Locker features a revolutionary molded top and bottom for extra rigidity to keep expensive reels protected. Each hard shell also includes no-slip rubberized feet to guard against vibration no matter where reels are stored or how they're handled. Prop...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

Because each day on the water is just a little bit different, your tackle storage needs to provide the flexibility for you to adjust. Our ProLatch® StowAway® utility boxes let you use compartments to match the demands of your gear. They are transparent for...