Black Friday 2025

Plano Six-Compartment Tackle Organizer - Keep everything in its place with six fixed compartments, a strong latch and a transparent design to see what's inside this handy organizer. In fishing and in life, we all feel just a little better when everything is in its place....

Plano Adjustable Double-Sided Stowaway Small 3400 - With 10-20 adjustable compartments, this double-sided tackle box features a secure latching system. It's also transparent for easy identification of contents. When you're making your game plan for your next fishing adventure, you'll be glad to have our Adjustable...

Plano Five Compartment Stowaway 3400 - An ideal storage solution for crankbaits and inline spinners. Features five storage compartments and transparent construction so you can find things easily. Your small crankbaits or in-line spinners will be right at home in our Five-Compartment StowAway (3400). With its convenient,...

Plano Eight Compartment Stowaway 3400 - Keep large amounts of small tackle organized — with eight storage compartments and transparent construction so you can find things easily, this is the tool for the job. A large amount of small tackle items, or an assortment of other...

Plano Six Compartment Stowaway 3400 - Organize your small tackle — with six storage compartments and transparent construction so you can find things easily, this is the tool for the job. Your small tackle items, or an assortment of other gear, will be right at home...

Plano Adjustable Stowaway 3400 - This tackle box is packed with features — up to 12 compartments, a secure latching system, and transparent construction for quick identification of contents. When you're making your game plan for your next fishing adventure, you'll be glad to have...

Plano Prolatch Open Compartment Stowaway 3600 - Ideal for larger items, this transparent tackle box features one, large open compartment. Plus, Secure ProLatch closures keep everything in its place. Tackle storage with dividers is useful in lots of situations, but when it comes to bigger items...

Plano Plastic Worm Stowaway 3600 - Hold eight bags of soft plastics, plus a variety of hooks and weights in this popular tackle box. Features a transparent design and super-secure ProLatch closures. Whether you're bouncing a drop shot in deep water, pitching a Texas rig into...

Plano LBL Bottle - Easily store liquid baits and remove them just as easily with the provided bait grabber. The screw-top lid ensures a tight fit that keeps the mess in the bottle. Synthetic baits have quickly become a favorite lure among many anglers. However, oily...

Plano Rustrictor 3700 - Protected by our Rustrictor technology, this StowAway can extend the life of your favorite lures. Features four to 24 adjustable compartments to fit your needs. Fact: fish don't bite rusty rigs. Keep your tackle in bite-worthy shape with Plano's Rustrictor StowAway utility boxes....

Plano Prolatch Open Compartment Stowaway Deep 3700 - With a transparent design and secure ProLatch closure, this single-compartment tackle box is perfect for your larger, difficult-to-store items. We all have an assortment of larger gear that just doesn't fit in a traditional tackle box. That's why...

Plano Prolatch Stowaway Thin 3700 - Create five to 34 compartments with this thin tackle box. It's transparent for easy identification of contents, and dependable ProLatch closures prevent spills. The ProLatch StowAway Thin (3700) is perfect for storing and organizing your terminal tackle or baits with a thinner...

Plano Custom Divider Stowaway 3700 - You have baits of all shapes and sizes. Store them easily in this highly customizable tackle box. Features a transparent design and a secure latching system. Plano’s custom divider StowAway utility boxes allow you to create storage for varying sizes of...

Plano Prolatch Open Compartment Stowaway Half-Size 3700 - With a single, open compartment this storage box is perfect for difficult-to-store items. Features a transparent design and secure ProLatch® closures. Here's proof that less can be more — instead of multiple, customizable compartments, our handy ProLatch® Open-Compartment StowAway® Half-Size (3700)...

Bill Lewis Rat-L-Trap Lipless Crankbaits - Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most Influental Fishing...

Bill Lewis Rat-L-Trap  Magnum Trap Lipless Crankbaits - Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most...

Rebel Jumpin Minnow Stickbaits - The Rebel Jumpin’ Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an “old-style” rattle that creates a loud and distinctive call to beckon fish from a distance. Nothing triggers bass and inshore...

Rebel Frog-R Topwater Hardbaits - Work the rod tip in a twitch-twitch-twitch rhythm and the Frog-R walks across the water in a classic Spook walk-the-dog motion, proven to be one of the most effective actions on many species of gamefish.  Walk-the-dog with this frog and...

Rebel Buzz'n Frogs - The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to tease fish out of cover.  The Rebel Buzz’n Frog takes frog lures to a new level....

Rebel Hellgrammites Crankbaits - The Rebel Hellgrammite ultralight crankbait is a sinking lure with bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The...

Rebel Bluegill 3 Pack Crankbaits - The Rebel Bluegill is the real deal – a blue-collar bait you can depend on to catch fish when others fail. Super-realistic bluegill looks and an accurate panfish profile make this a go-to for bass, walleyes, pike and...

Rebel Tracdown Ghost Minnow 3 Pack Crankbaits - The Rebel TD47 Ghost Minnow is back and better than ever, featuring upgraded color patterns and equipped with barbless trebles. The Rebel TD47 Ghost Minnow is back and better than ever, featuring upgraded color patterns and...

Rebel Classic Critters 4 Pack Hardbaits - The Rebel Classic Critters Pack features a collection of the most popular Rebel lures. The Rebel Classic Critter 4-Pack includes four of the most-effective lures for streams, rivers, ponds, small lakes or any time fish react better to...

Rebel Magnum Pop-R Poppers - As with the standard Pop-R, the Magnum size features a dressed rear treble with hyper light-attracting strands of glitter filament for extra flash. This larger version creates more surface disturbance and is available in a variety of exclusive color patterns....

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Pop-R Poppers - The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than...

Rebel Teeny Pop-R Poppers - The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish...

Rebel Minnow Value Series Hardbaits - Perfect for streams, rivers and other moving waters, the Rebel Value series Minnow is deadly on trout, bass and panfish.  The Rebel Value Series Minnows are perfect for small waters, streams, ponds, and shallow water in general. The Rebel...

Rebel Super Teeny Wee-R Crankbaits - The Rebel Super Teeny Wee-R crankbait has the soul of a Wee-R in a tiny 1/8 ounce body, which allows easy use around rocks, stumps, and submerged timber. The Super Teeny Wee-R can be waked just under the surface or...

Rebel Teeny Wee Crawfish Crankbaits - The ultra-light Rebel Teeny Wee-Crawfish is undoubtedly one of the most popular fishing lures in the world. Its small, lifelike profile entices and catches all sizes of gamefish - especially bass, trout, and panfish. The ultralight Rebel Teeny Wee-Crawfish...

Rebel Wee Crawfish Crankbaits - The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics the fleeing action of a crawfish like a Rebel Craw. The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish...

Rebel Crickhopper Crankbaits - The Rebel Crickhopper crankbait/topwater looks just like the real thing. The Crickhopper can be used as a topwater or a crankbait. The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you...

Rebel Teeny Wee Frog Crankbaits - The Rebel Teeny Wee Frog is a super-realistic ultralight crankbait that bass, panfish, trout and other gamefish can’t resist. The Rebel Teeny Wee Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and...

Rebel Wee Frog Crankbaits - The Rebel Wee Frog is a topwater/crankbait with the look and profile of a young frog. Excellent when fished near vegetation. The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the...

Rebel Middle Wee Crawfish Crankbaits - Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist. Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish...

Rebel Deep Wee Crankbaits -The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely...

Strike King Bleeding Bait Mini-King 1/8oz Spinnerbaits - Ensure you’re fully prepared to reel ‘em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Spinnerbait. Whether you’re a beginner, intermediate, or advanced fisherman, it’s essential that you are prepared with...

Strike King KVD Squarebill 1.5 Silent Crankbaits - Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also deflects...

Strike King Mini-King 1/8oz Spinnerbaits - For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire...

Strike King Red Eyed Shad 1/2oz Lipless Crankbaits - The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D...

Strike King Red Eyed Shad 1/4oz Lipless Crankbaits - The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D...

Strike King Rage Bug 4" Soft Plastics - The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Thirty Fathoms Model B Knot Pullers - one of the best quality made knot pullers are here. Whether you're tying FG, PR, or any other braid to leader connection knots, no need to use your own hands to tighten down the knot. By using this...

Seigler SG Small Game Lever Drag Reels The Small Game fishing reel was our original reel. It was designed as the "Do All" reel in our neck of the woods of the Chesapeake Bay. The SG is perfect for targeting species like Striper, Drum, Cobia,...

Seigler LGN Large Game Narrow Lever Drag Reels The LG Narrow was created to give you a compact feel of the SG with the incredible power and torque of the LG. This reel is great for slow pitch jigging, trolling, or bottom fishing. If...

Seigler LG Large Game Lever Drag Reels The LG was designed for anglers that required more line capacity than our original SG (small game) reel.  Along with more capacity came major power for more demanding adventures. Whether you're trolling for Stripers, live baiting Kings or jigging on...

Seigler SM Star Mag Star Drag Reels The SM is our original star drag reel, designed for surf anglers that want to cast further without compromising power and torque. This tournament inspired casting reel is more suitable for slinging 8oz of lead from the beaches of...

True Utility Skeletonknife - The unusual design of the folding Skeletonknife not only adds serious style but also enables the blade to be easily opened in a one-handed motion. The Skeletonknife is an effortless and secure tool to use on a daily basis. Features: 1....

True Utility SmartKnife+ - The SmartKnife+ is a multi-tool wrapped around a super sharp 2.375” black oxidized pocket knife.  The multi-tool handle features a small, medium and large flat driver, magnetic ¼” bit driver and holder, file, wire strippers, rulers, wrenches, pry bar, pocket clip...