Black Friday 2025

True Utility Trueblade - The TRUEBLADE is a lightweight, everyday carry pocket knife with a 2.75” partially serrated, black oxidized, 420 grade stainless steel blade.  The handle is crafted from a stainless steel frame with anodized aluminum plating to keep its design lightweight and minimal.  This knife...

The Nomad DTX Minnow Floating Trolling Lures is a revolution in trolling minnow, featuring the Nomad Autotune and Hydrospeed advanced design technology, the DTX Minnow is in a class of its own.   This super tough lure is deal for everything from bluewater pelagics through to...

Z-Man Football NedZ Jigheads - Walk rocky bottoms and take your Ned rig game to new depths with Z-Man's compact Football NedZ Jighead. A custom medium wire 1/0 black nickel hook makes rigging your favorite finesse baits a breeze, while a unique welded wire keeper...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

Nomad Jigging Assist Hooks - Jigging Assist Hook packets feature 3 hooks per packet for all sizes. Super Strong BKK hooks fitted to durable dyneema cord. The ultimate jig assist hooks.

Nomad Design Jig Wallets - The Nomad Design Jig Wallet is purpose built for rigged and ready storage of jigs with hooks attached and features a unique Hook Mesh storage system to keep your jigs neatly rigged and ready for action. No more messing around with having to...

Nomad Design Jig Wallet Insert Sleeves - The Nomad Design Jig Wallet Insert Sleeve fits perfectly inside the jig wallet to double the storage capacity of the jig wallet. The super heavy duty Velcro insert locks securely inside the wallet even when fully loaded with additional jigs....

Fish Snax Lures Albie Snax 5" - These soft plastics are effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for those changing light conditions and types of bait.  very effective for all small tuna, and a big hit...

Fish Snax Lures Super Snax 9.5" - These soft plastics are effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for those changing light conditions and types of bait.  very effective for tuna and other offshore species. All colors come...

Fish Snax Lures Twistlock Hooks are perfect for rigging your favorite Fish Snax Lures soft bait and from other brands as well. The 3/0 & 4/0 are perfect for rigging with Albie Snax chasing after False Albacore and the likes. The 7/0 is perfect...

Jigging World Albie Candy Jigs Final Sale $3 EACH ONLY! All sales are final. All products are sold as is; may contain cosmetic defects, missing packages and other faults. No return or exchange accepted. No backorders will be accepted; due to limited availability, any...

Sufix 131 G-Core is the most reliable superline during casting, strikes and fighting action! It is built with 13 fibers (12 HMPE fibers + 1 GORE® Performance Fiber in core). A single strand of GORE Performance Fiber is surrounded by 12 precision braided HMPE...

Winthrop Tackle Terminator Adjusta-Butts incorporates two butt handles in one!Now, with the push of a button, you have the flexibility to position your rod from straight to bent. Machined from aircraft-grade aluminum with a hardened stainless steel positioning mechanism; the Adjusta-Butt is precision-built for lightness and...

Winthrop Tackle Terminator T-10X Adjusta-Butts is machined from aircraft-grade aluminum with a hardened stainless steel positioning mechanism. Rather than being limited to only 2 positions, the Terminator T-10X gives you the flexibility to position your rod from straight to bent and 8 other positions...

Winthrop Tackle Epic Butts with Gimbal are made with aircraft aluminum for superior strength and lightness. These butts are made so that you can fit your blank all the way through the butt and also can be used as a rod extension as well....

Tidal Tails Blackfish Jigs - Designed for shallow to mid-depths using light to medium spinning or bait casters style gear, with braided or monofilament lines and fluorocarbon leaders. Great pitching jig. Near bridges, breakwaters and pilings. Very popular with Kayak anglers. Using the Tidaltails Blackfish...

The Daiwa Reel Oiler with Needle Nose is the perfect tool for precision oil jobs on reels either at home or on the water. This will help keep your reels lubricated for top performance and a longer, corrosion-free life. The long thin needle will...

Super Lube Synthetic Oil is perfect for keeping your reels lubricated for performance and a longer, corrosion-free life. 

A must have tool for any angler out on the water is a durable dehooker. These marine grade 7" stainless steel dehookers are one of the most durable, well-made and will never bend.  Features: Heavy duty and durable stainless steel shaft & handle Retrieve...

Don't "Bundle Up"..."Bundle Off" with our disposable hand warmers. Our unique chemistry compound makes our disposable warmer last longer than others. When opened, air reacts to the ingredients inside the pouch to create a safe and long-lasting heat so you can get on with...

Don't let cold power you down - power up and warm up with our Dual Purpose power Bank + Small Rechargeable Hand Warmer. This USB-C rechargeable device not only keeps your hands warm, but also serves as a power bank for your USB devices.Modes•...

A must-have for boat owners and anyone else that is near or on the water often. Dropping keys into the water happens when one least expects it and having this key float on your set of keys can save the day. *color cannot be...

Jigging World Version 2 Blackfish Candy Jigs are here! Now made with a custom 3x small gap hook, you won't ever have to worry about losing fish on a bent hook. These jigs are designed to maximize your hookset ratio. They are specifically designed so that almost...

Daiwa D-Vec Tactical Back Packs - The Tactical Backpack is supported by a ridged non-collapsible frame with a riveted PVC superstructure. The durable framework is cloaked with a robust, double-stitched PRIM1 tactical fabric, which also serves up a cool visual factor. Internally, the Tactical Backpack...

No Live Bait Needed 5" Paddle Tails are one of the most sought-after soft body swimbaits all over both coasts of Florida. The 5" paddle tail is designed to be one of the most versatile big game saltwater swimbaits you can find. Most swimbaits offered...

No Live Bait Needed screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock. Every jig head is perfectly balanced...

BKK Lonediablo Hooks - The idea behind the design of the BKK-LONEDIABLO was to create the perfect single hook for lures. BKK’s latest technologies have been put together to give birth to this hook, equipped with top-notch penetration performance, long lasting saltwater corrosion resistance and...

BKK Sea Ranger+ Assist Hooks - The BKK Sea Ranger+ is developed to tackle big fish using small bait. It comes pre-tied with BKK high quality solid core assist cord, which is very robust yet retains its softness. Shimmering and glowing fibers increase the attractiveness...

BKK’s Monster Circle hooks are specifically developed to target the greatest and strongest saltwater species like bluefin tuna and marlin, both on bait and when trolling. It features BKK’s Ultra-antirust coating that ensures superb saltwater corrosion performance out of the package. BKK’s needle hook...

The BKK Monster Circle Drifting Special hook is specifically developed for drift fishing tackling massive saltwater species. The hook is designed with a straight eye and an in-line hook point that make it very versatile, as it can be used to tackle various kind...

The BKK Kajiki HD Trolling HG is the ultimate trolling hook for billfish designed for 24kg-37kg class tackle. It features BKK’s Hand Ground hook point that delivers superb penetration performance and ensures solid hook ups. The Bright tin coating performs excellently in harsh saltwater...

BKK Raptor Z Treble Hooks - The BKK-RAPTOR-Z incorporates BKK’s latest manufacturing technologies, being engineered to hook strong and aggressive “monster” fish and stay hooked to the very end. Thanks to BKK’s Hand ground technology and Bright Tin coating, it is equipped with ultimate impaling...

BKK Viper-41 Treble Hooks - The BKK-VIPER-41 is a strong and shiny 4x treble hook designed with long and straight needle points and a very aggressive bend. One of the techniques we targeted during the design of the BKK-VIPER-41 was topwater lure fishing. What...

BKK Titandiver Hooks - The TITANDIVER is the new, upgraded version of the TITANRIDER, designed for weedless-style rigging of larger plastics. It features all the characteristics of the original TITANRIDER – a locking spring to secure the plastic lure, a silicone stopper to keep it...

BKK Titandiver+ Hooks - The TITANDIVER+ is the ultimate evolution of the TITAN series. Potentially a breakthrough in the worm hook segments, the TITANDIVER+ inherits all the features of an ordinary TITANRIDER hook – Super Slide coating, needle point, spring and silicon stopper – enhanced...

BKK IWS Lead - Featured in the Titan Diver+, these leads are used to change the swimming action and the swimming depth of your weedless rig according to the fishing conditions. Replacing these leads on the shank of the Titan Diver+ is extremely easy and...

The BKK Teaser Blade WS1 is designed to boost your weedless presentation using the Titan Diver and the Titan Diver+. We chose a slimmer profile compared to most of the blades on the market to minimize the chance of snags, at the same time...

Nomad Design SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fished from a kite, with...

Nomad Design Vertrex Max Vibe Jigs - MAX VIBRATION – MAX DEPTH Maximum vibration and maximum depth is what the VERTREX MAX is all about.A unique design from Nomad Lure Designer Damon Olsen, the deep body profile combined with finely tuned internal weights delivers a...

Nomad Design Ridgeback Jigs - The unique shape and original design of the Ridgeback creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip, or worked fast as a high speed jig....

Fin-Essence Liquid Fish Attractant - Get the edge needed to overcome a tough bite by adding Fin-Essence® Shedder Crab Fish Attractant Scent to your bait or lure. This powerful oil-based attractant effectively masks human and other odors, while releasing the delicious scent of a crab...

EliasVFishing Mackinaw Shads - The feedback was in on this fish catching monsters! The newest version has two bait keepers to secure the plastic bodies and keep them from getting pulled off by feisty bait stealers like black sea bass and pinfish Uniquely designed to...

Tony Maja Custom Bunker Spoon Trolling Casting Rods • 7'10" One-Piece Light Weight • Strong & Durable • Extraordinary Strength & Action • E-Glass Blank | Pacific Bay Aluminum Reel Seat and Gimble • Pacific Bay Slick Butt | Eva Fore Grips • Pacific Heavy Duty...

No Live Bait Needed 5" Lil Mullets are one of the most sought-after soft body swimbaits all over both coasts of Florida. The 5" Lil Mullets are designed to be one of the most versatile big game saltwater swimbaits you can find. These baits are BEST used with a...

Uncle Josh Striper Pork Rind Sea Strip - Uncle Josh Pork Ring strips are back! These were THE most popular trailers for your bucktails and spoons a few years back. Very simple to use and very effective. Just add the trailer to your lure's...

U-40 Cork Seal - U40-3 - A urethane sealer. Cork Seal is designed to seal the surface of cork rod handles. It prevents the penetration of soils and other foreign matter transferred to the grip area from the fisherman's hands. It enhances that "cork feel." It toughens...

No Live Bait Needed 3" Paddle Tails are one of the most sought-after soft body swimbaits all over both coasts of Florida. The 3" paddle tail is designed to be one of the most versatile swimbaits that can be used both for saltwater and freshwater fishing....

No Live Bait Needed screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly secured with an oversized stainless steel screw lock. Every jig head is perfectly balanced...

The original best seller and ultimate striped bass tool. This 4.5" shad is large enough to entice bigger bass, and small enough to be used on mid size predators. A graceful swimming pattern and the ultimate choice for blitz fishing. Tough enough to accommodate...

Hogy Pro Tail Paddles - The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plastic, professionally molded around the VMC Barbarian Jig Hooks. UV infused soft plastic blend increases visibility in...