Black Friday 2025

Details: Too hard to choose just one? Now you don’t have to with our wildly popular Pro Series Roll Up Kit! Each kit contains one 5" Flex, 7" Flex, and 9"Stout Pro Series Knives with a convenient roll up bag. Each knife features an...

DESCRIPTION Flutter Spoons have become a deadly effective way to target striped bass and the Tsunami Pro Flutter Spoon line up is deep with options for any condition you fish in. Our 11" model  is perfect for targeting large feeding fish. A real trophy...

The mobile tackle storage solution for chasing the bite like professional angler Mike Iaconelli. Lightweight and durable - the perfect marriage of simplicity and function for transporting essential gear from home to the honey hole. Keeps tackle protected and the tools handy for wherever...

Overview Designed on Toray carbon fiber rod blanks, the SPRO Slayer Series Spinning Rods offer the perfect balance of sensitivity and strength.  Offered in 4 different models, the Slayer Spinning Rods cover the essential finesse techniques of bass fishing without breaking the bank.Each of these...

Overview The SPRO Vortex E-Series Spinning Reel was designed to offer anglers an ultra-affordable option that is backed with the SPRO name so you know it will be quality.  This reel boasts precise control and power with an oversized drag knob and handle, allowing for quick adjustments...

The AccuSharp® Sharpening Steel realigns the blade’s edge keeping all your household knives properly honed. The steel surface quickly returns the edge of a good blade in around 10 strokes.The rubber over-molded handle ensures a safe and secure grip, and the collar guard safely...

The AccuSharp® 2-Step Carbide-Ceramic Knife Sharpener is an innovative tool that anyone can use. The pre-angled ceramic rods and diamond-honed tungsten carbide blades are exactly what you need to care for and maintain your blades. The two stages, carbide for coarse and ceramic for...

The AccuSharp® 6.5 Fillet Knife is a great choice for maneuvering the contour of the fish to carve out perfect fillets. The blade is made from satin finished stainless steel then coated with titanium to strengthen the cutting edge against premature wear. The fish...

The AccuSharp® Pull-Through Knife Sharpener is great for sharpening and maintaining your blades. This commercial grade knife sharpener combines the award-winning technology and proven reliability of our diamond-honed tungsten carbide sharpening blades with fine ceramic rods. Available carded or in a  6-Piece Tray.

The AccuSharp® SturdyMount® Knife Sharpener mounts easily to cutting boards, kitchen counters, filet boards, workbenches, butcher blocks, cleaning tables; you name it. No more messy oils or stones. The diamond-honed tungsten carbide blades are reversible and will give you an excellent sharpening finish for...

DescriptionThe SharpNEasy® 2-Step Knife Sharpener is an innovative tool that everyone can use. The ceramic rods, dark for coarse and white for fine, are exactly what you need to care for and maintain your blades.The two stages allow for the proper angle every time...

The AccuSharp® Whetstone Combination Knife Sharpening Kit includes two sharpening stones for traditional coarse and fine sharpening, plus a convenient bottle of honing solution, all in a single kit. Arkansas features a 3? fine and a 3? medium natural whetstone plus a 1 oz....

DescriptionThe AccuSharp® Pull-Through Knife Sharpener is great for sharpening and maintaining your blades. This commercial grade knife sharpener combines the award winning technology and proven the reliability of our diamond-honed tungsten carbide sharpening blades with fine ceramic rods.The heavy-duty, ergonomically designed handle with the...

The SharpNEasy® 2-Step Knife Sharpener is an innovative tool that everyone can use. The ceramic rods, dark for coarse and white for fine, are exactly what you need to care for and maintain your blades. The two stages allow for the proper angle every...

Pro Picked kits offer anglers the lures they want at a real value. Consumers know the value benefit of buying kits. Blue Fox offers great value combined with pro-selected sets that offer anglers a full complement of baits for their chosen prey. Each kit...

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selectionNatural minnow profileVMC® Hook is extremely sharp for...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species. Ideal weight for long-casts with...

60 degree shallow depth blade runs surface to 2 feet. Great for skinny water, the Vibrax® Shallow works over shallow structure or when fish are surface feeding with precise and irresistible action. Tinsel and calf tail convert the wary. Dressed tail adds size to...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish.

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish. Casts like a bullet Versatile, multi-species design Heavy-duty construction

Fish are attracted to the glow in the dark skirt and Flashabou Fibers that reflect light. Built with a super sharp and tough VMC® hook. The chrome Colorado style spinner blade allows for greater lift. Jig heads are interchangeable. Glow in the Dark Skirt...

DESCRIPTION The bait that knows no bounds, The Tsunami Tidal Pro twitch Bait is a slow sinking masterpiece. The Hydrodynamic body and weighted core give this bait an erratic darting action that mimics multiple bait fish species. Reflective foil and scale shatter absorb any...

Seaguar BasiX, Strong, Soft and Smooth Casting, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible, Value-Packed & Budget Friendly Seaguar BasiX is a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. 100% fluorocarbon; virtually invisible; made in...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Buy 2 Get 1 FREE Must be same item to qualify All sales are final. No return or exchange accepted. Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. TPE - Durable, Floating Plastic 10 Pieces Per...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and hook-up ratios for technical fishing....

The wide gap of the new Ruthless hooks these rigs are built on make this rig the choice assist for anglers fishing for species known for throwing hooks. With the Ruthless shape and AlphaPoint® technology, this jigging assist penetrates and locks fish in place....

Land heavyweights with the 4X strong Hoodlum® Speed Single Assist rig now delivered with Mustad's AlphaPoint® Technology. The new point is Mustad's slimmest, sharpest hook point with the durable, multi-stage Opti-Angle needlepoint sharpening technology that Mustad is known for. For 500+ hours of saltwater...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

The 11" Pro Series Boning Knife features a high-quality, full tang, German Stainless-Steel blade coated with Dupont Teflon for easy cleaning and excellent corrosion resistance. The Pro Series Boning Knife also features an ergonomic and textured dual molded grip for comfort and slip resistance....

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Featuring the Patented Autotune System, Metal Matrix Plate System, Diamond Armour internal strength system and Hydrospeed belly...

Features: 400D Oxford Nylon 10K Waterproof/ 5K Breathability Waterproof DWR Adjustable Suspenders Internal Zippered Chest Pocket Side Mesh Panels for Comfort Articulated Knees Leg Zippers & Adjustable Hem Sizes: XS-5XL Colors: Black, Red, Hi-Vis Yellow MSRP $91.90 XS-2XL MSRP $107.90 3XL-5XL

Mustad belt bag made from tough weatherproof 420D TPU and sealed with SBS waterproof zippers. One large compartment that easily holds clothing, equipment or tackle boxes. Also featuring a laminated front pocket, side pocket, adjustable belt, and detachable support strap. Built with Duraflex buckles,...

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...

The Fat Shad Finesse Bait is a jerk shad style bait that is best used on the back of a ball jig, as bucktail trailer, or on a weighted or weightless hook. You can fish these baits exactly as you would a bucktail jig....

Jig Strips are durable and versatile baits developed using a unique flexible synthetic material. These trailers add strike simulating action and scent while maintaining their usefulness. Leave Jig Strips on your hook and use it over and over again. Spend less time changing your...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more!40X Stronger than soft baits!Perfect for bucktails, jigs, rigs, spinner baits, tubes, and more!Won’t ever dry out or shrivel, can be used over and over.Scented & UV Enhanced so fish can smell and...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is great for finesse situations in open water. This Micro HD is the perfect 1.5? size.Try this micro version and see how the...

This compact crankbait offers an excellent combination of casting distance, swimming action, maneuverability, and realistic profile. It functions well in high-current environments such as rivers, streams, and creeks, as well as in still waters like lakes, reservoirs, and ponds.   Weight .8 oz Dimensions...

Similar to the popular Trout Attack, this smaller size was built for wintertime ice fishing and for finesse situations in open water. This micro swim-jig is the perfect 1.5? swim-jig for the ice fishing season.Try this micro version and see how the fish respond...