Black Friday 2025

Built for open water and winter ice fishing, this swim-jig is the perfect small swimbait for fishing in all kinds of situations. The small, 2.25 inch swim-jig built with a narrow profile mimics bait-fish perfectly. The unique jig head deflects off of structure making...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and time again. Its unique size and shape produce an erratic action that triggers aggressive bites. Weight 1 oz Color Glimmer Trout,...

This 4-inch Jerkbait was a design requested by many of our customers. For years our followers wanted a larger version of the popular J-Spec. Through years of R@D and testing, Dynamic Lures finally released the new and innovative 4? Z-Spec. Built for a multitude...

One of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combination of sound and action that anglers depend on in the winter months. This vertical jigging lure was created specially for trout...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling lure....

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

The 4-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing condition. Keitech's original two-tone color injection process uses different types...

The best of SpiderWire® performance will be found in Ultracast®! Made from 8 tightly woven 100% PE fibers, Ultracast effortlessly casts long distance while providing high strength and abrasion resistance, giving you the ultimate performance fishing line! FEATURES Smooth 8 fiber braid for extremely long casts Cold-fusion...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish....

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on...

Embrace premium angling performance wearing the Men's Hellbender PRO Bootfoot Lug Sole Chest Wader. Engineered with a durable 4-ply nylon upper and double-reinforced knees, these waders promise unmatched strength and flexibility. The adjustable wading belt and X-back suspenders ensure a secure, comfortable fit. The...

Experience the unbeatable performance of the Canyon II Breathable Stockingfoot Chest Wader. Engineered with a rugged 4-ply nylon upper, this wader features a splash-proof zippered chest pocket for secure storage, an adjustable wading belt with a quick-release locking buckle, attached gravel guards with integrated...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

Boomerang Tool Company's premium line of Retractable Fishing Gear Tethers are built with a strong molded black polycarbonate case, stainless steel spring and convenient easy change end fittings so you can change your tools with just a pinch. Using the universal wire end fitting,...

The Boomerang Mid Size Fishing Zinger with Carabiner has a tough molded polycarbonate case which makes this a very strong, yet lightweight zinger to carry. Attach your fishing tools to the strong retractable cord made with DuPont™ Kevlar® fiber, durable enough to withstand the...

The Boomerang Big SNIP fishing line cutter was designed specifically for saltwater fishing. The larger size line cutter cuts clean and precise through 150 lb braided line and 250 lb mono and fluoro fishing lines. With the built-on carabiner, clip it to your hip...

The Original SNIP Fishing Line Cutter sometimes known as the Boomerang Braid Snips, cuts clean and precise through braided line, mono line, and fluoro line. With the built-on carabiner, clip it to your hip or vest so it's always handy and never lost. Snip...

The Original SNIP Fishing Line Cutter with LED light cuts clean and precise through braid, mono, and fluoro fishing lines. With the built-on carabiner, clip it to your hip or vest so it's always handy and never lost. Snip the fishing line and let...

The Fly Fishing Long SNIP Fishing Line Cutter is must have fly fishing equipment. The stainless steel serrated blades cut clean and precise through braided line, mono line, and fluoro fishing lines. With the built-on carabiner, clip it to your hip or vest so...

VMC® Marabou Jig features a Power Gap hook made of high-carbon steel. The 60 degree rotated jig eye allows greater control. Natural hair-dressing imparts natural, lifelike action while the marabou fibers on the jig reflect light for added attraction, to create the perfect marabou...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Weight: 2/5 oz.Length: 2 1/4? x 7/8? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Original Rooster Tail with treble hook. Available in 1/16 oz, 1/8 oz, 1/6 oz, and 1/4 oz. Unique Spinning Action Pulsating Hackle Tail Attracts Fish Genuine Silver, Brass, Copper and/or Painted Blades UV Finishes/Colors Available  

These life like hybrids dive between 6-24 inches and have a tight wiggle to attract predatory fish.   These are a full 6 or 7 inches in length and have shifting weights to allow for distance casting. SPECS: <Length: 6  inches> Weight: 1 oz  Colors:...

These Miracle Minnows are a realistic vision of our favorite bait.  These can be fished from the back bays to the open ocean for the following fish : stripers, fluke, seabass, bluefish, sea trout, redfish, snook, weakfish etc.      5/8 oz 4.5 inch...

Target Species: Bonita, Albies, Stripers, Porgy, Seabass, Bluefish, Snapper Blues, Lake Trout (Wachusett Reservoir), Tuna, Grouper, Amber Jacks, pretty much every type of fish that swims.    Colors: Bone Albie Green Pink Silver Albie Smack Olive/anchovy  Sandeel Green Sizes: 1/2oz 3/4oz 1oz 1.5oz 2oz...

THE SKIPPER   100% THRU-WIRED FITTED WITH two 4/0 VMC treble hooks Designed for both Surfcasters, Kayakers, and Boaters. Weighs 3 ounces and is weighted for distance casting. (Floating) Walks the dog with ease Can be worked like a pencil popper. This lure covers...

Peanut Resin Jigs were created to imitate peanut bunker and butter fish.  We know these look like many other bait species around the us. So think outside the box and get tight with us.  They come with a 2/0 in-line hook on the 3/4...

Dip-N-Glo is specially designed for dipping soft plastic lures to instantly dye and produce permanent color changes.  Our scented varieties provide a powerful scent that is the longest lasting available.  Dip-N-Glo has given anglers the upper hand on their competitors for more than 25...

The globally successful BENKEI series has now arrived in the United States.This is a mid-range model using medium-high modulus carbon as the main material and FUJI ALCONITE rings. The 4 piece model is the perfect travel companion when vacationing or when you just want...

Major Craft Ceana Spinning Rod  Discover the all-new Ceana series by Major Craft, designed to elevate your fishing experience! All Ceana spinning rods are fast action while all spinning finesse are extra fast action for precision performance. These rods are your perfect companion from back...

The ultimate travel companion available in 4-piece models. The New Crostage packs down into the included semi-hard case for easy transport through airports, trains, or buses. There is no greater joy than vacationing AND fishing. Keep a travel rod in your car handy for...

Introducing JP-TG, the ultimate secret weapon in every jig box. With the multitude of benefits of tungsten, these jigs are a must-have tool for any angler. With a density of 1.74x heavier than lead, TG jigs are remarkably smaller in profile. This jig casts...

Heavy Tungsten models are now available! Minimize your profile and scope with the heavy JP-TG models for dropping deep or when the current is ripping. Decrease drag and surface area to maintain vertical presentation. Pull out your secret weapon to entice that strike when...

The Jigging & Light Jigging model has finally appeared in the new Solpara series. 8 models in total including spinning and bait casting. All models are equipped with FUJI O-rings (Alconite guide on top guide) and reel seats. The old model was only the...

The Nomad Design DTX Minnow HD 200mm is a revolutionary in trolling minnows, featuring the patented autotune system, metal matrix plate system, Diamond Armour internal strength system, and Hydrospeed belly eyelet Technology. The DTX Minnow is in a class of its own. The unique body...

Powerful appeal and presence! Attracts fish with popping and diving that won't be erased by wind or waves. Sleek bullet shaped body allows for long distance casting with ease. Disturb the surface with the Bungy Poppers cupped mouth and drive fish to strike!  ...

The Bassday Crystal Pencil Popper imitates a school of small bait fish struggling across the surface of the water. Thanks to it's bullet like shape, the Bassday Crystal Pencil Popper casts like a rocket, giving users an average casting distance of 260 feet! Length...

The Cruiser-T bullet is the first model for The Small Lure Company.  This high speed trolling head transitioned from the StrategicAngler® lineup, the Cruiser series, created and designed by MRubiano. The original Cruiser series was a 10 inch, 7 oz casting stickbait that was designed...

Keel-weighted UV enhanced Tri-Jetted Popper-inspired cupped face Glow in the dark internal skirt

Only while supplies last: 25% OFF Strike Point Tackle Spreader Bars! This is a close-out deal. No returns or exchanges will be accepted.   Get your bar in clean water on either side of your spread. Reversible rudder, simply pull down and twist to...

You can present this plug the same as the junior or tiny swimmer but it will only dive between 2 to 3 feet. This can withstand current and has killer action. Try stopping occasionally and twitching the rod tip to give a wounded baitfish...

The presentation of this plug will be the same as the tiny swimmer; the faster the retrieve, the deeper the plug will dive. Slow retrieve equals a nice wake and side to side swimming action great for salt ponds and low current areas. Length:...

Fitted with the original "Danny Conrad" style lip this plug has less of a wobble and more of an "S" like swimming action. Length: 4.5" Weight: 1.5oz

Length: 6" Weight: 2.5oz

BAITFUEL SALTWATER GO2 GRUB Introducing the BaitFuel Saltwater GO2 Grub, the go-to choice for saltwater anglers targeting Snook, Redfish, Trout and more. The GO2 Grub combines a proven tail action design with the power of BaitFuel's F.A.S.T. (Fish Active Scent Technology) to ignite the...

BaitFuel Saltwater GO2 Shrimp   Introducing the BaitFuel Saltwater GO2 Shrimp, the ultimate weapon for saltwater anglers seeking to dominate the fishing scene. With its irresistible appeal and fish-catching prowess, this shrimp is ready to take your game to the next level. Developed in...

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology) - scientifically engineered to stimulate a fish’s predator instinct. For years, the ingredients in scent & attractants have sounded like they belong in the kitchen not...