Made in USA

MXJ G2 / MXL G2 Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike Pre-Set....

The 3oz Needelfish is a sinking plug and is built to cast like a rocket.  This plug tends to stay down in the strike zone on the retrieve but can be worked on top as well . The needle is worked like a standard needlefish plug...

This remarkable collection of surf sticks is designed to provide maximum casting distance and superior fish-fighting performance. Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules on two-piece models provide one-piece performance. Fuji® K-Series KW tangle-free guides with Alconite® rings and...

BaitFuel Saltwater fish attractant formula. Developed in a lab. Proven on the Water. Fish active scent technology (FAST x65 Formula) stimulates fish predatory instinct. Fish bite and keep biting, cast after cast. Even on pressured fish. 5oz Bottle Store in a cool, dry place...

Winthrop Tackle Epic Butts with Gimbal are made with aircraft aluminum for superior strength and lightness. These butts are made so that you can fit your blank all the way through the butt and also can be used as a rod extension as well....

Z-Man MinnowZ Soft Baits - Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this bite-sized paddle tail...

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored. The fully-integrated hook...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications alike. In fact, several world record...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

Z-Man TT Lures SnakelockZ Jigheads - Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design. Armed with...

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

JX G2 / LX G2Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components.Anodized For Superior Corrosion Resistance And Beautiful Finish.Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight.Powerful Lever Drag System With Adjustable Strike Pre-Set.Ratcheting Glide Plate, And Strike...

Exotic rods built for discriminating anglers. Legend® Surf leverages the absolute latest design and technology advancements to provide extraordinary performance that can’t be found anywhere else. LEGEND SURF SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). High-modulus/high-strain SCIV graphite...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. PREMIER® SPINNING RODS feature:...

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology) - scientifically engineered to stimulate a fish’s predator instinct. For years, the ingredients in scent & attractants have sounded like they belong in the kitchen not...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

23 distinct Avid Series Inshore models for 2024 now start from an all-new SCIII+ blank, precision engineered and crafted from a distinct combination of premium SCIII carbon and exotic SCVI carbon. Meanwhile, St. Croix’s proprietary Advanced Reinforcing Technology (ART) and Taper Enhancement Technology (TET)...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

Z-Man TT Lures NedlockZ HD Jigheads - Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier...

Z-Man Finesse ShroomZ Jigheads - Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Avet SX G2 Lever Drag Reels Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value VICTORY SPINNING ROD features: Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin...

The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. Featuring over 30 casting models, this series is ideally suited for powerful game fish. PREMIER® MUSKY RODS feature: Premium quality SCII carbon. Kigan Master Hand 3D guides with slim,...

The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac is dynamite either Texas or Carolina Rigged. Large ribbon tailed plastics have always been a favorite for catching big lethargic summertime bass and the Netbait C-Mac is a great choice...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

The PENN® International® Auto-stop reel includes all of the speed and power of the Standard reels, but with an added level-wind and digital line counter. What sets this reel apart from the rest is its Bluetooth connectivity. In place of the RF remote, the...

Designed with CVX® technology. Created with a precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved design of the frame and side plate allowed us to design a reel that is incredibly light, but extremely...

The Valiant is the first of an entire new generation of reels designed with CVX® technology. Created with precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved designed of the frame and sideplate allowed us...

The Valiant Slow Pitch Jigging reel was designed with the SPJ enthusiast in mind. We took our popular Valiant 300 and 500n models and removed the clicker added an optimized arm length and our popular SPJ knob for added comfort while jigging. The curved...

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technology Maximum...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

Z-Man Finnese TRD Soft Plastics - The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation....

HXJ / HX / HXW Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike Pre-Set....

EX / EXWPrecision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components.Anodized For Superior Corrosion Resistance And Beautiful Finish.Topless Frames On Select Models.Powerful Lever Drag System With Adjustable Strike Pre-Set And Strike Stop Button To Prevent Accidental Advancement To Full Drag..Precision Machined Stainless...

Avet MXJ Star Drag Reels Proudly Designed, Manufactured And Assembled In The U.S.A. Precision Machined Stainless Steel Gears, 5.8:1 Gear Ratio. Hardened Stainless Steel Drive Shaft. 7+1 Stainless Steel Precision Bearings. Instant Anti-Reverse Clutch Bearing + Backup Silent Dog And Gear. Large, Powerful Multi-Disc...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and cuffed body,...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design delivers amplified sound and unparalleled action to attract more...

AVID SERIES FRESHWATER CASTING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

Realism and performance are what drove us to build FT Swimbait Head. Performance starts with the FT proprietary no-slip trailer holder which keeps your soft plastics practically locked to the premium Gamakatsu Jig Hook = Bass can no longer pull your bait down or...