Made in USA

Z-Man TT Lures NedlockZ HD Jigheads - Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier...

The Magnum is an ABS plastic bait that has a weight transfer system for optimal casting along with being through wired. A shallow running jerkbait perfect for back bays and slow rolling at night.  Each comes with a large eye for added attraction. Rigged...

BaitFuel Saltwater GO2 Shrimp   Introducing the BaitFuel Saltwater GO2 Shrimp, the ultimate weapon for saltwater anglers seeking to dominate the fishing scene. With its irresistible appeal and fish-catching prowess, this shrimp is ready to take your game to the next level. Developed in...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

JX G2 / LX G2Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components.Anodized For Superior Corrosion Resistance And Beautiful Finish.Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight.Powerful Lever Drag System With Adjustable Strike Pre-Set.Ratcheting Glide Plate, And Strike...

Accurate Tern 2 Star Drag Reels - The new Tern2 has the same solid features as its predecessor with new improvements taking it to another level of Star Drag reel.  The Tern2 has the Twin Star Drag technology that is the first of its type...

The Valiant is the first of an entire new generation of reels designed with CVX® technology. Created with precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved designed of the frame and sideplate allowed us...

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series Tube bodies are 40%...

The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored. The fully-integrated hook...

MXJ G2 / MXL G2 Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike Pre-Set....

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. PREMIER® SPINNING RODS feature:...

This remarkable collection of surf sticks is designed to provide maximum casting distance and superior fish-fighting performance. Integrated Poly Curve® (IPC®) mandrel Premium, high-modulus SCIII carbon. Off-set, slim-profile ferrules on two-piece models provide one-piece performance. Fuji® K-Series KW tangle-free guides with Alconite® rings and...

BaitFuel Saltwater fish attractant formula. Developed in a lab. Proven on the Water. Fish active scent technology (FAST x65 Formula) stimulates fish predatory instinct. Fish bite and keep biting, cast after cast. Even on pressured fish. 5oz Bottle Store in a cool, dry place...

Z-Man TT Lures SnakelockZ Jigheads - Designed for snag-free fishing in both fresh- and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design. Armed with...

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications alike. In fact, several world record...

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

The Fatso is an ABS high density jointed swimbait blank that can be custom painted in any color.  They come with dual swivel hook hangers with VMC hooks and 125lb Rosco split rings.   The lure has a medium sink rate and are excellent for saltwater...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

Exotic rods built for discriminating anglers. Legend® Surf leverages the absolute latest design and technology advancements to provide extraordinary performance that can’t be found anywhere else. LEGEND SURF SPINNING RODS feature: Integrated Poly Curve® (IPC®) tooling technology. Advanced Reinforcing Technology™ (ART™). High-modulus/high-strain SCIV graphite...

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value VICTORY SPINNING ROD features: Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin...

Z-Man Finnese TRD Soft Plastics - The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation....

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Finesse ShroomZ Jigheads - Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

The USA 250th Edition Salty Hundo'50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big...

23 distinct Avid Series Inshore models for 2024 now start from an all-new SCIII+ blank, precision engineered and crafted from a distinct combination of premium SCIII carbon and exotic SCVI carbon. Meanwhile, St. Croix’s proprietary Advanced Reinforcing Technology (ART) and Taper Enhancement Technology (TET)...

The Netbait C-Mac is an ideal worm when a larger presentation is needed. The C-Mac is dynamite either Texas or Carolina Rigged. Large ribbon tailed plastics have always been a favorite for catching big lethargic summertime bass and the Netbait C-Mac is a great choice...

Developed in the Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology) - scientifically engineered to stimulate a fish’s predator instinct. For years, the ingredients in scent & attractants have sounded like they belong in the kitchen not...

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...

Z-Man Football NedZ Jigheads - Walk rocky bottoms and take your Ned rig game to new depths with Z-Man's compact Football NedZ Jighead. A custom medium wire 1/0 black nickel hook makes rigging your favorite finesse baits a breeze, while a unique welded wire keeper...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop tentacle action. The best value in dice-style About this...

The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. Featuring over 30 casting models, this series is ideally suited for powerful game fish. PREMIER® MUSKY RODS feature: Premium quality SCII carbon. Kigan Master Hand 3D guides with slim,...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

HXJ / HX / HXW Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike Pre-Set....

Avet SX G2 Lever Drag Reels Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag System With Adjustable Strike...

The Combat Sr is a perfect gap plug between the Predator and Combat gliders. For those looking to match slightly larger baitfish like bunker or herring, this one is perfect. It can be worked from 1'-8' and has that signature glide that all of my glide...

The Bully is a full resin spook bait that can be worked slow or quick across the surface of the water, gliding side to side (aka - walking the dog).  Surfcasters and boat fishermen can target fish feeding on the surface with this plug or right...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs. About this product Imagine the next-level fish appeal...

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technology Maximum...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

Avet MXL Star Drag Reels Proudly Designed, Manufactured And Assembled In The U.S.A. Precision Machined Stainless Steel Gears, 5.8:1 Gear Ratio. Hardened Stainless Steel Drive Shaft. 7+1 Stainless Steel Precision Bearings. Instant Anti-Reverse Clutch Bearing + Backup Silent Dog And Gear. Large, Powerful Multi-Disc...

The PENN® International® Auto-stop reel includes all of the speed and power of the Standard reels, but with an added level-wind and digital line counter. What sets this reel apart from the rest is its Bluetooth connectivity. In place of the RF remote, the...

This tool was developed to push the fishing line away from rubbing or hitting the boat/motors while a fish is running back towards the boat. By pushing the line with the "V" section you can guide the screaming line away from the motors or...

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and cuffed body,...

Designed with CVX® technology. Created with a precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved design of the frame and side plate allowed us to design a reel that is incredibly light, but extremely...