Black Friday 2025

Fits 3/4" to 1 1/4" | Fresh Water and Salt Water Cush-It® All Species by Luna Sea is an all-around bruise stopper! All Species is a great option for smaller gamefish like musky, salmon, and catfish, but some anglers still use it for large,...

Fits 1" to 1 3/8" | Fresh & Saltwater Cush-It® Elite Bass and Cush-It® Big Bass are designed to cushion and float smaller inshore and inland fishing rods. Unique Benefit: Comfort & Protection – Prevents rod butt bruising and enhances fishing comfort Improved Performance...

Fits All Sizes | Salt Water and Fresh Water Cush-it® Big Game rod cushion protects anglers from brute force when fighting big gamefish and is great alternative to fighting belts. This a lightweight, durable foam rod accessory designed to absorb shock, protect your body,...

Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...

The Berkley Gulp! Ripple Mullet is set to change the game for jigging saltwater fishing scenarios. Featuring an aggressive ripple design that vibrates when ripped/lifted off the bottom and has subtle tail action on the fall. The Berkley Gulp! Ripple Mullet creates turbulence and...

The Berkley Gulp! Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all saltwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp! Turbo Shrimp creates turbulence and vibration...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent dispersion is at the heart of the Flux-Gill, driving the unique...

The BKK LIVE BAITER-SS is a heavy-duty hook developed specifically for targeting king size gamefish with heavier lines both in fresh and salt water. Ideal for rigging live baits and cut bait such as squid or fish chunks. An offset point and SS coating...

Enhanced Z-Bend For Quick Rigging, Longer Holding, & Less Bait Damage Cold Forged Shank For Durability & Strength Wide Gap Texas Rigging, Shads, Flukes, Creature Like Softbaits

Gamakatsu’s Single 510 Hook has an open eye so it can be used as a replacement hook for spoons, plugs and other lures. The Single 510 features a sticky sharp curved point with an outbarb for fast penetration and secure hook ups.

Gamakatsu’s Straight Eye Shiner Hook is designed to fish live shiners, crawdads, and shrimp. The hook’s shape and light weight enhance the presentation of live baits. This style is also very popular for many different types of Catfish baits. Exceptionally sharp and forged for...

The Fat Minnow is the ultimate Epoxy Jig. It’s compact, shatterproof, and long-casting. Each jig has a 4X treble hook and an extra inline hook in every package, giving fisherman the option to choose. Try a Fat Minnow Epoxy Resin Jig today and fish...

The Blocker 2mm Thin Neoprene allows for enhanced Feel and Dexterity while providing a warm and dry environment for your hands. Perfect for those chilly, windy, damp days when our heavier glove is too much. Slit opening on Index fingers and Thumbs for knot tying, screen...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the 3X Z-Too also...

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic for long-lasting performance and...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or wearing out. It retains the same exceptional...

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking sound, sealing its place as a game-changer in...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of retrieve speeds, from...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, including Carolina rigs and Texas rigs. Featuring patented Rage® technology, this premium bait ensures unmatched durability and delivers the...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design delivers amplified sound and unparalleled action to attract more...

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and cuffed body,...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The most recent design among the Plano family, the newly redesigned Waterproof StowAway® was made with anglers in mind. With the O-ring gasket for enhanced closure, this line offers a waterproof rating that will keep all of your gear safe. A single latch design...

Loaded with premium rainwear features at a practical price, the Striker Vortex Rain Jacket is an essential piece of fishing equipment when foul weather is in the forecast. Internal neoprene cuffs lock down tight to form a waterproof barrier preventing your sleeves from getting...

Loaded with premium rainwear features at a practical price, the Striker Vortex Rain Bib is an essential piece of fishing equipment when foul weather is in the forecast. 100% seam sealed waterproof and windproof construction; the Vortex Bib keeps the elements at bay so...

The Striker® Impulse Packable Rain Jacket combines cutting-edge design with advanced weather protection for the ultimate outdoor experience.Made with 10K/10K waterproof/breathable technology and 2.5-layer construction, this jacket delivers superior durability while ensuring optimal airflow, thanks to its 3D print for enhanced breathability. Fully seam-sealed...

GoDeeP MTK proudly announces the release of its latest product, the Bar Breaker TE. This newly redesigned lure is engineered to elevate striped bass fishing, introducing advanced features tailored to improve action and durability in rough surfcasting conditions.Building on the success of the original...

Introducing Titan, the last net you’ll ever need. Proudly made in the USA with a lifetime guarantee, Titan's hoop is meticulously crafted from top-tier aircraft-grade aluminum. Its heavy-duty machined yoke guarantees maximum durability, and an extendable locking handle offers versatility for any catch. The...

The perfect size to bring on any fishing trip. This 40L roll down dry backpack will keep whatever you put inside nice and dry. This bag utilizes rugged Duraflex buckles for long lasting and reliability. This bag also features sonic welded seams which keeps...

There are two sizes of this dry bag. A 5 liter and an 18 liter. These bags are perfect to keep rain gear in or a spare change of clothes that you can keep on the boat. These bags come with sonic welded seams...

The Schoolie Backpack is the perfect everyday camo backpack for students and anglers alike. Made with ultra-durable 600D polyester material, it offers protection for your laptop with its integrated sleeve. The spacious design includes multiple pockets to organize and safeguard your books, papers, and...

Reel guard specially designed for SHIMANO spinning reels to reduce scratches and shocks with impact-resistant material. Easy to install even when attached to a rod. The minimal shape and large opening allow for fitting storage without wasting space. The model allows for storage with...

Mustad's latest bags take Mustad tackle storage to the next level. The front-loading tackle box storage, with 4 included boxes, means the best of hooks and tackle are at your fingertips in seconds. Built with matte grey water-resistant material, the Game Time Backpack offers...

Manage your tackle with Mustad's Game Time Tote, a top-loading tote boat bag with efficient organization solutions and a sleek look. The inner storage holds 3600 tackle boxes, plus three external storage sections are perfect for tools and gear needed at a moment's notice.

For anglers on the move, the Game Time Hip Bag keeps gear close and at the ready. 3600 tackle boxes can be stored in the large compartment, while additional sections keep other gear separate. In addition to being a hip pack, the strap construction...

The Game Time Sling Pack is serious about versatility. Depending on how you move across rocks, through trees, or along the beach, you can use this bag as a backpack on both shoulders or sling it across your chest, which can be more comfortable...

Mustad's Daybreak Boat Bags are all about waterproofing tackle and gear, protecting from rust and salt corrosion. The water-resistant material with welded seams and locking waterproof zippers combine to completely hold out water. In addition to the large storage compartment, these boat bags include...

The Artist FR55 boasts a slender frame that allows for quick movement in swift waters. It excels in shallow rapids and its lightweight design keeps the bait swimming steadily. With a powerful wobbling action, this lure is perfect for steady retrieves. Model Length Weight...

Kurokawamushi moves efficiently through the water column by using spoon-shaped movements With its unaltered silhouette and versatile casting, swimming, and falling abilities, Kurokawamushi is a top choice for those seeking a lifelike worm experience. Its fundamental functions are unmatched, making it the ultimate choice...

The legendary Flat-Side Minnow a staple among trout enthusiasts The weight distribution of the Meteora has been carefully crafted to ensure stability even in the most powerful currents. Its refined design allows for controlled action and smooth retrieves, resulting in a successful fishing experience....

Efficiently reach long distances with a high response rate Designed for distance and pin point accuracy. Buoyancy enhances response and maintains lightness even with strong wave action. No loss of flashing from intense use. Satisfies capricious requests of trout anglers. Floats and dives quickly...

The exceptional performing trout minnow with a rich history Trout Tune features well-balanced elements, including cast ability, water resistance, and action sharpness, all crucial for successful angling. The strategically placed weights at its center allow for easy water grip on the lip and maintain...

Embark on the Trout bait finesse adventure! With the Trout Signal, you'll be ready for the all new adventure! Whether you're a expert angler or just starting out Trout BFS game, its simple, effortless design and versatile capabilities make it a must-have for anyone...

Embark on the Trout bait finesse adventure! With the Trout Signal, you'll be ready for the all new adventure! Whether you're a expert angler or just starting out Trout BFS game, its simple, effortless design and versatile capabilities make it a must-have for anyone...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...