Black Friday 2025

If you are ready to double down on catching, The Ultimate Split tail jerkshad has arrived. With an action unlike anything else the Double down performs in every situation you can use a Jerkshad. The body cut out, offset split tail, tail wings on...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed is what the Dozer was designed for. The body will roll as well as wiggle even at super slow...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed is what the Dozer was designed for. The body will roll as well as wiggle even at super slow...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed is what the Dozer was designed for. The body will roll as well as wiggle even at super slow...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

The Sumo Shrimp has a presence that demands attention! Designed to target trophy sized fish with its lifelike shrimp shape and patterns, this extra meaty offering is designed to be slow rolled through open water where big predatory fish feed. The wide body helps push water...

The Sumo Shrimp has a presence that demands attention! Designed to target trophy sized fish with its lifelike shrimp shape and patterns, this extra meaty offering is designed to be slow rolled through open water where big predatory fish feed. The wide body helps push water...

The Sumo Shrimp has a presence that demands attention! Designed to target trophy sized fish with its lifelike shrimp shape and patterns, this extra meaty offering is designed to be slow rolled through open water where big predatory fish feed. The wide body helps push water...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sinks level and when you twitch the rod tip it flicks backwards like a...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sinks level and when you twitch the rod tip it flicks backwards like a...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sinks level and when you twitch the rod tip it flicks backwards like a...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sinks level and when you twitch the rod tip it flicks backwards like a...

Engan Ultimate Travel System An industry-first concept, the Engan Travel Rod redefines what a travel rod can be. Designed as an interchangeable multi-piece system, this innovative platform allows anglers to transform one rod into 2 different rods depending on the environment. See the birds diving off...

Details The go-to fishing shorts for all anglers worldwide since 1989. The Original Fishing Short® was built with comfort, durability and movement in mind. The classic fit offers slightly more room through the hips and thighs with a wider leg opening. Seven functional pockets...

Details The Original Fishing Trucker Hat features the same tried and true fabric as the Original Fishing Shorts. This classic fishing trucker hat features the AFTCO logo and comes in several colors. It's built to last and to protect anglers' eyes from the sun. ...

Details The ICAST award-winning Reaper Windproof Pullover Jacket is a versatile piece that checks all the boxes. Offering maximum wind resistance, this 3-layer stretch softshell is constructed from a durable ripstop material with an ultra-warm Hexatron™ fleece lining. A built-in face mask, hood with...

Details Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask and neck warmer. This men's technical hoodie delivers with specialized features like laser cut ventilation on the mask and underarm area, a convenient...

Details The Reaper Windproof Jacket is constructed from a durable 3-layer stretch softshell ripstop with an ultra-warm Hexatron™ fleece lining. The integrated neck gaiter features an adjustable shock cord anchoring system for a secure and comfortable fit. Features 90% Polyester, 10% Spandex 3L stretch...

Details The bond between anglers and their best friends inspired this design. The best friend trucker hat sports a camo pattern with a lab and American flag decal. Like your bond with your best friend, this fishing trucker hat is built to last with...

Details Built for anglers and everyday adventurers alike, this high-loft hyper-grid fleece jacket traps warmth, letting you stay out longer. With 4-way stretch and an active fit that moves with you, it’s ready for any challenge. Finished with a DWR coating, Armorloft is a...

Details The Deckhand pants cater to the needs of professional guides and deckhands who live their lives on the water. Designed to handle the toughest days, they work just as hard as you do to get the job done. Equipped with Teflon EcoElite™ water...

Details Sustainability you can wear. AFTCO's utilization of REPREVE® Our Ocean™ recycled polyester removes plastic bottles that were bound for the ocean but were gathered and recycled into spun polyester fabric that will keep you protected and comfortable for long days on the water....

Details The Mixed Bag trucker hat is an ode to saltwater anglers who target a mixed bag of species. This 6-panel structured fishing hat has a mid-profile fit and is made from durable recycled poly mesh designed to handle wear and tear. Whether chasing...

Details AFTCO has been pitchin’ bait since 1958, and this vintage fishing hat is a testament to our rich history of outfitting anglers. This legacy hat design is from the AFTCO vault and made from durable cotton oxford fabric to last wear after wear. It’s...

Details The Pinnacle Shorts set the precedent for performance on the water. These fishing shorts are made from a durable polyester-blend fabric with DWR stain resistance to repel fish slime and grime. Pinnacle also has ample storage options with pockets at the hand, thigh,...

Details The Samurai Short Sleeve Hood is the latest addition to the Samurai collection, built for hot days on the water. Featuring UPF 50 sun protection, moisture-wicking performance with odor control, and DWR stain resistance, it delivers trusted protection in a lightweight design. This short...

The Chubasco rain bib is your go-to for foul weather conditions. Constructed with water repellant, 4-way stretch, and 2 layer lightweight PVC that provides all day comfort and packability in wet conditions. The bib features durable and adjustable suspender straps, large chest pocket with...

Built on an ultra-comfortable cotton shirt. Soft hand feel and thinner for breathability Material: 100% Cotton Model Measurements: Wearing: L Height: 6' / Waist: 32

The Strike is lightweight and durable offering ultimate comfort for long days on or in the water. Featuring ultralight quick dry recycled 4-way stretch fabric with PFAS free water & stain repellency, reinforced plier pocket, zip stash pocket and tightlines waistband. 19" Outseam 9.5"...

Pelagic is proud to partner with Marine Wildlife Artist Steve Goione in releasing a line of product that reflects our shared love and passion for fishing.  Mid Crown Adjustable Back Quick Dry Ultra Light Fabric 4-Way Stretch Water & Stain Repellent Mesh Back Moisture...

The Leaderman is an enhanced boardshort built for long days fishing on the boat. Featuring durable quick dry recycled 4-way stretch fabric with PFAS free water & stain repellency, reinforced snap plier pockets, zip hand pockets and tightlines waistband. 18" Outseam 8" Inseam 4-Way...

The High Spot offers simple functionality for all day comfort.  Featuring quick dry ultralight recycled 4-way stretch fabric with PFAS free water & stain repellency and velcro back pocket. Pelagic is proud to partner with Marine Wildlife Artist Steve Goione in releasing a line...

The Exo-Tech provides 360° protection for long days in the sun. Featuring UPF 50+ protection, recycled 4-way stretch fabric with PFAS free water & stain repellency, integrated face mask, zippered pockets and strategic ventilation for airflow. UPF 50+ Protection Recycled Fabric 4-Way Stretch PFAS...

Pelagic Premium Tee for everyday use.  Featuring 32 singles 60/40 cotton poly fabric and modern fit. Pelagic is proud to partner with Marine Wildlife Artist Steve Goione in releasing a line of product that reflects our shared love and passion for fishing.  Material: 60% Cotton...

The Vaportek is our lightest fishing shirt ideal for sun protection and comfort. Featuring UPF 50+ protection, ultralight quick dry recycled 4-way stretch fabric with PFAS free water & stain repellency and strategic ventilation for airflow. UPF 50+ Protection Ultralight Fabric Quick Dry Recycled...

The Upswell hat has an unstructured, mid-crown, relaxed fit, constructed with a water resistant nylon that will provide days of comfort. Laser-cut perforations on the back panels enhance air-flow to keep your head cool and allows air in and out for a comfortable and...

The Flyline is an enhanced hybrid short built with function and style. It offers quick dry recycled 2-way stretch fabric with PFAS free water & stain repellency, reinforced plier pockets, mesh lined hand pockets and tightlines waistband. 19" Outseam 9" Inseam Quick Dry Recycled...

The Downswell offers function and comfort in the water or on land.  Featuring quick dry ultralight recycled 4-way stretch fabric with PFAS free water & stain repellency, mesh lined hand pockets and zip stash pocket. 18" Outseam 7.5" Inseam Quick Dry Ultralight Fabric Recycled...

The Vaportek is our lightest fishing shirt ideal for sun protection and comfort. Featuring UPF 50+ protection, ultralight quick dry recycled 4-way stretch fabric with PFAS free water & stain repellency, drawstring hood and strategic ventilation for airflow. UPF 50+ Protection Ultralight Fabric Quick...

Flexfit Delta® Taped Seams Laser Cut Venting Water & Stain Repellent High Density Logo 6-Panel Construction Stretch Fitted Material: 92% Polyester 8% Elastane

Flexfit Delta® Taped Seams Laser Cut Venting Water & Stain Repellent High Density Logo 6-Panel Construction Stretch Fitted Material: 92% Polyester 8% Elastane

The Aquatek is an ultra soft and comfortable fishing shirt great for all conditions in the sun. Featuring UPF 50+ protection, quick dry 4-way stretch fabric with PFAS free water & stain repellency and strategic ventilation for airflow. UPF 50+ Protection Ultra Soft Fabric...

Pelagic Tri Blend Tees are made for everyday comfort. Featuring ultra soft 32 Singles poly/ ring spun cotton/ rayon fabric, modern fit with maximum stretch and recovery. Material: 50% Polyester 25% Cotton 25% Rayon Model Measurements: Wearing: L Height: 6' / Waist: 32

A good sun protection hat is critical, especially for those who spend countless days on the water under the burning sun. For those looking for a wide-brimmed, lightweight hat, look no further than the Sunsetter. Ultralight Fabric Moisture Wicking Headband Adjustable Tightening Straps HD...

The Chubasco 2 layer PU shell jacket will keep you dry in any condition, ideal for warm weather squalls or layering in cool temperatures.  Featuring welded seams, 4-way stretch recycled fabric, zippered hand pockets, adjustable cinch hood, and velcro cuffs. 2 Layer PVC Shell...

The Aquatek is an ultra soft and comfortable fishing shirt great for all conditions in the sun. Featuring UPF 50+ protection, quick dry 4-way stretch fabric with PFAS free water & stain repellency and strategic ventilation for airflow. Pelagic is proud to partner with...

The Freespool performance top combines functionality and comfort for everyday use. Featuring UPF 50+ protection, ultra soft quick dry recycled 4-way stretch fabric, kangaroo hand pocket, thumb holes, and moisture wicking breathability. UPF 50+ Protection Ultra Soft Fabric Quick Dry 4-Way Stretch Recycled Fabric...