Black Friday 2025

Introducing the Evolution Fishing Largemouth 3.0 3600 Tackle Bag, the premium choice for serious anglers seeking unparalleled customization and durability. This innovative tackle bag features a patent-pending pop out pocket design, offering an unprecedented level of modular customizability. With four internal pop out pockets,...

Introducing the Evolution Fishing Largemouth 3.0 3700 Tackle Bag, the premium choice for serious anglers seeking unparalleled customization and durability. This innovative tackle bag features a patent-pending popout pocket design, offering an unprecedented level of modular customizability. With four internal popout pockets, anglers can...

The Ultimate setup for customizable angling, the fully redesigned Evolution Fishing Largemouth 3.0 Backpack is engineered for anglers who demand versatility and efficiency. More than just a tackle backpack; it's a modular fishing system designed to keep your gear organized and accessible, just the...

Make your kayak fishing expedition a great experience with our all-new kayak series of bags. Specifically designed to meet the needs for Kayak Fishing, our Evolution Fishing Kayak Series Tackle Bags not only look awesome but provide the ultimate in functionality wherever you're fishing....

Having a great day on the water means having the right gear. Make your fishing expedition a great experience with our Evolution Fishing line of products. Our bait binders are functional and heavy duty and keeping your baits secure and organized will be a...

Introducing the LineMaster Leader Bag - the perfect storage solution for all your fishing line leaders. Designed with convenience in mind, the LineMaster Leader Bag can hold up to 5 spools of line, allowing you to easily store and organize your fishing line leaders....

Introducing the Evolution Fishing Line Wrangler, your go-to solution for seamless line spooling and storage. Engineered with precision and versatility in mind, this innovative accessory is designed to snugly fit around various line spools, offering a hassle-free experience for anglers of all levels. Adjustability...

Keep your soft plastic lures perfectly organized and protected with the Evolution Fishing Plastix Case. Designed for durability and convenience, this case features a welded tarpaulin construction, ensuring this case has you covered for years to come. Inside, a molded EVA structured interior provides...

Optimize your tackle organization with the Evolution Fishing 60/40 3600 Tackle Tray. Designed with a unique 60/40 split layout, this tray accommodates various shapes and sizes of tackle, ensuring every piece has its place. The adjustable dividers allow for complete customization, giving anglers the...

Stay organized and ready to fish with Evolution Fishing Tackle Trays! Whether you're casting from the shore, a kayak, or a boat, these durable trays keep your gear secure and easy to access. The QuikLatch system lets you open the lid with just one...

Upgrade your tackle storage with the Evolution Fishing Deep 3700 Tackle Tray. Featuring a traditional layout in a deeper profile, this tray is specifically designed to accommodate larger baits and bulk storage, making it ideal for serious anglers. The Deep 3700 Tackle Tray is...

Upgrade your tackle storage with the Evolution Fishing Open Deep 3700 Tackle Tray. Designed with an open layout, this tray is perfect for storing larger baits, fishing accessories, or soft plastics, giving you the flexibility to organize your gear just the way you like...

Optimize your tackle organization with the Evolution Fishing 60/40 3700 Tackle Tray. Designed with a unique 60/40 split layout, this tray accommodates various shapes and sizes of tackle, ensuring every piece has its place. The adjustable dividers allow for complete customization, giving anglers the...

Introducing the Evolution Fishing Ballistix Terminal Tackle Tray, the ultimate solution for organizing your terminal tackle. Designed with meticulous attention to detail, this Patent-Pending tackle tray features a specifically measured layout to uniquely organize various hook and weight sizes in the different sections of...

Introducing the Evolution Fishing Ballistix 3.6 Tackle Tray, crafted with precision and durability in mind this is the last tackle tray you will buy. Constructed with a robust polycarbonate lid and reinforced outer corners, the Ballistix 3.6 Tackle Tray is built to withstand harsh...

Introducing the Evolution Fishing Ballistix 3.7 Tackle Tray, crafted with precision and durability in mind this is the last tackle tray you will buy. Constructed with a robust polycarbonate lid and reinforced outer corners, the Ballistix 3.7 Tackle Tray is built to withstand harsh...

Say goodbye to bulky, awkward spinnerbait storage and hello to the Ballistix Blade Runner Tackle Tray—the ultimate solution for organizing and protecting your spinnerbaits and buzzbaits. Designed as part of our premium Ballistix tray line, this tray fits standard 3700 tackle box dimensions, making...

Our patented E-Rod Kite Rods are designed to power a majority of modern electric reels without the need of an external power source. Specifications  Rod Weight w/ Battery-2.6ib Assembled Rod Length-41" Self Governed Max Electrical Output-14.5v/24 A Battery Charge Time (Empty To Full)-90 min...

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating both...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. From experimental new-shape trial days to high-stakes tournament scenarios, it’s...

Shimano designed the Teramar NE series of spinning and casting rods specifically for the Northeast inshore and nearshore fisheries. Constructed using Shimano's proven TC4 rod technology, Teramar NE rods provide exceptional weight, performance and strength to dominate the toughest of battles. From tip to...

Shimano Current Sniper Splash Walk 20% OFF All sales are final. No return or exchange accepted. Shimano designed the CURRENT SNIPER Splash Walk with one goal: drive large predators crazy. The lure’s low-pitch knock coupled with a nearly stationary walk-the-dog action is sure to...

Shimano Tiralejo XX Surf 20% OFF All sales are final. No return or exchange accepted. The flagship Tiralejo XX series of surf rods set the standard for surf-casting performance with proven powers and actions enhanced by leveraging Shimano's patented rod technologies to improve overall...

Shimano Sardine Waver Jigs 20% OFF All sales are final. No return or exchange accepted. Shimano expands its Butterfly jig lineup with the all-new Ocea Sardine Waver, engineered for the slow-pitch jigging enthusiast looking for their next advantage. The Ocea Sardine Waver features a boat-like...

G. Loomis IMX Pro Blue 20% OFF Select Models All sales are final. No return or exchange accepted. Stripers. Fluke. Bluefish. Blackfish. Even small tuna. Casting big swimbaits or chunking live baits with circle hooks. Experience fishing at the next level with G. Loomis'...

G. Loomis IMX Hot Shot 20% OFF All sales are final. No return or exchange accepted. Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned...

Highlighting our patented E-Rod HD Bent Butt and our highly versatile HD trolling/deep drop rod. This combination is perfect for Deep dropping, high-speed trolling, pulling dredges, planers and more Rod Weight w/ Battery - 2.9lb Length - 82" Line Rating - 40-80lb Max Lead...

All Dominion E-Rods come with the standard 2 pin GX 16/air cord. If you require the larger GX 12/super air connection, you will need this adapter.

Our Gulf Coast edition is crafted with the E-Rod Elite design, enhanced with a robust blank perfect for Bottom Fishing, Micro deep drop and speed jigging applications. With exceptional backbone and a 50 lb line weight capacity, it pairs best with electric reels in...

Allows charging your E-Rod® Butts while they are disconnect from your E-Rod®.   

Your E-Rod® is engineered to do something no ordinary rod can: carry its own power source inside the butt. The seals are what make that possible. They're the barrier that keeps saltwater, spray, and debris out of the battery and electrical connections and like...

The E-Rod® AC Fast Charger is a 4A 110-220v AC fast charger compatible with all E-Rods! The E-Rod® AC Fast Charger can charge your E-Rod® from empty to full capacity in 90 minutes or less! *Note: New E-Rods may take 3-5 charge cycles to...

Meet our new flagship rod, built for anglers who want versatility without compromise. Designed and manufactured from the blank up in our Stuart, Florida facility, this rod is the perfect all-around tool for a wide range of fishing styles. It features a sensitive tip that...

Ideal for light bottom fishing, jigging, and hand held deep dropping, the Dominion E-Rod Versit is our most affordable and versatile E-Rod. We recommend this rod for those looking to fish with a variety of techniques in depths from 50-1500 ft. The E-Rod Versit...

Dominion E-Rod Cloud is our dedicated Slow Pitch jigging Rod. It features an upgraded guide train and high performance jigging specific blank. The Cloud works best with jigs in the 150g to 380g range. Rod Weight w/ Battery - 1.65lb Length - 81" Line...

Dominion E-Rod Elite is our strongest jigging Rod. Ideal for a mix use as both a slow pitch rod for heavier jigs and speed jigging for lighter jigs. The Elite model has upgrades such as chromatic guides, High performance carbon blank, double coated glass...

Transforms non-HD Series E-Rods® with the Elite Quick Swap Butt into a bent butt unit. Only works in conjunction with the Elite Quick Swap Butt. Will not work with Standard Quick Swap Butts. Will not work with HD Series E-Rods®. We recommend this for use...

Our E-Rod® Straight Butt is built with modern carbon fibers and composites. It comes standard with an Aftco Unibutt reel seat and mounts to most #2 rod ferrules.  Battery Capacity - 5AH Run Time - 20k-30k Charge Time - 90 min Electrical Output - 14.5v/24A...

Our E-Rod® Bent Butt is made with 3k carbon fiber and comes complete with AFTCO aluminum reel seat. It will mount to rods using a #2 or #4 ferrule connection. This product is not compatible with the non-HD series rods Battery Capacity - 5AH Run...

Upgrade your E-Rod with the Elite Series Quick Swap Butt! With the Elite Series Quick Swap Butt, you can gain direct control of your rod from the E-Rod Mobile App. Featuring reinforced carbon and a metal grip, this butt not only shines but gives your...

Keep your setups organized and ready with the Rigbox - a self-contained solution for storing terminal tackle and pre-tied rigs in one compact case. Designed for efficiency, on one side it features three molded compartments for terminal tackle and a built-in EVA foam board for...

Keep your rigs organized, protected, and ready to fish with our high-performance Rig Board. Designed with a durable molded plastic casing and a premium EVA foam insert, this board securely holds your pre-tied rigs in place while preventing tangles and damage. Measuring 12" long...

A true classic among swimming plugs. The Danny derives its swimming action from a fulcrum point amid ships compared to the nose action of the smaller minnow type plugs. This unique action simulates larger bait fish. The Deep Diver catches more 50 and 60...

Symmetrical Point Ratio Design provides a controlled falling motion and a unique action that is highly effective for deep-water jigging. Engineered to create an enticing flutter on the drop, this jig helps attract predatory fish even in challenging conditions. The glow-in-the-dark finish enhances visibility...

The EYEDROP 2.0 is a complete redesign of the original Eyedrop jig, preserving its core concept while introducing a more aggressive profile and refined components for improved performance on the water.An upgraded skirt system and assist hooks enhance presentation, durability, and overall effectiveness when fishing near...

The Classic Slow Pitch / Flash Fall SpecialistThe Buffalo is a centre-balanced slow pitch (flatfall) jig designed to level out and hold a long flutter on the drop. It falls with a wide flash, hanging just long enough to trigger strikes as it sinks....

The Controlled Back Slide PerformerThe Gypsea is a traditional teardrop back slide jig built for slow to medium speed work. It darts and changes angle when twitched yet remains easy to control and in the strike zone. The Gypsea range is built for working...

The Ultimate Hybrid JigThe Ridgeback is our true Hybrid Jig. Designed to fish slow or fast without changing lures. Its unique angled head and back slide body create an aggressive sideways dart at the top of every lift, then a controlled flutter before a fast...

The Fatso is an ABS high density jointed swimbait blank that can be custom painted in any color.  They come with dual swivel hook hangers with VMC hooks and 125lb Rosco split rings.   The lure has a medium sink rate and are excellent for saltwater...

Built for Speed. Designed for High Pitch.The Streaker is a purpose-built high pitch jig made to be worked fast. It drops quickly and responds instantly to aggressive rod lifts, producing a fleeing baitfish action predators can’t ignore. Perfect for Yellowfin, Bluefin, Amberjack and other hard-charging species....