Black Friday 2025

It’s not often you can find everything you want in a high-end saltwater rod without spending a fortune. The PENN® Prevail® III rods are now improved, offering 100% graphite rods on (inshore specific models) and a graphite composite blend (heavier models) to provide strength,...

It’s not often you can find everything you want in a high-end saltwater rod without spending a fortune. The PENN® Prevail® III rods are now improved, offering 100% graphite rods on (inshore specific models) and a graphite composite blend (heavier models) to provide strength,...

New Stabi Shad debut! Catch more fish with the Stabi Shad, a premium soft plastic lure designed to deliver unmatched realism and action. Crafted to mimic natural prey, its lifelike body detail and fluid tail movement trigger aggressive strikes from both freshwater and saltwater...

Details Featuring the same durability and performance you would expect from an AFTCO Belt just redesigned with a few extra comforts. This belt features an all-new gimbal pocket design. During vast testing, we realized that repositioning the gimbal pin makes it easier on the...

Details Featuring the same durability and performance you would expect from an AFTCO Belt just redesigned with a few extra comforts. This belt features an all new gimbal pocket design. During vast testing we realized that repositioning the gimbal pin makes it easier on...

Details Slow pitch jigging has came onto the scene in a big way as it has proven to be an absolutely deadly technique for bottom fishing and pelagics alike. Properly working your slow pitch jig's leaf style presentation is paramount. AFTCO's JigPro gloves help...

Details The Breakwater gloves are built to keep your hands dry, even when fully submerged, thanks to a 100% waterproof membrane that delivers total protection in cold, wet, or windy conditions. With touchscreen-compatible fingertips and 4-way stretch fabric, these gloves offer the perfect blend...

Details The newest gaff to the Aftco lineup. This 8-foot Gaff is built out of Carbon Fiber which decreases the overall weight while maintaining strength and coming in at under 1 pound. This gaff like the aluminum and fiberglass uses the same stainless-steel hook...

Details To complete the whole system, AFTCO now has the flying gaff rope kit for the flying gaff and hook. This 25 foot section comes complete with the stainless steel bow shackle to attach to the hook and a 12 inch loop braided in...

Details Safely unhook baits without handling the catch. Place the hook on the bait shaker under the hook in the fish’s mouth. Shake the bait shaker until the bait falls into your well. This will keep your baits in pristine condition. Features Quickly unhook...

Details Can't Rust Or Break & won't roll on the deck.  AFTCO's Fish Bat is made of molded, glass-filled polypropylene, super strong and corrosion proof, with a special triangular shape that will not roll on the deck of a rocking boat.  Features include an...

Everything you love about our 3" baits, now in a 3.75" size. 5 pack 0.23 oz Hand poured 1 at a time for realistic color blends High-end pigments and realistic color profiles Tight tail-kicking action Wide body profile

Fish Snax XL, the Big Brother of the Albie Snax a 7 1/2 inch, 1 ounce bait that has casting distance and legendary action in the water. Great for all Salt and Fresh water fishing. Best fished with our 6-0 twist lock hooks (hooks...

The Fully Loaded OCD Tackle Storage System is engineered for anglers who demand precision, efficiency, and reliability. This comprehensive kit includes 48 preloaded Armor Point hook packs, totaling 270 premium hooks, all meticulously organized within a rugged, waterproof storage box. Whether you’re drop shotting, flipping, or rigging jerkbaits,...

Casts tail straight with no tumble, even in windy conditions Easy walking ability Through-wire construction 4X Treble hooks & split rings Patented sled magnetic weight transfer system for longer, more accurate casts 8" 3-1/3oz & 6-1/2" (NEW for 2026)

The perfect combination of the Type 1 and Type 2 Jigbox, the all new Hybrid box adds to the level of versatility in your tackle. With the utilization of our double sided block, the hybrid box allows for storage of a wider ranger of...

**line capacity: 360 of 20** Hards anodized aluminum sideplate Oversized aluminum spool with line marker Chrome plated brass frame Silent double dog reverse Precision bearing movement, featuring 5 stainless ball bearings, including a 1-way clutch bearing and 2 power handle bearings Triple Carbon-X drag system...

The E-Z Out-Rodder TM has been tested by professional guides as well as by myself. The E-Z Out-Rodder TM has been used since 2004 with wire line for Striped Bass and Bluefish, as well as in the canyons for Tuna and White Marlin. The...

We realize that not every piece of tackle will fit into the footprint of our standard StowAway utility boxes. For this reason we've created a full line of specialty StowAway cases to house and protect your gear, no matter the size. Remove the hassle...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

Introducing the Weekend Tackle Bag equipped with cutting-edge features for unparalleled functionality – the Molded Water-Proof Base ensures a robust, waterproof foundation, keeping your gear dry on wet docks, boat decks, and shorelines. This bag is a reliable companion in any weather condition.The Large...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

The most recent design among the Plano family, the newly redesigned StowAway® was made with anglers in mind. A single latch design allows for faster opening and closure and includes a large reusable labeling area for further organization. Topping it all off with a...

The Plano StowAway(R) 3700(tm) stow was designed to keep your baits separated and safe in one place, protective features include Rustrictor corrosion and rust-preventive technology to keep out moisture. Adjustable compartments with rigid pre-cut dividers for simple, quick box setup and adjustments. Rustricor™ corrosion...

These days, it's not uncommon for a single fishing rod to cost hundreds of dollars. So, don't cut corners when it comes to transporting them. Our Rod Tube is stacked with protective features — a tough, water-resistant fabric exterior, dense, foam-padded ends protect rod...

These days, it's not uncommon for a single fishing rod to cost hundreds of dollars. So, don't cut corners when it comes to transporting them. Our Rod Tube is stacked with protective features — a tough, water-resistant fabric exterior, dense, foam-padded ends protect rod...

Plano's Guide Series waterproof cases are the best protection on the water. Cam-action latches and a Dri-Loc O-ring seal provide an airtight, waterproof environment so your valuables can travel with you worry-free. Even if they go overboard, contents stay safe in one meter of...

If your next fishing adventure involves air travel, make sure your treasured rods have adequate protection from drops and rough handling. Plano's Guide Series™ Airliner Telescoping Rod Tube extends from 47 inches to 88 inches, and can secure up to eight seven-foot rods. Plus,...

Shaft Quality 101. Jay Jigs shafts are made of 100% long lasting indestructible E-Glass. E-glass shafts are very powerful made of fiberglass and carbon mixture making them very strong, light and gives the shaft a slight shock absorbing flex. As well as having no effect...

Shaft Quality 101. Jay Jigs shafts are made of 100% long lasting indestructible E-Glass. E-glass shafts are very powerful made of fiberglass and carbon mixture making them very strong, light and gives the shaft a slight shock absorbing flex. As well as having no effect...

This tool was developed to push the fishing line away from rubbing or hitting the boat/motors while a fish is running back towards the boat. By pushing the line with the "V" section you can guide the screaming line away from the motors or...

Jay Jigs Custom Harpoons are the perfect size, at 7' 5" it is ready to go at all times. Made with the same 100% quality as all the products.  They store very well in rod holders or under the gunnel.  The shaft is the...

Features 2 rigged darts per bag Each dart comes rigged with a parachute cord 1 Lure bag included Compatible with harpoons with 3/8" diameter

An excellent size for all conditions. Can be fished in rough water or calm bays. A floating darter that is excellent for shallow water as it gets down to 3.5' on a steady retrieve. The side to side action gets the fish fired up. ...

The 3oz Needelfish is a sinking plug and is built to cast like a rocket.  This plug tends to stay down in the strike zone on the retrieve but can be worked on top as well . The needle is worked like a standard needlefish plug...

The 2oz Needelfish is a smaller sinking needle yet still casts a mile. This needle is perfectly balanced with a quick sink rate but can also be worked on the surface. This is a must have for the surf bag when fishing in the dark during...

The 1.35oz Pencil is a lighter topwater plug and durably built. The tapered design ensures a long and true delivery every cast. This pencil can be worked across the surface and has the action expected of an Alan Depalma custom plug. This plug is made of...

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly long casts are possible. This SNAP BEANS is an ultra small lure but an ultra large...

YoZuri SuperBraid 9 braid to the highly successful SuperBraid series. Eight PE strands are braided with optimal tension around a super strong core PE strand, and all strands are integrated into one line. The straight core strand makes SuperBraid 9 more durable & abrasion...

YoZuri SuperBraid 9 braid to the highly successful SuperBraid series. Eight PE strands are braided with optimal tension around a super strong core PE strand, and all strands are integrated into one line. The straight core strand makes SuperBraid 9 more durable & abrasion...

A Short SEABORG Adapter Cable that allows you to attach your BB3500 or BB7000 Battery to your Seaborg Reel through the use of the SEABORG Adapter Cable. The short, compact cable is easy to manage, all while delivering a true connection that is water resistant and delivers power from the BB3500 or BB7000...

Overview With vivid color changes every 33 feet, X9 FULLDRAG helps you track depth and distance out with precision when every meter matters. FULLDRAG MULTI COLOR XBRAID X9 FULLDRAG is engineered with eight tightly woven strands wrapped around a strong 9th core, delivering a...

Features Self-leveling, custom stainless steel ladder-lock lug straps Closed-cell EVA support pads with built-in ventilation Center-mounted safety handle for secure handling Memory foam lumbar and hip pads for added comfort Optimized for use with the Belt XL

AnglerCo Retractable Venting Tool – Precision Barotrauma Relief Needle Fish smarter, fish responsibly. The AnglerCo Retractable Venting Tool allows you to safely vent barotrauma and release fish without harm. Engineered with a corrosion-resistant aluminum body and stainless steel needle, this compact tool makes it easy...

AnglerCo Classic Dehooker – Best Stainless Steel Hook Remover Trusted by serious anglers, the AnglerCo Classic Dehooker is the ultimate heavy‑duty hook remover for both inshore and offshore fishing. Whether you're practicing catch‑and‑release or landing large predators, this durable, corrosion‑resistant tool ensures smooth, safe hook removal—every...

When you need to get down fast and trigger strikes from deep predators, the AnglerCo Imposter Jig is your go-to flutter jig for bottom fishing. With a bold pattern and wild head-first action, this lure mimics a distressed key forage species like the beeliner—one of...

These Tournament Series Fish Species pliers were designed for the everyday angler and have a corrosion resistant anodized coating. They feature replaceable tungsten carbide center cutters for braided line, fluorocarbon and monofilament. Does not include sheath with lanyard. T6-6061 Aircraft grade aluminum construction for...

The SHRYMP is a revolutionary soft bait that mimics the natural movement of shrimp, making it irresistible to predators. Whether you're fishing in shallow flats or deep waters, this versatile lure adapts seamlessly to any condition. Its natural sinking action and lifelike design attract fish with precision. The SHRYMP stands out as...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

Introducing the topwater lure with the most sophisticated weight transfer system ever created: the RevMag WALKER Salt. This lure utilizes both the attraction and repulsion of magnets simultaneously to achieve an unrivaled, steady long cast, paired with a shallow, "skinny" landing that creates minimal...