Freshwater Bass

Rebel Buzz'n Frogs - The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to tease fish out of cover.  The Rebel Buzz’n Frog takes frog lures to a new level....

Live Target Ghost Tail Minnows - The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The unique tail design...

(TMK) The Trout Magnet™ Big Kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white / chartreuse, gold glitter, rainbow glitter, yellow, red, orange, pink, and (20) white grub-like bodies. Along with the assorted...

Heddon Zara Puppy Lures - he Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is a...

Gary Yamamoto 4" Senkos - When it comes to freshwater bass fishing, these soft plastic worms are the best of the best. Fish these wacky style, Carolina rig style, on a non-weighted worm hook, and so many other ways in which you'll catch bass after...

Eagle Claw Barrel Swivels - Black barrel swivels in a resealable package

Booyah Pad Crasher Jr. Frogs - The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting action over the slop. The BOOYAH Pad Crasher...

Rapala X-Rap Prop Lures - The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, while counter-rotating design stabilize and keep you on a straight track back. Stainless Steel Propellers Counter-Rotating Design Tracks Straight...

Rapala Jigging Rap Jigs - Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by tournament pros for years to increase hookup percentages. Closed resin eye eliminates the risk of line slip through. Enhanced...

The Elite Bullet Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Featuring a unique bullet-shaped head, complete with 3D eyes and a durable finish, Mustad used a proprietary injection Molding technique to create these new...

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the heaviest cover. The Heavy Cover Worm Hook with Wire Keeper features our rock solid welded eye,...

The new REVROS LT incorporates the LT Concept of light but tough in a proven reel design. The spinning reel’s weight was reduced by  2 ounces in the 2000 model and a hefty 5 ounces in the 4000 model. The Light Composite Housing greatly...

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass baits. Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option...

Known from coast to coast by anglers for extreme versatility and performance, the Clarus series of rods are capable of targeting an array of species. Constructed on a high-modulus graphite blank, Clarus rods feature a Shimano Custom Reel Seat as well as Titanium Oxide...

PRE-ORDER NOW SA25HGFK/SAC30HGFK  EST. Ship Date December 2025*  SA40XGFK/SAC50XGFK  EST. Ship Date July 2025* *Ship date may change without notice due to manufacturer supply.   Designed to excel in inshore and freshwater environments, Sustain FK integrates advanced technologies that elevate control, strength, and precision....

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point, typically a nylon-based graphite. This is true carbon resin graphite. It also keeps all the bearings and gears...

Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the ice. When jigged with quick, short lifts of the rod, the Sidewinder darts upwards and falls with a fluttering action that...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

Specifically engineered to be the lightest Shimano DC reel to date, the Metanium DC 70 A is shrouded in a one-piece CoreSolid magnesium frame, providing unparalleled durability and fatigue-free performance. An upgraded I-DC5 braking system allows anglers to fine-tune reel function based on line...

One of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combination of sound and action that anglers depend on in the winter months. This vertical jigging lure was created specially for trout...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tournament-level performance and versatility to cover any technique. The redesigned SLX lineup features Shimano's proprietary DIAFLASH technology — carbon tape diagonally wrapped...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Easily clip off excess line after tying up rigs with Mustad's retractable clippers. Once the kit is clipped onto a belt loop, the clippers find their way back home after a quick clip. Perfect for cutting line. Retractable Easy spring clip Durable line clippers...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming "X" shapes on the rod blank's outermost layer, the Curado series provides anglers with...

The wobbling-rolling action of the 3DB Crank 1.5 MR hunts fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round buoyant bodies and lip designs help you crank & bump over structure and eliminate snags. The New 3DB Crank 1.5...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

Mepps Bass Pocket Pac - #3 Aglia Dressed Inline Spinners - The Mepps Aglia dressed Bass Pocket Pac features three #3 (1/4 oz.) Mepps spinners. It takes the guesswork out of selecting the most effective spinners for both largemouth and smallmouth bass. Trophy bass fishermen...

Mepps Comet Mino Inline Spinners - The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos are...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...

Eagle Claw Barrel Swivels with Interlock Snaps - Black barrel swivels with an interlock snap in a resealable package

Blue Fox Classic Vibrax Inline Spinners - The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks...

Atlas Mike’s Yarn Eggs Size 4 – Without a doubt, Atlas Mike’s Yarn Egg flies will help you catch a lot of trout, salmon and steelhead.  Yarn Eggs are designed to be a great egg imitation.  Their soft texture means a fish will hold...

Arbogast Jointed Jitterbug Wakebaits is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be...

Rapala RipStop Jerkbaits - The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Rapala Mini Fat Rap Crankbaits - For taking finicky fish, the tight swimming action is just right. The sinking Mini Fat Rap works with unmatchable action for attracting trout and panfish. Compact Body Design Tight Swimming Action Hand Tuned & Tank Tested Model Number...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

Tactical Anglers Crossover Stalker Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Tactical Anglers Crossover Popper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with fewer snags. Easy connect line pinch allows weight to release when snagged, loosing only...

VMC Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with fewer snags. Easy connect line pinch allows weight to release when snagged, loosing only...

The Mustad Boat bag is a durable option for most of your storing needs on the boat. Made from durable, water-resistant material protecting your gear from water, dust or sand. Fitted with a practical outer mesh pocket for wet items. With ample room for...

The Mustad Virginia Hook features a hollow hook point for excellent penetration and strong hook holds. This strong hook is designed for bottom fishing for Blackfish/Tautog using a whole variety of bait, such as Blue Crabs, Green Crabs, Fiddler Crabs, Clams, Muscles and Squid....

Owner Flashy Accents are the perfect accessory to compliment ALL bait and hook presentations. Rig over a hook point and onto the shank of virtually any fishing rig to create additional flash with live or artificial baits. Texas rigs, Carolina rigs, wacky rigs, dropshot...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic braking systems, we have now added a brand-new SV BOOSTER SYSTEM that gives you all the control you know...