Freshwater Bass

Strike King Red Eyed Shad 1/2oz Lipless Crankbaits - The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D...

Heddon Zara Puppy Lures - he Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is a...

Rapala X-Rap Saltwater Jerkbaits - The X-Rap Saltwater Lures are designed for trolling or casting. Trolls with classic Rapala "wounded-minnow" wobble. Rip it for extreme, erratic Slashbait attraction. X-Rap Slashbait Action Textured Translucent Body Internal Long-Cast Mechanism 3D Holographic Eye VMC Perma Steel Hooks Perfect...

Rapala Shadow Rap Shad Deep Jerkbaits - The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow back of the Half Moon Jig Head allows...

Conical ribs firmly anchor weight in place without damaging plastic. Insert weight into head or tail of plastic for desired action. Models: HMWW116, HMWW18, HMWW316

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass baits. Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. PREMIER® SPINNING RODS feature:...

2026 MEGABASS CONCEPT ALBUM BOX – POPX 39TH ANNIVERSARY Thirty years ago, the POPX changed surface fishing forever. To honor three decades of the topwater legend, Megabass presents the POPX 30th Anniversary Concept Album Box — a collector set built for anglers who know exactly...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of retrieve speeds, from...

The Quantum® Merit™ combos are designed to elevate your fishing experience by combining durability, performance, and outstanding value. With innovative Sealoq™ 6 technology, these reels are sealed to IPX6 standards, delivering exceptional protection against water, salt, and sand. This advanced sealing ensures your gear...

The Curado 150 delivers trusted performance with advanced features. The SVS Infinity braking system offers consistent spool control with an external knob for on-the-fly adjustments. An ultra-thin MGL Spool III reduces inertia for smoother, more precise casting—even with lighter lures. Built around a rigid...

The Prorex MQ LT's MQ Body takes performance to the next level, providing unparalleled rigidity, corrosion resistance, and smooth power transfer thanks to its larger, thicker gear. Specifically designed for cold water fishing, this reel's lower gear ratio minimizes resistance in frigid environments, ensuring...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point, typically a nylon-based graphite. This is true carbon resin graphite. It also keeps all the bearings and gears...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

The Under Spin Head Mini features Gamakatsu’s premium size 1 Finesse Heavy Cover 60-degree hook, the wide gap design means you can still rig bulkier plastics and have plenty of bite. Ideal for smaller finesse presentations, the head profile is streamlined to glide through...

The Eagle Claw Lead Worm Weights feature quality lead and precision molds. Perfect for Texas-rigs, they offer an affordable alternative to other types of materials. The worm weights have a concaved base to allow a good fit to most soft plastics.

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) frame, generating more action per inch than even its larger sibling. The VISION ONETEN Jr. has been carefully benchmarked against the VISION ONETEN, and has...

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

Details:  Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop...

One of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combination of sound and action that anglers depend on in the winter months. This vertical jigging lure was created specially for trout...

60 degree shallow depth blade runs surface to 2 feet. Great for skinny water, the Vibrax® Shallow works over shallow structure or when fish are surface feeding with precise and irresistible action. Tinsel and calf tail convert the wary. Dressed tail adds size to...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes without compromise as the Curado...

G-Loomis GCX Inshore Spinning Rods - Knowing versatility is key for securing success in demanding inshore environments, G. Loomis tuned the all-new GCX Inshore series to provide anglers with essential tools to tackle any salty situation.   Roaming roaring coastal currents and traversing skinny flats...

Daiwa QZ 750 Spinning Reels - The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends. The operation is smooth with 6 Ball Bearings throughout the small...

Panther Martin Best of the Best 6 Pack - These are the 6 best and most popular Panther Martins that we sell. They are sure to catch you more trout, bass, pike, perch, crappie, salmon, steelhead and walleye than ever before. Panther Martin spinners feature...

Eagle Claw Barrel Swivels with Interlock Snaps - Black barrel swivels with an interlock snap in a resealable package

Eagle Claw Barrel Swivels - Black barrel swivels in a resealable package

Rapala X-Rap Prop Lures - The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, while counter-rotating design stabilize and keep you on a straight track back. Stainless Steel Propellers Counter-Rotating Design Tracks Straight...

Z-Man Finesse ShroomZ Jigheads - Designed to be paired with the Finesse TRD, Finesse ShadZ, TRD TubeZ or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

VMC Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with fewer snags. Easy connect line pinch allows weight to release when snagged, loosing only...

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows for...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a backbone fortified by Shimano Hi-Power X technology, Shimano engineers expanded the Expride lineup with additional models and enhanced performance by adding a Carbon...

Experienced ice anglers know that vertical jigging with Acme spoons is one of the most effective ways to target trophy fish under the ice. When jigged with quick, short lifts of the rod, the Sidewinder darts upwards and falls with a fluttering action that...

Panther Martin Regulars are our most popular sonic spinners. The extraordinary fish catching ability of these lures have been proven time after time over the 50 years we have been selling them. Each and every year fisherman report catch after catch with Panther Martin...

Gamakatsu’s Tube Head is the ultimate finesse tube head design for precise presentations and smaller baits. Built on a strong, sticky sharp NS black hoook that assures solid hook-ups. Pack size - 5pk

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Red Eyed Special. Just what you need when targeting small bodies of water or shallow cover, the Mini-King sports a unique holographic decal for added flash and...

The SONICSIDE is a competition-ready flatside crankbait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the SONICSIDE displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Specifically engineered to be the lightest Shimano DC reel to date, the Metanium DC 70 A is shrouded in a one-piece CoreSolid magnesium frame, providing unparalleled durability and fatigue-free performance. An upgraded I-DC5 braking system allows anglers to fine-tune reel function based on line...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish behavior is only part of the equation. Arriving equipped with tools built for specific techniques accelerates an angler's ability to "crack...

Rebel Buzz'n Frogs - The Rebel Buzz’n Frog is a buzzbait in disguise. The legs on the Buzz’n Frog spin like a buzzbait, but when paused, the Buzz’n Frog floats to tease fish out of cover.  The Rebel Buzz’n Frog takes frog lures to a new level....

Live Target Freestyle Frogs - LIVETARGET's patent pending Injected Core Technology (ICT) creates an extremely versatile soft lure that is just as effective on the surface as it is below. The Inner-Core presents a life-like profile, while the Exo-Skin, with its upright V-shaped legs, gives...

Leland Lures Trout Slayer Kits - (20) bodies (8) 1/64oz size 6 long-shank hooks The Troutslayer Kit has been requested by many users of the Troutslayer.  This deadly lure now is available in five new colors which are included in the kit- white, watermelon red, natural,...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...