Freshwater Bass

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

The Daiwa Yamamoto Neko Fat gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Fat Worm features a thick body similar to that of a Yamamoto Senko and also comes equipped with a bulbous tail, which provides a...

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Worm features a thin body which provides a unique, quivering action.   The Neko Rig is always a great option for finesse fishing. While most...

Berkley PowerBait MaxScent The General - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by tournament pros for years to increase hookup percentages. Closed resin eye eliminates the risk of line slip through. Enhanced...

The Grip-Pin Max hook is designed for soft plastic worms or swim baits. It features a coated PVC pin that securely anchors the front end of soft plastic lure with a "no slip, no slide" design. It is a perfect setup for fishing a...

The Mustad Barrel Swivel with safety snap is made from high quality materials and will not let you down. Makes changing your lure easy. When choosing a swivel always go small. Pick a swivel that matches the breaking strength of your line. This will...

Owner Oval Split Rings - Oval shape keeps knot resting away from the opening of the ring. Made from stainless steel. Black Chrome finish for low visibility and corrosion resistance. MODEL NO. SIZE - RATING QTY PER PACK 4185-011 # 1 - 24 lb....

The Sellus series includes 7 models in both casting and spinning, built for bass anglers. Each rod features a powerful, lightweight blank for all-day comfort and control. DIAFLASH technology reinforces the lower blank with diagonal carbon tape wraps to resist twist and energy loss....

The QC750 is the perfect reel for anglers fishing light to ultra-light fishing scenarios. Panfish, trout, and ice fishing are all perfect uses for the QC750. It has a light graphite frame and Aluminum ABS Spool. It also has a folding arm for easy...

Rapala Husky Jerk Jerkbaits - Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Casting Loud Rattles Runs...

The new Strike King Bitsy Minnow is second to none. If you are pond hopping and wanting to show up your friends, this is the bait you need on the end of your line. Irresistible to fish 1.25" in length Dives 12" 3/32oz

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s bill is crafted to eliminate the traditional issues of high water-resistance, fatigue, and deadened darting-action often associated with long-bill minnows,...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tournament-level performance and versatility to cover any technique. The redesigned SLX lineup features Shimano's proprietary DIAFLASH technology — carbon tape diagonally wrapped...

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez' 10X Tough ElaZtech composition means you'll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave...

Rebel Frog-R Topwater Hardbaits - Work the rod tip in a twitch-twitch-twitch rhythm and the Frog-R walks across the water in a classic Spook walk-the-dog motion, proven to be one of the most effective actions on many species of gamefish.  Walk-the-dog with this frog and...

Leland Lures Mini Magnet 10pc Packs - We are excited to offer our Mini Magnet in this 10 pc. pack. Get all the colors that catch trout in your waters. Also a great way to re-stock your Mini Magnet Kit! • contains (2) hooks, (8) bodies...

Z-Man Streakz XL Soft Plastics - When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt impregnation adds weight for casting and helps it sink faster for...

Z-Man TT Lures NedlockZ HD Jigheads - Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier...

Designed to eliminate line twist and make a dependable and strong link between the main line and a leader. The Mustad Crane Stainless Steel Swivel range is made from high quality materials and will not let you down. When choosing a swivel always go...

Curated by St. Croix to provide the most ideal rod for anglers interested in kayak fishing, combining the framework of the angler-approved Mojo series with updated components. Constructed from premium, high-modulus SC III carbon blanks, the St. Croix Mojo Yak Casting Rods have been specifically crafted...

The Prorex X LT's ATD (Advanced Tournament Drag) Type-L drag system delivers incredibly smooth drag performance, even with light lines, so you can trust that your reel will prevent those heartbreaking losses. With its lower gear ratio, this reel is optimized for cold water...

The Atomizer has a unique top water action that makes an incredible amount of noise and creates a surface commotion simulating a predator attacking schooling baitfish. It can also be fished effectively as a sub-surface swimmer. It is efficient when fishing for tarpon snook,...

Star Rods Aerial inshore spinning rods are built with precise actions and quality components. These rods feature premium cork grips for comfort and a lightweight graphite composite blank. An epoxy coating protects against sun and salt. Aerial® spinning rods provide exceptional value for the...

A deadly finesse-swimbait option for serious anglers throughout North America, the SPARK SHAD 3in is crafted with a salt-rich compound laden with organic shellfish and baitfish powders, presenting an exquisitely prepared meal to wary predators. The shape of the body draws inspiration from the...

Elevate confidence on the water with the all-new Calcutta Conquest MD 300 & 400 lineup of reels. Shimano engineered these technology-packed offerings for large swimbait anglers looking for power and dependability when targeting trophy-caliber fish with lures that can exceed 10-plus ounces. The revolutionary...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait...

Strike King Mini-King 1/8oz Spinnerbaits - For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire...

Rebel Magnum Pop-R Poppers - As with the standard Pop-R, the Magnum size features a dressed rear treble with hyper light-attracting strands of glitter filament for extra flash. This larger version creates more surface disturbance and is available in a variety of exclusive color patterns....

Leland Lures Trout Magnet Neon Kits - 15 hooks, 70 bodies The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the...

Booyah Pad Crasher Jr. Frogs - The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting action over the slop. The BOOYAH Pad Crasher...

Rapala X-Rap Shad Jerkbaits - The legendary Shad body shape from Rapala with X-Rap attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme attitude action. Fish it hard and fast, or slow and easy…either way...hang...

Rapala Jointed Jerkbaits - Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Balsa...

Keitech Tungsten Football Shakey Jig Heads are excellent for finesse presentations. The Keitech Shaky Football Tungsten Jig Head features an innovative clear plastic, screw-lock bait keeper, which helps make it weedless without the use of a weedguard. The football head also allows your bait to...

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jig heads. Eliminates...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fluorescent finishes.  

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The updated Stimula spinning rod lineup offers versatility across ten models for multi-species use. Each rod features a crisp-feeling composite blank and full P-Cork Grip for a comfortable, non-slip hold with sharp aesthetics. Downsized aluminum oxide guides deliver a smooth, low-friction surface for long,...

WeedRunner™ is effective for both freshwater and saltwater fish. It is our first truly WeedLess Panther Martin® using our unique convex/concave Panther Martin® blade with a single hook embedded in a fluke/shad style tail. Particularly useful in saltwater flats or weed-infested lakes, this lure...

Elevating precision and unleashing limitless potential, Lew’s® Custom Pro Baitcast Reel features an ultra-compact design with 30mm spool, it boldly redefines expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking) – the highest-quality cast control on...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not only retains its...

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the SLX A. In addition to SilentTune technology to achieve near-noiseless and an overall smoother reeling experience,...

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series Tube bodies are 40%...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Pro Picked kits offer anglers the lures they want at a real value. Consumers know the value benefit of buying kits. Blue Fox offers great value combined with pro-selected sets that offer anglers a full complement of baits for their chosen prey. Each kit...