Freshwater Bass

During those sad and brief moments your rod can’t be in your hand, keep it upright, secure and ready for action in the GoNow™ Rod Holder. Compatible with spinning and baitcast setups alike, and quickly snaps onto any GoNow™ Box with QUICKLINK™ attachment points.

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank:  Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank:  Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. TRIUMPH SURF sets the standard for value in high-performance handcrafted surf rods. Modernized and expanded for 2027, the North-American-made TRIUMPH SURF series...

Pre-Order NOW Estimated ship date Oct 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon ...

Pre-Order NOW Estimated ship date Oct 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon ...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCII Carbon Fiber Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Dec 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. PRIMARY MATERIAL SCIII G CARBON FIBER PRIMARY RING MATERIAL ALCONITE PRIMARY FRAME MATERIAL STAINLESS STEEL PRIMARY MATERIAL NYLON PRIMARY NUT MATERIAL ALUMINUM SECONDARY NUT MATERIAL STAINLESS STEEL PRIMARY...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for anglers who rely on this modern technique. The 7'2" Mag Medium Light model offers the ideal blend of...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a lipless crankbait throughout the entire season. For anglers who demand a purpose built tool, the IMX-PRO BASS lineup...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest fish in the lake. The IMX-PRO BASS lineup features three purpose built swimbait rods ranging from 7'6" to...

Dark Matter SPS Bass Casting Rods deliver serious bass fishing performance, eye-catching style and incredible value. Built off the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series offers technique-specific performance at a significantly more affordable price point while giving...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Few moments in bass fishing match the adrenaline...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Crankbait fishing remains a foundational tactic in bass fishing,...

An all-in-one rigging system designed specifically for dice and urchin baits, featuring an internal spiked weight that easily grips tough TPE and ElaZtech materials. Equipped with a heavy-duty double wire bait keeper, this innovative rig ensures your soft plastics stay locked in place through...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Maintaining the proven profile and high-frequency tail action of the original, the 4.2” is a deadly addition to high-pressure scenarios and clear...

he HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vibrations. Compared to the SPARK SHAD, the HAZEDONG SHAD exhibits minimal body movement and concentrates action in the tail for a high-pitch, finesse kicking...

If you are ready to double down on catching, The Ultimate Split tail jerkshad has arrived. With an action unlike anything else the Double down performs in every situation you can use a Jerkshad. The body cut out, offset split tail, tail wings on...

The Daiwa Blackline Surf Rods are the zenith of surf rod innovation, tailored for the avid surf caster seeking unmatched performance. These rods feature ALL SIC rings and FUJI K frames, designed to enhance line flow and reduce tangles, thus improving casting efficiency. The...

HVF Nanoplus Graphite “Thin blank with greater strength and responsiveness”  FUJI KL Guides “Braid line ready, tangle-free design and improved accuracy”X45  “Reduce blank twist and improve casting accuracy” V JOINT “Performance of one-piece blanks in flex, power and responsiveness.”

The Symetre needs no formal introduction, the name resonates with anglers for fishing performance and versatility. Constructed on a high-quality graphite rod blank with stainless-steel frame guides and Titanium Oxide inserts, the Symetre Salmon/Steelhead Combo is a great option for anglers looking to target...

Take things into high gear with the MACH® 1 Baitcast Combo. The reel features 7+1 stainless steel ball bearings, a rulon drag system with 15 lb. max drag, and an externally adjustable Multi-Setting Brake (MSB) dual cast control. The one-piece graphite frame and sideplates...

Living up to Lew’s renowned quality and performance, the American Hero® Spinning Combo is crafted with quality components to ensure outstanding operation every day. The reel boasts power and precision with a 5-bearing system and high strength, solid brass, Hamai CNC precision cut Speed...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural movement in the water,...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design delivers amplified sound and unparalleled action to attract more...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, including Carolina rigs and Texas rigs. Featuring patented Rage® technology, this premium bait ensures unmatched durability and delivers the...

Destined to create sport fishing memories, the redesigned Proteus Boat Rods. Beautiful in appearance and rugged in performance and build, the series was created for the avid inshore and offshore fisherman on both coasts. With a variety of actions to choose from. the line...

FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel special is the aluminum CT frame that delivers durability and performance, the air rotation which give it...

The VMC® Octopus design is the most versatile design in our product line. It offers trout, salmon, steelhead, walleye and saltwater livebait fishermen the best possible price/quality ratio. The VMC® Octopus comes in many colors including fluorescent colors and VMC® unique Saltwater resistant Perma...

The tail-weighted, fast sinking GH46 HUMPBACK trout minnow is built to dominate tough, technical streams and fast current. Despite its diminutive size, the tall body gives off outsized flash to bring discerning trout to the table. The GH46’s heavy tail-weighting also generates a wriggling,...

Aldebaran MGL offers paramount lightweight performance. The MGL Spool allows anglers to cast small baits with ease. At 4.8 ounces, the Aldebaran MGL is the lightest reel in the Shimano lineup, giving anglers all-day comfort. PRODUCT CODE LINE RETRIEVE PER CRANK RETRIEVE POWERPRO LINE...

  Sienna is a well-balanced, high performance built reel at an amazingly affordable price. Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reverse with no back play. Available in a sizes...

The FX series of spinning reels from Shimano are designed to be a great all-around reel to meet the needs of any angler. Packed with features to increase casting distance, smoothness and durability, the FX is a great option for youth and novice anglers...

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system designed to perfectly balance the lure. The internal weight rolls back to the tail when casting to maximise distance, and then rolls forward when being retrieved to perfectly...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models...

Panther Martin® WillowStrike™ Spotted lures in vibrant and CLASSIC Spotted color combinations. WillowStrike™ Spotted Features: Using our unique WillowStrike™ blades in vibrant and CLASSIC Spotted patterns. The spinning and vibrating action of our Panther Martin Spotted spinners attract fish in all kinds of fishing...