Freshwater Bass

With the ability to excel under any condition, Lew’s® American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, the American Hero® Baitcast Reel features a one-piece graphite frame with lightweight graphite sideplates...

The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top hook on both sides, DARK SLEEPER is designed for stealthy, life-like deployment as a bottom-bouncing swimbait....

Now available in a snack-sized 2.4″ package, DARK SLEEPER is ready to target highly pressured waters, river systems and tough sight-fishing situations. DARK SLEEPER’s soft fin shields the top hook on both sides, camouflaging the top hook design, gently deflecting potential snags, and tricking...

One of Megabass’ very first products in the mid-80’s was an innovative new spinnerbait called the V-FLAT, featuring a deceptively simple “V” shaped keel-weighted design. Through decades of refinement, the V9 represents the 9th iteration of that original concept, built specifically for high-speed blade rotation at slower retrieves—and unrivaled performance.    ■ Chidori blades power...

The SONICSIDE is a competition-ready flatside crankbait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the SONICSIDE displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body and redesigned gill-system. The PopMax features a unique gill system that consists of six water intakes and a water chamber, creating life-like...

A downsized version of the storied Japanese crankbait, the SR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the shallows. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is nearly...

The highly responsive GH HUMPBACK trout minnow is a rear-weighted, heavy sinking addition to the GREAT HUNTING family that is built to dominate the current.   The 64mm size of the GH64 HUMPBACK is perfect for its home waters of the wide Nagara River...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft – 19ft, even under tough conditions. This range is made possible by a unique, super thin lip that slices through currents, and maintains the ideal balance required for a steep dive angle....

Equipped with DAIWA’s latest technology, AIRDRIVE DESIGN. Evolution of LT and providing ULTIMATE CONTROL. “AIRDRIVE DESIGN” is the next generation of spinning reel design concept. The 24CERTATE implements this cutting-edge technology in the front unit, providing anglers with the superior operability with maximum power...

The BKK Glide ‘N Shake is engineered to combine both gliding and shaking presentations. The innovative bullet-head head design allows for an optimal gliding action during the descent towards the bottom, and a flat surface on the front edge of the head makes it...

Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of...

The GF Series reel gives you the perfect balance of castability, smoothness, and comfort. Each model is packed with features engineered to optimize performance without sacrificing durability. Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

Fish are attracted to the glow in the dark skirt and Flashabou Fibers that reflect light. Built with a super sharp and tough VMC® hook. The chrome Colorado style spinner blade allows for greater lift. Jig heads are interchangeable. Glow in the Dark Skirt...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish. Casts like a bullet Versatile, multi-species design Heavy-duty construction

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selectionNatural minnow profileVMC® Hook is extremely sharp for...

Included are the 7" and 8" Fillet Knives and the 9" Boning Knife, keeping your prepared for any size fish. These stainless-steel blades are coated in PTFE for a sharp and smooth filleting experience. To keep the blades maintained and ready for the next...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ JIG & WORM draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Rolled for beastly bottom contact performance, this...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned at the head of a run, letting the current pull the plug down to the fish...

Shimano Socorro SW spinning reels have the true durability to tackle nearly anything in the salt. Equipped with long-lasting HAGANE Gear, the Socorro reels give anglers the strength and confidence for both inshore and offshore action. X-Ship technology offers anglers the ultimate in smoothness...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming "X" shapes on the rod blank's outermost layer, the Curado series provides anglers with...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

Packed with Shimano's most advanced technology, the Shimano Chronarch G casting reel delivers the top-level performance that enthusiast saltwater anglers require. The Chronarch G is a great inshore saltwater reel that's perfect for wade fishing for speckled trout, redfish and flounder. MicroModule gearing provides...

The Metanium features a never before seen Magnesium CoreSolid Body to provide both professional and enthusiast anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. Plus, the MGL Spool III reduces spool inertia up to 17% over the previous generation...

Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity Drive technology to provide anglers with unsurpassed reeling force, engineers designed the new Bantam for the power game. Attack thick vegetation, flip big jigs, burn...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations. Needle point with SlickSet Coating for...

G-Loomis GCX Inshore Spinning Rods - Knowing versatility is key for securing success in demanding inshore environments, G. Loomis tuned the all-new GCX Inshore series to provide anglers with essential tools to tackle any salty situation.   Roaming roaring coastal currents and traversing skinny flats...

Shimano Bantam MGL Baitcasting Reels - 40 years ago, Shimano released it's first baitcast reel, Bantam, to the market. This began what is now a legacy of durable and high performance casting reels.The 2018 Bantam MGL establishes a new benchmark for rigidity. The new...

Rebel Middle Wee Crawfish Crankbaits - Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist. Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish...

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Classic Critters 4 Pack Hardbaits - The Rebel Classic Critters Pack features a collection of the most popular Rebel lures. The Rebel Classic Critter 4-Pack includes four of the most-effective lures for streams, rivers, ponds, small lakes or any time fish react better to...

Mepps Replacement Minos - All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, AL0M 1-7/8 in. fits stock numbers C1M, AL1M 2-1/2 in. fits stock numbers C2M, C3M, AL2M 3 in. fits...

Mepps Trout Pocket Pac - #1 Aglia Dressed Inline Spinners - The dressed Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) hand-tied natural squirrel tail dressed Aglia spinners. Dressed spinners provide a larger profile to attract larger fish. All Mepps Aglias are extremely...

Mepps Bass Pocket Pac - #3 Aglia Plain Inline Spinners - The Mepps Aglia Bass Pocket Pac features 3 #3 (1/4 oz.) Mepps spinners. It takes the guesswork out of selecting the most effective spinners for both largemouth and smallmouth bass. Aglias are extremely effective...

Live Target Skip Shads - Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved outer profile makes it...

Leland Lures Crappie Magnet Jig Heads

Eagle Claw Weedless Long Plain Shank Hooks - Weedless long plain shank with ringed eye, non-offset

Booyah Pad Crasher Frogs - The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open water, and...

Atlas Mike's 3" x 3" Spawn Nets – Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on hook better. Ideal for fast...

Rapala X-Rap Shad Jerkbaits - The legendary Shad body shape from Rapala with X-Rap attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme attitude action. Fish it hard and fast, or slow and easy…either way...hang...

Rapala Ultra Light Pop Poppers - Sometimes to get big, you have to go small. Not just for panfish, the Ultra Light Pop triggers reaction strikes from smallies and largemouth bass, too. Natural & Chrome Patterns, 3D Holographic Eyes Deep Cupped Lip, Thin, Flat...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...