Freshwater Bass

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or wearing out. It retains the same exceptional...

Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead series of rods offers an expansion of models tailored for a wide range of techniques. Whether float or drift fishing, casting, centerpinning, or trolling, these specially designed rods provide the ideal actions,...

The EMCAST Bite N’ Run feature allows line to pay off the reel when a gamefish takes a live or natural bait. Once line is paying off the reel, the refined Auto Clutch will put the reel in gear allowing a solid hook set....

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost...

  Pack Size: 1pk

Details:  The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish...

Do you ever wonder how deep your bait is, how far behind the boat you are trolling your favorite lure, or even how far your cast went? Wonder no more, PowerPro’s Depth-Hunter features four repeating 25-foot sections — blue, yellow, green and orange —...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook point and maximize usage Forward-facing...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap® Deep Husky Jerk® consistently swims with an erratic and evasive sweeping action - perfectly...

The realistic colors of the nature series attract more hits by mimicking the fish's natural prey. Nature Series Features: Unique Shaft through Blade Design creates Easiest and Fastest Spinning Action in the World Convex/Concave Blades Send out Sonic Vibrations that are Irresistible to Fish...

One of the favorite blade combinations of spinnerbait fishermen. Colorado/Indiana combinations produce a unique flash and vibration that have fooled bass for years.

Aerial Live Bait Spinning Rods are constructed with tough E-glass blanks, PowerButt foregrip, and a hard butt with graphite gimbal. These rods are designed to be kind to anglers and tough on fish.   FEATURES:   Premium guides Hard butt with graphite gimbal Powerbutt...

Aerial Live Bait Rods are constructed with tough E-glass blanks, PowerButt foregrip, and a hard butt with graphite gimbal. These rods are designed to be kind to anglers and tough on fish.   FEATURES:   Premium guides Hard butt with graphite gimbal Powerbutt foregrip...

Star Rods Aerial® inshore casting rods are built with precise actions and quality components. These rods feature premium cork grips for comfort and a lightweight graphite composite blank. An epoxy coating protects against sun and salt. Aerial® spinning rods provide exceptional value for the serious...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

The Strike King KVD Finesse Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanDam, and the foremost lures specialists at Strike King in an effort to create a great all-around spinnerbait that produces in a variety of situations. The smaller,...

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility. It can be fished like...

A tried and true, old school bait with new school bells and whistles, Strike King’s Tour Grade FluoroSpin is the “fishin’ and catchin’” lure you know and love with a unique, new design. The fluorocarbon line tie allows for heightened spin and increased blade...

Eagle Claw Striped Bass Inline Circle Baitholder Snells are tied with regulation conforming to American-made inline circle hooks. Snelled with 18" of premium monofilament featuring an extra-strong, easy-to rig loop. The Eagle Claw Inline Circle Baitholder hooks are made from medium gold plated wire...

Built specifically for anglers who demand high-performance, exceptionally-built gear at a price they can afford. The MACH Smash® Baitcast combo yields some of the most advanced, finely-tuned features of the MACH line-up to help you smash through personal records without having to smash the...

Nothing can stop you with Lew’s® Tournament Pro Baitcast Reels on your deck. Experience smooth operation and durability from a premium 11-bearing system, a one-piece aluminum frame and C45 carbon sideplates, hard anodized aluminum alloy Speed Gears®, and the P2 Super Pinion®. Cast confidently...

Lew’s® Custom Lite Spinning Reel boasts compact dynamism, delivering the powerful performance expected from Lew’s Custom Lite reels at a slightly reduced reel size. A proprietary Tanso Tech frame and skeletal rotor are lightweight and strong, housing 11 premium stainless steel bearings and an...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the DARK SLEEPER, the SLEEPER GILL can be sent where others fear to swim. Its jungle-crawling ability enables precision targeting of weed areas, intricate laydowns, cover areas, standing timber, bottom structure, and...

New to the Keitech jig line up is our Model IV Tungsten Heavy Duty Jig. Built for power, the Model IV is ideal for Flipping, Pitching, Grass Fishing and Casting! Built using concepts from our Model I Casting jig. This Full-size, beefed-up Tungsten jig...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymetrical body design to provide the ultimate balance in weight, strength, and...

Weight: 2/5 oz.Length: 2 1/4? x 7/8? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish. Casts like a bullet Versatile, multi-species design Heavy-duty construction

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species. Ideal weight for long-casts with...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selectionNatural minnow profileVMC® Hook is extremely sharp for...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ JIG & WORM draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Rolled for beastly bottom contact performance, this...

The Popping Rod series was originally designed to cast live shrimp under a popping cork for saltwater flats species like seatrout and redfish. As anglers will, they quickly discovered these rods worked exceptionally for fishing soft plastics and small jigs for bonefish, small snook...

G. Loomis IMX Hot Shot 20% OFF All sales are final. No return or exchange accepted. Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and experienced anglers alike, the Sahara series incorporates Shimano’s HAGANE Gear for increased durability with the refinement of SilentDrive technology...

The new STEEZ A 100 features our MAGFORCE-Z BOOST, combining the casting control of our Magforce-Z with the added benefit of increased casting distance. The STEEZ A 100’s profile ensures easy handling, and its G1 Duralumin MAG-Z BOOST Spool design is an extremely rigid, flex-resistant...

Shimano Bantam MGL Baitcasting Reels - 40 years ago, Shimano released it's first baitcast reel, Bantam, to the market. This began what is now a legacy of durable and high performance casting reels.The 2018 Bantam MGL establishes a new benchmark for rigidity. The new...

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Bluegill 3 Pack Crankbaits - The Rebel Bluegill is the real deal – a blue-collar bait you can depend on to catch fish when others fail. Super-realistic bluegill looks and an accurate panfish profile make this a go-to for bass, walleyes, pike and...

Bill Lewis Rat-L-Trap  Magnum Trap Lipless Crankbaits - Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most...

Panther Martin Best of the Best 3 Pack - Super Valve Best of the Best 3 Pack.These three Panther Martins Classic spinners are proven to catch trout,bass,pike,crappie,and many other spieces.Kit contains 1 each 4 PMR G 1/8 oz 4 PMR S 1/8 oz AND 4...

Leland Lures Crappie Magnet Jig Heads

Rapala Scatter Rap Minnow Jerkbaits - Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...