Freshwater Bass

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has hand-picked this exclusive combination of Rapalas, perfect when ultra-light angling for any species of gamefish. Kit includes an...

The continual elevation of slow-pitch anglers demands a flagship Shimano jigging rod capable of conquering deep-water applications with perfection. Enter Ocea Jigger Infinity Motive, the culmination of Shimano's flagship rod technologies that elevate performance with a singular goal — precisely control and impart the...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating movement and a heavy wire hook for...

The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize...

One of Megabass’ very first products in the mid-80’s was an innovative new spinnerbait called the V-FLAT, featuring a deceptively simple “V” shaped keel-weighted design. Through decades of refinement, the V9 represents the 9th iteration of that original concept, built specifically for high-speed blade rotation at slower retrieves—and unrivaled performance.    ■ Chidori blades power...

A downsized version of the storied Japanese crankbait, the SR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the shallows. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is nearly...

The highly responsive GH HUMPBACK trout minnow is a rear-weighted, heavy sinking addition to the GREAT HUNTING family that is built to dominate the current.   The 64mm size of the GH64 HUMPBACK is perfect for its home waters of the wide Nagara River...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. MODEL TYPE POWER ACTION LENGTH PIECES LINE WEIGHT...

The BKK Glide ‘N Shake is engineered to combine both gliding and shaking presentations. The innovative bullet-head head design allows for an optimal gliding action during the descent towards the bottom, and a flat surface on the front edge of the head makes it...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

This 4-inch Jerkbait was a design requested by many of our customers. For years our followers wanted a larger version of the popular J-Spec. Through years of R@D and testing, Dynamic Lures finally released the new and innovative 4? Z-Spec. Built for a multitude...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

The Sojourn line of rods offers anglers a great rod with a custom look and performance-minded features. The comfortable cork rear grip and EVA foam foregrip contrasts beautifully against the rod’s black and red color scheme. All of the Sojourn rods feature Aluminum Oxide...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

The Metanium features a never before seen Magnesium CoreSolid Body to provide both professional and enthusiast anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. Plus, the MGL Spool III reduces spool inertia up to 17% over the previous generation...

G-Loomis GCX Inshore Casting Rods - Knowing versatility is key for securing success in demanding inshore environments, G. Loomis tuned the all-new GCX Inshore series to provide anglers with essential tools to tackle any salty situation. Roaming roaring coastal currents and traversing skinny flats...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Rebel Pop-R Poppers - The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than...

Mepps Giant Killer Inline Spinners - The Mepps Giant Killer is an extremely versatile big-game lure that is effective in both fresh and saltwater. Bucktail and tandem bucktail Giant Killers, as well as the Giant Killer Mino are top producers of musky and northern pike....

Live Target Hollow Body Frogs - The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the...

Leland Lures Slab Magnet 8pc Body Packs • Extra large jig body: this overgrown shad is much larger than other shad style baits on the market • Extra wide tail: the extra wide flat tail is what separates this bait from others on the market • Perfectly...

Gary Yamamoto 5" Double Tail Hula Grubs ?All color styles come 10 baits per pack. 

Booyah Single Colorado Blade Spinnerbaits - Single Colorado BOOYAH Blades are an important tool for spinnerbait fishermen. Single Colorado blades produce a great amount of vibration, allowing bass to feel them from long distances. Available with Ultra Point hooks and Bio-Flex silicone skirts.

Atlas Mike's 3" x 3" Spawn Nets – Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on hook better. Ideal for fast...

Atlas Mike's Shrimp Eggs - Mike’s best-selling salmon eggs. These jumbo-sized egg are packed in our own natural shrimp flavoring. They are the perfect texture – soft enough to entice fish to strike, yet firm and elastic enough to stay on the hook even in...

The legendary Arbogast Hula Popper is a topwater popper that's as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference - even during...

Rapala Shadow Shad Rap Jerkbaits - The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip Design Hand-Tuned &...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

The Mustad Inshore Darter Jig Head is built on a 32786NP-BN UltraPoint® 1X strong wire hook, which provides the best possible hooking and holding power. The distinctly shaped head, shaped like a V-hulled prow will minimize snagging and provide erratic, darting action to a...

Designed expressly for walleye, the in-line needle point design won’t roll or twist when trolled. Light weight to enhance the natural presentation of live bait. Unmatched sharpness and forged for extra strength.

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The GLF series of rods is built to match the demands of Gulf Coast anglers. Whether the target is redfish, speckled trout or flounder, the GLF series has perfectly tuned actions for a wide spectrum of techniques. GLF rods feature lightweight hybrid blanks and...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back design and almost cartoon-like large forward-facing eyes give this bait a vintage look unlike any other wakebait on...

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

SLP WORKS 20th Anniversary EXIST Spinning Reel Celebrating two decades of innovation and craftsmanship, the SLP WORKS 20th Anniversary EXIST is a limited-edition spinning reel built on Daiwa's flagship EXIST platform. This exclusive release combines the legendary performance of the EXIST with premium anniversary...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs. About this product Imagine the next-level fish appeal...

PRE-ORDER NOW EST. Ship Date May 2026* Ready to Ship: SAGDF84S6 *Ship date may change without notice due to manufacturer supply. When anglers seek to achieve what others find impossible, there is no room for error or incompetent equipment and those rumored behemoth size...

PRE-ORDER NOW EST. Ship Date March 2026* Ready To Ship (PCI701MLFS,PCI701MFS) *Ship date may change without notice due to manufacturer supply. The Procyon Inshore rods are competitively priced yet loaded with high-end features. Starting with Daiwa’s HVF NANOPLUS graphite which uses nano alloy technology...

Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead series of rods offers an expansion of models tailored for a wide range of techniques. Whether float or drift fishing, casting, centerpinning, or trolling, these specially designed rods provide the ideal actions,...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a backbone fortified by Shimano Hi-Power X technology, Shimano engineers expanded the Expride lineup with additional models and enhanced performance by adding a Carbon...