All

Berkley Gulp! Alive! Saltwater Attractant are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait taste and smell alive with popular prey scents and flavors Easy...

Berkley Gulp! Minnows - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Trout Dough - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley Fusion19 Swimbait Jigheads feature an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft plastics. With a variety of sizes and hook combinations, the Fusion19 Swimbait Jig Head offers a solution...

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...

Berkley Stainless Steel Line Clippers - With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. FEATURES PVC coating on the thumb grip 420 stainless steel is corrosion resistant Includes multifunctional blade, pick/jig buster, and lanyard Suitable...

Keep your hands warm and safely handle your slippery catch with the Berkley Neoprene Fishing Gloves. FEATURES No-slip grip construction Heavy-duty, yet flexible Easy-access to index finger and thumb Secure Velcro wrist closure Keep hands dry and warm

Attract and catch more fish with the powerful Berkley Floating Light, everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable. Check local and state regulations prior to use. FEATURES Light is buoyant in water to attract...

Safely handle your slippery catch with the Berkley Coated Fish Gloves. FEATURES Coated gloves with textured grip Heavy-duty, yet flexible Protects from fish handling hazards Grips slippery fish Washable

With the Berkley Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. FEATURES Water resistant construction with ergonomic body design for comfort while weighing fish Stores and averages up to...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

The Berkley Cinch is the ultimate accessory to manage all your fishing gear with endless possibilities. Bundle rods or combos for easy transport, secure schooling rigs or baits to your rod, organizes ropes and cords, use as lanyard for your tools, and more. FEATURES...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Berkley Reel Line Counter - Get your bait to where the fish are with the Berkley Line Counter. FEATURES Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure to accommodate most fishing conditions

Berkley 15' Deluxe Cord Stringers FEATURES Braided polypropylene construction for durability Stainless steel snaps are easy to release, yet hold securely Tapered needle for easy stringing Tangle-free swivels reduce twisting Heavy duty stringer securely holds catch

Berkley Aluminum Fish Rulers FEATURES Measures up to 22" Durable and lightweight aluminum construction

Gulp! Alive! is probably one of the most powerful fish attractant available today. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management Container 15 years of Gulp!...

The 8" HD our midsized bait of the series this lure packs plenty of power for its size. Utilizing the same advanced design of its larger cousin the 10" HD, it’s built to catch larger fish feeding on smaller forage. This bait will often...

The 4X104Z is a heavier version of the flagship10" HD Series RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game species especially when you need just a little bit more weight. With a casting...

The 10" HD is the flagship of the RonZ line. This size and series is will be your favorite for targeting large tuna and other big game species. With a casting weight of 4 oz. it will go the distance needed, even when cast...

The 2oz is our middleweight 8" bait and is an ideal size for all inshore species. The bait allows for a slick presentation anywhere in the water column. This RonZ also offers a 3X Mustad Ultra Point Jig Hook. Try it on Stripers, Snook, Reds,...

Nicknamed "The Stubby", the 1.5oz  is the lightest of our 8" Original Seriesbaits. Ideal for lighter tackle, topwater and a more finessed approach. It offers a 3X Mustad Ultra Point Jig Hook. Great on the flats and shallow water or working the top of the...

The 6" model is the next smallest of the RonZ line. This bait features a super sharp, 3X Mustad Ultra Point hook. Like its smaller cousin, it too is capable of handling large gamefish despite its smaller size. Saltwater fishermen love it for False Albacore,...

The 3X102Z: Grouper, Tuna, Cobia, Wels Catfish, you name it. This bait is arguably the most popular in our line up. This lure changed the game for tuna fishing enthusiasts across the globe. Whether you're a seasoned pro or a first timer, simply dead...

RONZ Replacement Action-Tails have a life-like wiggle that is achieved without the use of unnatural looking paddle and curly tail designs. RONZ tails are built using the finest soft bait plastics manufactured in the USA. The texture of this plastic has proven to be...

Berkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp! Saltwater Extruded Bloodworm Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Berkley Gulp! Saltwater Squid Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the...

Berkley Gulp! Saltwater Ghost Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, and more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...

Berkley Saltwater Sand Eel Buy 5 Get 1 Free Must be same size & color Berkley Gulp! Saltwater Sand Eel Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass & more! The extreme scent dispersion of...

Berkley Gulp! Saltwater Paddleshad Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp! Saltwater Peeler Crab Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley Gulp! Saltwater Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Saltwater Jerk Shad Buy 5 Get 1 Free Must be same size & color The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!  Features Erratic darting motion...

Berkley Gulp! Alive Saltwater Nemesis Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

"CLICK HERE TO GO TO Buy 1 Get 1 FREE BERKLEY GRUB EVENT" Berkley Saltwater Grub Buy 5 Get 1 Free Must be same size & color Berkley Gulp Alive Swimming Grubs are a must-have when it comes to fishing for Fluke aka Summer Flounder....

Berkley Saltwater Swimming Mullet Buy 5 Get 1 Free Must be same size & color Half pint & pint excluded   Berkley Gulp Alive Swimming Mullets are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp!...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for flipping into the heaviest cover. The Heavy Cover hook features a stainless steel bait keeper designed to stay rigged, cast...

Blue Water Candy Striper Teaser Chains are three ½ oz. hair and bling teasers rigged on 100# mono with a coastlock swivel to attach your favorite parachute or bucktail!

Blue Water Candy Mojo Parachutes are painted lead heads with hair & bling. Made with swinging hooks, these trolling lures are truly a Striped Bass catching machine. It comes well-equipped with quality Mustad 12/0 hooks and is exceptionally effective when rigged with a 9" plastic...