2026 New Products

Jigging World's All New Onyx Inshore Spinning Rods are designed to be used for boat jigging and bottom fishing applications. Aesthetically, these rods are an absolute beauty and performance-wise, you can expect the strength and sensitivity Jigging World rods boast in today's market. Priced...

Jigging World's ALL NEW Onyx Surf Rods coming in hot! Super light carbon surf rods made for light tackle surfcasting for Albies, Stripers, Bluefish, Spanish Mackerel & More! They come in a 50/50 split where you can easily store in your car. Moderate action...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. From experimental new-shape trial days to high-stakes tournament scenarios, it’s...

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimming action, even at high trolling speeds. The Ledge Runner combines exceptional swimming performance with a...

Casts tail straight with no tumble, even in windy conditions Easy walking ability Through-wire construction 4X Treble hooks & split rings Patented sled magnetic weight transfer system for longer, more accurate casts 8" 3-1/3oz & 6-1/2" (NEW for 2026)

Jigging World's All New Onyx Inshore Casting Rods are designed to be used for boat jigging and bottom fishing applications. Aesthetically, these rods are an absolute beauty and performance-wise, you can expect the strength and sensitivity Jigging World rods boast in today's market. Priced...

The next generation of fully sealed performance spinning reels. SALTX II boasts 20 internal seals, and the first-of-its-kind sealed anti-reverse bearing, all wrapped in a CNC machined A6061 aluminum body. Designed to fish in the harshest saltwater environments on the globe, and stand the...

Features Double Spring 1-Piece Bail Machined Waterproof Design Stainless Steel Sealed Line Roller Assembly Powergrip Handle Knob Lighter Ergonomic Drag Knob New Duraseals Stainless Steel Spool Hub (VRII50-VRII200 models) Spiral Beveled Stainless Steel Gears Includes bail-less kit

Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

Available in the traditional sizes, Stella SW D has added an XG gear ratio to the 6000 size as well as an all-new 25000 size. Stella SW D features a HAGANE Body, for high rigidity and durability. At the heart of the reel is...

Replacement tails for The Chief system, designed for lifelike movement, fast rigging, and quick color changes without damaging the bait. Built to Move. Designed to Last. The Chief Tails were engineered to deliver lifelike movement, clean rigging, and the durability needed for aggressive fish...

Captain Cory's Tuna Jig—a product made by anglers, for anglers! We get the investment behind Tuna Fishing, whether it's chartering a boat or running your own vessel. That's why we go the extra mile in crafting our tackle. We want to ensure our gear...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

The Tsunami Evict II is a no-compromise spinning reel built to outmuscle inshore and nearshore species. With a fully machined aluminum body and side plate, this reel is built like a tank. An IPX6-rated seal system with 12 internal gaskets keeps salt and grit...

For the fearless, the fierce, and the fanatical, Daiwa's new 25' Saltiga spinning reel is the ultimate battle-tested tool. Engineered to tame the ocean's most daunting titans - Tuna, Grand Trevally, Marlin, Tarpon, Sharks, and more - this reel is built on Daiwa's revolutionary...

The Shimano Tranx 400 B is the latest iteration in the legendary Tranx family, a powerhouse low-profile baitcasting reel built for throwing big baits, at the most hardcore fish that swim. CoreSolid and HAGANE Body technologies deliver unmatched rigidity and flex-free cranking, ideal for...

PRE-ORDER NOW EST. Ship Date August-Dec 2026* Ready To Ship (MK-16IISEa-YFT) *Ship date may change without notice due to manufacturer supply. Features - Aggressive cam and TTC cam included for custom drag settings- Open spool bearings with TSI-301 oil Increases freespool 2-1/2 times- All...

Pre-Order NOW Est. Ship Date August 2026-Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start and stop control and...

The Fatso is an ABS high density jointed swimbait blank that can be custom painted in any color.  They come with dual swivel hook hangers with VMC hooks and 125lb Rosco split rings.   The lure has a medium sink rate and are excellent for saltwater...

Pre-Order NOW Est. Ship Date* RH Models July 2026, LH Models Sept 2026 *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Building on the Curado DC legacy of durability, dependability, and all-around versatility, the updated Curado DC...

The redesigned Talavera Inshore D series of spinning rods delivers reliable performance and well-rounded versatility for targeting a full range of inshore species with artificials or bait. With the addition of two new models, a 7'0" ML and a 7'6”, the lineup expands to...

Yo-Zuri Pro Carbon EX Fluorocarbon Leader is the pinnacle of fluorocarbon leader technology, proven in the Japanese market and now available for the first time in North America. Engineered for maximum performance, Pro Carbon EX offers enhanced shock resistance, superior durability, exceptional abrasion resistance to handle the toughest...

Starting with head of the jig, a realistic fish-head mold featuring an upturned mouth and recessed eye both serve lifelike appearances. Within the recessed eye a 3D real-eye with forward glancing pupils provide the perfect target for predators to key in on. The powder...

Shimano’s redesigned Nexave FJ spinning reels blend style, performance, and comfort. Featuring G-Free Body for reduced fatigue and Anti-Twist Fin for better line control, Nexave also includes SilentDrive for smooth rotation and the Propulsion Line Management System for longer, more accurate casts. Whether chasing...

The Tsunami Forged was designed to deliver serious saltwater protection, all-metal strength, and durability at a more accessible price point. Featuring 16 internal seals, an IPX7 sealed system, all-aluminum construction, a sealed Hammer Drag System, a one piece aluminum handle arm that can be...

Built for Speed. Designed for High Pitch.The Streaker is a purpose-built high pitch jig made to be worked fast. It drops quickly and responds instantly to aggressive rod lifts, producing a fleeing baitfish action predators can’t ignore. Perfect for Yellowfin, Bluefin, Amberjack and other hard-charging species....

Powered by Shimano's most advanced rod technologies, the OCEA Plugger BG series offers anglers the upper hand when casting stickbaits or poppers for giant tuna. Shimano's proprietary Spiral-X Core technology lies at the heart of the OCEA Plugger Big Game and enhances Shimano's traditional...

Jigging World Equinox - A sleek new inshore series built with Premium Japanese Toray 24T carbon fiber material. Equinox delivers sensitivity, strength, and versatility. The perfect blend of simplicity and performance for every inshore adventure. Custom Braid Proof Guides With SiC Rings Custom Reel...

The Ultimate Rig Weight for Urchin-Style Soft Plastics. 5 Per Package.  Key Features: Rugged Design: Ensures durability and stability in soft plastic elastomer. Perfectly Weighted: Maintains proper orientation and balance. Lock In Hook Slot: For easy rigging and proper, consistent hookset; ensuring you won't lose your fish or...

FEATURES -Limited Edition: Midnight Blue Colorway- Rigid 1-pcs frame & left sideplate construction- 6061-T6 Machined aluminum frame & sideplates- 17-4 grade stainless steel main & pinion gears- Carbonite drag system with Cal’s drag grease- Cold forged, Type-II anodized, machined aluminum spool- CRC: Corrosion Resistant...

Jigging World Equinox - A sleek new inshore series built with Premium Japanese Toray 24T carbon fiber material. Equinox delivers sensitivity, strength, and versatility. The perfect blend of simplicity and performance for every inshore adventure. Custom Braid Proof Guides With SiC Rings Custom Blank...

The pursuit of trout and panfish demands the same finely tuned gear needed for other species. The Compre Lite series from Shimano delivers high performance for ultra-light tactics. With a range of models tailored for multiple fishing styles including, targeting for suspended panfish with...

THE BAIT THEY CAN’T IGNORE   Meet the Hag’s Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every other bait dies on the bottom.   Those thin,...

Okuma LBS Land Based Shark Rods Built for the Sand. Engineered for Giants. When you’re targeting sharks from the beach, your gear can’t have limits. The Okuma LBS Land Based Shark Rods are purpose-built for the hardcore angler who demands strength, durability, and total control when...

Daiwa introduces the 26’ Freams LT, a hybrid spinning reel built for both freshwater and inshore saltwater fishing. The 26 Freams LT packs both lightweight performance and corrosion resistance in a wallet friendly package. With Daiwa’s MAGSEALED technology, The 26 Freams LT stays smoother...

The evolution of the iconic Ocea Jigger lineup of reels continues with the debut of the Ocea Jigger 2500 LD to provide anglers with a more capable offering for expanded endeavors in deeper water and larger fish. The lever drag design offers easy and...

A complete soft plastic system featuring a fully rigged Chief setup plus an additional replacement tail, built to rig perfectly and perform when it matters most. A Complete System. Built for Big Fish. The Chief Rigged System combines The Chief Jig Head and Tail...

Pre-Order NOW Estimated Ship date Sep 2026* Ready To Ship(BGSW5000-H,BGSW6000-H) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. ALUMINIUM BODY Lightweight and incredibly strong, aluminium allows strength and weightlessness to be achieved without the cost and corrosion...

The Quantum® Exceed™ spinning reel establishes a new standard in saltwater durability and performance. As the first spinning reel to integrate Cerakote® coating on the body and side plate, the reel offers superior corrosion resistance. Engineered with the advanced SEALOQ™ 8 design, the Exceed...

The Ultimate Hybrid JigThe Ridgeback is our true Hybrid Jig. Designed to fish slow or fast without changing lures. Its unique angled head and back slide body create an aggressive sideways dart at the top of every lift, then a controlled flutter before a fast...

The Classic Slow Pitch / Flash Fall SpecialistThe Buffalo is a centre-balanced slow pitch (flatfall) jig designed to level out and hold a long flutter on the drop. It falls with a wide flash, hanging just long enough to trigger strikes as it sinks....

As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity and control, it pairs a featherweight build with uncompromising strength and durability. Shimano’s advanced Infinity Technology suite delivers longer, smoother casts while...

FEATURES HYPERDRIVE DESIGN “SMOOTHER ROTATION/INCREASE DURABILITY”  HYPERDRIVE DIGIGEAR HYPER TOUGH CLUTCH  HYPER ARMED HOUSING (ALUMINUM FRAME & ALUMINUM HANDLE SIDE PLATE) 32MM A7075 SV BOOST SPOOL = “SV CONCEPT”(MONO 14LB-100YDS, 16LB-90YDS / BRAID 30LB-100YDS, 40LB-80YDS) 90MM SWEPT HANDLE WITH CUSTOM ZAION HANDLE KNOBS FORGED...

FEATURES   ALUMINUM BODY & BODY COVER“TOUGH & SOLID” AIRDRIVE DESIGNFLAWLESS AND EFFORTLESS ROTATION ACHIEVED BY AIRDRIVE ROTOR& AIRDRIVE BAIL (SOLID WIRE) J-BRAID READY SPOOL T-SHAPE SOFT-TOUCH HANDLE KNOB    

Van Staal VSX2 Series Surf Spinning Engineered for serious anglers, this rod combines premium components and precision design for unmatched performance. Featuring Fuji K-frame guides with Alconite inserts for superior line management and durability, it’s built on a 24/30-ton blended blank that delivers the...

For many inshore & light tackle anglers across the USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2021, Certate SW continues that tradition, evolving Certate into a realm of its own. Now available up to an...

The Sellus series includes 7 models in both casting and spinning, built for bass anglers. Each rod features a powerful, lightweight blank for all-day comfort and control. DIAFLASH technology reinforces the lower blank with diagonal carbon tape wraps to resist twist and energy loss....

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP...

Pre-Order NOW Estimated Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES MQ BODY (ZAION V)“TOUGH, SOLID & LIGHT” AIRDRIVE DESIGN“FLAWLESS AND EFFORTLESS ROTATION”AIRDRIVE ROTOR (ZAION V)AIRDRIVE BAIL (SEAMLESS TUBULAR BAIL)AIRDRIVE SPOOL...