2026 New Lures

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters most: SCENT. From experimental new-shape trial days to high-stakes tournament scenarios, it’s...

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shallow to deep ranges while maintaining stable swimming action, even at high trolling speeds. The Ledge Runner combines exceptional swimming performance with a...

Casts tail straight with no tumble, even in windy conditions Easy walking ability Through-wire construction 4X Treble hooks & split rings Patented sled magnetic weight transfer system for longer, more accurate casts 8" 3-1/3oz & 6-1/2" (NEW for 2026)

Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The...

The Fatso is an ABS high density jointed swimbait blank that can be custom painted in any color.  They come with dual swivel hook hangers with VMC hooks and 125lb Rosco split rings.   The lure has a medium sink rate and are excellent for saltwater...

Starting with head of the jig, a realistic fish-head mold featuring an upturned mouth and recessed eye both serve lifelike appearances. Within the recessed eye a 3D real-eye with forward glancing pupils provide the perfect target for predators to key in on. The powder...

Built for Speed. Designed for High Pitch.The Streaker is a purpose-built high pitch jig made to be worked fast. It drops quickly and responds instantly to aggressive rod lifts, producing a fleeing baitfish action predators can’t ignore. Perfect for Yellowfin, Bluefin, Amberjack and other hard-charging species....

THE BAIT THEY CAN’T IGNORE   Meet the Hag’s Prickly Pear—the floating, tentacled nightmare that bass cannot resist. Built from TPE floating plastic, this thing stands up, fights back, and keeps working long after every other bait dies on the bottom.   Those thin,...

The Ultimate Hybrid JigThe Ridgeback is our true Hybrid Jig. Designed to fish slow or fast without changing lures. Its unique angled head and back slide body create an aggressive sideways dart at the top of every lift, then a controlled flutter before a fast...

The Classic Slow Pitch / Flash Fall SpecialistThe Buffalo is a centre-balanced slow pitch (flatfall) jig designed to level out and hold a long flutter on the drop. It falls with a wide flash, hanging just long enough to trigger strikes as it sinks....

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP...

The Controlled Back Slide PerformerThe Gypsea is a traditional teardrop back slide jig built for slow to medium speed work. It darts and changes angle when twitched yet remains easy to control and in the strike zone. The Gypsea range is built for working...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

2026 MEGABASS CONCEPT ALBUM BOX – POPX 39TH ANNIVERSARY Thirty years ago, the POPX changed surface fishing forever. To honor three decades of the topwater legend, Megabass presents the POPX 30th Anniversary Concept Album Box — a collector set built for anglers who know exactly...

The Daiwa Qunai Spoon is a versatile and high-quality casting spoon available in three distinct sizes: 1.5, 1.8 and 2.3 each designed to cater to different fishing scenarios and preference. The varied sizes ensure that anglers can choose the perfect spoon for their specific...

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to the best squid jig line up in the world. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to...

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. The KO Jig really captures the currents, fluttering and tumbling on its...

ARMABOOST: Allows the lure to break free from its internal magnet and fold Into a compact, aerodynamic shape during the cast, increasing distance by reducing lure spin in flightMultiple depth/action configurations, surface, subsurface, 3 ft dive, i‑motionInterchangeable diving lips and tail options Measuring 3...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

LUCY Designed to reinvigorate one of the most effective lure types since its creation in the early 19th century. At first glance the Evergreen Lucy is a curly tail grub, but the artisan-like details unleash this baits full potential. Starting with the body, its...

Evergreen C-4 Leech Crafted to catch fish on even the toughest days, the C-4 Leech incorporates critical bite inducing features for the ultimate finesse fishing technique. Its most obvious feature, the long flat tail section features a thin molded design to effortlessly flap and...

The Tournament D'Fin 3-5” swimbait with classic wobbling kick-tail generates strong flanking moves even without jig head. Due to the special rubber formulation and the addition of salt, this shad can even be fished with or without jig-head and is ideal suited for the...

PRO SPEC METAL and a slick, low-friction PTFE Armor coated hook system create superior hook penetrationTitanium top guard paired with dual lower guards keeps the bait level and reduces hangups in wood and rockTitanium top guard paired with dual lower guards keeps the bait...