2026 New Products

The PENN® Fierce® V spinning reels are built for durable, smooth saltwater performance, featuring a full metal body and sideplate that keeps gears precisely aligned and resists flex under load. Four sealed stainless steel ball bearings help protect internal components from corrosion and deliver...

The PENN® Fierce® V spinning reels are built for durable, smooth saltwater performance, featuring a full metal body and sideplate that keeps gears precisely aligned and resists flex under load. Four sealed stainless steel ball bearings help protect internal components from corrosion and deliver...

Burly protection meets lightweight construction, the Rock Armor Wading Boot is built to conquer boulder-strewn rivers, briar-choked trails, and every challenge in between. Its durable, quick-drying synthetic upper and comfortable lining pair with an ease-of-entry gusset system that makes slipping in and out with...

A bold evolution of our iconic “Eat Seafood, Wear Grundéns” mantra, the Eat Your Words HD DWR Hoodie celebrates the harvesters who live the lifestyle from fish to dish. Built from heavyweight 450 gsm 100% cotton and treated with DWR to repel the elements,...

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. The KO Jig really captures the currents, fluttering and tumbling on its...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

“Anyone have a bottle opener?” Pause for effect, then point at your GoNow™ Box like a boss. Of course you brought one – it snaps easily onto any GoNow™ Box in your arsenal with QUICKLINK™ attachment points. Rugged, corrosion-resistant zinc alloy construction QUICKLINK™ posts...

Some of the best stories start with hold my beverage, so go ahead and say it to your GoNow™ Box to set the mood. The GoNow™ Cup Holder fits up to 30-oz. tumblers and snaps onto any Box. Dual-purpose design holds drinks and serves...

During those sad and brief moments your rod can’t be in your hand, keep it upright, secure and ready for action in the GoNow™ Rod Holder. Compatible with spinning and baitcast setups alike, and quickly snaps onto any GoNow™ Box with QUICKLINK™ attachment points.

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

Occasionally, there comes a style of fishing that turns the industry on edge. Bait Finess (BF) while not new in the Japan market US anglers are eating up the fun and excitement on this style of angling. Daiwa added two unique rods to match...

Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for anglers who rely on this modern technique. The 7'2" Mag Medium Light model offers the ideal blend of...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a lipless crankbait throughout the entire season. For anglers who demand a purpose built tool, the IMX-PRO BASS lineup...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest fish in the lake. The IMX-PRO BASS lineup features three purpose built swimbait rods ranging from 7'6" to...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

SLPW 85-95mm Carbon Jigging Handle A carbon crank handle that improves tackle balance with its high sensitivity and lightweight design. Item Features This handle is specifically designed for slow jigging, utilizing carbon technology to achieve a balance of operability and lightweight design. Its 5mm...

SLPW 22SALTIGA 15 Spool Optional spool for SLPW 22SALTIGA 15 spool Item Features An optional spool for the 22SALTIGA 15/15-SJ series that expands your line selection options in the field. Provides peace of mind when changing line systems or in case of unexpected line...

SLPW 130mm Crank Handle By adopting the longest length in the SLP WORKS lineup at 130mm, it achieves unprecedented winding torque. Item Features Winding torque and sensitivity are in a trade-off relationship; the longer the handle arm, the greater the winding torque, while shortening...

An egg-shaped design that makes it easy to apply force, ideal for power fishing. Length: 60mm[Accessories] Instruction manual, adjustment washer *Please rinse thoroughly with fresh running water after use.*Like other optional knobs, ball bearings (BBs) are not included. Please use the BBs or collars...

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Few moments in bass fishing match the adrenaline...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Crankbait fishing remains a foundational tactic in bass fishing,...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate premium materials and advanced construction to achieve exceptional lightness and performance. Spiral X Core blank technology—enhanced with Toray Nanoalloy® carbon—delivers greater torsional and compressional rigidity than...

Shimano Poison Adrena Spinning B rods pursue ultimate lightness while maximizing sensitivity and control for advanced finesse applications. Spiral X Core blank construction with Toray Nanoalloy® carbon increases rigidity and stability, improving accuracy and responsiveness during delicate presentations. The Full Monocoque carbon handle and...

AIRDRIVE ROTOR A newly developed Rotor maintains the strength of previous designs, while significantly reducing weight. a 16% weight reduction from previous light weight models allows for trouble free, flawless rotation. AIRDRIVE SPOOL A new spool skirt design to further reduces weight for improved...

Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species. Each rod is crafted on a durable, performance-focused blank and offered in a range of powers and actions suited for everything from...

An all-in-one rigging system designed specifically for dice and urchin baits, featuring an internal spiked weight that easily grips tough TPE and ElaZtech materials. Equipped with a heavy-duty double wire bait keeper, this innovative rig ensures your soft plastics stay locked in place through...

Samurai 8 braided line elevates braid line fishing. Impeccable smoothness, supreme strength, and low line diameters have been achieved with this braid. It is thinner, softer, and more flexible than ordinary braids as well. With these advantages anglers will experience longer casts, reduced line...

LUCY Designed to reinvigorate one of the most effective lure types since its creation in the early 19th century. At first glance the Evergreen Lucy is a curly tail grub, but the artisan-like details unleash this baits full potential. Starting with the body, its...

Evergreen C-4 Leech Crafted to catch fish on even the toughest days, the C-4 Leech incorporates critical bite inducing features for the ultimate finesse fishing technique. Its most obvious feature, the long flat tail section features a thin molded design to effortlessly flap and...

The Tournament D'Fin 3-5” swimbait with classic wobbling kick-tail generates strong flanking moves even without jig head. Due to the special rubber formulation and the addition of salt, this shad can even be fished with or without jig-head and is ideal suited for the...

The Jigging World Radiant rods stand at the top of freshwater lineup—built for anglers seeking the highest level of performance, sensitivity, and precision. These are among the lightest and most responsive freshwater rods available today, delivering a direct, unmistakable connection between angler and lure....

PRO SPEC METAL and a slick, low-friction PTFE Armor coated hook system create superior hook penetrationTitanium top guard paired with dual lower guards keeps the bait level and reduces hangups in wood and rockTitanium top guard paired with dual lower guards keeps the bait...

The Daiwa Blackline Surf Rods are the zenith of surf rod innovation, tailored for the avid surf caster seeking unmatched performance. These rods feature ALL SIC rings and FUJI K frames, designed to enhance line flow and reduce tangles, thus improving casting efficiency. The...

HVF Nanoplus Graphite “Thin blank with greater strength and responsiveness”  FUJI KL Guides “Braid line ready, tangle-free design and improved accuracy”X45  “Reduce blank twist and improve casting accuracy” V JOINT “Performance of one-piece blanks in flex, power and responsiveness.”

Celebrating the Steez family’s 20-year anniversary, A first of its kind reel joins the industry leading Steez lineup to deliver the ultimate light and versatile performance. The new Steez SV Light TW 100 introduces anglers to Japanese craftsmanship engineered for peak casting performance, amplified...