2026 New Products

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Introducing SEVIIN GW Series saltwater spinning reels – reels that prioritize smooth and reliable operation, power, corrosion resistance, and value. Saltwater anglers need smooth, powerful, and reliable reels to win the battle with hard-charging fish. Reels that check these boxes while adding exceptional value and protection from...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity...

Pre-Order NOW Est. Ship date July 2026* Ready To Ship (PAD172MHSB,PAD172MLPB) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Shimano Poison Adrena Spinning B rods pursue ultimate lightness while maximizing sensitivity and control for advanced finesse applications. Spiral X Core blank...

AIRDRIVE ROTOR A newly developed Rotor maintains the strength of previous designs, while significantly reducing weight. a 16% weight reduction from previous light weight models allows for trouble free, flawless rotation. AIRDRIVE SPOOL A new spool skirt design to further reduces weight for improved...

Pre-Order NOW Est. Ship Date Sep 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Engineered for exceptional versatility and power, the redesigned Talavera Boat Casting series delivers dependable performance across a wide range of techniques—from light...

Pre-Order NOW Ship date Start Oct 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species....

Pre-Order NOW Ship date Start Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for serious offshore pursuits, the redesigned Talavera Bluewater series delivers the strength and reliability anglers demand when targeting powerful pelagic species....

An all-in-one rigging system designed specifically for dice and urchin baits, featuring an internal spiked weight that easily grips tough TPE and ElaZtech materials. Equipped with a heavy-duty double wire bait keeper, this innovative rig ensures your soft plastics stay locked in place through...

Samurai 8 braided line elevates braid line fishing. Impeccable smoothness, supreme strength, and low line diameters have been achieved with this braid. It is thinner, softer, and more flexible than ordinary braids as well. With these advantages anglers will experience longer casts, reduced line...

LUCY Designed to reinvigorate one of the most effective lure types since its creation in the early 19th century. At first glance the Evergreen Lucy is a curly tail grub, but the artisan-like details unleash this baits full potential. Starting with the body, its...

Evergreen C-4 Leech Crafted to catch fish on even the toughest days, the C-4 Leech incorporates critical bite inducing features for the ultimate finesse fishing technique. Its most obvious feature, the long flat tail section features a thin molded design to effortlessly flap and...

The Tournament D'Fin 3-5” swimbait with classic wobbling kick-tail generates strong flanking moves even without jig head. Due to the special rubber formulation and the addition of salt, this shad can even be fished with or without jig-head and is ideal suited for the...

The Jigging World Radiant rods stand at the top of freshwater lineup—built for anglers seeking the highest level of performance, sensitivity, and precision. These are among the lightest and most responsive freshwater rods available today, delivering a direct, unmistakable connection between angler and lure....

The Jigging World Radiant rods stand at the top of freshwater lineup—built for anglers seeking the highest level of performance, sensitivity, and precision. These are among the lightest and most responsive freshwater rods available today, delivering a direct, unmistakable connection between angler and lure....

PRO SPEC METAL and a slick, low-friction PTFE Armor coated hook system create superior hook penetrationTitanium top guard paired with dual lower guards keeps the bait level and reduces hangups in wood and rockTitanium top guard paired with dual lower guards keeps the bait...

While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga SV100 also sports Daiwa’s HYPER ARMED HOUSING, upping durability while keeping internal components rock-steady within. Internally The 26 Ryoga SV100 hosts Daiwa’s full HYPERDRIVE DESIGN. The HYPERDRIVE DIGIGEAR features a 3-point contact...

The Daiwa Blackline Surf Rods are the zenith of surf rod innovation, tailored for the avid surf caster seeking unmatched performance. These rods feature ALL SIC rings and FUJI K frames, designed to enhance line flow and reduce tangles, thus improving casting efficiency. The...

HVF Nanoplus Graphite “Thin blank with greater strength and responsiveness”  FUJI KL Guides “Braid line ready, tangle-free design and improved accuracy”X45  “Reduce blank twist and improve casting accuracy” V JOINT “Performance of one-piece blanks in flex, power and responsiveness.”

Celebrating the Steez family’s 20-year anniversary, A first of its kind reel joins the industry leading Steez lineup to deliver the ultimate light and versatile performance. The new Steez SV Light TW 100 introduces anglers to Japanese craftsmanship engineered for peak casting performance, amplified...