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Do you ever wonder how deep your bait is, how far behind the boat you are trolling your favorite lure, or even how far your cast went? Wonder no more, PowerPro’s Depth-Hunter features four repeating 25-foot sections — blue, yellow, green and orange —...

G. Loomis IMX-PRO Swimbait 20% OFF All sales are final. No return or exchange accepted. Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper technology! Strategic scrim placements...

Developed as an ultra-deep-water option for slow pitch anglers, the Maxel Rage Pro reels push the limits of design and craftsmanship to achieve new feats and dominate the water column. The main difference between the Rage Pro and other models in the series is...

SHIPPING NOW   The fully-redesigned Grappler Type J Series leverages Shimano's premium rod technologies — Spiral X and Hi-Power X — while incorporating new blank action and tapers trickling down from Shimano's flagship rod series to deliver smooth, stress-free jigging performance. With a wide...

The SALTIGA® INSHORE TRAVEL rods have a Slim Profile with a Strong Backbone for many hard-fighting tropical species. Multi-piece travel rods that can hang with better fish are rare. The innovative V-Joints connect the rod pieces with a flexing joint that avoids flat spots...

Jigging, popping, or slow-pitch fishing, the Outrage Rod series has you covered. Purpose built Popping models give anglers the perfect amount of length and action for effective casting and popping while also giving the angler the power they need to fight. The jigging series...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALCARBON FIBERSECONDARY MATERIALNYLONACCENT MATERIALNYLONBUTT CAPRUBBER ONCHOR RODS FEATURE PROPRIETARY ST. CROIX ROD TECHNOLOGIES IPC, ART, AND FRS ONCHOR RODS HAVE A 5 YEAR WARANTY...

Inspired by the elements and the unlimited variety Inshore fishing brings... ​   Genesis Inshore Boat Rods - Ultra-smooth casting, effortless bottom jigging with hyper-sensitivity action tip, and the parabolic power curve Genesis is known for.  By utilizing our proven engineering along with all...

The PENN® Battle® IV LE is sure to turn some heads on the water! The Battle® IV features our Hydro Armor sealing system that protects the reel from water intrusion in critical components. The Battle® IV LE can withstand the force of big fish...

Named after the iconic New Zealand fishing town, Costa’s classic Reefton frame just got some serious PRO upgrades. The large frame loved by anglers now carries our new PRO Series fit and features: sweat management channels and eyewire drains, improved Hydrolite® rubber, fully-adjustable nose...

Experience better-than-ever Abu Garcia engineering for MAXimum performance with the Abu Garcia Max Pro Spincast Combos. A 4-bearing system ensures smooth and efficient operation. Combined with the snubberless casting design and QuadCam engagement mechanism, the Abu Garcia Max Pro spincast combo is the pinnacle...

Lighter and more feature-packed than ever before, the Abu Garcia® ZATA Baitcast Combos are geared for performance. With a 10+1 bearing system, lightweight graphite frame and sideplates, and 24-Ton graphite construction, these sensitive, lightweight combos are perfect for most fishing styles. 10 stainless steel...

Shimano's flagship offshore popping and plugging rods, the Ocea Plugger Full Throttle utilize Spiral X and Hi-Power X blank construction. The redesigned models have more powerful mid-sections than previous models and an improved cosmetic design. Shimano's patented Spiral X blank construction reduces blank twist...

Shimano Bantam MGL Baitcasting Reels - 40 years ago, Shimano released it's first baitcast reel, Bantam, to the market. This began what is now a legacy of durable and high performance casting reels.The 2018 Bantam MGL establishes a new benchmark for rigidity. The new...

Avet MXL Star Drag Reels Proudly Designed, Manufactured And Assembled In The U.S.A. Precision Machined Stainless Steel Gears, 5.8:1 Gear Ratio. Hardened Stainless Steel Drive Shaft. 7+1 Stainless Steel Precision Bearings. Instant Anti-Reverse Clutch Bearing + Backup Silent Dog And Gear. Large, Powerful Multi-Disc...

The PENN Squall Lever Drag 2-Speed is basically a graphite International and comes in the 3 most popular big game sizes. Made from graphite for its benefits of being both lightweight and corrosion resistant. The Quick-Shift 2-Speed and Dura-Drag systems have been perfected in...

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low-profile reels. The reel’s lightweight MGL Spool requires less start-up energy due to decreased inertia and results in longer...

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technology for stunning performance at an unbelievable value Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technology Maximum...

Shimano engineered the flagship Terez BW series of offshore rods to perform at the highest level while exceeding the expectations of top offshore captains and anglers around the world. MODEL NUMBER LENGTH GUIDE TYPE FOREGRIP LENGTH POWER BLANK MATERIAL GRIP MATERIAL ACTION TZBW78HFRUBA 78"...

Swordfish and serious deep drop anglers, prepare to drop your jaws at the sight and power of the all new Seaborg1800M-RJ. This power assisted marvel, sports a new MagMax-G motor that is almost 2x the size of the previous designs resulting in a 170%...

Introducing the Daiwa Lexa HD 500, a reel that combines power, precision, and durability for the ultimate angling experience. Crafted with an aluminum frame and side cover, this reel is built to withstand the toughest conditions while remaining lightweight for comfortable handling. With a...

The world of jigging continues to evolve with the integration of cutting-edge rod and reel technologies, innovative and effective jig shapes, and anglers are exploring new waters with this proven fish-catching method. The next evolution of the Game Type J series of rods incorporates...

Visser Reels Unmatched for Power, Style and Functionality. Our high-performance fishing reels are crafted with precision to work harmoniously with the user without compromising on features or functionality.  They complement and project personal style, individualism and harmony in the toughest fishing environments. Forged from inspiration,...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ JIG & WORM draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Rolled for beastly bottom contact performance, this...

A unique technique where fishing from a boat positioned at the head of a good run, you drop a bait rig to the bottom and slowly feed line out as you bounce it along the bottom, back toward the fish in the middle of...

G. Loomis IMX Hot Shot 20% OFF All sales are final. No return or exchange accepted. Hot Shot rods have relatively light tips and magnum butt-sections. They were originally designed to fish steelhead plugs, like the Hot Shot, where the boat actually is positioned...

Calcutta Conquest 300 and 400 offers angler's the paramount rigidity and precision that the previous generation was known for, now with a synchronized levelwind, HG gear ratio and 8 pin VBS braking system.  

The Talica is the pinnacle of the small lever drag 2-speed market and was designed from the ground up to be an excellent casting reel with an ultra-smooth and powerful drag system to handle long battles. Talica reels were purpose-built to take advantage of...

The new STEEZ A 100 features our MAGFORCE-Z BOOST, combining the casting control of our Magforce-Z with the added benefit of increased casting distance. The STEEZ A 100’s profile ensures easy handling, and its G1 Duralumin MAG-Z BOOST Spool design is an extremely rigid, flex-resistant...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Expanding Shimano’s lineup of purpose-built jigging reels, the Ocea Jigger CT stands as the flagship mid-water column option. Featuring a vertical LCD...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full- or split-grip cork-handled bass rod, like Shimano’s Expride B series, and the lightweight, ultra-sensitive...

Pre-Order NOW Estimated Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES SVF GRAPHITE “HIGH-DENSITY CARBON FOR POWERFUL BACKBONE AND DURABILITY”X45 “REDUCE BLANK TWIST AND IMPROVE CASTING ACCURACY” ANNIVERSARY LIMITED COLORS AND...

G. Loomis IMX Pro Blue 20% OFF Select Models All sales are final. No return or exchange accepted. Stripers. Fluke. Bluefish. Blackfish. Even small tuna. Casting big swimbaits or chunking live baits with circle hooks. Experience fishing at the next level with G. Loomis'...

"The Jigster", as name implies is designed to excel in fishing jigs/bottom in deep, fast moving waters such as those found in the Cape Cod Canal and other breachways & inlets.  To accomplish this, Team ODM has engaged some of the most achieved and...

The Guide's Choice has been reimagined to exceed the needs of our most demanding customers. Incorporating our most advanced eyewear technologies, this style boasts wide temples and an aggressive wrap for superior light protection. Add to that premium Italian spring hinges, Megol nose and...

New to the Black Widow lineup, the Black Widow 2.0 Shore Rods are built to bring proven performance to the surf. Crafted with the same high-grade 30T carbon fiber used throughout the Black Widow 2.0 series, these rods are designed specifically for casting lures...

New to the Black Widow series, the Black Widow 2.0 Long Falls Rods are purpose-built for anglers looking to take slow pitch jigging to deeper water. Designed as longer-length slow pitch rods, they maximize jig fall, control, and presentation when targeting an array of...

The wait is over—introducing the Jigging World Revel, elevate everyday freshwater fishing with refined performance and feel. Built with a higher-grade Toray carbon fiber, the Revel features a noticeably lighter and more sensitive blank, delivering enhanced bite detection and responsiveness across a wide range...

Introducing the Jigging World Raze - built with the same performance-driven mindset that defines our saltwater lineup. Crafted with premium Toray carbon blanks and finished with Sea Guide XSS reel seats, the Raze is engineered to be one of the lightest rods in its...

Packed with proven Shimano features like HAGANE Gear, HAGANE Body, and X-Ship, the Spheros SW is designed and built to maximize cranking power. Add Coreprotect water repulsion, and waterproof Cross Carbon Drag and you have a reel that will “Spin Forever” in the most...

Loaded with premium rainwear features at a practical price, the Striker Vortex Rain Bib is an essential piece of fishing equipment when foul weather is in the forecast. 100% seam sealed waterproof and windproof construction; the Vortex Bib keeps the elements at bay so...

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping power for big inshore bruisers. Whether...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo 💯 percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to...

Tap into unlimited potential with the MACH 1® Spinning Combo. The 10-ball bearing system works in tandem with the oversized multi-disc drag system to deliver heightened power and dangerously smooth operation. The rugged graphite body and sideplate work in conjunction with a weight-reducing C40...

Bass-focused. Premium. Extensive. Traditional. Buy if you are seeking technique-specific tournament-grade rods with more traditional cosmetics and premium componentry. Model Length Power Action LINE WT. LB.) LURE WT.(OZ.) Technique PCS. LBTC74HF 7'4" Heavy Fast 14-65 3/8-1 1/2 SLOP-N-FROG 1

Premium, walleye-focused spinning combos. Great value. Buy if you value precision-matched high-performance St. Croix rods and SEVIIN reels optimized for the most popular walleye-fishing techniques and presentations. One- and two-piece options. Model Length Power Action LINE WT.(LB.) LURE WT.(OZ.) Technique PCS. HANDLE GXRS63MXF-C 6'3"...

Brine II is engineered for water explorers looking for a tool with proven performance features, wrapped in a modernized design. Brine II features an 8 base wrap that provides coverage and protection from the elements while maintaining original size proportions and improving overall fit....

Designed from the ground up for the next generation of Costa water explorers, Schoolie celebrates iconic Costa design proportions and time-tested performance features to meet the functional needs of the youngest water explorers. Schoolie features an 8 base wrap, specifically tuned for younger heads,...

A legacy favorite redefined for modern adventurers, we introduce Whitetip to the Costa PRO Series. This frame combines a fast, chiseled design, classic 3-hole scoop and features our cut ting-edge Pro tech: a vented and fully adjustable nose pad for a customizable fit; sweat...