Signature

Designed with CVX® technology. Created with a precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved design of the frame and side plate allowed us to design a reel that is incredibly light, but extremely...

The Valiant is the first of an entire new generation of reels designed with CVX® technology. Created with precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved designed of the frame and sideplate allowed us...

The world of jigging continues to evolve with the integration of cutting-edge rod and reel technologies, innovative and effective jig shapes, and anglers are exploring new waters with this proven fish-catching method. The next evolution of the Game Type J series of rods incorporates...

EX / EXWPrecision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components.Anodized For Superior Corrosion Resistance And Beautiful Finish.Topless Frames On Select Models.Powerful Lever Drag System With Adjustable Strike Pre-Set And Strike Stop Button To Prevent Accidental Advancement To Full Drag..Precision Machined Stainless...

Our goal from day one has been to make very accurate, high performance, technique-specific walleye rods... the best money can buy! Thanks to the input received from tournament anglers, guides, shop owners and pro staffers, we've made an already popular and effective series of...

The Popping Rod series was originally designed to cast live shrimp under a popping cork for saltwater flats species like seatrout and redfish. As anglers will, they quickly discovered these rods worked exceptionally for fishing soft plastics and small jigs for bonefish, small snook...

Shimano built the Talica 20BFC to meet the highest level of requirements for anglers fishing on the billfish tournament scene. Part of Shimano's Billfish Concept lineup, the Talica 20BFC provides anglers with an ultra-high-speed retrieve of 60 inches per crank while also keeping anglers...

  Shimano built the new Forcemaster 9000 to be versatile and to meet the needs of anglers deep-dropping for bottom fish or flying kites in South Florida for sailfish and other pelagics. Packed with 55 pounds of drag to provide the power needed under...

The Valiant Slow Pitch Jigging reel was designed with the SPJ enthusiast in mind. We took our popular Valiant 300 and 500n models and removed the clicker added an optimized arm length and our popular SPJ knob for added comfort while jigging. The curved...

Jigging World MK2 7'6" Custom Spinning Rod - Red. This immaculate custom rod is not only a head turner but a fishing rod that can handle an array of species - Striped Bass, Fluke, Blackfish, Snook, Redfish, Black Sea Bass & more! Handcrafted with...

Jigging World MK2 7'6" Custom Spinning Rod - Purple. This immaculate custom rod is not only a head turner but a fishing rod that can handle an array of species. Handcrafted with premium Hitena thread lines, the finish on this custom rod is truly...

Jigging World MK2 7'6" Custom Spinning Rod - Blue/Red. This immaculate custom rod is not only a head turner but a fishing rod that can handle an array of species. Handcrafted with premium Hitena thread lines, the finish on this custom rod is truly...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCII Carbon Fiber Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCII Carbon Fiber Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank: Primary Material SCIII G Carbon Fiber Guides: Primary Ring Material Alconite Primary Frame Material Stainless Steel Reel Seat:  Primary Material Nylon ...

Pre-Order NOW Estimated ship date Oct 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Blank:  Primary Material SCII Carbon Fiber  Guides: Primary Ring Material Aluminum Oxide Primary Frame Material Stainless Steel Reel Seat: Primary Material Nylon ...

Pre-Order NOW Estimated ship date Dec 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. PRIMARY MATERIAL SCIII G CARBON FIBER PRIMARY RING MATERIAL ALCONITE PRIMARY FRAME MATERIAL STAINLESS STEEL PRIMARY MATERIAL NYLON PRIMARY NUT MATERIAL ALUMINUM SECONDARY NUT MATERIAL STAINLESS STEEL PRIMARY...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Modern electronics have elevated the jerkbait from a cold water specialty to a year round essential. The 6'10" Jerkbait rod in the IMX-PRO BASS lineup delivers...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a...

Pre-Order Now Est. Ship Date July 2026* *Estimated ship date may change without notice depending on manufacturer supply. Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper...

Pre-Order Now Est. Ship Date July 2026* *Estimated ship date may change without notice depending on manufacturer supply. Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full or split-grip cork handled bass rod, the lightweight, ultra-sensitive feel of a true JDM...

Pre-Order NOW Est. Ship Date Sep 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Engineered for exceptional versatility and power, the redesigned Talavera Boat Casting series delivers dependable performance across a wide range of techniques—from light...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate premium materials and advanced...

Pre-Order NOW Estimated Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES MQ BODY (ZAION V)“TOUGH, SOLID & LIGHT” AIRDRIVE DESIGN“FLAWLESS AND EFFORTLESS ROTATION”AIRDRIVE ROTOR (ZAION: SAME ROTOR AS EXIST)AIRDRIVE BAIL (SEAMLESS...

Pre-Order NOW Estimated Ship date Aug 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES   BRITZ MOTOR“POWERFUL & HIGH-SPEED”NO-LOAD WINDING SPEED: 623FT/MIN JOG POWER LEVER“COMFORTABLE & EASY TO USE” LINE CAPACITYJ-BRAID 30LB/440YDS, 40LB/330YDS UTD...

If your weekends are a mix of thrill and chill, the Smith Emerge has the range to keep up. With no-slip nose pads, these sunglasses stay put through runs and SUP sessions without the wraparound style of straight-up performance eyewear. The rectangular, bio-based frames...

The thing about classics is they slip across decades. The Lowdown 2 sunglasses could be from this season, next season, or 1962. The bio-based frames have soft rubber nose pads, so they don't slide down your face when you break a sweat. They come...

Glacier travel. High elevation summits. Spring snowfields. Eye protection in the alpine is serious business. Whether you're skiing or mountaineering, the Smith Embark glacier glasses hold up to harsh, ever-changing conditions while providing a contrast-boosting view of every crevasse, wind drift and terrain feature....

The Guide's Choice has been reimagined to exceed the needs of our most demanding customers. Incorporating our most advanced eyewear technologies, this style boasts wide temples and an aggressive wrap for superior light protection. Add to that premium Italian spring hinges, megol nose and...

You're a pro at adapting to your changing environment and so are these Smith Barra sunglasses. This pair moves easily between a long morning on the water to an afternoon in town. Slim side shields pair with a 6-base curve for large coverage that...

Fighting your catch in open water or standing waist deep in a mountain stream, the Smith Hookset sunglasses are the ones you grab to see below the surface. Because glare is every angler's adversary, we made them with a variety of lens options, all...

The Smith Backcast sunglasses balance the glare-cutting polarized tech you need on the water with a look that fits everyday wear. Details like leash-compatible temples and a modest wrap elevate performance on and off the water. Product Details Vision ChromaPop™ polarized lenses cut glare...

When you have eyes on the water all day, you need optics that keep your eyes fresh and your view sharp. The Smith Redding 2 sunglasses pair premium ChromaPop™ Polarized lens technology with a performance wraparound fit and low-profile frames that you can count...

The Smith Guide's Choice S builds on our bestselling Guide's Choice sunglasses with a smaller-sized frame to fit more faces. We're talking the same timeless style, top-notch materials, and high-quality polarized ChromaPop™ optics that have set the standard in polarized fishing sunglasses. Wide temples...

The Smith Guide's Choice is our most popular on-the-water sunglasses, no matter how and where you like to fish. This XL version has all the same features as the fan-favorite, but with an extra-large fit. The aggressive 8-base frames offer unmatched sun protection. They...

Like ice cream on a warm, summer day, pilot shape sunglasses are always and forever cool. Our take on the cockpit classic, the Suncloud Hard Deck polarized sunglasses stay iconic with a teardrop shape and metal frames. Along with all that style, you get...

This is the classic wire Aviator. Large size, comfortable with spring hinges for a custom fit. 100% protection from harmful UV rays. Take off! Product Details Polarized polycarbonate injection molded lenses 8 base lens curvature Silicone nose pads Spring hinges Microfiber cleaning/storage bag 100%...

You could time travel to any decade and the Leeway would still be in style. They're just that timeless. Perfect for spur-of-the-moment adventures or bringing laid-back vibes to your wedding best, these Suncloud polarized sunglasses look classic with round lenses and medium-fit frames. And...

The Milestone is the consummate example of multipurpose sunglass perfection. The wrap shape and megol nose pads mark the way to long wearing comfort. Classic design with just enough attitude make the Milestone an easy to wear favorite. Product Details Polarized polycarbonate injection molded...