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SHIPPING NOW   The fully-redesigned Grappler Type Slow J series leverages Shimano's premium rod technologies — Spiral X and Hi-Power X — while incorporating a new blank design to deliver smooth, stress-free slow-jigging performance. Shimano engineers designed the all-new Grappler Type Slow J with...

SHIPPING NOW   The fully-redesigned Grappler Type J Series leverages Shimano's premium rod technologies — Spiral X and Hi-Power X — while incorporating new blank action and tapers trickling down from Shimano's flagship rod series to deliver smooth, stress-free jigging performance. With a wide...

ALL MODELS SHIPPING NOW   Designed to maximize opportunity, the fully redesigned Grappler Type C series leverages Shimano's premium rod technologies and a new blank design to deliver versatile casting performance when launching topwater and subsurface lures. The Grappler Type C series incorporates Shimano's...

Elevating precision and unleashing limitless potential, Lew’s® Custom Pro Baitcast Reel features an ultra-compact design with 30mm spool, it boldly redefines expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking) – the highest-quality cast control on...

Grasp victory with Lew’s® Custom Lite Baitcast Reel. Experience lightweight strength with a one-piece proprietary Tanso Tech frame. Deliver precision casts with the QuietCast® externally Adjustable Centrifugal Brake system (ACB) and a titanium anodized Duralumin 30mm U-shaped spool. Enjoy unmatched durability from hard anodized...

Shimano's most advanced rod technologies lie at the heart of the redesigned Ocea Plugger Full Throttle A series to offer anglers the upper hand when popping or plugging for large pelagics. Shimano's proprietary Spiral X Core technology powers the Ocea Plugger Full Throttle A...

Jigging, popping, or slow-pitch fishing, the Outrage Rod series has you covered. Purpose built Popping models give anglers the perfect amount of length and action for effective casting and popping while also giving the angler the power they need to fight. The jigging series...

Weapon Jr. The Weapon Jr. is the ultimate in lightweight inshore/freshwater performance!Great for striped bass, large/smallmouth bass, walleye, salmon, freshwater trout, sea trout, redfish, fluke/flounder, drum, albacore, snook, snapper, grouper, or any species that needs to be landed. Even when engaged with the largest...

The Century "Weapon" was designed as the ultimate inshore rod. A true one and done for inshore/near shore fishing. This rod has all of our top materials applied to it. Anti-twist technology, Nano cilia fiber resin, Graphene, S-2 Glass. This rod will do it...

A new-sized baitcaster designed for light tackle, inshore, saltwater enthusiasts, the COASTAL SV TW 150. Ideal for Gulf Coast redfish and speckled trout specialists where, small plastics and popping cork set-ups are popular. With the reel’s many features, it will easily crossover into many...

Designed to present baits with perfection while also giving anglers the delicate power needed to land inshore species, the new Teramar PX Southeast (SE) incorporates Shimano’s Hi-Power X blank technology to create a rod that will perform no matter the conditions. Hi-Power X technology...

Overview: Featuring the full AirDrive system, the Sol MQ puts weight reduction, smoother performance, and power into the hands of both fresh and saltwater elite anglers. With a Zaion construction MQ body, weight is reduced while rigidly supporting the Tough Digigears which are crafted...

The G. Loomis IMX Pro rods extend the lightweight, performance-driven IMX lineup with a series of lure-specific models. Unlike other rods that utilize the same mandrel for multiple lengths and tapers, each rod in the G. Loomis IMX Pro lineup has been custom-built using...

Designed specifically for fishing spinner rigs with powerful butt-section and light tipsE6X material makes them light and responsive for excellent feel and line/lure control.Fuji guides with full cork handle configurations for a comfortable, positive grip. High-modulus graphite construction Un rivaled durability + performance Multi-Taper...

Fast-action spinning rods in 1 & 2-piece configurations that can be used for many different techniquesEasy loading, easy casting for fishing virtually any size baits/rigs, depending on your style of fishing.Provides total flexibility so one rod, depending on the length you prefer covers many...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes completely unpredictable change. Seasonal precipitation patterns lead to variable flows and fluctuating turbidity, two nail-biting factors that keep even the most experienced steelheaders on their...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum comfort with subtly tapered rear grips...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALCARBON FIBERSECONDARY MATERIALNYLONACCENT MATERIALNYLONBUTT CAPRUBBER ONCHOR RODS FEATURE PROPRIETARY ST. CROIX ROD TECHNOLOGIES IPC, ART, AND FRS ONCHOR RODS HAVE A 5 YEAR WARANTY...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALAGGLOMERATED CORKACCENT MATERIALNYLONBUTT CAPNON-MARKINGRUBBER GIMBAL/CORK COMPOSITE

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4 glass and graphite carbon, Technium boasts market-proven durability. The...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVA 

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

Maxcuatro delivers the same great performance anglers have come to expect from PowerPro but is 25% thinner than standard PowerPro braided fishing line with equivalent strength. Maxcuatro features 4-end construction made with next-gen Honeywell Spectra HT fiber to optimize casting distance while also increasing...

AVID SERIES FRESHWATER CASTING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

Inspired by the elements and the unlimited variety Inshore fishing brings... ​   Genesis Inshore Boat Rods - Ultra-smooth casting, effortless bottom jigging with hyper-sensitivity action tip, and the parabolic power curve Genesis is known for.  By utilizing our proven engineering along with all...

The PENN® Battle® IV LE is sure to turn some heads on the water! The Battle® IV features our Hydro Armor sealing system that protects the reel from water intrusion in critical components. The Battle® IV LE can withstand the force of big fish...

Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific actions. Shimano's proprietary Spiral X Core...

Get the benefit of readers and sunglasses all in one. Equipped with our patented C-Mate technology, these Costa Fisch reader sunglasses are the perfect balance of performance and function, whether it's spotting a fish, tying a hook or reading a map. Without any visible...

Always ready to hit the flats or hook a deep-sea behemoth, the Costa Fantail sunglasses are the smaller but no less mighty kin of the Blackfin. The best polarized sunglasses on the water, these men's performance sport fishing sunglasses with mirrored options are polarized,...

Sharp seas call for sharp shades. Costa Corbina sunglasses boast sharp angles and wide temples, no-slip Hydrolite™ construction and head-turning style. Polarized, built to withstand any fishing adventure and perfectly balanced between rugged and refined, these Costa men's sunglasses are perfect for the Voyager...

Perfect for an afternoon spent beachcombing or voyaging out on the water, Costa's Ballast sunglasses are ready for whatever the day brings. Frameless and almost weightless, these Polarized Costa men's sunglasses boast a durable TR90 nylon and weigh in at a lightweight 16 grams....

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel This feature provides the angler a benefit of added distance as well as spool control and backlash reduction.SV pairs up with the T-Wing level-wind system, and...

Introducing The 36? WINGMAN – For years the offshore game has stood still in the sense of innovation and design.  The Wingman series of directional birds, splash birds and shell squids takes us to another level of what’s currently available today.  Our directional bird is...

A Legend, remastered. Our legacy favorite Grand Catalina, introduced in the late 80’s is now back and better than ever. Still sporting our beloved heritage aviator shape and removable side shields, we have updated the construction of this frame with Pathfinder Series DNA felt...

cIOLike its namesake, Taxman boasts a bold, oversized, and powerful aesthetic whose presence is backed with its technical prowess. There is much more under the hood that makes this an apex frame within our lineup, our Pathfinder design DNA ensures you can perform at...

Costa has always been about bringing the best innovations to waters all over the world. The frames bearing the name of our founder, Ray Ferguson, are full of them: top hooding and side shields, integrated textured Hydrolite® rubber, adjustable nose pads and our polarized...

Named after the iconic New Zealand fishing town, Costa’s classic Reefton frame just got some serious PRO upgrades. The large frame loved by anglers now carries our new PRO Series fit and features: sweat management channels and eyewire drains, improved Hydrolite® rubber, fully-adjustable nose...

A legacy favorite and sport staple among bass anglers, we added Corbina to the Costa PRO Series.Enhanced with our latest frame technology, the Corbina PRO uses polarized 580G color-enhancing lenses for superior clarity and scratch resistance, stronger and improved Hydrolite™ grips, and fully adjustable...

An enhanced version of one of Costa’s most trusted and well-loved frames, the Blackfin PRO builds off the original look, polarized lens and fit with six new angler-approved additions to keep you on the water longer. Along with a vented and fully-adjustable nose pad...

Ray Ferguson founded Costa Sunglasses with high standards and the frame bearing his name continues that legacy. With a refined focus on top-of-the-line performance details including top and side shields, integrated textured Hydrolite rubber, and vented adjustable nose pads, and 100% UV protection polarized...

The PENN®® Spinfisher® VII Live Liner features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have to worry about saltwater getting into the gearbox or drag system. Our...

The Daiwa Tatula 80 features an aluminum frame, aluminum handle side plate, and is extremely palmable. It contains Daiwa’s esteemed Magforce casting system on the non-handle side. With regards to gearing, it also contains Daiwa’s Hyperdrive gearing system for very smooth cranking and fluid-like...

The NEW Abu Garcia® Veritas® baitcast combos push the limits of high-performance fishing gear and are feature-packed with a 10+1 bearing system and lightweight graphite frame. Rods are powered by our exclusive Powerlux® 100 Nano resin, providing a stronger, lighter, more sensitive rod. Abu...

Longer run times. Shorter charge times. That's the precision difference that keeps anglers on the water longer and puts more fish in the boat. Now, the next generation of this legendary line of chargers has been optimized for 12 volt lithium (LiFePO4) batteries. Precision...

Whether you take Smoke® HD in search of bass or bull redfish, a 7 bearing system anchored by 2 PT Speed Bearings promises smooth operation, and a noticeably oversized 95mm handle with large, comfortable EVA padded handle knobs. FEATURES CSC™ drag system Strong aluminum...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come...