New Year, New Gear

SaltX, our performance flagship brand, has expanded into technical outerwear. The SaltX Splash Top is a performance packed top, made for the harshest beach, boat, and kayaking environments. This top was designed for uninhibited freedom for the longest casts and longer days paddling to...

ARMABOOST: Allows the lure to break free from its internal magnet and fold Into a compact, aerodynamic shape during the cast, increasing distance by reducing lure spin in flightMultiple depth/action configurations, surface, subsurface, 3 ft dive, i‑motionInterchangeable diving lips and tail options Measuring 3...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

Ultra high strength IZANAS fiber — Made in Japan using premium polyethylene for reduced stretch and faster bite transmissionDense 8 carrier construction — Smooth, round profile minimizes surface resistance for longer, quieter, more controlled castsPrecision PE rating system — Diameter based line classification helps...

Ultra high strength IZANAS fiber — Made in Japan using premium polyethylene for reduced stretch and faster bite transmissionDense 8 carrier construction — Smooth, round profile minimizes surface resistance for longer, quieter, more controlled castsPrecision PE rating system — Diameter based line classification helps...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

“Anyone have a bottle opener?” Pause for effect, then point at your GoNow™ Box like a boss. Of course you brought one – it snaps easily onto any GoNow™ Box in your arsenal with QUICKLINK™ attachment points. Rugged, corrosion-resistant zinc alloy construction QUICKLINK™ posts...

Some of the best stories start with hold my beverage, so go ahead and say it to your GoNow™ Box to set the mood. The GoNow™ Cup Holder fits up to 30-oz. tumblers and snaps onto any Box. Dual-purpose design holds drinks and serves...

During those sad and brief moments your rod can’t be in your hand, keep it upright, secure and ready for action in the GoNow™ Rod Holder. Compatible with spinning and baitcast setups alike, and quickly snaps onto any GoNow™ Box with QUICKLINK™ attachment points.

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

Final Sale  All sales are final. No return or exchange accepted. The Daiwa 25 Crossfire LT Spinning Combo delivers lightweight performance, smooth operation, and exceptional value for anglers of all skill levels. Featuring a responsive Crossfire LT spinning reel paired with a durable graphite...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

The Laguna spinning rods combine hand-fitting comfort and performance into a sturdy yet flexible rod. The lightweight frame allows easy maneuverability and line maintenance. They are an excellent bargain in terms of fishing rods.

Occasionally, there comes a style of fishing that turns the industry on edge. Bait Finess (BF) while not new in the Japan market US anglers are eating up the fun and excitement on this style of angling. Daiwa added two unique rods to match...

Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for anglers who rely on this modern technique. The 7'2" Mag Medium Light model offers the ideal blend of...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Modern electronics have elevated the jerkbait from a cold water specialty to a year round essential. The 6'10" Jerkbait rod in the IMX-PRO BASS lineup delivers the ideal length for enhanced rod tip control, producing crisp twitches and dynamic lure action without sacrificing casting...

Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a lipless crankbait throughout the entire season. For anglers who demand a purpose built tool, the IMX-PRO BASS lineup...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest fish in the lake. The IMX-PRO BASS lineup features three purpose built swimbait rods ranging from 7'6" to...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Few moments in bass fishing match the adrenaline...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Crankbait fishing remains a foundational tactic in bass fishing,...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Dark Matter SPS Bass Casting Rods deliver serious bass fishing performance, eye-catching style and incredible value. Built off the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series offers technique-specific performance at a significantly more affordable price point while giving...

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

Introducing SEVIIN GW Series saltwater spinning reels – reels that prioritize smooth and reliable operation, power, corrosion resistance, and value. Saltwater anglers need smooth, powerful, and reliable reels to win the battle with hard-charging fish. Reels that check these boxes while adding exceptional value and protection from...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to the best squid jig line up in the world. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to...

Yo-Zuri Pro Carbon EX Fluorocarbon Leader is the pinnacle of fluorocarbon leader technology, proven in the Japanese market and now available for the first time in North America. Engineered for maximum performance, Pro Carbon EX offers enhanced shock resistance, superior durability, exceptional abrasion resistance to handle the toughest...

2026 MEGABASS CONCEPT ALBUM BOX – POPX 39TH ANNIVERSARY Thirty years ago, the POPX changed surface fishing forever. To honor three decades of the topwater legend, Megabass presents the POPX 30th Anniversary Concept Album Box — a collector set built for anglers who know exactly...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity...

Pre-Order NOW Est. Ship Date August 2026-Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start and stop control and...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Expanding Shimano’s lineup of purpose-built jigging reels, the Ocea Jigger CT stands as the flagship mid-water column option. Featuring a vertical LCD...

Pre-Order NOW Est. Ship date July 2026*. Ready To Ship (PG1610M,PG170MH,PG172H,PG172ML, PG174MHP) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full or split-grip cork handled bass rod, the lightweight, ultra-sensitive...

Pre-Order NOW Est. Ship date July 2026* Ready To Ship (PG272MHS,PG272ML,PG273MP, PG274MLP) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full- or split-grip cork-handled bass rod, like Shimano’s Expride B...

Pre-Order NOW Est. Ship date July 2026* Ready To Ship (PAD172MHSB,PAD172MLPB) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Shimano Poison Adrena Spinning B rods pursue ultimate lightness while maximizing sensitivity and control for advanced finesse applications. Spiral X Core blank...

Pre-Order NOW Est. Ship Date July 2026* Ready To Ship (CCS76MH,CCS96MH2,CCS96H2) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Developed for the serious catfish angler, the Combat Cat rod series is built to withstand the demands of...

Pre-Order NOW Est. Ship Date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Developed for the serious catfish angler, the Combat Cat rod series is built to withstand the demands of long nights on the...