Lures

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has hand-picked this exclusive combination of Rapalas, perfect when ultra-light angling for any species of gamefish. Kit includes an...

The unique and natural holographic lure colors shimmer and sparkle in the water, especially when struck by sunlight. The spinning, vibrating action of Panther Martin holographic spinners attracts fish in all kinds of fishing conditions. Great for trout, bass, pike, salmon and many others....

The Keitech Tungsten Mono Guard Spin Jig is the king of finesse jigs. The Tungsten compound tear drop head with 1 mono weed guard allows the angler to fish various cover with remarkable efficiency. The Mono Guard is highly snag-resistant and weedless. The Guard...

Product Specs: Package Quantity : 1Shape : PencilFloat Type : SlipColor : Orange/ChartreuseMaterial : Balsa  

Eagle Claw Ball Head Jigs give anglers a proven tool to catch fish of all species. Available in various sizes and colors to cover many different fishing scenarios. The legendary 570 hook gives anglers a quick-to-penetrate hook with a durable forged point that can...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

Product Description Available in pennant shaped wedges 7 colors, crab scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top hook on both sides, DARK SLEEPER is designed for stealthy, life-like deployment as a bottom-bouncing swimbait....

Now available in a snack-sized 2.4″ package, DARK SLEEPER is ready to target highly pressured waters, river systems and tough sight-fishing situations. DARK SLEEPER’s soft fin shields the top hook on both sides, camouflaging the top hook design, gently deflecting potential snags, and tricking...

One of Megabass’ very first products in the mid-80’s was an innovative new spinnerbait called the V-FLAT, featuring a deceptively simple “V” shaped keel-weighted design. Through decades of refinement, the V9 represents the 9th iteration of that original concept, built specifically for high-speed blade rotation at slower retrieves—and unrivaled performance.    ■ Chidori blades power...

The SONICSIDE is a competition-ready flatside crankbait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the SONICSIDE displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body and redesigned gill-system. The PopMax features a unique gill system that consists of six water intakes and a water chamber, creating life-like...

A downsized version of the storied Japanese crankbait, the SR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the shallows. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is nearly...

The highly responsive GH HUMPBACK trout minnow is a rear-weighted, heavy sinking addition to the GREAT HUNTING family that is built to dominate the current.   The 64mm size of the GH64 HUMPBACK is perfect for its home waters of the wide Nagara River...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft – 19ft, even under tough conditions. This range is made possible by a unique, super thin lip that slices through currents, and maintains the ideal balance required for a steep dive angle....

Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo.  Expert anglers will find this lure extremely versatile since its action can be modified to fit their needs.  Available in both floating and fast-sink, the Espada series is a must have lure for...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo.  Expert anglers will find this lure extremely versatile since its action can be modified to fit their needs.  Available in both floating and fast-sink, the Espada series is a must have lure for...

Keel-weighted UV enhanced Tri-Jetted Popper-inspired cupped face Glow in the dark internal skirt

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

The Jackall Rerange series of baits feature the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The weights of the TG Zero Friction system within the Rerange are fluororesin coated to allow for the weights to...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

Fish are attracted to the glow in the dark skirt and Flashabou Fibers that reflect light. Built with a super sharp and tough VMC® hook. The chrome Colorado style spinner blade allows for greater lift. Jig heads are interchangeable. Glow in the Dark Skirt...

Its unconvential "U" shaped design catches the water and creates a swimming action game fish find irresistible. Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish. Casts like a bullet Versatile, multi-species design Heavy-duty construction

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. Balsa body with baitfish pattern selectionNatural minnow profileVMC® Hook is extremely sharp for...

The RIPTIDE 6” floating stickbait is an ideal floating surface stickbait. It floats with a tail down position and has an extremely erratic side-to-side ‘S’ shaped action when retrieved with a long sweep of the rod. It can also be fished in a twitched “walk the...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

The Nomad DTX Minnow Floating Trolling Lures is a revolution in trolling minnow, featuring the Nomad Autotune and Hydrospeed advanced design technology, the DTX Minnow is in a class of its own.   This super tough lure is deal for everything from bluewater pelagics through to...

Rebel Middle Wee Crawfish Crankbaits - Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist. Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish...

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Classic Critters 4 Pack Hardbaits - The Rebel Classic Critters Pack features a collection of the most popular Rebel lures. The Rebel Classic Critter 4-Pack includes four of the most-effective lures for streams, rivers, ponds, small lakes or any time fish react better to...

Mepps Replacement Minos - All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, AL0M 1-7/8 in. fits stock numbers C1M, AL1M 2-1/2 in. fits stock numbers C2M, C3M, AL2M 3 in. fits...

Mepps Trout Pocket Pac - #1 Aglia Dressed Inline Spinners - The dressed Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) hand-tied natural squirrel tail dressed Aglia spinners. Dressed spinners provide a larger profile to attract larger fish. All Mepps Aglias are extremely...

Mepps Bass Pocket Pac - #3 Aglia Plain Inline Spinners - The Mepps Aglia Bass Pocket Pac features 3 #3 (1/4 oz.) Mepps spinners. It takes the guesswork out of selecting the most effective spinners for both largemouth and smallmouth bass. Aglias are extremely effective...

Live Target Skip Shads - Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved outer profile makes it...

Leland Lures Crappie Magnet Jig Heads

Booyah Pad Crasher Frogs - The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open water, and...

Rapala X-Rap Shad Jerkbaits - The legendary Shad body shape from Rapala with X-Rap attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme attitude action. Fish it hard and fast, or slow and easy…either way...hang...

Rapala Ultra Light Pop Poppers - Sometimes to get big, you have to go small. Not just for panfish, the Ultra Light Pop triggers reaction strikes from smallies and largemouth bass, too. Natural & Chrome Patterns, 3D Holographic Eyes Deep Cupped Lip, Thin, Flat...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...

Z-Man Finnese TRD Soft Plastics - The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation....

Berkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball,...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...

Tsunami Holographic Swim Shads lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Natural fish attracting holographic colors...