Lures

Atlas Mike's Shrimp Eggs - Mike’s best-selling salmon eggs. These jumbo-sized egg are packed in our own natural shrimp flavoring. They are the perfect texture – soft enough to entice fish to strike, yet firm and elastic enough to stay on the hook even in...

Rapala X-Rap Saltwater Jerkbaits - The X-Rap Saltwater Lures are designed for trolling or casting. Trolls with classic Rapala "wounded-minnow" wobble. Rip it for extreme, erratic Slashbait attraction. X-Rap Slashbait Action Textured Translucent Body Internal Long-Cast Mechanism 3D Holographic Eye VMC Perma Steel Hooks Perfect...

Rapala Scatter Rap Minnow Jerkbaits - Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic...

Z-Man Trick ShotZ Soft Plastics - Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ. Z-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod...

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man Mag SwimZ Swimbaits - You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech material. Enter the Mag SwimZ, a full-bodied, 8-inch swimbait ideal for targeting larger salt-...

The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate...

Tactical Anglers BombPopper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are a popper that you cast as far as you can and retrieve with an occasional pop or two before each crank....

Savage Gear Ned Salamander - Bass love to ambush salamanders, found across North America. Whether the bass are simply after a quick meal or are protecting nests from the amphibians that commonly feed on bass eggs, they’re quick to pounce on salamanders. The NED...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Tony Maja Trolling Bungee System - Add a life like pulsating action to your downrigger baits. The Tony Maja trolling Bungee System easily attaches to the back of your downrigger weight, the bungees causes the lure or bait to pulsate through the water with...

The all new Tsunami Silicone Skirt Jigs were designed to be a fluke’s worst nightmare. Featuring tough yet supple silicone skirts with glow in the dark tentacles that provide for a lifelike action, with the durability to take on repeated strikes from doormat flounder....

New Stabi Shad debut! Catch more fish with the Stabi Shad, a premium soft plastic lure designed to deliver unmatched realism and action. Crafted to mimic natural prey, its lifelike body detail and fluid tail movement trigger aggressive strikes from both freshwater and saltwater...

Boone Pearl Duster skirts add flash and flutter to your natural bait. Deadly when combined with Boone Ribbonfish Rigs and Live Bait Rigs. Sold in 2-packs.

Introducing the big brother of the FA Shad family, the FA Shad 100S. This unique saltwater sinking hardbait features Daiwa’s vibrant Lazer Impact design and a variety of retrieve-actions. Lazer Impact design delivers anglers the ultimate visual drawing power. The unique structures within the...

More than your average trout spoon, the Presso Rave 2 boasts key fishing catching features.The body of the spoon is molded with a deep cup to grab more water, giving the bait a consistent side to side kick pattern that remains consistent whether the...

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has hand-picked this exclusive combination of Rapalas, perfect when ultra-light angling for any species of gamefish. Kit includes an...

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap® Deep Husky Jerk® consistently swims with an erratic and evasive sweeping action - perfectly...

The Keitech Tungsten Mono Guard Spin Jig is the king of finesse jigs. The Tungsten compound tear drop head with 1 mono weed guard allows the angler to fish various cover with remarkable efficiency. The Mono Guard is highly snag-resistant and weedless. The Guard...

Product Specs: Package Quantity : 1Shape : PencilFloat Type : SlipColor : Orange/ChartreuseMaterial : Balsa  

Eagle Claw Ball Head Jigs give anglers a proven tool to catch fish of all species. Available in various sizes and colors to cover many different fishing scenarios. The legendary 570 hook gives anglers a quick-to-penetrate hook with a durable forged point that can...

This screw-lock was specifically designed for the Mullets & K-Tails. Will hold your Mullet & K-Tail better than any screw lock that will allow you to get the most out of your bait! Larger than the standard screw locks that come with the BKK...

Rain or shine, this is the umbrella you need on the boat. Tie on the new Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a better rig than others....

Color Stainless Steel Hook Type Treble Hook   Pack Size: 1pk

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Product Description Available in pennant shaped wedges 7 colors, crab scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

One of Megabass’ very first products in the mid-80’s was an innovative new spinnerbait called the V-FLAT, featuring a deceptively simple “V” shaped keel-weighted design. Through decades of refinement, the V9 represents the 9th iteration of that original concept, built specifically for high-speed blade rotation at slower retrieves—and unrivaled performance.    ■ Chidori blades power...

The SONICSIDE is a competition-ready flatside crankbait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the SONICSIDE displays unrivaled casting distance and stability during fast retrieves. The lip is shaped from...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body and redesigned gill-system. The PopMax features a unique gill system that consists of six water intakes and a water chamber, creating life-like...

The Megabass DEEP-SIX was designed to trigger bites at depths of 16ft – 19ft, even under tough conditions. This range is made possible by a unique, super thin lip that slices through currents, and maintains the ideal balance required for a steep dive angle....

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo.  Expert anglers will find this lure extremely versatile since its action can be modified to fit their needs.  Available in both floating and fast-sink, the Espada series is a must have lure for...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo.  Expert anglers will find this lure extremely versatile since its action can be modified to fit their needs.  Available in both floating and fast-sink, the Espada series is a must have lure for...

Keel-weighted UV enhanced Tri-Jetted Popper-inspired cupped face Glow in the dark internal skirt

Weight: 2/5 oz.Length: 2 1/4? x 7/8? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

The Jackall Rerange series of baits feature the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The weights of the TG Zero Friction system within the Rerange are fluororesin coated to allow for the weights to...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on...

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig - try it on our Freedom Tackle Swim Jig.The Paca Chunk can be used as a jig trailer or fished...

Tried and true spoons with proven patterns. Blue Fox is proud of it’s heritage. And that heritage lies in spoons. These time-honored fish catchers have long been the favorite throughout the world for consistent success when fishing all species. Ideal weight for long-casts with...