Lures

Z-Man Football NedZ Jigheads - Walk rocky bottoms and take your Ned rig game to new depths with Z-Man's compact Football NedZ Jighead. A custom medium wire 1/0 black nickel hook makes rigging your favorite finesse baits a breeze, while a unique welded wire keeper...

Rebel Wee Frog Crankbaits - The Rebel Wee Frog is a topwater/crankbait with the look and profile of a young frog. Excellent when fished near vegetation. The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the...

Panther Martin Pro Guide Anywhere 6 Pack - Here is a new 6-pack specifically selected to catch fish anywhere in the U.S. in any season. Trout, bass, walleye, pike, perch, crappie...look out - this 6-pack is a killer! Includes 6 of our very most popular...

Mepps Trout Pocket Pac - #1 Aglia Plain Inline Spinners - The Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) Mepps spinners. It takes the guesswork out of selecting the right lure for trout. Aglias are extremely effective under a wide variety of...

Heddon Baby Torpedo Lures - The Heddon Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium...

Boone All Eye Rigged Trolling Lure - All Eye is an all purpose lure that can be rigged with ballyhoo, cigar minnow, strip bait or used with live bait. The perfect lure for improving natural bait action and adding color to your lure spread.

Rapala Ultra Light Pop Poppers - Sometimes to get big, you have to go small. Not just for panfish, the Ultra Light Pop triggers reaction strikes from smallies and largemouth bass, too. Natural & Chrome Patterns, 3D Holographic Eyes Deep Cupped Lip, Thin, Flat...

Rapala Original Floating Jerkbaits - Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded...

Rapala Down Deep Husky Jerk Jerkbaits - Getting down to where the fish are consistently, the Down Deep Husky Jerk reaches depths of nearly 20 feet when trolled and will run as deep as 10-plus feet when cast and retrieving. Deep Diving Lip Suspending Long-Casting...

Tactical Anglers Crossover Popper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Tactical Anglers Crossover Stalker Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & even Freshwater Bass, Pike, and more. That is where the name Crossover comes from. Quality components include a through wired construction allows this bait to be used...

Tsunami Weighted Holographic Soft Plastics Squids lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Tougher formulation 3 Dimensional...

The Controlled Back Slide PerformerThe Gypsea is a traditional teardrop back slide jig built for slow to medium speed work. It darts and changes angle when twitched yet remains easy to control and in the strike zone. The Gypsea range is built for working...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop tentacle action. The best value in dice-style About this...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp. Incredible lifelike action when rigged backwards, the Switcher sinks level and when you twitch the rod tip it flicks backwards like a...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid. Lifelike body design and the long squid tentacles create an action that fish cannot resist. Fished, fast,...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed is what the Dozer was designed for. The body will roll as well as wiggle even at super slow...

Kurokawamushi moves efficiently through the water column by using spoon-shaped movements With its unaltered silhouette and versatile casting, swimming, and falling abilities, Kurokawamushi is a top choice for those seeking a lifelike worm experience. Its fundamental functions are unmatched, making it the ultimate choice...

Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...

The Classic fish teaser. The Boone 12' bird will catch the attention of large pelagic game fish. Creates a the allusion of birds crashing the water on bait fish. Best used with a straight running trolling lure behind it.  

Acme Kastmaster Plain Lures - Kastmaster’s balance produces wild action without line twist! Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh and salt water. The Kastmaster is precision machined. It...

The GH51 HUMPBACK is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite its 51mm length, the...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

Tsunami Holographic Sand Eels are the perfect “match the hatch” bait for any slender baitfish in the water. Not just a sand eel, this bait effectively catches striped bass, bluefish, weakfish, and other predatory fish that are feasting on silversides, mummies, and spearing. Tough,...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating movement and a heavy wire hook for...

The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique ‘pulsing’ presence to draw in fish from distance. Utilize...

One of Megabass’ very first products in the mid-80’s was an innovative new spinnerbait called the V-FLAT, featuring a deceptively simple “V” shaped keel-weighted design. Through decades of refinement, the V9 represents the 9th iteration of that original concept, built specifically for high-speed blade rotation at slower retrieves—and unrivaled performance.    ■ Chidori blades power...

A downsized version of the storied Japanese crankbait, the SR-X GRIFFON BAIT FINESSE exhibits super high-pitch action and pinball deflections to dominate rocky structure and challenging bite situations in the shallows. With a round lip and sculpted hydrodynamic form, GRIFFON’s deflection recovery is nearly...

The highly responsive GH HUMPBACK trout minnow is a rear-weighted, heavy sinking addition to the GREAT HUNTING family that is built to dominate the current.   The 64mm size of the GH64 HUMPBACK is perfect for its home waters of the wide Nagara River...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish....

This 4-inch Jerkbait was a design requested by many of our customers. For years our followers wanted a larger version of the popular J-Spec. Through years of R@D and testing, Dynamic Lures finally released the new and innovative 4? Z-Spec. Built for a multitude...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

The Nomad DTX Minnow Floating Trolling Lures is a revolution in trolling minnow, featuring the Nomad Autotune and Hydrospeed advanced design technology, the DTX Minnow is in a class of its own.   This super tough lure is deal for everything from bluewater pelagics through to...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Rebel Pop-R Poppers - The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than...

Rebel Classic Critters 4 Pack Hardbaits - The Rebel Classic Critters Pack features a collection of the most popular Rebel lures. The Rebel Classic Critter 4-Pack includes four of the most-effective lures for streams, rivers, ponds, small lakes or any time fish react better to...

Panther Martin Bass & Trout Annihilators 6 Pack - This Bass & Trout Kit contains 6 of our deadliest bass and trout lures. This great spinning lure kit features 6 Panther Martin spinning lures in 6 assorted bass and trout colors - all in 1/4...

Mepps Giant Killer Inline Spinners - The Mepps Giant Killer is an extremely versatile big-game lure that is effective in both fresh and saltwater. Bucktail and tandem bucktail Giant Killers, as well as the Giant Killer Mino are top producers of musky and northern pike....

Live Target Hollow Body Frogs - The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the...

Leland Lures Slab Magnet 8pc Body Packs • Extra large jig body: this overgrown shad is much larger than other shad style baits on the market • Extra wide tail: the extra wide flat tail is what separates this bait from others on the market • Perfectly...

Gary Yamamoto 5" Double Tail Hula Grubs ?All color styles come 10 baits per pack. 

Clarkspoon Original Chrome Plated Spoons - Clarkspoons are highly proven for both salt and freshwater fishing.  They are fast acting, have lifelike motions and can be either trolled or cast.  Hands down favorite for Spanish Mackerel, Blue Fish, Striper and other game fish.  Clarkspoons are...

Booyah Single Colorado Blade Spinnerbaits - Single Colorado BOOYAH Blades are an important tool for spinnerbait fishermen. Single Colorado blades produce a great amount of vibration, allowing bass to feel them from long distances. Available with Ultra Point hooks and Bio-Flex silicone skirts.