Hard Baits

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it got...

Rebel Pop-R Poppers - The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than...

Bill Lewis Rat-L-Trap  Magnum Trap Lipless Crankbaits - Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most...

The legendary Arbogast Hula Popper is a topwater popper that's as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference - even during...

Rapala Shadow Shad Rap Jerkbaits - The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip Design Hand-Tuned &...

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back design and almost cartoon-like large forward-facing eyes give this bait a vintage look unlike any other wakebait on...

The Daiwa Qunai Spoon is a versatile and high-quality casting spoon available in three distinct sizes: 1.5, 1.8 and 2.3 each designed to cater to different fishing scenarios and preference. The varied sizes ensure that anglers can choose the perfect spoon for their specific...

Details:  The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish...

Rebel Pop-R Triple Threat 3 Pack - The Rebel Pop-R Triple Threat has three of the most productive Pop-Rs in the best bass catching color patterns mean more topwater fun and excitement.  The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have...

Rebel Bluegill 3 Pack Crankbaits - The Rebel Bluegill is the real deal – a blue-collar bait you can depend on to catch fish when others fail. Super-realistic bluegill looks and an accurate panfish profile make this a go-to for bass, walleyes, pike and...

Rapala Scatter Rap Minnow Jerkbaits - Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic...

Rapala Jointed Shallow Shad Rap Lures - The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the...

Tactical Anglers BombPopper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are a popper that you cast as far as you can and retrieve with an occasional pop or two before each crank....

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to the best squid jig line up in the world. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to...

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head down position, the Arashi Glide Bait responds to the slightest line movement. Swimming...

Shimano's Gravitator 220SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water utility and unparalleled performance. Equipped with ARMABOOST technology, the Gravitator 220SS improves casting distance over conventional designs by folding the lure into a more aerodynamic...

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom painting - say hello to the all-new Freshwater...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

Rebel Middle Wee Crawfish Crankbaits - Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist. Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish...

Rebel Teeny Pop-R Poppers - The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish...

Rapala X-Rap Deep Jerkbaits - The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary. Fish with a stop and go for enticing suspending action or slow-wind for classic Rapala "wounded-minnow" action. Deep Diving Lip Suspending on...

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. The KO Jig really captures the currents, fluttering and tumbling on its...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

Introducing SEVIIN GW Series saltwater spinning reels – reels that prioritize smooth and reliable operation, power, corrosion resistance, and value. Saltwater anglers need smooth, powerful, and reliable reels to win the battle with hard-charging fish. Reels that check these boxes while adding exceptional value and protection from...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

LUCY Designed to reinvigorate one of the most effective lure types since its creation in the early 19th century. At first glance the Evergreen Lucy is a curly tail grub, but the artisan-like details unleash this baits full potential. Starting with the body, its...

Evergreen C-4 Leech Crafted to catch fish on even the toughest days, the C-4 Leech incorporates critical bite inducing features for the ultimate finesse fishing technique. Its most obvious feature, the long flat tail section features a thin molded design to effortlessly flap and...

The Tournament D'Fin 3-5” swimbait with classic wobbling kick-tail generates strong flanking moves even without jig head. Due to the special rubber formulation and the addition of salt, this shad can even be fished with or without jig-head and is ideal suited for the...

The Daiwa Qunai Spoon is a versatile and high-quality casting spoon available in three distinct sizes: 1 2/3 inch, 2 inch, and 2 1/5 inch, each designed to cater to different fishing scenarios and preferences. Priced at an MSRP of $7.99, these spoons come...

The Daiwa Dr Minnow Jointed Sinking Jerkbait is a meticulously designed lure for avid anglers, boasting an innovative jointed body for life-like swimming action. At 2 inches in length and weighing a mere 7/64 ounces, this compact yet effective jerkbait is perfect for targeting...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and...

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system designed to perfectly balance the lure. The internal weight rolls back to the tail when casting to maximise distance, and then rolls forward when being retrieved to perfectly...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or...

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give the bait precision action, and a very unique sound. MODEL DESCRIPTION WT (OZ) L (IN) HOOK ACTION CL-LC150 Lane Changer 150 7 / 16...