G. Loomis ICAST 2026

Modern electronics have elevated the jerkbait from a cold water specialty to a year round essential. The 6'10" Jerkbait rod in the IMX-PRO BASS lineup delivers the ideal length for enhanced rod tip control, producing crisp twitches and dynamic lure action without sacrificing casting...

Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for anglers who rely on this modern technique. The 7'2" Mag Medium Light model offers the ideal blend of...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a lipless crankbait throughout the entire season. For anglers who demand a purpose built tool, the IMX-PRO BASS lineup...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest fish in the lake. The IMX-PRO BASS lineup features three purpose built swimbait rods ranging from 7'6" to...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Few moments in bass fishing match the adrenaline...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Crankbait fishing remains a foundational tactic in bass fishing,...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...