Freshwater

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allows the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows anglers to stack multiple hooks at different depths (when legal) and/or combine the hook with weights and jig heads. Eliminates...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fluorescent finishes.  

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The wait is over—introducing the Jigging World Revel, elevate everyday freshwater fishing with refined performance and feel. Built with a higher-grade Toray carbon fiber, the Revel features a noticeably lighter and more sensitive blank, delivering enhanced bite detection and responsiveness across a wide range...

Stripers. Fluke. Bluefish. Blackfish. Even small tuna. Casting big swimbaits or chunking live baits with circle hooks. Experience fishing at the next level with G. Loomis' new IMX-PRO Blue saltwater rods. Unique actions designed specifically for Northeast saltwater action. Multi-Taper Technology for powerful. incredibly...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent dispersion is at the heart of the Flux-Gill, driving the unique...

WeedRunner™ is effective for both freshwater and saltwater fish. It is our first truly WeedLess Panther Martin® using our unique convex/concave Panther Martin® blade with a single hook embedded in a fluke/shad style tail. Particularly useful in saltwater flats or weed-infested lakes, this lure...

Line Capacity: 20lbs 330yds Hard anodized aluminum sideplate Large aluminum spool with line marker Chrome plated brass frame Silent double dog reverse Precision bearing movement, featuring 5 stainless ball bearings, including a zero reverse one way clutch bearing Carbon-X drag system with up to 18lbs...

The new 25 Tatula Bass Rods are not just a reintroduction, they're the next evolution in affordable technique-specific bass rods. Now featuring Daiwa's high-density SVF graphite, which uses less resin to bind the graphite fibers, resulting in a lighter rod without sacrifice to its...

Elevating precision and unleashing limitless potential, Lew’s® Custom Pro Baitcast Reel features an ultra-compact design with 30mm spool, it boldly redefines expectations of quality and performance. Within the sleek, one-piece aluminum frame lies ParaMag® ITB (Inertia Transfer Braking) – the highest-quality cast control on...

The Tin Insider Tube Jig Head gives anglers a tin jig to rig inside their tubes for a natural presentation. The jig features a 90-degree leg that's fantastic for dragging or popping tube jigs off the bottom. This jig gives anglers a regulation-compliant tube...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless bait not only retains its...

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the SLX A. In addition to SilentTune technology to achieve near-noiseless and an overall smoother reeling experience,...

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series Tube bodies are 40%...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Pro Picked kits offer anglers the lures they want at a real value. Consumers know the value benefit of buying kits. Blue Fox offers great value combined with pro-selected sets that offer anglers a full complement of baits for their chosen prey. Each kit...

DESCRIPTION The Abu Garcia® Aqua Max low profile baitcast combos are engineered with proven Abu Garcia performance. Featuring an eye-catching Mossy Oak® Elements Agua design, high performance comfort grips, and a lightweight graphite frame and body, this combo both looks and feels good for...

The Tranx features a revolutionary design and shape that provides the comfort of low-profile reel with the capacity of a conventional reel. The Tranx is offered in High Gear (HG) and Power Gear (PG) models to cover a wide range of applications.   SKU GEAR...

St. Croix 2022 Trout Series Spinning Rods - Trout specific spinning rods built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. Trout Series brings an array of lengths, powers, and specific actions to anglers looking for sensitivity, controlled performance...

Strike King Red Eyed Shad 1/2oz Lipless Crankbaits - The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D...

Heddon Zara Puppy Lures - he Heddon Zara Puppy brings all of the advantages of a Zara Spook to a smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is a...

Gary Yamamoto 4" Senkos - When it comes to freshwater bass fishing, these soft plastic worms are the best of the best. Fish these wacky style, Carolina rig style, on a non-weighted worm hook, and so many other ways in which you'll catch bass after...

Rapala X-Rap Saltwater Jerkbaits - The X-Rap Saltwater Lures are designed for trolling or casting. Trolls with classic Rapala "wounded-minnow" wobble. Rip it for extreme, erratic Slashbait attraction. X-Rap Slashbait Action Textured Translucent Body Internal Long-Cast Mechanism 3D Holographic Eye VMC Perma Steel Hooks Perfect...

Rapala Shadow Rap Shad Deep Jerkbaits - The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of...

Berkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...

Conical ribs firmly anchor weight in place without damaging plastic. Insert weight into head or tail of plastic for desired action. Models: HMWW116, HMWW18, HMWW316

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass baits. Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. PREMIER® SPINNING RODS feature:...

2026 MEGABASS CONCEPT ALBUM BOX – POPX 39TH ANNIVERSARY Thirty years ago, the POPX changed surface fishing forever. To honor three decades of the topwater legend, Megabass presents the POPX 30th Anniversary Concept Album Box — a collector set built for anglers who know exactly...

Introducing the Jigging World Raze - built with the same performance-driven mindset that defines our saltwater lineup. Crafted with premium Toray carbon blanks and finished with Sea Guide XSS reel seats, the Raze is engineered to be one of the lightest rods in its...

More anglers than ever before are exploring the ocean’s depths seeking some of the most elusive and fun-to-catch fish that swim. While electric reels have existed for years, most are large and heavy, quickly tiring anglers and ultimately forcing them to fish those reels...

Built for big bass and the lake-dominating anglers that seek them, the all new 26 Tatula Elite TW100 is crafted to increase casting distance, maximize smoothness, and provide dependable performance day after day.To help those elite-level anglers, Daiwa has integrated HYPERDRIVE DESIGN Technology that...

Nomad Design HYDRA-X 10” Big Game Crimping Pliers Built for serious anglers who demand strength, precision, and reliability offshore, the Nomad Design HYDRA-X 10” Big Game Crimping Pliers are engineered for heavy-duty bluewater and big-game rigging. Designed to handle high-pressure applications with ease, these...

The Curado 150 delivers trusted performance with advanced features. The SVS Infinity braking system offers consistent spool control with an external knob for on-the-fly adjustments. An ultra-thin MGL Spool III reduces inertia for smoother, more precise casting—even with lighter lures. Built around a rigid...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point, typically a nylon-based graphite. This is true carbon resin graphite. It also keeps all the bearings and gears...

The Under Spin Head Mini features Gamakatsu’s premium size 1 Finesse Heavy Cover 60-degree hook, the wide gap design means you can still rig bulkier plastics and have plenty of bite. Ideal for smaller finesse presentations, the head profile is streamlined to glide through...

Eagle Claw Ball Head Jigs give anglers a proven tool to catch fish of all species. Available in various sizes and colors to cover many different fishing scenarios. The legendary 570 hook gives anglers a quick-to-penetrate hook with a durable forged point that can...

Heavy Duty Wire Leaders available in various test strengths, length, and finish options Package Quantity: 3

Eagle Claw Removable Split-Shot Sinker allows anglers to add weight to a variety of presentations. Easy and a remove to ensure the bait is always in the strike zone. Fine tune the presentation by adding small increments at a time. Removable and reusable, works...

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) frame, generating more action per inch than even its larger sibling. The VISION ONETEN Jr. has been carefully benchmarked against the VISION ONETEN, and has...

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

The BKK Puka live-bait HD is the ultimate bait hook for saltwater fishing when going after big fish.It features a heavy-duty forged shank, BKK’s Hand Ground hook point and Ultra-Antirust coating providing superior corrosion resistance. The sharp hook point smooths the sliding of live...

Shimano Armajoint 190SF 20% OFF All sales are final. No return or exchange accepted. Shimano designed the ARMAJOINT 190SS FB to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly...

One of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combination of sound and action that anglers depend on in the winter months. This vertical jigging lure was created specially for trout...

60 degree shallow depth blade runs surface to 2 feet. Great for skinny water, the Vibrax® Shallow works over shallow structure or when fish are surface feeding with precise and irresistible action. Tinsel and calf tail convert the wary. Dressed tail adds size to...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes without compromise as the Curado...

Daiwa Tatula SV TW 70 Baitcasting Reels - The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest,...