Freshwater

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and rotor, an aluminum braid-ready spool, and an aluminum handle with a soft touch handle knob. Smooth and reliable performance is driven by the...

Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Fluorocarbon is 100% fluorocarbon is virtually invisible, sensitive and manageable. 100% fluorocarbon won't absorb water so line maintains its strength...

The BKK Puka live-bait HD is the ultimate bait hook for saltwater fishing when going after big fish.It features a heavy-duty forged shank, BKK’s Hand Ground hook point and Ultra-Antirust coating providing superior corrosion resistance. The sharp hook point smooths the sliding of live...

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse Series Tube bodies are 40%...

Weight: 1/4 oz.Length: 1 3/4? x 3/4? The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech® construction ensures that it will long outlast competitive trailers, while its...

Specifically engineered to be the lightest Shimano DC reel to date, the Metanium DC 70 A is shrouded in a one-piece CoreSolid magnesium frame, providing unparalleled durability and fatigue-free performance. An upgraded I-DC5 braking system allows anglers to fine-tune reel function based on line...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tournament-level performance and versatility to cover any technique. The redesigned SLX lineup features Shimano's proprietary DIAFLASH technology — carbon tape diagonally wrapped...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A series of low-profile reels. Designed for tournament anglers and weekend warriors alike, the all-new SLX A series now features...

Consumers know the value benefit of buying kits. Blue Fox offers great value combinations in pro-selected sets that offer anglers a full complement of baits for their chosen prey. Diecast and chrome plated Laser holographic and painted finishes 3D eye Brass stamped Chrome plated...

Pro Picked kits offer anglers the lures they want at a real value. Consumers know the value benefit of buying kits. Blue Fox offers great value combined with pro-selected sets that offer anglers a full complement of baits for their chosen prey. Each kit...

Daiwa's 80's series reel matched up with a graphite composite rod makes a day on the water a pure pleasure. Whether you are a seasoned angler or just learning the bait casting technique, the Procaster will perform for you. The low profile reel is...

The Sojourn line of rods offers anglers a great rod with a custom look and performance-minded features. The comfortable cork rear grip and EVA foam foregrip contrasts beautifully against the rod’s black and red color scheme. All of the Sojourn rods feature Aluminum Oxide...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes without compromise as the Curado...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low-profile reels. The reel’s lightweight MGL Spool requires less start-up energy due to decreased inertia and results in longer...

The benchmark in smoothness, precision and pure power, the Calcutta Conquest 200 may look like a classic but includes many of Shimano’s flagship features for those anglers demanding the pinnacle in performance.  

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Strike King Mini-King 1/8oz Spinnerbaits - For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire...

Strike King Bleeding Bait Mini-King 1/8oz Spinnerbaits - Ensure you’re fully prepared to reel ‘em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Spinnerbait. Whether you’re a beginner, intermediate, or advanced fisherman, it’s essential that you are prepared with...

Rebel Minnow Value Series Hardbaits - Perfect for streams, rivers and other moving waters, the Rebel Value series Minnow is deadly on trout, bass and panfish.  The Rebel Value Series Minnows are perfect for small waters, streams, ponds, and shallow water in general. The Rebel...

Panther Martin Bass & Trout Annihilators 6 Pack - This Bass & Trout Kit contains 6 of our deadliest bass and trout lures. This great spinning lure kit features 6 Panther Martin spinning lures in 6 assorted bass and trout colors - all in 1/4...

Mepps Trout Pocket Pac - #1 Aglia Plain Inline Spinners - The Mepps Aglia Trout Pocket Pac features 3 #1 (1/8 oz.) Mepps spinners. It takes the guesswork out of selecting the right lure for trout. Aglias are extremely effective under a wide variety of...

Leland Lures Trout Magnet Neon Kits - 15 hooks, 70 bodies The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the...

Leland Lures E-Z Trout Floats 4 Pack: [Pack contains (2) yellow floats, (2) green floats, and 4 shafts] The best way to fish the Trout Magnet is under an E-Z Trout Float. The slot allows you to take the float on or off and adjust...

Leland Lures Crappie Magnet Kits - (6) Crappie Magnet jig heads & (8) Double Cross jig heads, (80) bodies and (2) floats. For fisherman wanting to try some of our best colors. We receive report after report how the Crappie Magnet works like magic and outfishes...

Leland Lures Crappie Replacement Magnet Jig Heads are made specifically to work with Crappie Magnet soft plastic lures. Each pack contains 5 jig heads.

Eagle Claw Barrel Swivels - Black barrel swivels in a resealable package

Booyah Micro Pond Magic Spinnerbaits - Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and streams. This 1/8-ounce spinnerbait features a true-running "R" bend wire...

Rapala Shadow Shad Rap Jerkbaits - The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip Design Hand-Tuned &...

Rapala RipStop Jerkbaits - The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind,...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

Z-Man Finesse ShroomZ Weedless Jigheads - A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling....

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

The Mustad Barrel Swivel with safety snap is made from high quality materials and will not let you down. Makes changing your lure easy. When choosing a swivel always go small. Pick a swivel that matches the breaking strength of your line. This will...

Designed expressly for walleye, the in-line needle point design won’t roll or twist when trolled. Light weight to enhance the natural presentation of live bait. Unmatched sharpness and forged for extra strength.

SPRING CLOSEOUT: PROCYON LT IS NOW 20% OFF! ALL SALES ARE FINAL. NO RETURN OR EXCHANGE ACCEPTED.   The PROCYON LT is lighter by weight yet strong and rigid in the LT Concept. The body is constructed from Zaion, a “high density” carbon strain...

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass baits. Daiwa’s progressive product development team redesigned the new Tatula to bring anglers a slightly larger option...

The new Shimano Chronarch MGL Casting Reel delivers the top level performance tournament and enthusiast anglers require. More advanced than ever before, its lightweight MagnumLite Spool allows a low moment of inertia, requiring very little force to get it spinning. Fitted with Shimano's MicroModule...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decades. Available in 38 spinning models, there is a rod for every freshwater species out there. PREMIER® SPINNING RODS feature:...

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to...

The GLF series of rods is built to match the demands of Gulf Coast anglers. Whether the target is redfish, speckled trout or flounder, the GLF series has perfectly tuned actions for a wide spectrum of techniques. GLF rods feature lightweight hybrid blanks and...