Black Friday 2025

The Bomber Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. It features an advanced casting system for super-long casts, heavy duty hardware and saltwater hooks, region-specific color patterns and a wide-wobbling swimming action...

The realistic colors of the nature series attract more hits by mimicking the fish's natural prey. Nature Series Features: Unique Shaft through Blade Design creates Easiest and Fastest Spinning Action in the World Convex/Concave Blades Send out Sonic Vibrations that are Irresistible to Fish...

Panther Martin Regulars are our most popular sonic spinners. The extraordinary fish catching ability of these lures have been proven time after time over the 50 years we have been selling them. Each and every year fisherman report catch after catch with Panther Martin...

The bright and dramatic colors of this series have made them an all-time favorite of Panther Martin fisherman. The black blade and body with yellow dots and yellow blade and body with red dots are the most popular. Effective on many species of fish...

WeedRunner™ is effective for both freshwater and saltwater fish. It is our first truly WeedLess Panther Martin® using our unique convex/concave Panther Martin® blade with a single hook embedded in a fluke/shad style tail. Particularly useful in saltwater flats or weed-infested lakes, this lure...

Our Classic time-tested patterns dressed to "Match the Hatch" bringing in more fish. Dressed Features: Time tested patterns Teardrop bodies Unique shaft through brade design Super sharp premium quality hooks

Our Classic patterns are time tested lures that are deadly on Stream and Lake Trout. Classic Patterns Features: Unique Shaft through Blade Design creates Easiest and Fastest Spinning Action in the World Convex/Concave Blades Send out Sonic Vibrations that are Irresistable to Fish Heavy...

The unique and natural holographic lure colors shimmer and sparkle in the water, especially when struck by sunlight. The spinning, vibrating action of Panther Martin holographic spinners attracts fish in all kinds of fishing conditions. Great for trout, bass, pike, salmon and many others....

HolyRoe™ - These Salmon and Steelhead spinners feature Hammered Holographic Blade with dazzling painted back, Salmon Roe Body with McFlyfoam Egg and Egg Yarn trailer. HolyRoe™ Features: These Salmon and Steelhead versions come in larger sizes and feature McFlyfoam eggs and fluffy egg yarns...

Panther Martin® WillowStrike™ Spotted lures in vibrant and CLASSIC Spotted color combinations. WillowStrike™ Spotted Features: Using our unique WillowStrike™ blades in vibrant and CLASSIC Spotted patterns. The spinning and vibrating action of our Panther Martin Spotted spinners attract fish in all kinds of fishing...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Back ribs allow the angler to rig either side of bait...

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance..

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4 AA batteries (not included), this handy tool also features a built-in...

The Fisherman's Multi-Tool combines the most commonly used tools by an angler into one convenient package. Die-cast metal frame with Soft Grip Handle for a secure and comfortable grip.

Baitfish skitter and scatter when they are pursued by predators - it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap® Deep Husky Jerk® consistently swims with an erratic and evasive sweeping action - perfectly...

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has hand-picked this exclusive combination of Rapalas, perfect when ultra-light angling for any species of gamefish. Kit includes an...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

Keep a razor sharp edge on virtually any knife with this simple, yet effective tool. A few light strokes against the locked in fine ceramic sticks and quickly bring your knife back to “like new”.

An essential tool for every fisherman!

Versatile and secure tool management. Model RL3 has a 28" cord with a 6 oz. hang weight capacity. Model RL5 has a 36" cord with a 10 oz. hang weight capacity. 360° rotating carabiner clip provides full range of motion Quick release clip with...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black...

Designed for years of reliable service, the Rapala Fisherman’s pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala® lure tuning tool and...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook point and maximize usage Forward-facing...

Seaguar Big Game Fluoro Premier provides a smaller diameter and is made using our exclusive double-structure process to be both strong and supple. Our exclusive double-structure process fuses two 100% fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

The SWIMTREX (Pat. Pending Body Design) is the first lipless vibration crankbait to swim like a real baitfish when sinking. This is not your grandfather’s lipless crankbait. The Patented Autotune™ System which revolutionized trophy saltwater fishing is brand new to freshwater fishing. Autotune™ ensures the lure never rolls and always...

The SHIKARI 145 is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides backward into the tail when casting to maximize distance, and then rolls forward when being retrieved to balance the lure and keep it perfectly level....

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system designed to perfectly balance the lure. The internal weight rolls back to the tail when casting to maximise distance, and then rolls forward when being retrieved to perfectly...

The RIPTIDE 8” Slow Sink stickbait is the ultimate sub surface stickbait for Kingfish, GTs, Tuna and Mackerel. It has been designed to suspend when paused on the retrieve, to mimic a wounded baitfish. The placement of the internal weights creates an incredible side-to-side action, with...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

This convenient all-in-one kit offers great value versus buying the parts separately! Aluminum single sleeves: 150 pieces of size H (1.2 ID mm), 35 pieces of size E (1.7 ID mm), 50 pieces each of size D (2.0 ID mm) and size C (2.3...

This convenient all-in-one kit offers great value versus buying the parts separately! Copper mini double barrel sleeves: 100 pieces each of size C (1.3 ID mm) and size B (1.6 ID mm); 50 pieces each of size A1 (1.9 ID mm) and size A2...

This convenient all-in-one kit offers great value versus buying the parts separately!

This convenient all-in-one kit offers great value versus buying the parts separately! Total of 96 pieces of black mighty-mini stainless steel swivels 12 pieces of #14 - 78 lb (35 kg) 12 pieces of #12 - 100 lb (45 kg) 12 pieces of #10...

BKK Split Ring-51 are produced from high quality stainless steel to avoid rust. Precision forging and tempering optimize strength and elasticity. Fine chemical polishing smoothens any angles to prevent damaging the line.

Our Deluxe Pro Splicing Kit comes with 7 needles, 3 loop splicing needles and 3 reverse latching needles, all you need to splice line from 50lb up to 200lb test and the Pro splicing kit comes with 5 threading needles, a loop splicing needle and a reverse latch...

WHEN YOUR MONEY’S ON THE LINESPOOL YOUR REEL WITH MOMOI DIAMOND,THE WORLD’S FINEST MONOFILAMENT LINE!! Diamond’s tougher finish offers superior abrasion resistance for extreme conditions. New formulation offers tensile strengths up to 200% of stated line tests for the same diameter line. Superior knot strength and abrasion...

Final Sale 20% OFF All sales are final. No return or exchange accepted. Built for the water, with outsoles that stick to slippery surfaces like wet boat decks and rocks. And comfort? That's where responsive Charged Cushioning® comes in. Waterproof, laminated upper & soft...

Introducing the STRYKE Tuna Rigged—the ultimate jig for targeting large tuna species. Engineered for rapid descent in challenging currents ranging from 1.5 to 4.0 knots, this premier jig offers a dynamic darting action when pitched and a pronounced streaking motion during free fall. The Tuna...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

*JYG Pro Jigging Bucket does NOT include any jigs or tools. All Jigs and Tools sold separately.    YG PRO BUCKET: The Ultimate Jig Storage Solution Keep your jigs safe, organized, and ready for action with the JYG PRO BUCKET, the ultimate storage system...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...