Bass Nation

Berkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Safely handle your slippery catch with the Berkley Coated Fish Gloves. FEATURES Coated gloves with textured grip Heavy-duty, yet flexible Protects from fish handling hazards Grips slippery fish Washable

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and...

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley Aluminum Fish Rulers FEATURES Measures up to 22" Durable and lightweight aluminum construction

Berkley Gulp! Saltwater Extruded Bloodworm Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Celebrate the culmination of a legendary legacy with the Ambassadeur® Final Edition Pro Rocket Reel — a limited-edition, Swedish-made baitcast reel from the iconic house of Abu Garcia. Born in Svängsta, Sweden in 1921, Abu Garcia has spent a century mastering precision, durability, and...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and more supple to stay flexible in cold weather conditions. Features: SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lure control...

Keep your hands warm and safely handle your slippery catch with the Berkley Neoprene Fishing Gloves. FEATURES No-slip grip construction Heavy-duty, yet flexible Easy-access to index finger and thumb Secure Velcro wrist closure Keep hands dry and warm

Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymetrical body design to provide the ultimate balance in weight, strength, and...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

With the Berkley Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. FEATURES Water resistant construction with ergonomic body design for comfort while weighing fish Stores and averages up to...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime proven to generate unmatched results from the moment it hits the...

Designed for cranking power, drag performance and durability, the Beast 400 series has been completely redesigned to give anglers a large format LP reel that is easy to palm, giving anglers more fish stopping power than any other reel in this class. Designed for...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at the end of your line. Features:...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

The Beast spinning reel series utilizes a unique gear and drag system design to maximize both cranking and stopping power giving anglers a purpose built spinning reel designed to throw large baits at large fish.   Features :  4 stainless steel HPCR™ bearings/3 Salt...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom painting - say hello to the all-new Freshwater...

Introducing the next generation of Veritas rods with Powerlux® 100, which increases the rod’s strength by 15 percent while also reducing the rod’s overall weight by 5 percent. The new Veritas rod family gives anglers the performance, sensitivity, and durability they need to win,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations. Needle point with SlickSet Coating for...

Berkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...

Berkley 15' Deluxe Cord Stringers FEATURES Braided polypropylene construction for durability Stainless steel snaps are easy to release, yet hold securely Tapered needle for easy stringing Tangle-free swivels reduce twisting Heavy duty stringer securely holds catch

The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. ##Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock or wallboard. Spacing between mounts...

The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos. ##Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock or wallboard. Spacing...

The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutilized ceiling space. ##Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable wall anchor when applying to sheetrock...

Bent nose corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear. Features Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Spring Assisted One-Hand Operation Cutting, Tuning and...

Designed for cranking power, drag performance and durability, the Beast 200 series has been completely redesigned to give anglers a large format LP reel that is easy to palm, giving anglers more fish stopping power than any other reel in this class. Perfect for...

Designed for cranking power, drag performance and durability, the Beast 300 series has been completely redesigned to give anglers a large format LP reel that is easy to palm, giving anglers more fish stopping power than any other reel in this class. Designed for...

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...

The updated Vengeance series of fishing rods delivers on-the-water performance and style in a balanced, lightweight design. Construction starts with a 24-ton intermediate modulus graphite blank that is paired with stainless steel guides. Split grip EVA handles ensure comfort and durability for the long...