Striped Bass Essentials

New NLBN KTail Swimbaits back in stock. Back in 2021, we challenged the popular opinion regarding "what is a swimbait". We sought out a lure effective in both salt and fresh water; a swimbait that could be fished without any weight and would naturally...

Made with conservation in mind.This ruler creates a barrier which protects the fish's slime coat from direct contact with rocks, sand, asphalt & non-skid while measuring your giant striper. Respect the fish!

Made with conservation in mind.This ruler creates a barrier which protects the fish's slime coat from direct contact with rocks, sand, asphalt & non-skid while measuring your giant redfish. Respect the fish!

The BKK Puka live-bait HD is the ultimate bait hook for saltwater fishing when going after big fish.It features a heavy-duty forged shank, BKK’s Hand Ground hook point and Ultra-Antirust coating providing superior corrosion resistance. The sharp hook point smooths the sliding of live...

The BKK Hybrid Heavy Circle-SS is the inline-point version of the classic Heavy Circle-SS. It features BKK’s Super Slide coating for an enhanced penetration performance, a 45-degree up-turned eye to ease the snelling and an inline point to comply with the latest regulation of...

The BKK RINGED MUTSU CIRCLE HEAVY-SS is a stronger version of the MUTSU CIRCLE MEDIUM developed for heavier offshore applications with both live baits and chunk baits. It features a super sharp offset point which together with the SS coating delivers faster hookups and...

The FishLab Soft Mack Attack Series has become even better with new additions to the lineup for 2024. Contending for Best of Show in the Saltwater Soft Bait category at this year’s ICAST, the Soft Mack Attack now features a stunning new range of...

The Tatula SV TW 100 gives anglers of all experience levels a premium experience at the most affordable price. The Tatula SV TW 100 sports innovative technology in the adaptation of the Hyperdrive System. Hyperdrive Gearing results in buttery smooth rotation and reduced gear-wear....

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel This feature provides the angler a benefit of added distance as well as spool control and backlash reduction.SV pairs up with the T-Wing level-wind system, and...

The original Nexus rods have been a staple in our brand since our entrance into the fishing tackle market. When the original Nexus rods were first introduced, they swept the market by storm once anglers came to understand they would be getting a premium...

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far distances. This four-piece design...

Emcast Surf Rods are lightweight graphite blank construction, the Daiwa EMCAST Saltwater Surf Spinning Rod is a solid choice for success on your next fishing trip. Fishing all day in comfort, thanks to the high-density EVA handle and the ergonomic, hooded reel seat, and...

The PENN® Battle® IV DX is stronger and more durable than ever before. The Battle® IV DX features PENN's Hydro Armor sealing system that protects critical components no matter how harsh the conditions. The Battle® IV DX is more powerful than the standard Battle®...

UVT’s Albie Daddy comes in both a 1oz and 2oz option. Designed to target a variety of inshore species, this lure is a game-changer, particularly when pursuing the elusive false albacore tuna. Cast effortlessly with its aerodynamic shape. Its lifelike swimming action and realistic...

Designed with CVX® technology. Created with a precise, powerful performance in mind, it has proven itself globally in a short period of time. The curved design of the frame and side plate allowed us to design a reel that is incredibly light, but extremely...

To make the Hogy Heavy Minnow, we took molds from our most popular sizes of EPOXY Jig™ Lures, wrapped them in HD Holographic finish, and gave them a heavy metal core. These jigs are perfect players to have in your bull-pen to deal with...

The fourth generation of Penn Battle IV Spinning Reels is the ultimate in strength and durability. With innovative Hydro Armor sealing system, crucial components are fully protected from even the harshest conditions. Backed by CNC Gear™ Technology, top-performing HT-100™ carbon fiber drag system, and...

For many inshore & light tackle anglers across the  USA, the Certate has been the gold-standard of compact but strong spinning reel design. Now in 2024, Certate SW continues that tradition, evolving Certate into a realm of its own.  Certate SW shares it’s Monocoque...

"Evolution" is the process of gradual development, change, and growth over time… ODM elevated our Surfcasting game by bringing the ultimate materials and technology, engineering, and design to enhance performance and achieve the next level in the angler’s arsenal with the Evolution experience.  In...

Inspired by the elements and the unlimited variety Inshore fishing brings... ​   Genesis Inshore Boat Rods - Ultra-smooth casting, effortless bottom jigging with hyper-sensitivity action tip, and the parabolic power curve Genesis is known for.  By utilizing our proven engineering along with all...

Inspired by the elements and the unlimited variety Inshore fishing brings... ​   Genesis Inshore Boat Rods - Ultra-smooth casting, effortless bottom jigging with hyper-sensitivity action tip, and the parabolic power curve Genesis is known for.  By utilizing our proven engineering along with all...

Equipped with DAIWA’s latest technology, AIRDRIVE DESIGN. Evolution of LT and providing ULTIMATE CONTROL. “AIRDRIVE DESIGN” is the next generation of spinning reel design concept. The 24CERTATE implements this cutting-edge technology in the front unit, providing anglers with the superior operability with maximum power...

AVID SERIES FRESHWATER CASTING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

Hyperlastics Dartspin Pro Lures - A Patrick Sébile design, the Dartspin Pro is a very versatile and advanced engineered soft plastic bait. Its body can be rigged many ways - on a weedless swimbait hook, jig head, Texas Rig, Carolina Rig, football jig, drop...

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVAACCENT MATERIALCORK COMPOSITEBUTT CAPCORK COMPOSITE  

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALPREMIUM CORKSECONDARY MATERIALPREMIUM EVA 

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4 glass and graphite carbon, Technium boasts market-proven durability. The...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturgeon anglers. Constructed with blanks showcasing a high strength-to-weight ratio and rolled with a fusion of TC4 glass and graphite carbon, Technium boasts market-proven durability. The...

Product Description Available in pennant shaped wedges 7 colors, crab scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

Product Description Available in pennant shaped wedges 2 colors, clam scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

Product Description Available in pennant shaped wedges Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Emcast Surf Rods are lightweight graphite blank construction, the Daiwa EMCAST Saltwater Surf Spinning Rod is a solid choice for success on your next fishing trip. Fishing all day in comfort, thanks to the high-density EVA handle and the ergonomic, hooded reel seat, and...

When PowerPro engineers began developing a new PowerPro hollow-core line, their goal was simple: Create the next generation of performance hollow-core line with superior structure, durability and connection strength. The outcome is Hollow-Ace. With Hollow-Ace, anglers can make a highly efficient knotless splice that...

BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALCONITE REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALAGGLOMERATED CORKACCENT MATERIALNYLONBUTT CAPNON-MARKINGRUBBER GIMBAL/CORK COMPOSITE

MOJO YAK CASTING RODS feature: Integrated Poly Curve® (IPC®) mandrel technology. Premium, high-modulus SCIII carbon. Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames. Fuji® DPS reel seat with black hoods on spinning models. Fuji® ECS reel seat with black hood...

BLANKPRIMARY MATERIALSCIII CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM OXIDEPRIMARY FRAME MATERIALSTAINLESS STEEL REEL SEATPRIMARY MATERIALNYLONPRIMARY NUT MATERIALNYLONSECONDARY NUT MATERIALSTAINLESS STEEL HANDLEPRIMARY MATERIALCARBON FIBERSECONDARY MATERIALNYLONACCENT MATERIALNYLONBUTT CAPRUBBER ONCHOR RODS FEATURE PROPRIETARY ST. CROIX ROD TECHNOLOGIES IPC, ART, AND FRS ONCHOR RODS HAVE A 5 YEAR WARANTY...