Soft Baits

Berkley Natural Scent Trout Baits makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you...

Berkley Gulp! Saltwater Ghost Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, and more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...

Hand-tied reversing skirts with a leadhead center using a high quality synthetic hair with strips of mylar material for flash .  Also available in lead weights of 1/8, 1/4, and 1 ounces. The 1 ounce heads feature decal eyes and a 2-color paint scheme. In addition to unrigged...

Featuring a split belly design and natural laminate color schemes, our SwimmerZ are the softest and toughest swim baits on the market. Sporting the most lifelike swimming action available, SwimmerZ are ideal for fresh- and saltwater swimbait applications alike. In fact, several world record...

WolfPack Tackle’s Ahi Casting Lure is the most natural swimming and falling casting lure on the market. From tuna to tarpon, it’s through-wire design allows this lure to hold up to any big game fish. The durable silicone cover and self-locking tail system means...

Live Target Freestyle Frogs - LIVETARGET's patent pending Injected Core Technology (ICT) creates an extremely versatile soft lure that is just as effective on the surface as it is below. The Inner-Core presents a life-like profile, while the Exo-Skin, with its upright V-shaped legs, gives...

Leland Lures Trout Slayer Kits - (20) bodies (8) 1/64oz size 6 long-shank hooks The Troutslayer Kit has been requested by many users of the Troutslayer.  This deadly lure now is available in five new colors which are included in the kit- white, watermelon red, natural,...

Leland Lures Mini Magnet 10pc Packs - We are excited to offer our Mini Magnet in this 10 pc. pack. Get all the colors that catch trout in your waters. Also a great way to re-stock your Mini Magnet Kit! • contains (2) hooks, (8) bodies...

Z-Man Pop ShadZ Soft Plastics - Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged...

Savage Gear Ned Craw - Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bait on the planet. We’ve infused this craw with salt to fine-tune the buoyancy of...

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Red Eyed Special. Just what you need when targeting small bodies of water or shallow cover, the Mini-King sports a unique holographic decal for added flash and...

A deadly finesse-swimbait option for serious anglers throughout North America, the SPARK SHAD 3in is crafted with a salt-rich compound laden with organic shellfish and baitfish powders, presenting an exquisitely prepared meal to wary predators. The shape of the body draws inspiration from the...

The Z-Man Rattle-Snaker ‘magically’ implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage...

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with Forward...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Product Description Available in regular (1/4" wide, about 12" long ribbons) and large size (3/8" wide, 12" long) Bloodworm scent Fast Acting formula 1/4 inch, 3 baits per pack; 3/8 inch, 2 baits per pack Bag O’ Worms is far and away our hottest...

Live Target Ghost Tail Minnows - The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically precise and produces a vibrant metallic flash, while the Exo-Skin generates a finesse quivering action. The unique tail design...

(TMK) The Trout Magnet™ Big Kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white / chartreuse, gold glitter, rainbow glitter, yellow, red, orange, pink, and (20) white grub-like bodies. Along with the assorted...

Gary Yamamoto 4" Senkos - When it comes to freshwater bass fishing, these soft plastic worms are the best of the best. Fish these wacky style, Carolina rig style, on a non-weighted worm hook, and so many other ways in which you'll catch bass after...

Booyah Pad Crasher Jr. Frogs - The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting action over the slop. The BOOYAH Pad Crasher...

Berkley PowerBait Power Nuggets makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the...

Product Description Available in pennant shaped wedges 2 colors, clam scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design...

Z-Man RaZor ShadZ Soft Plastics - Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new...

Leland Lures Trout Magnet Combo Packs - The Trout Magnet Combo 8 pc. Pack includes (2) 1/64 Size 8 hooks, 4 bodies and (2) EZ Trout Floats The Trout Magnet Combo Pack is all you need to get started fishing with Trout Magnets. Use light...

Atlas Mike’s Yarn Eggs Size 4 – Without a doubt, Atlas Mike’s Yarn Egg flies will help you catch a lot of trout, salmon and steelhead.  Yarn Eggs are designed to be a great egg imitation.  Their soft texture means a fish will hold...

Berkley PowerBait MaxScent D-Worms - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....

Berkley PowerBait Pit Boss - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Power Eggs Floating Magnums makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving...

Berkley Gulp! Saltwater Eel Soft Baits are a must-have when it comes to fishing for Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Berkley Gulp! Saltwater Extruded Bloodworm Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Tsunami Weighted Holographic Soft Plastics Squids lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective holographic foil and realistic swimming action add up to make these baits irresistible. They're almost unfair to the fish! Features: Tougher formulation 3 Dimensional...

Yes, this is the Box you've all been asking for!New NLBN Jighead boxes!2 different size foam inserts to perfectly fit our 3" & 5-8" Jig heads!Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection,...

Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″...

Need a little sound added to your favorite soft plastic lure? These rattles give another dimension of life to your lure and can be easily inserted using our Rattle-Snaker tool. Magically implant your favorite ElaZtech® baits or other soft plastics with subtle yet powerful...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

The Zako Swimbait is the number vibrating jig trailer on the market for good reason.  Measuring in at 4 inches long, the Zako’s segmented design and natural profile makes it the perfect match for your favorite vibrating jig. But don’t limit it to just...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning technology to give anglers the most lifelike appearance possible. Pre-rigged with an internal top-hook system, the Savage Gear 3D Baitfish Swimbait delivers a naturalized swimming action that will fool the largest and most...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Leland Lures Trout Magnet Neon Kits - 15 hooks, 70 bodies The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the...

Leland Lures Crappie Magnet Kits - (6) Crappie Magnet jig heads & (8) Double Cross jig heads, (80) bodies and (2) floats. For fisherman wanting to try some of our best colors. We receive report after report how the Crappie Magnet works like magic and outfishes...

Z-Man LizardZ Soft Plastics - A smooth body style, curly tail, and natural-swimming legs converge to make LizardZ as enticing as they are versatile. These super-durable, salt-impregnated lizards excel when rigged Texas or Carolina style because they float off the bottom thanks to their...

Z-Man Grubz Soft Plastics - Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are now available in 4 sizes to cover virtually all fishing scenarios. Regularly out-swimming and outlasting any other...

The Keitech Little Spider was one of the first baits to hit the USA from Keitech over 10 years ago. It developed a cult-like following due to it high effective fish catching ability under pressured conditions. The Original models were made from a Latex material which...

Tsunami Holographic Replica Sand Eels are the perfect “match the hatch” bait for any slender baitfish in the water. Not just a sand eel, this bait effectively catches striped bass, bluefish, weakfish, and other predatory fish that are feasting on silversides, mummies, and spearing....

Tsunami Holographic Sand Eels are the perfect “match the hatch” bait for any slender baitfish in the water. Not just a sand eel, this bait effectively catches striped bass, bluefish, weakfish, and other predatory fish that are feasting on silversides, mummies, and spearing. Tough,...

Each bag contains (4) 6” Grub Lures. These Grubs are available in 8 colors. Fishbites Fight Club® Lures utilize our proven no–stink flavor/scent technology and infuses those formulas into a line of irresistible baits. Our one–two punch flavor/scent technology has been putting fish in...

Product Description Available in pennant shaped wedges Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to...

Available in 1 1/2 oz, 2 oz, 2 1/2 oz, and 3 oz Pair with your favorite soft plastics Screw lock design to prevent slipping Premium Heavy Wire 7/0 Mustad Hooks Jig vertically or cast and retrieve Instructions: Insert hook through front and out bottom...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...