New Products

The Transmit jacket and bib are designed to provide anglers and outdoor enthusiasts with durable, waterproof protection and breathability they need to take on any adventure. Built with a durable 2-Layer face fabric, the Transmit incorporates a hung taffeta lining that allows for next...

The Tourney Bib is the perfect lightweight, 100% waterproof solution for short notice weather changes that often catch us by surprise. With an athletic fit and ergonomically designed features the Tourney offers fresh and saltwater anglers the benefits they need most, but without being...

The PENN® Passion II combos are now stronger, smoother, and more durable than ever before. By matching our proprietary HT-100™ carbon fiber drag system and a Full Metal Body, the Passion® II has the guts and drag to handle serious abuse. Paired with graphite...

The PENN® Pursuit® IV LE spinning combos are available in a range of sizes, from 2500 to size 6000 spinning reels. The reel features our proven HT-100™ drag system and a 4-sealed stainless steel bearing system. Paired with graphite composite blanks and a new twist lock...

The PENN® Pursuit® IV spinning combo is great for inshore, boat, and surf fishing. This combo combines the Pursuit IV spinning reel and a graphite composite rod for an affordable and durable fish-taming set-up. The reel features our proven HT-100™ drag system and a...

New to the North American market, the Sephia Clinch 2.5 FB squid jig integrates Shimano's patented FLASH BOOST technology to trigger strikes from these highly-visual hunters. FLASH BOOST technology suspends reflective foil on micro springs within the clear section of the lure body and...

The PENN Squall® II Level Wind builds off the successful first generation and adds key technology to make these the best value level wind reels on the market. Now featuring PENN's® proprietary Fast Gear Access Sideplate, maintenance is more angler friendly than ever. The...

This fashion-forward cap features esthetics with natural tones and organic appointments drawn from G. Loomis’ roots in the Pacific Northwest. A true “daily driver,” construction features include a mid-profile crown, cushioned sweatband and adjustable snapback closure to provide a fully-customizable fit. Finally, a front-facing...

Because each day on the water is just a little bit different, your tackle storage needs to provide the flexibility for you to adjust. Our ProLatch® StowAway® utility boxes let you use compartments to match the demands of your gear. They are transparent for...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

Plano's classic tray tackle box is a staple for every angler. You'll know it's a Plano when you hear the sturdy snap of the brass-bailed latch. The popular tackle box features trays with adjustable compartments and plenty of bulk storage below. On the lid,...

The Plano Guide Series Reel Locker features a revolutionary molded top and bottom for extra rigidity to keep expensive reels protected. Each hard shell also includes no-slip rubberized feet to guard against vibration no matter where reels are stored or how they're handled. Prop...

Fact: fish don't bite rusty rigs. Keep your tackle in bite-worthy shape with a Plano Rustrictor™ StowAway® utility box. These innovative tackle boxes were designed in partnership with Armor Protective Packaging®, an industry leader in corrosion management since 1979. A Vapor Corrosion Inihibitor (VCI)...

This Low-profile, 6-panel trucker hat with a pre-curved visor features the G.Loomis logo via high density print in the lower left quadrant of the front left panel. This ultra comfortable cap uses a cotton sweatband and plastic snapback closure. Low-profile, 6-panel trucker hat Pre-curved...

There’s no argument that ripstop polyester fabric sets the benchmark for garments used in rugged environments and has an unbeatable reputation for durability. That’s what also made it the perfect material for building the G. Loomis RipStop Cap that’s sure not to wear out...

GLoomis establish cap features the classic block logo centered over a fabric patch at the front center of this 5-Panel hat. A cooling sweatband, adjustable thin snapback closure, and slight pre-curved visor help provide a secure and comfortable fit. 5-panel cap Cooling sweatband Adjustable...

So, your collection of lures, tackle and other gear has expanded a bit over the years? Time to check out our Guide Series™ StowAway® Rack System Pro tackle box. It offers four removable StowAway® utility boxes with dependable ProLatch™ closures. And that's just the...

This handy, double-sided satchel features compartments of various sizes. And because we know you want to spend more time fishing and less time looking for a specific lure or accessory, it features a see-through DuraView™ lid on both sides that makes it easy to...

This ladies fit cap uses pigment dyed cotton twill on the crown in addition to a classic pre-curved visor. Hook/loop closure on the back helps prevent hair from being caught. A comfortable cooling sweatband helps keep the wearer cooler in the warm weather. 3MM...

The all new Wadani Poppers from Jigging World have the same great looks and action from the older version, but are now exponentially tougher! Now equipped with Z-Blade 4x 3/0 treble hooks, the new Wadani Poppers are ready to land your next record fish. ...

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

Key Product Features: Grub holder hook Vibrant 3D eye Main Target Species: Fluke, Black Sea Bass, Stripers, Bluefish, and more.  Available in 8 colors 1pc per Pack

The newest slow pitch jigs from Jigging World, Giko jigs, are simply a no-brainer. Available in 5 colors, the Giko jigs hypnotize the fish with holographic eyes and flashy finish. In addition, each jig comes with Jigging World double assist hooks dressed with flashy teaser,...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

At first glance the ATLAS SQUARE BILL CRANKBAIT checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance.  On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that connects the 6X strong VMC Barbarian Live Bait Hook to the built in ball bearing swivel in the nose. In...

Designed for ultra-slow presentations in shallow water or near the surface, the Slow Tail Swimbait features Hogy's trusted trophy grade rigging ready to target tackle busting tarpon, tuna, snook, striped bass, cobia and more. Featuring twin action-packed ribbon tails for a lifelike swimming action...

The ultimate leak-proof air-tight drybox/cooler with Fishing Rod Holders. Ideal for hunters and kayak fishermen. Load it onto the back of your 4-wheeler or truck and head out for a great adventure outdoors. Keeps food and drinks cold. It doubles as a dry box...

A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast...

Shimano designed the Teramar NE series of spinning and casting rods specifically for the Northeast inshore and nearshore fisheries. Constructed using Shimano's proven TC4 rod technology, Teramar NE rods provide exceptional weight, performance and strength to dominate the toughest of battles. From tip to...

Shimano designed the Teramar NE series of spinning and casting rods specifically for the Northeast inshore and nearshore fisheries. Constructed using Shimano's proven TC4 rod technology, Teramar NE rods provide exceptional weight, performance and strength to dominate the toughest of battles. From tip to...

The PENN® Authority™ is the new PENN® standard. Focusing on best-in-class smoothness and sealing, these reels will have a size and gear ratio for every scenario. Utilizing CNC Gear technology™, the precision-cut stainless steel gear train paired with the Dura-Drag™ system, will give you...

Final Sale 20% OFF All sales are final. No return or exchange accepted. The commercial grade version of the Ankle Deck Boot fishermen have been asking for. Standing for 12+ hours a day on the sea can cause feet to swell, and the wider...

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round...

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action that attracts bites from not just seatrout, but a variety of fresh-and saltwater gamefish including redfish, flounder, snook, small tarpon, stripers, bass,...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity head and super thin, strong...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwater fishing. Scientific research has shown that gamefish key in on the eye of a baitfish and that a visible eye is a critical determining...

The PowerPro Hollow Ace Kit includes everything you need to create the perfect leader-to-line connection with PowerPro Hollow Ace for big-game fishing. The kit includes the following items: DaHo Hollow Spectra Needle Tools, Hollow Ace Big Line Add-On Need Set, Powerfloss, Bobbin tool, and...

Super Strike Super N Fish Needlefish Lures - With various lengths and colors the Super Strike Super "N" Fish is perfect for imitating a wide variety of sizes of slender baitfish. It comes ready for action with SPRO swivels, VMC hooks, and through wired construction....

Super Strike Floating Little Neck Popper Lures are loved by fishermen almost as much as fish. They cast effortlessly getting fantastic distance and are able to hold up to the toothiest critters. What makes this popper stand out is when retrieved slowly it will swim...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming "X" shapes on the rod blank's outermost layer, the Curado series provides anglers with...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming "X" shapes on the rod blank's outermost layer, the Curado series provides anglers with...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity and more hook-setting power. The series also includes two...

The all-new Fathom™ II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side plate and frame allows...

The wobbling-rolling action of the 3DB Crank 1.5 MR hunts fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round buoyant bodies and lip designs help you crank & bump over structure and eliminate snags. The New 3DB Crank 1.5...

Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait that is the perfect size to mimic forage in your local lake, pond, or river. It maintains great buoyancy allowing...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, in a 100+ ft of water.  It’s a heavy weighted lipless stick bait, that falls in a...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to swim side to side in a 6-12 inch range below the surface before popping back...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species. A slow sinking, lipless bait with a seductive side...