New Products

Introducing the Debut of Major Craft America’s First Inshore Series: Katana We’re proud to unveil Katana, the highly anticipated first inshore series from Major Craft America, developed specifically for anglers who demand precision, performance, and versatility. Inspired by the Japanese word 沿岸 (Engan) pronounced en-gahn — meaning “coast” or “shoreline”—...

For anglers chasing next-level performance offshore, the OCEA 17+ line features a 16-strand hollow core braid reinforced with IZANAS PE fiber. With unmatched strength and smooth casting, it's the line you want when a trophy fish is on the other end. This smooth, responsive...

Description Loaded with smart features and built for years of abuse, breathable, mobility-friendly Freestone Z Stockingfoot waders come equipped with a convenient zippered construction for easy on/off and quick relief when nature comes knocking. Key Details Durable & breathable Toray® QuadraLam™ 4-layer upper &...

SaltX, our performance flagship brand, has expanded into technical outerwear. The SaltX Splash Top is a performance packed top, made for the harshest beach, boat, and kayaking environments. This top was designed for uninhibited freedom for the longest casts and longer days paddling to...

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. The KO Jig really captures the currents, fluttering and tumbling on its...

Pre-Order NOW Estimated Ship date Sep 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Joining the Zillion family Daiwa introduces the new Zillion TW 150, designed for use with heavier braids while increasing casting distance. The...

Building off our successful EAT series, “Support Local” takes a new spin on an iconic Grundéns art program. Support Local Fishermen offers a broader reach into the entire Commercial Fishing Community   Specs 60% Cotton / 40% Polyester Construction Ultra-Soft, All-Season Comfort Custom Grundéns...

Smaller than its big brother but just as lethal. The Jackall Gantarel Jr. delivers all of the innovative features and lifelike detailing as the original, but in a downsized package that appeals to fish of all sizes. Product Details Smaller version of the Gantarel...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for...

The basic rig involves attaching a 4/0 or larger trout hook (without a weed guard). Its buoyancy allows it to be used as a topwater lure without a sinker, and it can also be suspended with baitcasting tackle. It can also be used with...

Lure them in with hair, then bait them with the ball! Quantity 1 Recommended offset hook size #2/0 Recommended rig No-sinker, drop shot, nail rig, free rig, jig head

“Anyone have a bottle opener?” Pause for effect, then point at your GoNow™ Box like a boss. Of course you brought one – it snaps easily onto any GoNow™ Box in your arsenal with QUICKLINK™ attachment points. Rugged, corrosion-resistant zinc alloy construction QUICKLINK™ posts...

Some of the best stories start with hold my beverage, so go ahead and say it to your GoNow™ Box to set the mood. The GoNow™ Cup Holder fits up to 30-oz. tumblers and snaps onto any Box. Dual-purpose design holds drinks and serves...

During those sad and brief moments your rod can’t be in your hand, keep it upright, secure and ready for action in the GoNow™ Rod Holder. Compatible with spinning and baitcast setups alike, and quickly snaps onto any GoNow™ Box with QUICKLINK™ attachment points.

This isn’t just storage; it starts with the GoNow™ Box — the same waterproof, dustproof, where-the-heck-is-that-proof system built to keep essential gear protected, organized and ready for whatever the day calls for. Inside, a divider and removable tray keep both big and small items in their lane,...

Final Sale  All sales are final. No return or exchange accepted. The Daiwa 25 Crossfire LT Spinning Combo delivers lightweight performance, smooth operation, and exceptional value for anglers of all skill levels. Featuring a responsive Crossfire LT spinning reel paired with a durable graphite...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

The Laguna spinning rods combine hand-fitting comfort and performance into a sturdy yet flexible rod. The lightweight frame allows easy maneuverability and line maintenance. They are an excellent bargain in terms of fishing rods.

Occasionally, there comes a style of fishing that turns the industry on edge. Bait Finess (BF) while not new in the Japan market US anglers are eating up the fun and excitement on this style of angling. Daiwa added two unique rods to match...

Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for anglers who rely on this modern technique. The 7'2" Mag Medium Light model offers the ideal blend of...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Modern electronics have elevated the jerkbait from a cold water specialty to a year round essential. The 6'10" Jerkbait rod in the IMX-PRO BASS lineup delivers the ideal length for enhanced rod tip control, producing crisp twitches and dynamic lure action without sacrificing casting...

Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a lipless crankbait throughout the entire season. For anglers who demand a purpose built tool, the IMX-PRO BASS lineup...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest fish in the lake. The IMX-PRO BASS lineup features three purpose built swimbait rods ranging from 7'6" to...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP...

Blackfish Sauce™ is built for structure fishing and blackfish which rely heavily on scent to locate food around rocks, wrecks, pilings, and mussel beds. This crab and shellfish-inspired blend was designed to cling to jigs and artificials commonly used for tautog in addition to...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Few moments in bass fishing match the adrenaline...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and proper flex to maximize angler capability on the water. Crankbait fishing remains a foundational tactic in bass fishing,...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Dark Matter SPS Bass Casting Rods deliver serious bass fishing performance, eye-catching style and incredible value. Built off the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series offers technique-specific performance at a significantly more affordable price point while giving...

Captain Cory's Tuna Jig—a product made by anglers, for anglers! We get the investment behind Tuna Fishing, whether it's chartering a boat or running your own vessel. That's why we go the extra mile in crafting our tackle. We want to ensure our gear...

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

The Tsunami Forged was designed to deliver serious saltwater protection, all-metal strength, and durability at a more accessible price point. Featuring 16 internal seals, an IPX7 sealed system, all-aluminum construction, a sealed Hammer Drag System, a one piece aluminum handle arm that can be...

A complete soft plastic system featuring a fully rigged Chief setup plus an additional replacement tail, built to rig perfectly and perform when it matters most. A Complete System. Built for Big Fish. The Chief Rigged System combines The Chief Jig Head and Tail...

Replacement tails for The Chief system, designed for lifelike movement, fast rigging, and quick color changes without damaging the bait. Built to Move. Designed to Last. The Chief Tails were engineered to deliver lifelike movement, clean rigging, and the durability needed for aggressive fish...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

Introducing SEVIIN GW Series saltwater spinning reels – reels that prioritize smooth and reliable operation, power, corrosion resistance, and value. Saltwater anglers need smooth, powerful, and reliable reels to win the battle with hard-charging fish. Reels that check these boxes while adding exceptional value and protection from...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to the best squid jig line up in the world. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to...

Yo-Zuri Pro Carbon EX Fluorocarbon Leader is the pinnacle of fluorocarbon leader technology, proven in the Japanese market and now available for the first time in North America. Engineered for maximum performance, Pro Carbon EX offers enhanced shock resistance, superior durability, exceptional abrasion resistance to handle the toughest...

Live Bottom Aluminum Gaff – Gold Built for strength, durability, and dependable performance, the Live Bottom Aluminum Gaff is an excellent choice for anglers targeting a wide range of saltwater species. Featuring a lightweight yet rugged aluminum handle with a comfortable non-slip grip, this...

Pre-Order NOW Est. Ship Date August 2026-Nov 2026* Ready To Ship (MIR2500HGA,MIRC3000HGA) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Expanding Shimano’s lineup of purpose-built jigging reels, the Ocea Jigger CT stands as the flagship mid-water column option. Featuring a vertical LCD...