New Products

Final Sale  All sales are final. No return or exchange accepted. The Daiwa 25 Crossfire LT Spinning Combo delivers lightweight performance, smooth operation, and exceptional value for anglers of all skill levels. Featuring a responsive Crossfire LT spinning reel paired with a durable graphite...

The EDGE™ line of tackle storage solutions from Plano® are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The EDGE Frog box stores a variety of topwater frogs by utilizing...

The Laguna spinning rods combine hand-fitting comfort and performance into a sturdy yet flexible rod. The lightweight frame allows easy maneuverability and line maintenance. They are an excellent bargain in terms of fishing rods.

Occasionally, there comes a style of fishing that turns the industry on edge. Bait Finess (BF) while not new in the Japan market US anglers are eating up the fun and excitement on this style of angling. Daiwa added two unique rods to match...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Strolling demands precision, sensitivity, and the ability to present small baits with natural, unforced movement, and the IMX-PRO BASS lineup delivers two purpose built tools for...

While trends on the water rise and fade, the undeniable productivity of a bladed jig has earned it a permanent place on the front deck for anglers who demand results. Purpose built for this technique, the IMX-PRO BASS BLADED JIG rod pairs a 7’4”...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Modern electronics have elevated the jerkbait from a cold water specialty to a year round essential. The 6'10" Jerkbait rod in the IMX-PRO BASS lineup delivers...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Burn it back to the boat, yo-yo it in deep water, or rip it free from grass, few baits trigger reaction strikes as reliably as a...

Walk‑the‑dog baits, buzzbaits, poppers, prop baits, and wakebaits deliver some of the most exhilarating, and consistently productive, fishing of the season. For anglers who live for topwater fishing, the IMX‑PRO BASS lineup offers two purpose‑built tools: the 6'8" Medium, a rod tailored for tight,...

Pre-Order Now Est. Ship Date August 2026* *Estimated ship date may change without notice depending on manufacturer supply. Swimbaits stand in bold contrast to the finesse driven tactics dominating today’s bass scene, yet few offerings match their ability to draw strikes from the biggest...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP...

Blackfish Sauce™ is built for structure fishing and blackfish which rely heavily on scent to locate food around rocks, wrecks, pilings, and mussel beds. This crab and shellfish-inspired blend was designed to cling to jigs and artificials commonly used for tautog in addition to...

Pre-Order Now Est. Ship Date July 2026* *Estimated ship date may change without notice depending on manufacturer supply. Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS SPINNERBAIT casting rods within the Reaction Lineup delivers the technique specific action with the exact taper...

Pre-Order Now Est. Ship Date July 2026* *Estimated ship date may change without notice depending on manufacturer supply. Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS TOPWATER FROG casting rod within the Reaction Lineup delivers the technique-specific action with the exact taper...

Dark Matter SPS Bass Spinning Rods bring together performance, style and value in a rod that is built for modern finesse bass fishing techniques. Based on the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series delivers excellent performance at...

Pre-Order Now Est. Ship Date July 2026* *Estimated ship date may change without notice depending on manufacturer supply. Designed for anglers demanding unwavering performance, the redesigned IMX-PRO BASS CRANKBAIT casting rods within the Reaction Lineup delivers the technique-specific action with the exact taper and...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

The newest evolution within the category‑defining IMX‑PRO family, the IMX‑PRO JIGGING series delivers purpose‑built tools that maximize efficiency across multiple jigging disciplines. Each blank features optimized geometry and refined wall construction to achieve a powerful balance of lightweight sensitivity and unwavering durability, all while...

Dark Matter SPS Bass Casting Rods deliver serious bass fishing performance, eye-catching style and incredible value. Built off the same design philosophy as our popular Multiverse Bass rods, the SPS Bass series offers technique-specific performance at a significantly more affordable price point while giving...

Captain Cory's Tuna Jig—a product made by anglers, for anglers! We get the investment behind Tuna Fishing, whether it's chartering a boat or running your own vessel. That's why we go the extra mile in crafting our tackle. We want to ensure our gear...

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

IM7 carbon fiber black with integrated solid carbon tip Titanium guides with zirconia Inserts Carbon fiber Grips Graphite reel seat with aluminum hood nut

The Tsunami Forged was designed to deliver serious saltwater protection, all-metal strength, and durability at a more accessible price point. Featuring 16 internal seals, an IPX7 sealed system, all-aluminum construction, a sealed Hammer Drag System, a one piece aluminum handle arm that can be...

A complete soft plastic system featuring a fully rigged Chief setup plus an additional replacement tail, built to rig perfectly and perform when it matters most. A Complete System. Built for Big Fish. The Chief Rigged System combines The Chief Jig Head and Tail...

Replacement tails for The Chief system, designed for lifelike movement, fast rigging, and quick color changes without damaging the bait. Built to Move. Designed to Last. The Chief Tails were engineered to deliver lifelike movement, clean rigging, and the durability needed for aggressive fish...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

Precision-weighted jig heads powered by The UVT Rigging System, built to get down fast, rig perfectly, and handle big fish without compromise. Built for Depth. Designed for Control. The Chief Jig Heads are engineered to reach depth quickly and stay in the strike zone...

Introducing SEVIIN GW Series saltwater spinning reels – reels that prioritize smooth and reliable operation, power, corrosion resistance, and value. Saltwater anglers need smooth, powerful, and reliable reels to win the battle with hard-charging fish. Reels that check these boxes while adding exceptional value and protection from...

A top-of-the-line Squid Jig, Yo-Zuri’s Laser Series features a strikingly bright metallic laser finish in four effective colors. The Laser is a floating squid jig meant to be fished on the branch lines of the Yo-Zuri Squid rig with a weight or the Ultra...

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to the best squid jig line up in the world. A strong ABS Resin material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to...

Yo-Zuri Pro Carbon EX Fluorocarbon Leader is the pinnacle of fluorocarbon leader technology, proven in the Japanese market and now available for the first time in North America. Engineered for maximum performance, Pro Carbon EX offers enhanced shock resistance, superior durability, exceptional abrasion resistance to handle the toughest...

Live Bottom Aluminum Gaff – Gold Built for strength, durability, and dependable performance, the Live Bottom Aluminum Gaff is an excellent choice for anglers targeting a wide range of saltwater species. Featuring a lightweight yet rugged aluminum handle with a comfortable non-slip grip, this...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. As the lightest reel in Shimano’s MagnumLite spinning lineup, Vanquish redefines ultra-performance and on-water agility. Crafted for anglers who demand heightened sensitivity...

Pre-Order NOW Est. Ship Date Late July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. For anglers looking to build experience and confidence with Shimano’s Magnumlite spinning philosophy, engineered for precise start and stop control and...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Expanding Shimano’s lineup of purpose-built jigging reels, the Ocea Jigger CT stands as the flagship mid-water column option. Featuring a vertical LCD...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full or split-grip cork handled bass rod, the lightweight, ultra-sensitive feel of a true JDM...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Bridging the gap between an ultra-comfortable, traditional full- or split-grip cork-handled bass rod, like Shimano’s Expride B series, and the lightweight, ultra-sensitive...

Pre-Order NOW Est. Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Built for technical bass anglers demanding maximum sensitivity and casting precision, Shimano Poison Adrena Casting B rods integrate premium materials and advanced...

Pre-Order NOW Est. Ship Date Nov 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Shimano Poison Adrena Spinning B rods pursue ultimate lightness while maximizing sensitivity and control for advanced finesse applications. Spiral X Core blank...

Pre-Order NOW Est. Ship Date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Developed for the serious catfish angler, the Combat Cat rod series is built to withstand the demands of long nights on the...

Pre-Order NOW Est. Ship Date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Developed for the serious catfish angler, the Combat Cat rod series is built to withstand the demands of long nights on the...

Pre-Order NOW Estimated Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES GLASS SOLID BLANK “HIGH QUALITY IMPOSSIBLE TO BREAK BLANK FOR ANY FW SPECIES” CORK GRIP HOOK KEEPER      ...

Pre-Order NOW Estimated Ship date July 2026* *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve.   FEATURES GLASS SOLID BLANK “HIGH QUALITY IMPOSSIBLE TO BREAK BLANK FOR ANY FW SPECIES” CORK GRIP HOOK KEEPER    

Built for life-on-the-go, the Ranger is our most portable speaker, delivering bold sound & endless versatility. Engineered for the outdoors, featuring party mode. Highlights Smallest, portable speaker IP-67 waterproof Drop, crush, and dust-proof Party Mode™ and TWS Mode Magnetic side mounts 12+ hours of battery...

Compact & capable, Cub delivers big sound in a cube-shaped design built for everyday pursuits. Engineered for the outdoors, featuring party mode. HIGHLIGHTS Compact & capable IP-67 waterproof and floats Drop, crush, and dust-proof Party Mode™ and TWS Mode 14+ hours of battery life Ideal...

25SALTIGA Spool The lineup now includes the DRD14000 spool, a medium-sized spool not available as a genuine part, and the 25SALTIGA option spool. Item Features ■ATD TOUGH (8000-14000)The ATD system operates smoothly in response to the fish's pull and maintains its smooth performance. The...

23SALTIGA Spool/Blue Compatible with 23SALTIGA. The 23SALTIGA spool is available as an optional part. Item Features To coincide with the long-awaited debut of the 23SALTIGA, SLP WORKS has released the 23SALTIGA Spool/Blue, an optional dress-up spool. With the same line capacity as the original...

23SALTIGA Shallow Spool/Gold Compatible with 23SALTIGA. Practical shallow spool. Item Features SLP WORKS has released a shallow groove spool compatible with the 23SALTIGA. This shallow groove spool is designed for anglers who use light lines, such as those who want to use less line...

SLPW 85-95mm Carbon Jigging Handle A carbon crank handle that improves tackle balance with its high sensitivity and lightweight design. Item Features This handle is specifically designed for slow jigging, utilizing carbon technology to achieve a balance of operability and lightweight design. Its 5mm...