Less than $100

The Mully is your ultimate topwater game-changer. Custom-designed with precision, this 5-inch lure delivers explosive strikes by mimicking a struggling prey on the water's surface. Whether you're targeting freshwater giants or saltwater predators, The Mully is built to perform and withstand. Features: Length: 5 inches ...

The SWYM PADDLETAIL is an innovative swimbait that combines lifelike action with cutting-edge rigging technology. Designed for versatility in both saltwater and freshwater, the SWYM mimics the movement of real prey with its unique paddle tail and triangular body. Its standout feature, the EZ-RIG system, allows anglers to rig the bait securely...

Reel Size Recommended Arm 10-40 115mm Aluminum 60-80 125mm Stainless Steel   Compatible models FTHII10XNLD2 FTHII15LD2 FTHII25NLD2 FTHII15XNLD2LH FTHII25NLD2 FTHII25NLD2LH FTHII30LD2 FTHII30LD2LH FTHII40NLD2 FTHII40NLD2LH FTHII60NLD2 FTHII80LD2 Product Feature and Advantage Easy-to install, direct replacement power handle Longer than stock arm for better cranking power...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces and with its deep body, this lure has the profile needed to attract big gamefish species. A slow sinking, lipless bait with a seductive side...

Fish Snax Lures Super Snax 9.5" - These soft plastics are effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish.  Comes in five different colors for those changing light conditions and types of bait.  very effective for tuna and other offshore species. All colors come...

Berkley Gulp! Saltwater Paddleshad Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!...

Jigging World Select Stickbaits Final Sale Bundle & Save Buy 2, Get 20% OFF Buy 3+, Get 50% OFF All sales are final. No return or exchange accepted. Jigging World Magic Tail Stick Baits are one of the best casting and fish catching stick...

Gamakatsu’s Upturned Eye Shiner Hook has the same great shape as the straight eye shiner hook only with an upturned eye. The upturned eye makes it ideal for snelling.

YoZuri SuperBraid 9 braid to the highly successful SuperBraid series. Eight PE strands are braided with optimal tension around a super strong core PE strand, and all strands are integrated into one line. The straight core strand makes SuperBraid 9 more durable & abrasion...

The Nomad Design DTX Minnow HD 200mm is a revolutionary in trolling minnows, featuring the patented autotune system, metal matrix plate system, Diamond Armour internal strength system, and Hydrospeed belly eyelet Technology. The DTX Minnow is in a class of its own. The unique body...

DESCRIPTION The bait that knows no bounds, The Tsunami Tidal Pro twitch Bait is a slow sinking masterpiece. The Hydrodynamic body and weighted core give this bait an erratic darting action that mimics multiple bait fish species. Reflective foil and scale shatter absorb any...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like...

Z-Man Streakz Soft Plastics - Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them withstand repeated strikes...

These compact scissors are perfect for snipping braid and mono will rigging up for the next cast. The soft grip and blunt tip provide comfort and safety while out on the water.

The G. Loomis Fish Patch Cap features a circular patch combining the iconic G. Loomis block logo with a fish to showoff an angler's favorite fishery. Adjustable SnapbackShape: Mid-ProVisor: PrecurvedThree Colors

Yo-Zuri is proud to announce the introduction of our new Dark Green SuperBraid. Dark Green is great for water with high run off river systems to oceans all over the world, making it ideal for murky water situations. Due to it’s natural dark green...

Yo-Zuri 3D Inshore Surface Minnow Lures - The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass...

Jigging World Essential Tackle Bags are light and sturdy, perfect for your everyday fishing needs. Equipped with an adjustable shoulder strap, handle, plier/scissor holder, zipper finish, velcro inner-dividers and comes with two system cases. Each tackle bag includes: 1 tackle bag & 2 system cases...

Tsunami Stainless Steel Rolling Swivels are available in a wide variety of sizes. Durable Stainless Steel construction. Comes in a handy resealable pouch. Tsunami Pro offers the best in premium terminal tackles for your tackle box.

The Blocker 2mm Thin Neoprene allows for enhanced Feel and Dexterity while providing a warm and dry environment for your hands. Perfect for those chilly, windy, damp days when our heavier glove is too much. Slit opening on Index fingers and Thumbs for knot tying, screen...

Since 1956, the Striper Swiper has caught millions of fish since its conception over 45 years ago. Don’t let its name fool you. It is deadly on all species of fish; redfish, tarpon, bluefish, tuna, roosterfish and all types of jacks have fallen prey...

Length: 6" Weight: 2.5oz

The 4-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing condition. Keitech's original two-tone color injection process uses different types...

For a day of fishing the whole family can enjoy, the Stimula series of spinning rods provide extreme versatility and are available in a wide range of lengths and actions. Stimula rods are a great fit for anglers fishing in freshwater for bass and...

Grundens Elastic Fishing Tool Belts - Every serious fisherman needs this essential accessory, perhaps several - great for keeping knives, pliers, and other tools accessible and ready when needed.

Thirty Fathoms Model B Knot Pullers - one of the best quality made knot pullers are here. Whether you're tying FG, PR, or any other braid to leader connection knots, no need to use your own hands to tighten down the knot. By using this...

Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there’s no need...

Blue Water Candy Spire Parachute Mojos are painted lead heads with hair and mylar bling. They come with a fixed hook. These are great trolling lures for Striped Bass up here in the North East.

A must have tool for any angler out on the water is a durable de-hooker. Our new Jigging World aluminum de-hookers come in two sizes, Small (9” long) and Large (13” long). The long nose of this pistol style hook remover is perfect for...

Tsunami Copper Double Sleeves are made with advanced machining and quality metals. These double sleeves are perfect for crimping that offer guaranteed line performance and problem-free attachments. 

Single Replacement Hook XXX-Strong - Great for replacing trebles on large saltwater baits. Made with Zo-Wire, the wire strength is stronger than other traditional high carbon steel wires. This means smaller hook wire diameters for better penetration and a Super Needle Point that will...

Assorted Jig Bundle Event Only while supplies last, you can get an assorted Diamond Eye Jig bundle at 3 for $10 (retail value $23.97)! What is an Assorted Jig Bundle? We will pick and choose an assorted jig bundle of various colors & weights,...

The 5” Dirty Boxer is the curly tail grub you’ve been waiting for. It’s very durable and never fights fair. Available in 10 colors Six baits per package Scent Release Level = Heavy Weight

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t “do crayfish” when you move them. Until now, that is! In addition to looking exactly like a real crayfish in every detail, the Dahlberg Clackin’ Crayfish’s amazing...

Rebel Super Teeny Wee-R Crankbaits - The Rebel Super Teeny Wee-R crankbait has the soul of a Wee-R in a tiny 1/8 ounce body, which allows easy use around rocks, stumps, and submerged timber. The Super Teeny Wee-R can be waked just under the surface or...

Product Description Available in regular (1/4″ wide, about 12″ long ribbons) and large size (3/8″ wide, 12″ long) Bloodworm scents Longer Lasting formula 1/4 inch, 3 baits per pack; 3/8 inch, 2 baits per pack Bag O’ Worms is far and away our hottest...

Great value for the price. Ideal for salmon and steelhead. Also good for baiting up nightcrawlers and minnows for walleye and panfish, and for rigging crabs, shrimp and blood worms for surf and bay fishing. Features include black chrome finish, up-eye forged shank and...

Berkley Select Saltwater Soft Plastics Buy 1 Get 1 Free Must be 2 of same baits All sales are final. No return or exchange accepted. The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Assorted Jig Bundle Event Only while supplies last, you can get an assorted Madai Jig bundle at 3 for $10 (retail value up to $25.35)! What is an Assorted Jig Bundle? We will pick and choose an assorted jig bundle of various colors &...

Diamond Mini Copper Double Sleeves represent the ultimate combination of quality metals, advanced machining and precision cutting. Combined with Diamond Fishing Products Monofilaments and Diamond Fishing Products Crimp Tools, our sleeves provide guaranteed line performance and trouble-free attachments.

When the sun is setting and the wind is picking up, the lightweight Daggerboard Hoodie was made to cut the chill. Built using a recycled cotton/poly French terry fabric with a ultra-soft looped interior, the Daggerboard offers relaxed style and comfort - on and...

The Hydro Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure comes in two sizes seven color patterns to cover a variety of inshore fishing applications around the world. Perfectly weighted for long distance...

Malin is solid single strand stainless steel leader. It is packaged in resealable bags for easy use and storage. It comes in 42 feet, 200 feet, 1/4 lb., 1 lb., 2 lb., 5 lb., 10 lb. and 30 lb. coils, and is available in...

Nomad Design SLIPSTREAM Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be cast, trolled or fished from a kite, with...

A must have tool for any angler out on the water is a durable dehooker. These marine grade 7" stainless steel dehookers are one of the most durable, well-made and will never bend.  Features: Heavy duty and durable stainless steel shaft & handle Retrieve...

A durable tool that is ready for anything. Stainless steel finesse split ring opener, for easy use on every kind of split rings and fine lures. These simple Split Ring Pliers feature a stainless-steel build and ergonomic handles. With one function in mind, these...