Less than $100

Z-Man Slim SwimZ Swimbaits - This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but...

Z-Man TT Lures NedlockZ HD Jigheads - Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier...

Tormenter Ocean Mahi Tuna Jet Chain Lures MTJ Chain - Four Mini Tuna Darts being Chased by our extremely Productive Mahi Tuna Jet. Tormenter Tackle has the world's best selection of Daisy Chains and Spreader Bar Rigs. We have a tremendous assortment of different combinations...

The Keitech Live Impact is a ringed body, fork tail, floating worm loaded with Keitech's Strong Squid scent. The Live Impact can be fished Texas rigged, with a Split Shot, on a Shaky Head, or even as a Jig trailer. The high buoyancy ribbed body...

The new and improved Baraja Worm Binder is the perfect accessory for anglers to store and transport their arsenal of soft plastics for a day of fishing. Constructed with premium rip-stop fabric and sturdy corrosion-resistant zippers, the outer liners provide added protection while increasing...

The brand new High Speed Vibe is a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This unique lure can be trolled up to 15 knots, casted and retrieve or fished vertically in open water for a...

Tactical Anglers BombPopper Lures are great for topwater fishing for Striped Bass, Bluefish, Red Drum, Amberjack & more! These quality plastic hard baits are a popper that you cast as far as you can and retrieve with an occasional pop or two before each crank....

Savage Gear Ned Head Jig Heads - 1/0 Hook - We know NED rig fishing is all about finesse. This is why we have equipped our NED hooks with a light carbon steel wire to maximize hook penetration with light line but made it...

Savage Gear 3D Smash Tail - Whether it’s crawled or burned the 3D Smash Tail draws the big ones in with a soul satisfying sound that begs to be crushed. Features: • 3D Scanned Details• Loud Smash Tail• Metal Rivet Produces Enhanced Sound• Extremely...

Savage Gear 3D Manic Shrimp Features: • Based On 3D Scans From A Real Shrimp.• Specially Designed Tail For Life Like Kicking Action.• The Tail Section Is Infused With A Nylon Mesh For Increased Durability.• Rigged With A Weighted Ultra-Sharp EWG Hook.• Available In...

Savage Gear Ned Salamander - Bass love to ambush salamanders, found across North America. Whether the bass are simply after a quick meal or are protecting nests from the amphibians that commonly feed on bass eggs, they’re quick to pounce on salamanders. The NED...

Savage Gear Sandeel Pencil Lures - Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard strikes. The lure has a built-in rattle chamber, that...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley Cross-Lok Snaps - When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. FEATURES Wire-over-wire lock makes these snaps extra strong Stainless steel Black finish

Keep your hands warm and safely handle your slippery catch with the Berkley Neoprene Fishing Gloves. FEATURES No-slip grip construction Heavy-duty, yet flexible Easy-access to index finger and thumb Secure Velcro wrist closure Keep hands dry and warm

With the Berkley Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. FEATURES Water resistant construction with ergonomic body design for comfort while weighing fish Stores and averages up to...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Berkley 15' Deluxe Cord Stringers FEATURES Braided polypropylene construction for durability Stainless steel snaps are easy to release, yet hold securely Tapered needle for easy stringing Tangle-free swivels reduce twisting Heavy duty stringer securely holds catch

Berkley Gulp! Saltwater Extruded Bloodworm Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, Striped Bass & more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly...

Berkley Gulp! Saltwater Ghost Shrimp Soft Baits are a must-have when it comes to fishing for Fluke aka Summer Flounder, Black Sea Bass, and more! The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is...

The Boomerang Mid Size Fishing Zinger with Carabiner has a tough molded polycarbonate case which makes this a very strong, yet lightweight zinger to carry. Attach your fishing tools to the strong retractable cord made with DuPont™ Kevlar® fiber, durable enough to withstand the elements. Grab your fishing...

The Tsunami Zig Jig has the balance, toughness, weight and fish attraction to put more game fish on the deck or on the beach. Holographic finishes provide greater attraction and a more life like appearance. Precise balance delivers both the darting zigzag action and...

Tsunami Pro Heavy Duty Swivels are for serious anglers who demand the most reliable tackle. These quality connections spin more freely when under load than other swivel styles. They provide the best resistance to line twist and offer strong joints from your main line...

Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball,...

This is VMC standard offset round bend worm hook. Ideal for Carolina rigging while combined with VMC premium tungsten weights. Features: 1X Strong Z-Lock Forged Vanadium Steel Cone Cut Point ?Models: 8313BN#1/0PP, 8313BN#2/0PP, 8313BN#3/0PP

The Classic Mustad treble hook range has been an all time favorite with fishermen all over the globe. It is a great and reliable replacement hook for your plugs, spoons, pilkers or spinners. The hook features unmatched strength and value for money. The “MTL-V1”...

Owner ST-46 treble hooks are the saltwater verison of the popular ST-41 treble hooks, are 2X strong and can be used as replacements for inferior "factory" trebles found on a number of saltwater plugs and lures. Features include short shank, straight Super Needle Points,...

Gamakatsu’s Straight Eye 4x Strong Inline Point Octopus Hook is the same hook as the 4x Octopus Straight Eye, but without any offset. The Straight Eye 4x Strong Inline Point Octopus Hook is an outstanding trolling hook and a perfect upgrade any trolling lure....

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and sideplates with aluminum frame rings for improved rigidity to prevent frame-flex.  HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when fighting a fish. FEATURES Lightweight...

A smartly priced reel that can match the performance of many more expensive models. The Carbon Light Material Housing was designed with the LT concept of light but tough, in mind. The carbon-based material is light yet very strong making the reel easy to...

The Daiwa Harrier Jigging Rods are ideal for many vertical jigging applications. They feature Fuji Concept-O ring guides, original Fuji reel seats and a flat shaped grip end for better support. The series includes 4 conventional models and 2 spinning. No matter if your...

REVROS LT SPINNING COMBOS Revros LT spinning combos offer a great value and a new cosmetic design. The Revros LT reel has four ball bearings and Digigear digital gear design for smooth easy rotation. Also featuring Daiwa’s Air Rotor for lighter weight and greater...

Premium quality construction, Genuine Fuji components and IM 7 graphite blanks are precision matched in the Tsunami Classic Series of rods to deliver high performance at a premium value. Each model features precision tapers, and unidirectional graphite composite blanks, with ultra-high modulus graphite mesh...

Known from coast to coast by anglers for extreme versatility and performance, the Clarus series of rods are capable of targeting an array of species. Constructed on a high-modulus graphite blank, Clarus rods feature a Shimano Custom Reel Seat as well as Titanium Oxide...

Richardson (112) Brand is a lightweight trucker cap with a D-VEC Rubber Patch. 

The Mini Dart is a smaller version of the Dart that mimics those smaller juvenile baits and is perfect for Stripers, blues and Albies as they will be targeting small baitfish!   They have a tight side to side action on a slow to medium retrieve...

The Magnum is an ABS plastic bait that has a weight transfer system for optimal casting along with being through wired. A shallow running jerkbait perfect for back bays and slow rolling at night.  Each comes with a large eye for added attraction. Rigged...

Description : Great For Keeping Your Head Warm Rubber D-VEC Logo On Front 

This long sleeve hoodie is built for long days outside and will keep you cool and protected from the sun. Constructed from 100% Recycled Polyester with UPF 50 Protection. Available in S-XXL. Features:  UPF 50 100% Recycled Polyester Anti-microbial and wicking finish 170 gsm...

Reliable, Rugged, and Real. This snapback trucker hat is inspired by the fishermen that wear and rely on our products is every condition. Features: 100% Cotton Twill Curved brim cap with snap back closure Embroidered patch logo

The Support Local Fisheries snapback hat is inspired by the fisheries and fishermen that run them. This hat features a debossed leather logo on the front. Features:  100% Cotton Twill Flat brim cap with snap back closure Leather debossed logo false BLK

Boasting an eye-catching red color, the MACH® Smash spinning combo is ready for duty. The MACH® Smash Spinning Reel features a rugged yet lightweight graphite body, high strength solid brass Speed Gears, 8 bearings, an anodized ported knurled aluminum spool, and a fold-down handle...

The Mountain Landscape Pocket Tee features a front chest pocket and a mountain landscape graphic on the back. Available in S-XXL.  

The Charcoal Hoodie features an Xtratuf logo on the front. Made from a comfortable blend of 50%polyester, 25% cotton, and 25% rayon. Available in sizes S-XXL Features:  50% polyester, 25% cotton, 25% rayon Embroidered patch logo true

Delivering trusted Lew’s performance with an upgraded look, the American Hero Camo spinning combos feature Lew's exclusive Hero Cam camo pattern and feature a reel constructed with a solid, one-piece graphite frame, housing a 6-bearing system with stainless steel double shielded ball bearings for...

The Duck Camo Pocket Tee features a front chest pocket featuring our Duck Camo pattern. Available in S-XXL. Features:  100% Cotton T-shirts are pre-shrunk Sun Wash 180 gsm

A snapback trucker hat with artwork inspired by aluminum hulled craft found throughout the Pacific Northwest and New England.  Features:  65% polyester / 35% cotton One Size Fits Many  

Features: PU Foam Waterproof Non-Breathable 220GSM Elastic Suspenders Adjustable Velcro Hem Sizes: XS-5XL Colors: Black, Orange

Features: PU Foam Waterproof Non-Breathable 220GSM Front Hood Adjustment Back Hood Adjustment Side Pockets Adjustable Velcro Cuff Sizes: XS-5XL