Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting ability and a hassle-free harness + hook clip...

Keep your hands warm and safely handle your slippery catch with the Berkley Neoprene Fishing Gloves. FEATURES No-slip grip construction Heavy-duty, yet flexible Easy-access to index finger and thumb Secure Velcro wrist closure Keep hands dry and warm

Berkley WakeBull Crankbaits - Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but...

Berkley SquareBull Crankbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with...

Berkley Aluminum Fish Rulers FEATURES Measures up to 22" Durable and lightweight aluminum construction

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Built to outperform any other bladed jig, the Berkley Saltwater Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design...

Berkley PowerBait The Champ Swimmers - Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large thumping paddletail displaces more...

Berkley PowerBait The Champ Minnows- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and...

Berkley PowerBait Power Floating Trout Worm - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley Cross-Lok Snaps - When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. FEATURES Wire-over-wire lock makes these snaps extra strong Stainless steel Black finish

Berkley Gulp! Floating Trout Worms - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs...

Berkley Gulp! Trout Nuggets - The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating...

Berkley Gulp! Alive! Maggots - Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal...

With the Berkley Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. FEATURES Water resistant construction with ergonomic body design for comfort while weighing fish Stores and averages up to...

Berkley Cutter 110+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Berkley Cutter 90+ Jerkbaits - Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don’t have to deal with the hassle of...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish and gets them to...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations. Needle point with SlickSet Coating for...

Berkley PowerBait The Champ Craws- Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal...

Berkley PowerBait Catfish Bait Chunks - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

Berkley 15' Deluxe Cord Stringers FEATURES Braided polypropylene construction for durability Stainless steel snaps are easy to release, yet hold securely Tapered needle for easy stringing Tangle-free swivels reduce twisting Heavy duty stringer securely holds catch

Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts than...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom painting - say hello to the all-new Freshwater...

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at the end of your line. Features:...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and more supple to stay flexible in cold weather conditions. Features: SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lure control...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a...

Berkley PowerBait MaxScent Flatnose Minnows - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait MaxScent Creature Hawgs - The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch...

Berkley PowerBait Chigger Craws - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Stainless Steel Line Clippers - With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. FEATURES PVC coating on the thumb grip 420 stainless steel is corrosion resistant Includes multifunctional blade, pick/jig buster, and lanyard Suitable...

Attract and catch more fish with the powerful Berkley Floating Light, everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable. Check local and state regulations prior to use. FEATURES Light is buoyant in water to attract...

The Berkley Cinch is the ultimate accessory to manage all your fishing gear with endless possibilities. Bundle rods or combos for easy transport, secure schooling rigs or baits to your rod, organizes ropes and cords, use as lanyard for your tools, and more. FEATURES...

Berkley Precision Knife Sharpeners - Keep your blades razor sharp with the Berkley knife sharpener. FEATURES A tungsten carbide sharpener Ergonomic handle for safe easy use 600 grit sharpening stone for a precision edge Works for all types of knives