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Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the water with critical details that trigger more bites.Beam Worm VC Custom...

The Crab Jig is built to imitate one of the most irresistible meals in the water. Its lifelike shape and subtle movement create a natural presentation that triggers aggressive strikes from blackfish, sheepshead, and other bottom feeders. The Crab Jig holds bottom effectively while allowing your...

The Quantum® Merit™ Free Liner Reel sets a new standard for performance and durability. The Quantum Merit stands out as one of the few sealed Free-Liner reels on the market, and the only one at its price point sealed to IPX6 standards. The Free-Liner...

MagicTail Ballyhoo Pin Rig & Chin Weights — Rig Fast, Run True Tired of ballyhoo spinning out or missing the depth you set it for? MagicTail's chin weights feature an oversized center hole built to pass heavy mono or fluoro leader through twice without...

A simple alternative to nail weights for adding nose weight to popular ElaZtech® baits like the Bang StickZ™, Hula StickZ™, or SMH WormZ™ for the increasingly popular and deadly effective neko rig!

For anglers chasing next-level performance offshore, the OCEA 17+ line features a 16-strand hollow core braid reinforced with IZANAS PE fiber. With unmatched strength and smooth casting, it's the line you want when a trophy fish is on the other end. This smooth, responsive...

The PENN® Fierce® V spinning reels are built for durable, smooth saltwater performance, featuring a full metal body and sideplate that keeps gears precisely aligned and resists flex under load. Four sealed stainless steel ball bearings help protect internal components from corrosion and deliver...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back design and almost cartoon-like large forward-facing eyes give this bait a vintage look unlike any other wakebait on...

Enjoy fishing anywhere you go with this fun and portable Ugly Stik® combo. This combo is the ultimate combination of durability and convenience. Great for casting in tight places! Now available with the legendary Mossy Oak® Bottomland camo design.   Featuring the Mossy Oak®...

America’s favorite rod just got better! Ugly Stik® GX2™ pack spinning combos provide the ultimate combination of durability and convenience. Enjoy fishing anywhere you go with this portable combo. Comes with a cloth rod-and-reel travel bag with adjustable straps. These combos feature Ugly Tech™ construction, Ugly Tuff™ PVD...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved...

The ProFISHiency “Tiny but Mighy” Spinning Pocket Combo brings tiny and travel to a new level. This tiny set up features a quality tiny spinning reel w/ a silky smooth 7 bearing system, 5.2:1 gear ratio and EVA knob. The rod features a telescopic...

This tiny set up features a quality tiny baitcast reel w/ a silky smooth 10 bearing system, 5.6:1 gear ratio and dual EVA knobs. The rod features a telescopic medium action IM6 Graphite blank, that extends to 43” and retracts to 15.5” for easy...

Details The Reaper Camo Sweatshirt. Every angler's favorite pullover fishing sweatshirt offered in custom AFTCO camo patterns. Constructed with an insanely comfortable and warm microfleece fabric, this men's sweatshirt features a specially designed built-in face mask and neck warmer. Reaper is a technical hoodie...

The Quantum® Adapt™ Combo is built for dedicated inshore, nearshore, and surf anglers. The Sealoq™ 5 design keeps water, salt, and sand out of the gear box and drag system, delivering unbeatable protection in tough environments. The carbon composite drag system delivers best-in-class drag...

Arguably one of the most versatile resin glidebaits available. Each GLYDE is hand-poured and hand-built to fish any body of water imaginable — chop it, glide it, slow-roll it, burn it, or twitch it, and GET BIT.   Key Features Wire-through head section 400#...

Description *3700D NOT INLCUDED* Designed to Fit Meiho and Gbox 3700D will not fit SPRO 3700D SPRO Coike Keeper – 3700D Foam Insert will not fit SPRO Waterproof box 3700D Coike Keeper Gray: Self-healing foam for long lasting usage. Coike Keeper Pro Blue: Denser...

Yo-Zuri Promo Yo-Zuri SuperFluoro Select 100yds Spools Buy 1 Get 1 FREE Must add same item to cart to qualify. All sales are final. No return or exchange accepted. Valid only while supplies last. Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader...

This pump used 2 D-Cell batteries and is not rechargeable.  Engel 2nd Generation 2X2 Portable Air Pump for Engel and other live bait coolers and buckets. Includes 12v DC car adapter, flexible hose and weighted air stone. Alkaline Batteries (2 x size D) are not included. ...

The Engel Live Bait Pro is a high-quality bait storage system that is designed to keep your live bait fresh and lively for extended periods. This system comes with a rechargeable aerator that helps to maintain a constant flow of oxygen, ensuring that your...

Description What separates the Engel Heavy-Duty Soft Sided Cooler from the competition is the fact that the Engel HD20 is entirely welded while most of its counterparts are sewn. By welding all seams, warm air is kept out, dramatically increasing the life of the...

Description Built for performance but styled for everyday wear, the Coldweather Cap is your inclement forecast go-to for wherever it is you're going. Polyester/wool blend outer shell and interior polyester sherpa fleece for maximum warmth Convertible ear flaps can be stowed using integrated snap...

Overview Softshell weather protection in the comfort of your favorite fleece hoody. Stormfleece Pro combines woven fabric with fleece technology for toughness and suppleness in a wind- and rain-resistant package that's highly breathable for a broad range of activities and conditions.   Feature 4-way...

Overview Cruising local haunts or dawn-patrolling your favorite runs, the unstoppable Rogue Hoody stays the course with a perfected blend of wind and cool-weather protection.   Feature Built with a wind-blocking, C0 DWR-treated softshell fabric bonded to interior fleece for warmth, light mist and...

Overview Achieve the perfect blend of on-the-water performance and angler lifestyle elevation with the Simms Challenger Hoody. Combining a resilient flat-knit outer face with a plush fleece interior, it delivers exceptional comfort and performance during cool days.   Feature Crafted from 100% polyester wicking...

Overview Experience versatile warmth with this 3-season mid-layer puffy, perfect as a standalone in cool conditions or as an insulating layer to wear underneath your favorite Simms shell. Featuring Primaloft Rise insulation for unmatched warmth-to-weight, the all-new Fall Run is constructed with a refined...

Overview Experience versatile warmth with this 3-season mid-layer puffy, perfect as standalone in cool conditions or as an insulating layer to wear underneath your favorite Simms shell. Featuring Primaloft Rise insulation for unmatched warmth to weight, the all-new Fall Run is constructed with a...

Description Loaded with smart features and built for years of abuse, breathable, mobility-friendly Freestone Z Stockingfoot waders come equipped with a convenient zippered construction for easy on/off and quick relief when nature comes knocking. Key Details Durable & breathable Toray® QuadraLam™ 4-layer upper &...

Field tested and approved. The Long Range waterproof shell jacket is back with team requested tweaks for fit, function and durability. Your new goto piece of outerwear for charging offshore for Bluefin or putting the wood to Baja Broomtail. 2.5 layer fabric with DWR...

Field tested and approved. The Long Range bib is back with team requested tweaks for fit, function and durability. Your new goto piece of outerwear for charging offshore for Bluefin or putting the wood to Baja Broomtail. 2.5 layer fabric with DWR coating 20K...

SaltX, our performance flagship brand, has expanded into technical outerwear. The SaltX Splash Top is a performance packed top, made for the harshest beach, boat, and kayaking environments. This top was designed for uninhibited freedom for the longest casts and longer days paddling to...

The Daiwa KO Zakana Super Light Jigging (SLJ) bait is a dynamic performer, showcasing gymnastic moves traveling both up and down in the water column & the tumbling action on the fall. The KO Jig really captures the currents, fluttering and tumbling on its...

The RS 500 spinning reel gives anglers the wallet friendly ultralight reel they’ve been looking for. Perfect for everything from trout to panfish, the RS 500 features light yet rigid aluminum spool, a solid aluminum folding handle for compact storage, a light and durable...

After more than 6 years of design, engineering, and brutal testing Daiwa unveils the most powerful Saltiga Lever Drag ever developed. The new Saltiga LD80-2SPD unleashes near limitless potential in the pursuit of taming the ocean’s meanest gamefish. From monster bluefin and yellowfin tuna...

Pre-Order NOW Estimated Ship date Sep 2026* Ready To Ship(ZLNTW150HL) *Ship date may change without notice due to manufacturer supply. All orders are first-come, first-serve. Joining the Zillion family Daiwa introduces the new Zillion TW 150, designed for use with heavier braids while increasing...

Cozy waffle-knit beanie locks in warmth for cold boat runs and dock days. Description The angler's classic beanie made better thanks to its warm, easy-wearing, waffle-knit construction. Waffle knit acrylic yarn One size fits most FABRIC TECH: 100% Acrylic   Key Details • Waffle...

Proven Toray QuadraLam wader delivering durable, breathable protection for demanding everyday use.   Description The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA for a...

As rugged as its namesake, the Shackleton Duffel is designed to be outdoors, on the water, and for any epic adventure thrown its way. 100% waterproof construction is just the iceberg-tip of rugged features that make this extraordinary duffel a must-have for on or...

Building off our successful EAT series, “Support Local” takes a new spin on an iconic Grundéns art program. Support Local Fishermen offers a broader reach into the entire Commercial Fishing Community   Specs 60% Cotton / 40% Polyester Construction Ultra-Soft, All-Season Comfort Custom Grundéns...

After a long day tonging and dredging the day's harvest, the hard-working oysterman is sometimes left with zero shucks given. A Grundéns original "Zero Shucks" design makes impact here on a durable, heavy-duty hoodie. This heavy-duty cut and sew hoodie is designed to keep...

A bold evolution of our iconic “Eat Seafood, Wear Grundéns” mantra, the Eat Your Words HD DWR Hoodie celebrates the harvesters who live the lifestyle from fish to dish. Built from heavyweight 450 gsm 100% cotton and treated with DWR to repel the elements,...

Everyday styling pairs with a water-friendly build and high-rebound midsole comfort to give new personality to fish-friendly footwear from Grundéns. Lightweight protection meets all-day comfort and all-purpose traction, from seaport to airport. Feature Lighweight Comfortable Mesh Upper Quick-Drying Perforated Stretch-Neo Lining OrthoLite� Sockliner Provides...

Outfitted with fleece-lined hand pockets, a reinforced zippered chest pocket, and easy release snaps, the Bankside lined flannel is an off-the-water essential built for colder climates. Feature Brush Mid-Weight Flannel 88% Cotton/ 12% Polyester 240gm Perfect for Chilly Fall Days Lined With Polyester Grid...

Built with medium-weight, polyurethane-coated fleece lined fabric, these bibs move and stretch with you as you work on deck, yet it still delivers 100% waterproof protection against rain, wind and spray. Our thermo-lining provides an added layer of warmth when battling frigid temperatures. Based...

Built with medium-weight, polyurethane-coated fleece lined fabric, this jacket moves and stretches with you as you work on deck, yet it still delivers 100% waterproof protection against rain, wind and spray. Our thermo-lining provides an added layer of warmth when battling frigid temperatures. Based...

The Current Sniper has earned its place in anglers’ tackle boxes thanks to its exceptional long-distance castability and proven ability to draw strikes from a wide range of species. Now, Shimano has enhanced its versatility even further by adding top-rigged assist hooks, allowing the...

ARMABOOST: Allows the lure to break free from its internal magnet and fold Into a compact, aerodynamic shape during the cast, increasing distance by reducing lure spin in flightMultiple depth/action configurations, surface, subsurface, 3 ft dive, i‑motionInterchangeable diving lips and tail options Measuring 3...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

SCALE BOOST Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the...

Smaller than its big brother but just as lethal. The Jackall Gantarel Jr. delivers all of the innovative features and lifelike detailing as the original, but in a downsized package that appeals to fish of all sizes. Product Details Smaller version of the Gantarel...